市场调查报告书
商品编码
1614258
EMaaS(活动管理即服务)市场:按服务类型、组织规模、活动类型、最终用途 - 2025-2030 年全球预测Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2025-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
2023年EMaaS(活动管理即服务)市值为48.8亿美元,预计2024年将达到53.1亿美元,复合年增长率为9.87%,到2030年预计将达到9.44美元十亿。
EMaaS(活动管理即服务)(EMAaS) 利用先进技术和云端基础的解决方案来优化物流、通讯和参与者参与,并由第三方提供者提供对活动管理的全面管理,包括规划、协调。 。这种创新服务模式的需求源于对无缝、经济高效和专业活动体验不断增长的需求。 EMaaS 应用程式涵盖企业、教育、医疗保健、娱乐和展览等各种最终用途行业,为不同的活动需求提供客製化解决方案。该市场的成长很大程度上是由人工智慧、机器学习和物联网的采用所推动的,这些技术增强了自动化、参与者参与度和资料分析能力。这些进步描述了赞助、混合活动形式和高度个人化的与会者体验的新途径。在远距工作和全球化持续成长的推动下,混合和虚拟活动领域不断增长,这是一个关键机会,这需要创新的技术整合和数位平台。然而,网路安全威胁、高昂的初始设定成本和资料隐私问题等挑战限制了潜在的成长。此外,全球经济的波动可能会为预测市场表现带来挑战。对于希望利用这一领域商机的公司来说,专注于人工智慧主导的个人化、增强虚拟实境体验并强调强大的网路安全措施代表了创新的沃土。 EMaaS 市场的本质是动态的、适应性强的,要求它根据技术和消费者的期望不断发展。因此,公司应专注于旨在整合新技术以保持竞争力的研究和开发,同时确保遵守对企业长期生存至关重要的国际标准和法规。对市场趋势和技术进步保持警惕对于成功应对这种多方面的情况至关重要。
主要市场统计 | |
---|---|
基准年[2023] | 48.8亿美元 |
预计年份 [2024] | 53.1亿美元 |
预测年份 [2030] | 94.4亿美元 |
复合年增长率(%) | 9.87% |
市场动态:针对快速发展的 EMaaS(活动管理即服务)市场揭示的关键市场洞察
EMaaS(活动管理即服务)市场正因供需的动态交互作用而转变。透过了解这些不断变化的市场动态,公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险,同时也能帮助企业了解消费行为及其对製造业的影响。
波特五力:驾驭 EMaaS(活动管理即服务)市场的策略工具
波特的五力架构是了解 EMaaS(事件管理即服务)市场竞争格局的重要工具。波特的五力框架描述了评估公司竞争和探索策略机会的清晰方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势,解决弱点并避免潜在的挑战,从而确保更强大的市场地位。
PESTLE分析:了解 EMaaS(事件管理即服务)市场的外部影响
外部宏观环境因素在塑造 EMaaS(事件管理即服务)市场的绩效动态发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素,公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化,并为他们做出积极主动的决策做好准备。
市场占有率分析:了解 EMaaS(活动管理即服务)市场的竞争格局
对 EMaaS(事件管理即服务)市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、细分和整合的趋势,为供应商提供了製定策略决策所需的洞察力,使他们能够在日益激烈的竞争中占有一席之地。
FPNV 定位矩阵:EMaaS(事件管理即服务)市场供应商绩效评估
FPNV 定位矩阵是评估 EMaaS(事件管理即服务)市场供应商的重要工具。此矩阵允许业务组织根据供应商的商务策略和产品满意度评估供应商,从而做出符合其目标的明智决策。这四个象限使您能够清晰、准确地划分供应商,并确定最能满足您的策略目标的合作伙伴和解决方案。
策略分析与建议:绘製 EMaaS(活动管理即服务)市场的成功之路
对于旨在加强其全球市场影响力的公司来说,EMaaS(活动管理即服务)市场的策略分析至关重要。透过审查关键资源、能力和绩效指标,公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战,利用新的商机并取得长期成功。
1. 市场渗透率:详细检视当前市场环境,主要企业的广泛资料,评估其在市场中的影响力和整体影响力。
2. 市场开拓:辨识新兴市场的成长机会,评估现有细分市场的扩张潜力,并提供未来成长的策略蓝图。
3. 市场多元化:分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。
4. 竞争评估与情报:彻底分析竞争格局,检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。
5.产品开发与创新:重点关注可望推动未来市场成长的最尖端科技、研发活动和产品创新。
1.目前的市场规模和未来的成长预测是多少?
2. 哪些产品和地区提供最佳投资机会?
3.塑造市场的关键技术趋势和监管影响是什么?
4.主要厂商的市场占有率和竞争地位如何?
5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么?
The Event Management as a Service Market was valued at USD 4.88 billion in 2023, expected to reach USD 5.31 billion in 2024, and is projected to grow at a CAGR of 9.87%, to USD 9.44 billion by 2030.
Event Management as a Service (EMaaS) encompasses the comprehensive planning, coordination, and execution of events by third-party providers, utilizing advanced technology and cloud-based solutions to optimize logistics, communication, and participant engagement. The necessity of this innovative service model arises from the growing demand for seamless, cost-effective, and professional event experiences, especially in the corporate sector where events are pivotal for networking, marketing, and brand promotion. EMaaS applications span various end-use industries, including corporates, education, healthcare, entertainment, and trade shows, providing tailor-made solutions to meet diverse event needs. The growth of this market is significantly influenced by the adoption of artificial intelligence, machine learning, and IoT, which enhance automation, attendee engagement, and data analytics capabilities. These advancements provide new avenues for sponsorship, hybrid event formats, and highly personalized attendee experiences. A key opportunity lies in the growing hybrid and virtual event segments, driven by the ongoing rise in remote workforces and globalization, necessitating innovative technological integration and digital platforms. However, challenges such as cybersecurity threats, high initial setup costs, and data privacy concerns pose limitations to potential growth. Additionally, the fluctuating nature of the global economy can create challenges in predicting market performance. For businesses looking to capitalize on opportunities within this sphere, focusing on AI-driven personalization, enhancing virtual reality experiences, and emphasizing robust cybersecurity measures offer fertile grounds for innovation. The nature of the EMaaS market is dynamic and highly adaptive, demanding constant evolution with technology and consumer expectations. Therefore, businesses should focus on research and development aimed at integrating emerging technologies to remain competitive, while also ensuring compliance with international standards and regulations, which are pivotal for long-term viability. Staying attuned to market trends and technological advancements is crucial to navigating this multifaceted landscape successfully.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.88 billion |
Estimated Year [2024] | USD 5.31 billion |
Forecast Year [2030] | USD 9.44 billion |
CAGR (%) | 9.87% |
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Event Management as a Service Market
The Event Management as a Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Event Management as a Service Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Event Management as a Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Event Management as a Service Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Event Management as a Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Event Management as a Service Market
A detailed market share analysis in the Event Management as a Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Event Management as a Service Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Event Management as a Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Event Management as a Service Market
A strategic analysis of the Event Management as a Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?