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市场调查报告书
商品编码
1621536

玩具市场：依产品、年龄层、通路划分 - 2025-2030 年全球预测

Toys Market by Product (Action Figures & ACC, Arts & Crafts, Building Sets), Age Group (0-8 years, 15 years and above, 9-15 years), Distribution Channel - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2个工作天内

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预计2023年玩具市场市场规模为3,192.2亿美元，预计2024年将达3,356.6亿美元，复合年增长率为5.23%，2030年将达4,561.9亿美元。

玩具产业市场研究的范围包括消费者偏好、技术进步的影响、监管环境和竞争环境的分析。玩具不仅在娱乐方面发挥着至关重要的作用，而且在儿童的认知和社会发展中也发挥着至关重要的作用，因此市场分析对于预测趋势和消费者需求至关重要。该应用程式涵盖设计、製造、行销和销售策略，并利用资料来识别不同人群的新游戏模式和偏好。最终用途范围包括益智玩具、电子和高科技玩具、永续和环保玩具以及人偶和玩偶等传统类别。关键的成长要素包括对 STEM（科学、技术、工程和数学）教育的日益关注、新兴市场可支配收入的增加以及对永续产品的认识不断增强。将扩增实境（AR）和虚拟实境（VR）融入玩具、拓展电子商务管道以及参股热门特许专利权等机会提供了显着的成长前景。然而，市场成长受到激烈竞争、安全标准监管合规以及原材料价格波动等挑战的限制。此外，数位化颠覆的风险，即电玩游戏和行动应用程式将人们的注意力从传统玩具上转移开，也构成了威胁。创新研发包括开发具有人工智慧功能的智慧玩具、增强环保材料以及探索融合实体和数位游戏的互动技术。玩具市场的性质仍然充满活力，并深受文化趋势和技术进步的影响，需要不断探索和适应。企业必须专注于快速创新和敏捷的供应链，以保持竞争优势。此外，与教育机构合作开发益智玩具可以开拓新市场，投资进阶分析可以提供更深入的消费者洞察，市场可以促进成长。

主要市场统计
基准年[2023] 3192.2亿美元
预计年份 [2024] 3356.6亿美元
预测年份 [2030] 4561.9亿美元
复合年增长率（%） 5.23%

市场动态：揭示快速发展的玩具市场的关键市场洞察

供需的动态交互作用正在改变玩具市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时也能帮助企业了解消费行为及其对製造业的影响。

  • 市场驱动因素
    • 改善儿童认知行为和激发创造力的需求不断增长
    • 世界儿童和青少年人口的增加
    • 玩具产业的区域参与者和新兴企业增加
  • 市场限制因素
    • 担心塑胶玩具对儿童健康产生负面影响
  • 市场机会
    • 创新、先进、独特、高品质玩具市场的出现
    • 内建人工智慧 (AI) 的智慧玩具的持续发展趋势
  • 市场挑战
    • 更倾向于数字游戏和教育活动

波特五力：驾驭玩具市场的策略工具

波特的五力框架是了解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势、解决弱点并避免潜在的挑战，以确保更强大的市场地位。

PESTLE分析：了解玩具市场的外部影响

外部宏观环境因素对玩具市场的表现动态起着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并为他们做出积极主动的决策做好准备。

市场占有率分析 了解玩具市场的竞争状况

玩具市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵玩具市场厂商绩效评估

FPNV定位矩阵是评估玩具市场供应商的重要工具。此矩阵允许业务组织根据供应商的商务策略和产品满意度评估供应商，从而做出符合其目标的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析与建议绘製玩具市场的成功之路

玩具市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机，并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开发：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、未开发地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点关注可望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 改善儿童认知行为和激发创造力的需求不断增长
      • 世界各地的儿童和青少年人口正在成长。
      • 玩具产业的区域参与者和新兴企业增加
    • 抑制因素
      • 担心塑胶对儿童健康产生负面影响
    • 机会
      • 创新、技术先进、独特、高品质的玩具不断出现
      • 人工智慧（AI）整合智能玩具持续流行
    • 任务
      • 强烈倾向于使用数字游戏和教育活动
  • 市场区隔分析
    • 产品：由于对科技的兴趣，年轻人对电子产品的消费趋势
    • 年龄层：15 岁以上年龄组，喜欢无人机、先进机器人和图板游戏等科技主导的玩具。
    • 分销管道：考虑到价格和购买便利性因素，我们优先考虑线上分销管道，包括电商平台。
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章 玩具市场：依产品分类

  • 可动人偶和 ACC
  • 手工艺品
  • 建筑套装
  • 玩偶
  • 探索性的
  • 游戏/谜题
  • 婴儿/幼儿/学龄前儿童
  • 户外及运动玩具
  • 绒毛玩具
  • 车辆
  • 青年电子产品

第七章 玩具市场：依年龄段

  • 0-8岁
  • 15岁以上
  • 9-15岁

第八章 玩具市场：依通路分类

  • 离线
  • 在线的

第九章美洲玩具市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十章亚太玩具市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东和非洲玩具市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
    • 孩之宝宣布与 Xplored 合作开发人工智慧桌上游戏
    • 圆谷欢迎万代成为奥特曼大师玩具授权商
    • Funskool今夏推出限量系列玩具
  • 战略分析和建议

公司名单

  • Aoshima Bunka Kyozai Co., Ltd.
  • Bandai Namco Holdings Inc.
  • Buffalo Games, LLC
  • Cartamundi Group
  • CubicFun Toys Industrial Co., Ltd.
  • Dream International Limited
  • Educa Borras by Team Toys SA
  • Funtastic
  • Gibsons Games Ltd.
  • Hasbro Inc.
  • JAKKS Pacific, Inc
  • Konami Group Corporation
  • Koninklijke Jumbo BV
  • Lansay
  • LeapFrog Enterprises, Inc.
  • Lego A/S
  • MasterPieces Puzzle Company
  • Mattel Inc.
  • MGA Entertainment Inc.
  • Moose Enterprise Pty Ltd
  • Playmates Toys Limited
  • Ravensburger AG
  • Sanrio Company, Ltd.
  • Schmidt Spiele GmbH
  • Simba-Dickie Group
  • Spin Master Corp.
  • Tomy Company, Ltd.
  • ToyQuest
  • Trefl SA
  • Tru Kids, Inc.
  • Vivid Imaginations by Goliath Group
  • VTech Holdings Limited
Product Code: MRR-D75E8473E0F8

The Toys Market was valued at USD 319.22 billion in 2023, expected to reach USD 335.66 billion in 2024, and is projected to grow at a CAGR of 5.23%, to USD 456.19 billion by 2030.

The scope of market research within the toy industry encompasses the analysis of consumer preferences, the impact of technological advancements, regulatory considerations, and competitive landscapes. Toys serve a pivotal role not only in entertainment but also in cognitive and social development among children, making market analysis essential for anticipating trends and consumer demand. The application spans design, manufacturing, marketing, and sales strategies, leveraging data to identify emerging play patterns and preferences in various demographics. The end-use scope includes segments such as educational toys, electronic and tech toys, sustainable and eco-friendly toys, and traditional categories like action figures and dolls. Key growth factors include an increasing focus on STEM (Science, Technology, Engineering, and Mathematics) education, rising disposable incomes in emerging markets, and an expanding awareness regarding sustainable products. Opportunities such as integrating augmented reality (AR) and virtual reality (VR) into toys, expanding e-commerce channels, and capitalizing on trending franchises present significant growth prospects. However, market growth is limited by challenges like intense competition, regulatory compliance related to safety standards, and the volatility of raw material prices. Additionally, the risk of digital disruption, where video games and mobile apps divert attention from traditional toys, poses a threat. Innovative research areas include developing smart toys with AI capabilities, enhancing eco-friendly materials, and exploring interactive technologies that blend physical and digital play. The nature of the toy market remains dynamic, heavily influenced by cultural trends and technological advancements, necessitating ongoing research and adaptation. Businesses must focus on rapid innovation and responsive supply chains to maintain competitive advantage. Furthermore, collaborations with educational institutions for developing educational toys can open new markets, while investing in advanced analytics can provide deeper consumer insights and foster market growth.

KEY MARKET STATISTICS
Base Year [2023] USD 319.22 billion
Estimated Year [2024] USD 335.66 billion
Forecast Year [2030] USD 456.19 billion
CAGR (%) 5.23%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Toys Market

The Toys Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rising demand to improve cognitive behavior and stimulate creativity of child
    • Growing child and adolescent population across the globe
    • Increasing number of regional players and startups in toys industry
  • Market Restraints
    • Concern regarding adverse health impact of plastic toys on children
  • Market Opportunities
    • Emerging innovative, tech-advanced, unique and high quality toys in the market
    • Ongoing trend of artificial intelligence (AI) integrated smart toys
  • Market Challenges
    • Significant inclination towards use of digital games and educational activities

Porter's Five Forces: A Strategic Tool for Navigating the Toys Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Toys Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Toys Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Toys Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Toys Market

A detailed market share analysis in the Toys Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Toys Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Toys Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Toys Market

A strategic analysis of the Toys Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Toys Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Product, market is studied across Action Figures & ACC, Arts & Crafts, Building Sets, Dolls, Explorative, Games/ Puzzles, Infant/ Toddler/ Preschool, Outdoor & Sports Toys, Plush, Vehicles, and Youth Electronics.
  • Based on Age Group, market is studied across 0-8 years, 15 years and above, and 9-15 years.
  • Based on Distribution Channel, market is studied across Offline and Online.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rising demand to improve cognitive behavior and stimulate creativity of child
      • 5.1.1.2. Growing child and adolescent population across the globe
      • 5.1.1.3. Increasing number of regional players and startups in toys industry
    • 5.1.2. Restraints
      • 5.1.2.1. Concern regarding adverse health impact of plastic toys on children
    • 5.1.3. Opportunities
      • 5.1.3.1. Emerging innovative, tech-advanced, unique and high quality toys in the market
      • 5.1.3.2. Ongoing trend of artificial intelligence (AI) integrated smart toys
    • 5.1.4. Challenges
      • 5.1.4.1. Significant inclination towards use of digital games and educational activities
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Product: Consumer inclination towards youth electronics owing to technology fascination
    • 5.2.2. Age Group: Inclined 15 years and above age group towards technology-driven toys such as drones, advanced robotics and board games.
    • 5.2.3. Distribution Channel: Preferred online distribution channel including eCommerce platforms for price and purchase convenience factors
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Toys Market, by Product

  • 6.1. Introduction
  • 6.2. Action Figures & ACC
  • 6.3. Arts & Crafts
  • 6.4. Building Sets
  • 6.5. Dolls
  • 6.6. Explorative
  • 6.7. Games/ Puzzles
  • 6.8. Infant/ Toddler/ Preschool
  • 6.9. Outdoor & Sports Toys
  • 6.10. Plush
  • 6.11. Vehicles
  • 6.12. Youth Electronics

7. Toys Market, by Age Group

  • 7.1. Introduction
  • 7.2. 0-8 years
  • 7.3. 15 years and above
  • 7.4. 9-15 years

8. Toys Market, by Distribution Channel

  • 8.1. Introduction
  • 8.2. Offline
  • 8.3. Online

9. Americas Toys Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Toys Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Toys Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
    • 12.3.2. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
    • 12.3.3. Funskool Launches Exclusive Range of Toys This Summer
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Aoshima Bunka Kyozai Co., Ltd.
  • 2. Bandai Namco Holdings Inc.
  • 3. Buffalo Games, LLC
  • 4. Cartamundi Group
  • 5. CubicFun Toys Industrial Co., Ltd.
  • 6. Dream International Limited
  • 7. Educa Borras by Team Toys SA
  • 8. Funtastic
  • 9. Gibsons Games Ltd.
  • 10. Hasbro Inc.
  • 11. JAKKS Pacific, Inc
  • 12. Konami Group Corporation
  • 13. Koninklijke Jumbo B.V.
  • 14. Lansay
  • 15. LeapFrog Enterprises, Inc.
  • 16. Lego A/S
  • 17. MasterPieces Puzzle Company
  • 18. Mattel Inc.
  • 19. MGA Entertainment Inc.
  • 20. Moose Enterprise Pty Ltd
  • 21. Playmates Toys Limited
  • 22. Ravensburger AG
  • 23. Sanrio Company, Ltd.
  • 24. Schmidt Spiele GmbH
  • 25. Simba-Dickie Group
  • 26. Spin Master Corp.
  • 27. Tomy Company, Ltd.
  • 28. ToyQuest
  • 29. Trefl S.A.
  • 30. Tru Kids, Inc.
  • 31. Vivid Imaginations by Goliath Group
  • 32. VTech Holdings Limited

LIST OF FIGURES

  • FIGURE 1. TOYS MARKET RESEARCH PROCESS
  • FIGURE 2. TOYS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL TOYS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL TOYS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. TOYS MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. TOYS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. TOYS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL TOYS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL TOYS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. TOYS MARKET DYNAMICS
  • TABLE 7. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES & ACC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL TOYS MARKET SIZE, BY BUILDING SETS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL TOYS MARKET SIZE, BY DOLLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL TOYS MARKET SIZE, BY EXPLORATIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL TOYS MARKET SIZE, BY GAMES/ PUZZLES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL TOYS MARKET SIZE, BY INFANT/ TODDLER/ PRESCHOOL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL TOYS MARKET SIZE, BY PLUSH, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL TOYS MARKET SIZE, BY VEHICLES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL TOYS MARKET SIZE, BY YOUTH ELECTRONICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL TOYS MARKET SIZE, BY 0-8 YEARS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL TOYS MARKET SIZE, BY 15 YEARS AND ABOVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL TOYS MARKET SIZE, BY 9-15 YEARS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL TOYS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL TOYS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 28. AMERICAS TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 29. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 30. ARGENTINA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 31. ARGENTINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 32. ARGENTINA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 33. BRAZIL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 34. BRAZIL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 35. BRAZIL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 36. CANADA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 37. CANADA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 38. CANADA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 39. MEXICO TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 40. MEXICO TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 41. MEXICO TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 43. UNITED STATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 44. UNITED STATES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 45. UNITED STATES TOYS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 47. ASIA-PACIFIC TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 48. ASIA-PACIFIC TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 49. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 50. AUSTRALIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 51. AUSTRALIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 52. AUSTRALIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 53. CHINA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 54. CHINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 55. CHINA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 56. INDIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 57. INDIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 58. INDIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 59. INDONESIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 60. INDONESIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 61. INDONESIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 62. JAPAN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 63. JAPAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 64. JAPAN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 65. MALAYSIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 66. MALAYSIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 67. MALAYSIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 68. PHILIPPINES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 69. PHILIPPINES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 70. PHILIPPINES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 71. SINGAPORE TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 72. SINGAPORE TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 73. SINGAPORE TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 74. SOUTH KOREA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 75. SOUTH KOREA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 76. SOUTH KOREA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 77. TAIWAN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 78. TAIWAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 79. TAIWAN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 80. THAILAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 81. THAILAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 82. THAILAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 83. VIETNAM TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 84. VIETNAM TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 85. VIETNAM TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 87. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 88. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 89. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 90. DENMARK TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 91. DENMARK TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 92. DENMARK TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 93. EGYPT TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 94. EGYPT TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 95. EGYPT TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 96. FINLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 97. FINLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 98. FINLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 99. FRANCE TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 100. FRANCE TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 101. FRANCE TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 102. GERMANY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 103. GERMANY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 104. GERMANY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 105. ISRAEL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 106. ISRAEL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 107. ISRAEL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 108. ITALY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 109. ITALY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 110. ITALY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 111. NETHERLANDS TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 112. NETHERLANDS TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 113. NETHERLANDS TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 114. NIGERIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 115. NIGERIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 116. NIGERIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 117. NORWAY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 118. NORWAY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 119. NORWAY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 120. POLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 121. POLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 122. POLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 123. QATAR TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 124. QATAR TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 125. QATAR TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 126. RUSSIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 127. RUSSIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 128. RUSSIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 129. SAUDI ARABIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 130. SAUDI ARABIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 131. SAUDI ARABIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 132. SOUTH AFRICA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 133. SOUTH AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 134. SOUTH AFRICA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 135. SPAIN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 136. SPAIN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 137. SPAIN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 138. SWEDEN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 139. SWEDEN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 140. SWEDEN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 141. SWITZERLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 142. SWITZERLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 143. SWITZERLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 144. TURKEY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 145. TURKEY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 146. TURKEY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 150. UNITED KINGDOM TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 151. UNITED KINGDOM TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 152. UNITED KINGDOM TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 153. TOYS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 154. TOYS MARKET, FPNV POSITIONING MATRIX, 2023