![]() |
市场调查报告书
商品编码
1857772
无密码认证市场:按认证方法、行业垂直领域、部署类型、组件和组织规模划分 - 全球预测 2025-2032 年Passwordless Authentication Market by Authentication Method, Industry Vertical, Deployment Mode, Component, Organization Size - Global Forecast 2025-2032 |
||||||
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计到 2032 年,无密码认证市场规模将达到 597.1 亿美元,复合年增长率为 22.97%。
| 关键市场统计数据 | |
|---|---|
| 基准年 2024 | 114.1亿美元 |
| 预计年份:2025年 | 140.7亿美元 |
| 预测年份 2032 | 597.1亿美元 |
| 复合年增长率 (%) | 22.97% |
随着各组织重新思考凭证的颁发、检验和撤销方式,数位身分格局正经历一场决定性的变革。日益复杂的欺诈手段、监管机构对强身份验证的强制性要求以及用户对密码复杂性的不满,共同促使无密码方法成为身份和访问管理策略讨论的核心。本文将阐述各组织为何要摒弃密码,转而采用以使用者为中心的方法、设备无关凭证以及加密保障相结合的方案。
身分验证格局正经历显着的变革,这主要受技术成熟、监管环境变化以及使用者期望转变的驱动。现代身分验证架构正从以密码为中心的模式演变为分层式方法,该方法结合了装置端加密验证、生物特征认证和安全性令牌交换。这种转变反映了业界普遍认识到,安全性和便利性并非相互排斥,前提是标准和设备功能能够正确匹配。
政策和贸易行动会对支撑身分验证硬体和设备组件的经济体和供应链产生重大影响。 2025年,新关税和持续的贸易紧张局势共同影响了依赖硬体的身份验证因素(例如外部安全密钥和专用生物识别感测器)的采购决策。关税导致投入成本增加或前置作业时间采购受限,使得企业在某些类型的实体身分验证设备方面面临更高的单位成本和更长的交货週期。
透过细緻的细分视角,我们可以发现,采用模式和技术优先顺序会因身份验证方法、产业、部署模式、元件配置和组织规模而异。从方法多样性的角度审视各种方法——生物识别方法、魔法连结、透过电子邮件或简讯发送的一次性密码、推播通知、QR码流程和安全金钥——检验,每种方法都针对不同的可用性和威胁模型。生物辨识方法可进一步细分为脸部、指纹、虹膜和语音模式,每种模式都有其独特的註册、防欺骗和隐私方面的权衡。同样,动态密码方法的运作方式也会因一次性密码是透过电子邮件还是简讯发送而有所不同,这会影响其送达可靠性和网路钓鱼风险。
区域动态正在影响全球无密码技术的应用选择和商业性路径。在美洲,集中式云端服务供应商、消费者行动装置的普及以及鼓励多因素认证的监管框架,都促进了设备原生生物识别技术和以行动装置为中心的无密码流程的快速试验。这种环境有利于高度整合的行动SDK和云端身分平台,这些平台优先考虑可扩展性和开发者体验。
领先的技术供应商和专业供应商正透过平台整合、开发者工具和硬体创新相结合的方式,塑造无密码生态系统的竞争格局。领先的平台公司正在将强大的身份验证原语整合到作业系统和开发者框架中,从而降低应用程式开发者的整合难度,并实现大规模的设备端密钥储存和身份验证。专业供应商则透过企业级管理主机、自适应身分验证引擎以及用于传统身分基础架构的预先建置连接器来补充这些功能。
希望利用无密码身份验证的安全性和用户体验优势的行业领导者应采取务实的分阶段方法,使技术实施与组织能力和用户群体相匹配。首先,为您的倡议计划定义清晰的业务成果,例如减少凭证盗窃、提高用户满意度和简化合规性彙报,并利用这些成果优先考虑能够带来可衡量价值的试点用例。其次,投资于基础控制措施——设备身份验证、针对高风险註册的强身份验证以及完善的密钥管理实践——以确保您的试点不仅展现便利性,而且能够切实降低风险。
调查方法结合了技术分析、供应商情报、关键相关人员访谈以及标准和专利审查,旨在对无密码认证趋势和供应商能力进行全面评估。技术分析包括对认证流程、SDK 和认证机制的实际评估,检验有关互通性、延迟和加密原语的说法。供应商资讯则透过公开文件、产品演示以及与产品和工程团队的直接沟通收集,以了解其蓝图和整合需求。
向无密码认证的转变是一个策略曲折点,它需要在提升安全性和改善用户体验之间取得平衡,但这需要技术、管治和采购等各方面的共同努力。优先考虑设备认证、保护隐私的生物辨识设计和互通性的组织将减少营运摩擦,并降低遭受基于凭证的攻击的风险。同时,面对硬体采购挑战和不断变化的交易动态,供应链的韧性和供应商合约的灵活性已被证明至关重要。
The Passwordless Authentication Market is projected to grow by USD 59.71 billion at a CAGR of 22.97% by 2032.
| KEY MARKET STATISTICS | |
|---|---|
| Base Year [2024] | USD 11.41 billion |
| Estimated Year [2025] | USD 14.07 billion |
| Forecast Year [2032] | USD 59.71 billion |
| CAGR (%) | 22.97% |
The digital identity landscape is undergoing a decisive shift as organizations reassess how credentials are issued, verified, and retired. Rising fraud sophistication, regulatory obligations around strong authentication, and user frustration with password complexity are converging to place passwordless approaches at the center of identity and access management strategy discussions. This introduction frames why organizations are moving beyond passwords toward a combination of user-centric methods, device-bound credentials, and cryptographic assurance.
Across consumer-facing services and internal enterprise systems, the drivers for passwordless adoption include security hardening, improved user experience, and operational efficiencies that result from fewer help-desk resets and simplified credential lifecycle management. Moreover, advances in biometric accuracy, the ubiquity of secure elements in modern devices, and the maturation of authentication standards have reduced many of the implementation barriers that existed a few years ago. Consequently, decision-makers must balance usability, privacy, regulatory compliance, and supply-chain considerations as they design passwordless journeys.
In short, the transition to passwordless authentication is not merely a technical substitution; it represents a platform-level redesign of identity flows that intersects with device strategy, privacy engineering, and cross-organizational change management. Leaders should view passwordless as an integrative capability that affects customer experience, operational models, and vendor selection criteria.
The authentication landscape is experiencing transformative shifts driven by technological maturation, regulatory pressure, and changing user expectations. Contemporary authentication architectures are evolving from password-centric models to layered approaches that combine on-device cryptographic proofs, biometric verification, and secure token exchanges. These shifts reflect a broader industry recognition that security and convenience are not mutually exclusive when standards and device capabilities are properly aligned.
Concurrently, open authentication standards and improved interoperability between platforms are enabling more consistent and auditable passwordless flows. Adoption is also influenced by a rising preference for decentralized and privacy-preserving methods, such as on-device private key storage and selective disclosure of identity attributes. This move reduces centralized risk while supporting a more frictionless user journey.
Operationally, enterprises are rethinking identity governance to accommodate passwordless credentials, expanding their focus to include device lifecycle management, cryptographic key rotation, and incident response specific to non-passworded authentication events. As a result, organizations that prioritize foundational capabilities-device attestation, identity-proofing rigor, and cross-platform SDK integration-are better positioned to realize the security and experience benefits of passwordless models.
Policy and trade actions can materially affect the economics and supply chains that underpin authentication hardware and device components. In 2025, a combination of new tariffs and ongoing trade frictions has influenced procurement decisions for hardware-dependent authentication elements, such as external security keys and specialized biometric sensors. Where tariffs increased input costs or constrained cross-border sourcing, organizations faced higher unit costs and longer lead times for certain categories of physical authentication devices.
These dynamics amplified interest in deployment models that reduce reliance on cross-border hardware shipments, including greater adoption of cloud-based credential management and on-device security features embedded within locally sourced phones and laptops. Consequently, solution architects shifted emphasis toward methods that deliver cryptographic assurance without requiring additional peripheral devices, since software-first approaches and native biometric sensors can mitigate exposure to hardware supply disruptions and tariff-driven cost volatility.
At the same time, procurement teams reassessed total cost of ownership and contractual flexibility, negotiating clauses to address tariff pass-through and supplier diversification. Organizations also accelerated validation of alternative supply partners and re-evaluated certification requirements to avoid vendor concentration risks. Ultimately, the cumulative impact of tariffs in 2025 underscored the need for resilience in sourcing strategies and a preference for authentication designs that preserve user security and experience while limiting dependency on single-source hardware imports.
A nuanced segmentation view reveals how adoption patterns and technical priorities vary by authentication method, industry vertical, deployment mode, component composition, and organization size. When examined through the lens of method diversity-spanning biometric approaches, magic links, one-time passwords delivered by email or SMS, push notifications, QR code flows, and security keys-it becomes clear that each method maps to distinct usability and threat models. Biometric methods further differentiate by facial, fingerprint, iris, and voice modalities, each with unique enrollment, anti-spoofing, and privacy trade-offs. Similarly, one-time password methods exhibit operational differences depending on whether the OTP is issued via email or SMS, with implications for delivery reliability and phishing exposure.
Industry verticals also influence authentication choices, with financial services, government, healthcare, IT and telecom, and retail and ecommerce each imposing different regulatory constraints, user expectations, and transaction risk profiles. Deployment mode-cloud, on-device, or on-premises-affects latency, control, and integration cost, while choices between managed services and professional services versus packaged solutions shape total cost of ownership and operational burden. Finally, organization size matters: large enterprises often demand deep integration with legacy identity stacks and enterprise governance, whereas small and medium enterprises prioritize turnkey solutions that offer rapid time-to-value and minimal administrative overhead.
Taken together, these segmentation axes drive differentiated product roadmaps, implementation playbooks, and vendor engagement strategies. Understanding how these dimensions interact enables tailored authentication strategies that align technical design with business risk appetite and operational capabilities.
Regional dynamics shape both the technical choices and the commercial pathways for passwordless adoption across the globe. In the Americas, centralized cloud providers, strong consumer mobile penetration, and an emphasis on regulatory frameworks that encourage multifactor assurance support rapid experimentation with device-native biometrics and mobile-centric passwordless flows. This context favors tightly integrated mobile SDKs and cloud identity platforms that prioritize scalability and developer experience.
Across Europe, the Middle East, and Africa, diverse regulatory regimes and privacy sensitivities lead to a more cautious, compliance-first posture. Here, enterprises often emphasize data locality, privacy-preserving designs, and robust identity-proofing to satisfy sectoral regulators and cross-border data transfer constraints. These requirements encourage hybrid deployment models that blend on-device cryptography with regionally operated cloud services.
In the Asia-Pacific region, high-volume consumer use cases, widespread smartphone adoption, and government-led digital identity initiatives drive demand for scalable, low-friction passwordless experiences. Market participants in this region frequently prioritize frictionless onboarding, support for multiple biometric modalities attuned to local user behavior, and strong integration with national identity schemes where they exist.
Overall, regional priorities determine which authentication methods and deployment modalities gain traction, and they influence vendor go-to-market strategies, compliance approaches, and partnership models.
Leading technology providers and specialist vendors are shaping the competitive contours of the passwordless ecosystem through a mix of platform integration, developer tooling, and hardware innovation. Large platform companies are integrating strong authentication primitives into operating systems and developer frameworks, thereby lowering integration friction for app developers and enabling on-device key storage and attestation at scale. Specialist vendors complement these capabilities with enterprise-grade management consoles, adaptive authentication engines, and prebuilt connectors for legacy identity infrastructure.
Meanwhile, hardware manufacturers and security key vendors continue to innovate around form factor, tamper resistance, and standards compliance, ensuring that physical tokens meet enterprise durability and usability expectations. Service providers and systems integrators translate these capabilities into practical deployments, addressing custom identity-proofing, regulatory reporting, and complex legacy migrations. Collectively, this ecosystem fosters a competitive environment where open standards, cross-vendor interoperability, and solid developer experience are pivotal differentiators.
Enterprise buyers should evaluate vendors on their ability to demonstrate real-world interoperability, provide robust integration support for both cloud and on-premises identity architectures, and maintain transparent roadmaps for standard adherence, privacy controls, and incident response. Those criteria separate vendors that can support complex enterprise rollouts from those better suited to straightforward, low-touch deployments.
Industry leaders seeking to capitalize on the security and experience gains of passwordless authentication should adopt a pragmatic, phased approach that aligns technical implementation with organizational capability and user segments. Begin by defining clear business outcomes for passwordless initiatives, such as reductions in credential theft, improvements in user satisfaction, or simplified compliance reporting, and use those outcomes to prioritize pilot use cases that deliver measurable value. Next, invest in foundational controls-device attestation, strong identity-proofing for high-risk enrollments, and robust key management practices-so that pilots demonstrate not only convenience but also demonstrable risk reduction.
As pilots progress, integrate learnings into governance, expand cross-functional training for security and product teams, and codify runbooks for incident scenarios that are specific to passwordless credentials. Procurement should prioritize vendors that provide clear interoperability guarantees, modular deployment options, and contractual terms that preserve migration flexibility. Finally, incorporate user research into design iterations to balance security controls with acceptable friction, ensuring that adoption scales without eroding user engagement.
Taken together, these actions converge on a repeatable delivery model that moves organizations from isolated proofs of concept to enterprise-grade, auditable passwordless deployments while preserving operational resilience and user trust.
The research methodology integrates technical analysis, vendor intelligence, primary stakeholder interviews, and standards and patent review to produce a rounded assessment of passwordless authentication trends and supplier capabilities. Technical analysis included hands-on evaluation of authentication flows, SDKs, and attestation mechanisms to verify claims around interoperability, latency, and cryptographic primitives. Vendor intelligence was gathered through public documentation, product demonstrations, and direct dialogues with product and engineering teams to understand roadmaps and integration requirements.
Primary stakeholder interviews spanned security architects, identity engineers, product leads, and procurement professionals across multiple industries, capturing operational challenges, regulatory considerations, and real-world deployment experiences. Standards and patent reviews contextualized vendor innovations within prevailing authentication protocols and emerging privacy-preserving techniques. Wherever possible, findings were validated across multiple sources to ensure consistency and to identify areas where vendor claims diverged from implementer experience.
The methodology emphasized transparency, reproducibility, and practitioner-focused validation, enabling the report's conclusions to be grounded in observable behavior, technical verification, and cross-industry operational insights rather than reliance on single-source assertions.
The transition to passwordless authentication represents a strategic inflection point that combines security improvement with better user experiences, but it requires deliberate planning across technology, governance, and procurement domains. Organizations that prioritize device attestation, privacy-preserving biometric design, and interoperability will reduce operational friction and limit exposure to credential-based attacks. At the same time, supply-chain resilience and vendor contract flexibility proved essential in the face of hardware sourcing challenges and shifting trade dynamics.
To succeed, enterprises must treat passwordless initiatives as cross-functional transformation programs rather than isolated IT projects. This involves coordinating identity governance, product design, risk management, and vendor management to ensure pilots scale into sustainable, auditable authentication platforms. When executed thoughtfully, passwordless architectures can lower friction for legitimate users while raising the bar for attackers, contributing to both improved security posture and enhanced customer experience.
In conclusion, passwordless adoption is a multi-dimensional agenda that delivers the greatest value when technical choices are aligned with regulatory constraints, procurement resilience, and clear business outcomes. Organizations that adopt a staged, evidence-driven approach will be best positioned to realize tangible benefits while managing implementation risk.