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封面
市场调查报告书
商品编码
1857986

旅游及活动预订市场按规模、旅游时间、目的地、预订类型和最终用户划分 - 全球预测（2025-2032 年）

Tours & Activities Reservations Market by Size, Duration of Tour, Destination, Booking Mode, End-User - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，旅游和活动预订市场规模将达到 3,133.3 亿美元，复合年增长率为 7.71%。

关键市场统计数据
基准年 2024 1729.6亿美元
预计年份：2025年 1855.2亿美元
预测年份 2032 3133.3亿美元
复合年增长率 (%) 7.71%

本书以清晰、现代的方式介绍了不断变化的旅客期望和营运动态如何重塑旅游和活动预订。

旅游和活动预订生态系统存在于消费者对真实体验的需求与提供可扩展、可靠服务的商业性需求的交汇点。营运商、销售平台和目的地合作伙伴都在努力满足消费者日益增长的个人化、便利预订以及安全、难忘的体验交付的期望。同时，行动优先商务、动态订单履行和更丰富的内容履约等技术赋能正在改变人们发现、评估和购买体验的方式。

各个细分市场的旅行者行为都在不断演变。在长途旅行中，旅客追求更深入的当地体验；短途旅行中，他们则更倾向于精心策划、高效便捷的旅行体验。这种转变要求营运商重新构思产品设计，打造可根据不同旅行类型进行配置的模组化产品，并投资于优化客户沟通流程，以减少从发现目的地到体验后反馈的摩擦。旅游业必须平衡不断变化的需求与维持品质和安全标准之间的关係。

在此背景下，战略清晰度至关重要。那些能够根据清晰的市场细分逻辑调整产品系列组合、投资于灵活的分销管道并将数据主导的决策融入商业流程的企业，更有能力将潜在客户的兴趣转化为持续的订单。本执行摘要的其余部分将综合分析结构性变化、政策影响、市场区隔细微差别、区域动态、竞争对手的行动，以及领导者可以采取的切实可行的步骤，以巩固其在不断变化的市场中的地位。

权威彙编了旅游和活动产业中改变客户旅程、分销策略和营运模式的重大变革。

过去几年，旅游活动产业经历了深刻的变化。首先，数位搜寻和预订已从可有可无的便利功能转变为商业性成功的核心决定因素，即时可用性、可靠的视觉呈现和便捷的支付方式的重要性也随之提升。其次，大规模个人化已从行销愿景演变为商业必要。客户期望获得根据偏好、旅行情况和过往行为量身定制的行程和沟通方案。

同时，分销动态正在分化。直销通路与全球分销平台以及不断扩张的本地加盟商和经销商网络并存。这种多样性既扩大了覆盖范围，也增加了复杂性，因此需要标准化的资料模式、清晰的归因模型和稳健的通路管理，以避免利润流失。永续性考量和监管审查也影响产品设计和存取政策，这不仅带来了更多限制，也为负责任采购的高端产品创造了机会。

在营运层面，企业正采用灵活的人员配置模式、模组化产品架构和自动化客户服务工具，以在保障净利率的同时，提升使用者体验的一致性。安全通讯协定仍然是不可或缺的，并且越来越多地被纳入行销策略，作为品质保证的有力佐证。总而言之，这些转变有利于那些能够整合客户意向数据、营运能力和策略伙伴关係关係，从而大规模提供差异化体验的企业。

对2025年累积关税变化如何改变旅游和活动提供者的采购、定价结构和营运韧性进行全面分析

2025年的政策环境，包括源自美国的关税调整，正透过改变成本结构、供应商关係和旅客的决策，对全球旅游和活动生态系统产生累积影响。关税可能会增加营运商赖以提供体验的进口商品和服务的成本，例如专用设备、车辆零件和数位硬件，迫使营运商重新评估其采购筹资策略和供应商多元化。面对不断上涨的投入成本，许多业者正在探索在地采购、设备租赁和策略性库存整合，以缓解短期价格压力，同时维持服务水准。

除了直接影响采购环节外，关税还透过影响运输价格和供应链前置作业时间等辅助因素，再形成了更广泛的旅游成本考量。这些变化影响了跨境旅行体验的经济效益，促使一些营运商扩大其国内产品系列，并重新调整行程安排，以减少对进口消费品的依赖。对利润率敏感的企业和团体预订越来越倾向于选择价格稳定、波动性较小的产品，这些产品通常透过供应商合约和动态缓衝定价机制来确保价格稳定。

从商业性角度来看，分销合作伙伴和平台调整了佣金结构和促销投入，以应对营运商利润率和消费者价格敏感度的变化。在某些情况下，平台延长了合作行销和付款期限，以支援面临暂时成本压力的关键供应商，从而帮助维持消费者的库存供应。对于寻求营运资金以因应短期价格差异的中小型业者而言，获得信贷和融资管道变得尤为重要。最终，这加速了在地化、采购多元化以及平台与营运商之间更紧密合作等现有趋势，所有这些措施都旨在保持竞争力，同时又不牺牲顾客体验。

详细的細項分析，阐述了规模、时长、目的地、预订管道和最终用户目标如何影响服务提供者的商业和营运策略。

市场区隔始于旅行团的组成，并影响产品设计和行销重点。根据规模，市场可分为情侣、团体和单人旅行者，这种差异化驱动着运力规划、定价结构和体验脚本的发展。情侣通常重视隐私和个人化，偏好灵活的出发时间和高端服务。团体则重视协作、规模经济和精简的物流。

行程时长也会影响服务的复杂程度。根据行程时长，市场可分为多日游和单日游，两者所需的运作方式各不相同。多日游需要整合物流、与住宿设施方建立合作关係以及更严格的取消政策，而单日游则更注重高周转率、准时性以及简洁高效的行程安排，并确保每天能够多次可靠地提供服务。

目的地环境会影响需求和合规性考量。根据目的地的不同，市场探索范围会涵盖国内和国际市场。国内旅行体验通常受益于较少的旅行摩擦和更高的自由度，而国际旅行体验则以其独特性和文化沉浸感而着称，但需要处理签证、跨境物流和提前做好行前规划。

预订管道的动态变化决定了客户获取策略。根据预订方式，市场可分为线下和线上两类。线下管道对于特定人群和企业预订仍然至关重要，而线上管道则凭藉即时确认、个人化推荐和整合支付等优势实现规模化成长。每个管道的成本结构和对资料可见性的影响各不相同。

最终用途细分定义了以目标主导的产品创新。根据最终用户，市场可细分为企业、朝圣和休閒休閒三大类。企业细分市场进一步细分为会议和社交活动，这些活动需要真实性、团队协调和品牌安全保障。朝圣旅行需要考虑仪式时间安排、人群管理以及具有重要文化意义的景点。休閒休閒细分市场进一步细分为长假和週末短途旅行。长假旅行着重深度多日行程和高端体验，而週末短途旅行则强调距离近、便利性和快速预订流程。这些细分视角相互作用，形成混合需求区域，成功的营运商可以透过客製化套餐和路线规划来瞄准这些区域。

从区域观点出发，揭示需求模式和监管政策如何影响美洲、欧洲、中东和非洲以及亚太地区的产品和通路优先事项。

区域动态对产品组合、分销策略和监管合规性有显着影响。在美洲，成熟的城市和丰富的自然景观支撑着种类繁多的产品，从文化徒步之旅到探险运动，应有尽有，同时高度依赖一般分销合作伙伴和移动预订趋势。季节性规律和发达的国内旅游市场促使营运商优化高转换率时期，并开发能够充分利用当地需求的淡季提案。

欧洲、中东和非洲的法律规范和遗产保护政策差异巨大，这影响着体验活动的规划和行销方式。在许多欧洲、中东和非洲市场，严格的场地管理规则和当地相关人员的期望要求营运商在许可审批、社区参与和永续容量管理方面进行投入。虽然这些义务在营运上可能带来巨大压力，但对于那些展现出负责任的管理和高品质服务的营运商而言，它们也能成为脱颖而出的关键因素。

亚太地区的特点是需求快速成长，但基础设施成熟度参差不齐。该地区的主要消费中心为可扩展的、技术驱动的分销管道创造了机会，而旅游基础设施欠发达的目的地则为产品开发和能力建设提供了空间。亚太地区的跨境旅行通道受到签证政策和廉价航空公司的影响，这会影响多目的地行程的可行性。总而言之，为了释放商业性潜力，区域策略必须根据该地区的需求节奏、监管现实以及数位化预订行为的成熟度进行调整。

这份以公司为中心的全面分析揭示了营运商和平台如何运用技术、伙伴关係和服务设计来超越竞争对手并实现业务成长。

旅游活动产业的主要企业正日益透过整合技术与卓越的现场营运能力来提升自身竞争力。市场领导者正投资于支援复杂库存规则、即时空席状况以及向分销合作伙伴分发丰富内容的预订引擎。这些功能与标准化的操作流程和培训计划相结合，以确保在不同市场提供一致的客户体验。与本地供应商和全球分销平台建立策略伙伴关係关係，能够在不相应增加固定成本的情况下，大幅提升库存深度。

小型企业和细分领域专家凭藉独特的体验、深厚的在地知识和个人化服务竞争。为了保障净利率，这些公司通常采用轻量级技术栈，并专注于直接或本地通路的活化。同时，分销平台和通路聚合商正在转型为增值附加价值服务，以提高平均交易额和客户维繫，例如后付费选项、整合保险和交叉销售套餐捆绑销售。

竞争对手优先考虑资料管治、客户终身价值策略以及鼓励重复预订的忠诚度机制。对体验品质衡量工具、即时客户回馈机制和体验后互动专案的投入，使那些净推荐价值 (NPS) 更高的公司脱颖而出。能够规范供应商入驻流程并制定服务水准协议的公司，可以降低差异性并更有效率地扩展规模。

一套优先考虑的可操作建议，营运商和平台可以实施这些建议，以在短期内增强盈利能力、韧性和客户忠诚度。

领导者首先要根据明确的细分市场优先顺序调整产品组合，以便能够提供满足情侣、团体和单人旅行者需求的产品，以及满足企业、朝圣和休閒等终端用户的独特需求。这种调整能够降低营运复杂性，并透过实现精准的通讯和优化销售分配来提高行销投资回报率。同时，投资模组化旅游设计可以将核心组件重新组合成单日和多日产品，从而以稳定的利润率进行定价和交付。

我们将透过通路管理数位化和资料交换标准化，消除线上线下合作伙伴之间的摩擦。我们将引入预订API、标准化内容分类和即时可用性控制，以降低重复预订的风险并促进可扩展的分销。我们将以协作式商业模式来补充这些技术投资，例如共用行销资金和基于绩效的佣金等级，从而协调平台和供应商之间的奖励。

透过多元化采购管道并在可行的情况下采用在地采购，增强供应韧性，降低关税和供应链中断带来的风险。采取动态缓衝策略，例如灵活的供应商合约和可扩展的人才库，以应对需求波动，同时确保客户满意度。此外，透过明确承诺安全和永续性，并利用透明的实践和认证，赢得消费者和机构投资者的信任，从而实现差异化竞争优势。

最后，在遵守隐私标准的前提下，以合乎道德的方式使用客户资料来实现个人化服务。利用分段式生命週期宣传活动来提高復购率，并建立回馈机制以持续改善产品。领导阶层也应优先考虑情境规划和现金流管理，以便在政策变化和宏观经济不确定性面前保持敏捷性。

我们将以透明的方式解释我们采用的多方法调查方法，该方法结合了深度访谈、交易分析和情境评估，从而得出可靠且可操作的见解。

本报告的研究采用混合方法，结合了定性访谈、定量预订和消费行为分析，以及与二手营运资讯的三角验证。主要研究包括对营运商、分销合作伙伴、目的地相关人员和企业差旅采购人员进行结构化访谈，以获取关于需求模式、成本压力和营运限制的第一手观点。除访谈外，还分析了匿名预订资料集和消费者行为讯号，以揭示交易趋势、管道绩效和取消情况。

二次检验采用了公开的营运指标和权威的行业数据集，以检验结果的一致性并提供背景证据。生态系统分析方法包括横断面比较、队列趋势分析和基于情境的影响评估，旨在了解政策转变和营运变化如何在生态系统中传播。所有研究结果均经过内部同行评审和一致性检查，以确保解释的可靠性，并避免过度依赖任何单一资料来源。

本研究的限制包括小型企业报告标准的差异以及政策变化与市场反应之间固有的时间滞后。为解决这些问题，我们的调查方法着重于定性证据，并对关键结论进行了敏感性测试。出于伦理考量，我们对原始资料进行了匿名化处理，并实行自愿参与访谈的原则。最终成果是一项严谨的多证据综合分析，旨在为战略决策提供信息，同时也承认其中存在的不确定性。

简洁扼要的结论强调了旅游和活动预订领域实现永续竞争优势所需的策略重点和营运纪律。

现代旅游和活动市场既蕴藏着巨大的机会，也面临严峻的管理挑战。体验的真实性和便利性日益成为消费者需求的驱动力，而分销管道的分散化和政策的变化则使营运成本的波动变得更加复杂。成功的企业将是那些在其产品和通路策略中融入清晰的市场区隔、投资可互通的技术并建立稳健的供应商网路的企业。

卓越的营运、透明的目的地管理以及勇于尝试商业性伙伴关係的精神，将决定哪些业者能够在不牺牲品质的前提下实现规模化发展。监管和政策变化带来的累积影响凸显了采购和定价灵活性的重要性，并强调了平台与供应商之间密切合作对于维持库存广度和消费者选择的重要性。

归根究底，前进需要严谨的执行：优先考虑那些能够带来最显着营运效益、保障宾客体验并能快速应对外部衝击的倡议。凭藉目标明确的策略和及时的投资，领导者可以将当前的挑战转化为可持续的竞争优势。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 随着千禧世代和Z世代追求负责任的旅行方式，他们对永续和环保的旅游体验的需求日益增长。
  • 整合人工智慧驱动的个人化行程规划工具，以优化客户获取和留存。
  • 以地理位置为驱动、行动优先的预订平台不断发展壮大，从而实现最后一刻的现场体验。
  • 与旅行社和线上旅行社合作，提供多样化的旅游套装选择
  • 虚拟实境预览技术的日益普及增强了体验式旅客提前预订的信心。
  • 转向非接触式登记和电子票务，实现无缝的现场活动管理
  • 利用本地导览网路平台，拓展以社区为基础的文化体验之旅
  • 融合正念活动和健康监测的健康静修需求激增
  • 社群媒体影响者在塑造小众探险旅游消费者选择中的作用
  • 注重包容性和无障碍旅游，确保为不同能力的旅客提供住宿设施。

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章 按规模分類的旅游和活动预订市场

  • 夫妻
  • 团体
  • 独奏

第九章 依旅游时间分類的旅游及活动预订市场

  • 多日游
  • 一日游

第十章 目的地旅游及活动预订市场

  • 国内的
  • 国外

第十一章 按预订模式分類的旅游和活动预订市场

  • 离线
  • 在线的

第十二章 最终用户旅游和活动预订市场

  • 公司
    • 会议
    • 社交活动
  • 朝圣
  • 休閒
    • 长期假期
    • 週末旅行

第十三章 各地区的旅游和活动预订市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十四章 团体旅游及活动预约市场

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十五章 各国旅游及活动预订市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十六章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Airbnb, Inc.
    • bookingkit GmbH
    • CIVITATIS TOURS SL
    • Expedia, Inc.
    • FareHarbor BV
    • GetYourGuide Deutschland GmbH
    • Go Turify, SL
    • Headout Inc
    • Klook Travel Technology Limited
    • MAKEMYTRIP PVT. LTD.
    • Manawa by ADRENALINE HUNTER SAS
    • Miki Travel Limited
    • NutmegLabs Inc.
    • Peek Travel Inc
    • Project Expedition
    • Rakuten Group, Inc.
    • Rezdy Pty Limited
    • Thrillophilia
    • Tiqets International BV
    • Traveloka Group
    • Tripadvisor LLC
    • TRYTN, Inc.
    • TUI Group
    • Withlocals BV
    • Xola Inc.
Product Code: MRR-C002B1C99612

The Tours & Activities Reservations Market is projected to grow by USD 313.33 billion at a CAGR of 7.71% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 172.96 billion
Estimated Year [2025] USD 185.52 billion
Forecast Year [2032] USD 313.33 billion
CAGR (%) 7.71%

A clear, contemporary introduction to how evolving traveler expectations and operational dynamics are reshaping tours and activities reservations

The tours and activities reservations ecosystem stands at the intersection of consumer demand for authentic experiences and the commercial imperative to deliver scalable, reliable services. Operators, distribution platforms, and destination partners are navigating a landscape in which expectations for personalization, seamless booking, and safe, memorable delivery continue to rise. Meanwhile, technological enablers such as mobile-first commerce, dynamic fulfillment, and richer content presentation are changing how experiences are discovered, evaluated, and purchased.

Across segments, travel behavior is evolving: travelers seek deeper local immersion for longer trips and curated, time-efficient experiences for shorter visits. This shift requires operators to reconfigure product design, curate modular offerings that can be recombined for different trip types, and invest in guest communication flows that reduce friction from discovery to post-experience feedback. Operational resilience has become a strategic priority as well; the industry must reconcile demand volatility with the need to maintain quality and safety standards.

In this context, strategic clarity matters. Organizations that align product portfolios with clear segmentation logic, invest in distribution agility, and embed data-driven decision making into commercial processes are better positioned to convert interest into sustained bookings. The remainder of this executive summary synthesizes structural shifts, policy impacts, segmentation nuances, regional dynamics, competitive behavior, and pragmatic steps leaders can take to strengthen their position in a changing market.

An authoritative synthesis of the major transformative shifts altering customer journeys, distribution strategies, and operational models in the tours and activities sector

The past several years have produced accelerants that are reshaping the tours and activities landscape in enduring ways. First, digital discovery and booking have moved from optional conveniences to core determinants of commercial success, elevating the importance of real-time availability, credible visual storytelling, and frictionless payment options. Second, personalization at scale has progressed from a marketing aspiration to an operational necessity; customers expect tailored itineraries and communications informed by preferences, trip context, and prior behavior.

Simultaneously, distribution dynamics are fragmenting: direct-to-consumer channels coexist with global distribution platforms and an expanding network of local affiliates and resellers. This multiplicity amplifies both reach and complexity, requiring standardized data schemas, clear attribution models, and robust channel management to avoid margin leakage. Sustainability considerations and regulatory scrutiny are also influencing product design and destination access policies, adding constraints but also opening opportunities for premium, responsibly delivered offerings.

Operationally, businesses are adopting flexible staffing models, modular product architectures, and automated customer service tools to preserve margins while improving experience consistency. Safety protocols remain non-negotiable and are increasingly integrated into marketing narratives as proof points of quality. Taken together, these shifts favor organizations that can synthesize customer intent data, operational capabilities, and strategic partnerships to deliver differentiated experiences at scale.

A comprehensive analysis of how cumulative tariff changes in 2025 have altered procurement, pricing structures, and operational resilience across tours and activities providers

The policy environment in 2025, including tariff adjustments emanating from the United States, has exerted a cumulative influence on the global tours and activities ecosystem by changing cost structures, supplier relationships, and traveler decision-making. Tariffs can increase the cost of imported goods and services that operators rely on for experience delivery, such as specialized equipment, vehicle parts, and digital hardware, prompting operators to reassess procurement strategies and supplier diversification. Faced with higher input costs, many operators have explored local sourcing, equipment leasing, or strategic inventory pooling to mitigate immediate price pressures while preserving service standards.

Beyond direct procurement effects, tariffs reshaped broader cost-of-travel considerations by influencing ancillary components such as transportation pricing and supply chain lead times. These dynamics affected the economics of cross-border experiences, nudging some operators to expand domestic product portfolios and to reconfigure itineraries to rely less on imported consumables. Corporate and group bookings, which are more margin-sensitive, increasingly favored predictable, low-variability offerings that could be stabilized through supplier contracts and dynamic buffer pricing.

From a commercial perspective, distribution partners and platforms adjusted commission structures and promotional investments to reflect evolving operator margins and consumer price sensitivity. In some cases, platforms extended cooperative marketing or payment terms to support key suppliers facing transient cost pressures, which helped preserve inventory breadth for consumers. Credit access and financing options for small and medium operators became more prominent as organizations sought working capital to bridge short-term tariff-driven gaps. Ultimately, the cumulative impact has been to accelerate existing trends toward localization, diversified sourcing, and closer platform-operator collaboration aimed at maintaining competitiveness without sacrificing guest experience.

In-depth segmentation analysis explaining how size, duration, destination, booking channel, and end-user purpose shape commercial and operational strategies for providers

Segmentation begins with traveler group composition and influences product design and marketing priorities. Based on Size, market is studied across Couple, Group, and Solo, and this differentiation determines capacity planning, pricing architecture, and experience scripting. Couples typically prioritize intimacy and personalization, favoring flexible departure times and premium touches; groups emphasize coordination, economy of scale, and streamlined logistics; solo travelers value social access and safety, often choosing experiences that facilitate community building or self-guided autonomy.

Duration of participation also drives offering complexity. Based on Duration of Tour, market is studied across Multi-Day Tours and Single Day Tours, which require distinct operational approaches. Multi-day experiences demand integrated logistics, accommodation partnerships, and stronger cancellation policies, while single-day offerings prioritize high turnover, punctuality, and concise guest journeys that can be delivered reliably multiple times per day.

Destination context shapes both demand and compliance considerations. Based on Destination, market is studied across Domestic and International, where domestic experiences often benefit from lower travel friction and greater spontaneity, and international offerings compete on uniqueness and cultural immersion but must manage visas, cross-border logistics, and elevated pre-trip planning.

Booking channel dynamics determine customer acquisition strategies. Based on Booking Mode, market is studied across Offline and Online, with offline channels retaining importance for certain demographics and corporate bookings, while online channels drive scale through instant confirmation, tailored recommendations, and integrated payments. Each channel carries distinct cost structures and data visibility implications.

End-use segmentation defines purpose-driven product innovation. Based on End-User, market is studied across Corporate, Pilgrimage, and Recreational & Leisure. The Corporate segment is further studied across Conferences and Networking Events, demanding reliability, group coordination, and brand-safe delivery. Pilgrimage experiences require sensitivity to ritual timing, crowd management, and stewardship of culturally significant sites. The Recreational & Leisure segment is further studied across Extended Vacations and Weekend Getaways; extended vacations prioritize deep, multi-day itineraries and premium experiences, while weekend getaways emphasize proximity, convenience, and rapid booking flows. Each of these segmentation lenses interacts, creating hybrid demand pockets that successful operators can target with tailored packages and routing logic.

A focused regional perspective that clarifies how Americas, Europe Middle East & Africa, and Asia-Pacific demand patterns and regulations shape product and channel priorities

Regional dynamics exert a powerful influence on product mix, distribution strategy, and regulatory compliance. In the Americas, mature urban hubs and diverse natural attractions support a broad spectrum of offerings from cultural walking tours to adventure sports, with strong reliance on integrated distribution partners and mobile booking trends. Seasonality patterns and well-developed domestic travel markets incentivize operators to optimize for high-conversion periods and to develop off-peak propositions that leverage local demand.

Across Europe, Middle East & Africa, regulatory frameworks and heritage preservation policies vary substantially, shaping how experiences are designed and marketed. In many EMEA markets, stringent site management rules and local stakeholder expectations require operators to invest in permit acquisition, community engagement, and sustainable capacity management. These obligations, while operationally demanding, can serve as differentiators for operators that demonstrate responsible stewardship and high-quality delivery.

The Asia-Pacific region presents a juxtaposition of rapid demand growth and uneven infrastructure maturity. High-volume source markets in the region create opportunities for scalable, technology-enabled distribution, while destinations with emerging tourism infrastructure present room for product development and capacity building. Cross-border travel corridors in APAC are sensitive to visa policies and low-cost carrier connectivity, affecting the viability of multi-destination itineraries. Overall, regional strategies must be calibrated to local demand rhythms, regulatory realities, and the maturity of digital booking behaviors to unlock commercial potential.

Comprehensive company-centric analysis highlighting how operators and platforms deploy technology, partnerships, and service design to outperform competitors and scale operations

Leading companies in the tours and activities space are increasingly differentiated by their ability to integrate technology with on-the-ground operational excellence. Market leaders invest in booking engines that support complex inventory rules, real-time availability, and rich content syndication to distribution partners. They pair these capabilities with standardized operating procedures and training programs that ensure consistent guest experiences across markets. Strategic partnerships with local suppliers and global distribution platforms enable broader inventory depth without proportional increases in fixed costs.

Smaller operators and niche specialists compete through unique experiences, deep local knowledge, and personalized service. These organizations often adopt lightweight technology stacks and focus on direct or localized channel activation to preserve margins. Meanwhile, distribution platforms and channel aggregators evolve toward value-added services such as deferred payment options, integrated insurance, and bundled cross-sell packages that increase average transaction value and retention.

Across the competitive set, leaders prioritize data governance, customer lifetime value strategies, and loyalty mechanisms that encourage repeat bookings. Investment in experience quality measurement tools, real-time guest feedback loops, and post-experience engagement programs distinguishes firms that sustain higher net promoter scores. Finally, talent development and supplier relationship management remain core capabilities: firms that can standardize onboarding for suppliers and codify service level agreements reduce variability and scale more efficiently.

A pragmatic set of prioritized, actionable recommendations that operators and platforms can implement to strengthen margins, resilience, and customer loyalty in the near term

Leaders should begin by aligning product portfolios to clear segmentation priorities, ensuring offerings match the needs of couples, groups, and solo travelers as well as the unique demands of corporate, pilgrimage, and recreational end-users. This alignment reduces operational complexity and improves marketing ROI by enabling targeted messaging and optimized distribution allocations. Concurrently, invest in modular tour design to enable recombination of core components into single-day and multi-day products that can be priced and fulfilled with consistent margins.

Digitize channel management and standardize data interchange to eliminate friction across offline and online partners. Implement booking APIs, standardized content taxonomies, and real-time availability controls to reduce double-booking risk and to facilitate scalable distribution. Complement these technical investments with cooperative commercial models that align incentives between platforms and suppliers, such as shared marketing funds or performance-based commission tiers.

Strengthen supply resilience by diversifying procurement and adopting local sourcing where feasible to mitigate tariff exposure and supply-chain disruptions. Employ dynamic buffer strategies-such as flexible vendor agreements and scalable staffing pools-to manage demand volatility without eroding customer satisfaction. Simultaneously, differentiate through demonstrable commitments to safety and sustainability, using transparent operational practices and certifications to build trust with both consumers and institutional buyers.

Finally, harness customer data ethically to drive personalization while maintaining privacy standards. Use segmented lifecycle campaigns to increase repeat bookings, and deploy feedback loops that inform continuous product refinement. Leadership should also prioritize scenario planning and cash-flow management to preserve agility in the face of policy shifts and macroeconomic uncertainty.

A transparent explanation of the multi-method research approach combining primary interviews, transactional analysis, and scenario assessment to ensure robust, actionable insights

The research underpinning this report relied on a mixed-methods approach that combined primary qualitative interviews, quantitative booking and consumer behavior analysis, and triangulation with secondary operational sources. Primary work included structured interviews with operators, distribution partners, destination stakeholders, and corporate travel buyers to capture firsthand perspectives on demand patterns, cost pressures, and operational constraints. Complementing interviews, anonymized booking datasets and consumer behavior signals were analyzed to identify transactional trends, channel performance, and cancellation dynamics.

Secondary validation used publicly available operational indicators and reputable industry datasets to check consistency and to provide contextual grounding. Analytical methods included cross-sectional comparison, cohort trend analysis, and scenario-based impact assessment to understand how policy shifts and operational changes propagate through the ecosystem. All findings were subject to internal peer review and consistency checks to ensure robust interpretation and to avoid overreliance on any single data source.

Limitations include variability in reporting standards among small operators and the inherent lag between policy changes and observable market responses. To address this, the methodology emphasized qualitative corroboration and sensitivity testing for key conclusions. Ethical considerations guided the anonymization of primary data and the voluntary nature of interview participation. The result is a rigorous, multi-evidence synthesis designed to inform strategic decision-making while acknowledging areas of uncertainty.

A concise conclusion emphasizing the strategic priorities and execution disciplines required for sustained competitive advantage in tours and activities reservations

The contemporary tours and activities landscape presents both significant opportunities and pronounced operational challenges. Demand is increasingly driven by experiential authenticity and convenience, while distribution fragmentation and policy shifts have complicated the economics of delivery. Successful organizations will be those that translate segmentation clarity into product and channel strategies, invest in interoperable technology, and cultivate resilient supplier networks.

Operational excellence, transparent stewardship of destinations, and a willingness to experiment with commercial partnerships will determine which operators scale without sacrificing quality. The cumulative impacts of regulatory and policy changes underscore the importance of flexibility in procurement and pricing, and they highlight the value of closer collaboration between platforms and suppliers to maintain inventory breadth and consumer choice.

Ultimately, the path forward requires disciplined execution: prioritize initiatives that deliver the clearest operational leverage, protect guest experience, and enable rapid response to external shocks. With purposeful strategy and timely investment, leaders can convert current disruption into sustained competitive advantage.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rising demand for sustainable and eco-friendly tour experiences among millennials and Gen Z seekers of responsible travel
  • 5.2. Integration of AI-driven personalized itinerary planning tools to optimize guest attraction and retention
  • 5.3. Growth of mobile-first booking platforms leveraging geolocation for last-minute local experiences
  • 5.4. Partnerships between tour operators and online travel agencies offering bundled dynamic packaging options
  • 5.5. Increasing use of virtual reality previews to drive pre-booking confidence among experiential travelers
  • 5.6. Shift towards contactless check-in and digital ticketing for seamless on-site activity management
  • 5.7. Expansion of community-based cultural immersion tours powered by local guides network platforms
  • 5.8. Surge in demand for wellness and wellbeing retreats integrating mindful activities and health monitoring
  • 5.9. Role of social media influencer collaborations in shaping consumer choices for niche adventure tours
  • 5.10. Emphasis on inclusive and accessible tours ensuring accommodations for travelers with diverse abilities

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Tours & Activities Reservations Market, by Size

  • 8.1. Couple
  • 8.2. Group
  • 8.3. Solo

9. Tours & Activities Reservations Market, by Duration of Tour

  • 9.1. Multi-Day Tours
  • 9.2. Single Day Tours

10. Tours & Activities Reservations Market, by Destination

  • 10.1. Domestic
  • 10.2. International

11. Tours & Activities Reservations Market, by Booking Mode

  • 11.1. Offline
  • 11.2. Online

12. Tours & Activities Reservations Market, by End-User

  • 12.1. Corporate
    • 12.1.1. Conferences
    • 12.1.2. Networking Events
  • 12.2. Pilgrimage
  • 12.3. Recreational & Leisure
    • 12.3.1. Extended Vacations
    • 12.3.2. Weekend Getaways

13. Tours & Activities Reservations Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Tours & Activities Reservations Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Tours & Activities Reservations Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Airbnb, Inc.
    • 16.3.2. bookingkit GmbH
    • 16.3.3. CIVITATIS TOURS S.L.
    • 16.3.4. Expedia, Inc.
    • 16.3.5. FareHarbor B.V.
    • 16.3.6. GetYourGuide Deutschland GmbH
    • 16.3.7. Go Turify, S.L.
    • 16.3.8. Headout Inc
    • 16.3.9. Klook Travel Technology Limited
    • 16.3.10. MAKEMYTRIP PVT. LTD.
    • 16.3.11. Manawa by ADRENALINE HUNTER SAS
    • 16.3.12. Miki Travel Limited
    • 16.3.13. NutmegLabs Inc.
    • 16.3.14. Peek Travel Inc
    • 16.3.15. Project Expedition
    • 16.3.16. Rakuten Group, Inc.
    • 16.3.17. Rezdy Pty Limited
    • 16.3.18. Thrillophilia
    • 16.3.19. Tiqets International B.V.
    • 16.3.20. Traveloka Group
    • 16.3.21. Tripadvisor LLC
    • 16.3.22. TRYTN, Inc.
    • 16.3.23. TUI Group
    • 16.3.24. Withlocals B.V.
    • 16.3.25. Xola Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. TOURS & ACTIVITIES RESERVATIONS MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. TOURS & ACTIVITIES RESERVATIONS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. TOURS & ACTIVITIES RESERVATIONS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 118. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 119. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 120. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 121. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 122. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 123. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 124. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 125. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 126. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 127. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 128. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 129. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 130. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 131. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 132. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 133. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 134. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 135. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 136. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 137. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 138. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 139. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 140. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 141. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 142. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 143. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 144. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 145. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 146. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 147. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 148. NORTH AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 149. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 150. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 151. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 152. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 153. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 154. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 155. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 156. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 157. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 158. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 159. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 160. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 161. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 162. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 163. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 164. LATIN AMERICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 165. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 166. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 167. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 168. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 169. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 170. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 171. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 172. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 173. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 174. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 175. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 176. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 177. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 178. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 179. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 180. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 181. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 184. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 185. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 186. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 187. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 188. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 189. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 190. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 191. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 192. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 193. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 194. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 195. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 196. EUROPE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 197. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 200. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 201. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 202. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 203. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 204. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 205. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 206. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 207. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 208. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 209. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 210. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 211. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 212. MIDDLE EAST TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 213. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 216. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 217. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 218. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 219. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 220. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 221. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 222. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 223. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 224. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 225. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 226. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 227. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 228. AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 229. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 232. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 233. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 234. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 235. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 236. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 237. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 238. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 239. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 240. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 241. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 242. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 243. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 244. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 247. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 248. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 249. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 250. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 251. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 252. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 253. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 254. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 255. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 256. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 257. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 258. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 259. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 260. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 261. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 262. ASEAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 263. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 266. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 267. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 268. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 269. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 270. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 271. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 272. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 273. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 274. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 275. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 276. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 277. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 278. GCC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 279. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 280. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 281. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 282. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 283. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 284. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 285. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 286. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2025-2032 (USD MILLION)
  • TABLE 287. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2024 (USD MILLION)
  • TABLE 288. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2025-2032 (USD MILLION)
  • TABLE 289. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
  • TABLE 290. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2025-2032 (USD MILLION)
  • TABLE 291. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 292. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 293. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2024 (USD MILLION)
  • TABLE 294. EUROPEAN UNION TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2025-2032 (USD MILLION)
  • TABLE 295. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 296. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 297. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2024 (USD MILLION)
  • TABLE 298. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2025-2032 (USD MILLION)
  • TABLE 299. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2024 (USD MILLION)
  • TABLE 300. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2025-2032 (USD MILLION)
  • TABLE 301. BRICS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2024 (USD MILLION)
  • TABLE 302. BRICS TOURS & ACTIVIT