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全球电动洗面奶市场规模/份额/行业趋势分析报告:按分销渠道(线下、在线)、应用(商业、家庭)、价格范围、地区、展望/预测2022-2028Global Electric Face Cleanser Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Application (Commercial and Household), By Price Range, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,电动洗面奶的全球市场规模预计将达到 81 亿美元,在预测期内以 6.5% 的复合年增长率增长。
近年来,美容行业已被科技彻底改造。新的工具和产品正在进入市场,可以提升您的护肤体验。电动洗面奶就是这种设备的一个例子。电动洗面奶的出现正在简化世界各地人们的护肤体验,消除了在昂贵的面部护理和水疗上花费大量资金的要求。
电动洗面奶可以深层清洁毛孔,让肌肤保持柔软和容光焕发。它们不仅有多种颜色可供选择,而且便携且易于使用,即使是新手也能操作。寻找理想的电动清洁剂有时可能是一项挑战,但随着越来越多的公司发布其独特的型号以及多项技术进步,它变得更加精简。
COVID-19 影响分析
COVID-19 大流行严重扰乱了全球经济,还导致全球多家规模不一的公司倒闭。此外,个人护理产品和化妆品市场也受到了 COVID-19 大流行的影响。此外,随着封闭形势的继续,我们开始看到对社会和经济的影响。全球个人护理和化妆品公司的业务受到旅行限制、航班取消以及最重要的是全球经济放缓的影响。由于对 COVID-19 风险的看法不断变化,消费者的护肤习惯也在发生变化。自冠状病毒爆发以来,由于对非必需品的需求减少,市场一直在稳步下滑。
市场增长因素
皮肤护理越来越重要
随着现代化的快速发展,护肤的必要性和重要性越来越高。在这种情况下,人们广泛使用电动洗面奶。电动洗面奶不仅可以清洁表皮,还可以比静电刷更深入地清洁真皮。特殊的硅胶突起和柔和的振动相结合,可去除死皮细胞,并兼作面部去角质工具。由于此程序可增强皮肤光泽和改善皮肤纹理,它可以去除暗沉的肤色并帮助用户见证良好的光泽。
深层清洁毛孔
市场上的大多数电动洗面奶都是带有相对柔软细毛的小纤维刷。它可以让用户使用电动洗面奶获得深层清洁毛孔的效果,并且可以轻鬆去除毛孔中的细菌、灰尘、污垢和油脂。它也不会刺激皮肤,因此效果比手洗要好得多。此外,它可能会促进血液流向面部,这可能有助于增强肤色。此外,各种市场参与者正在推出一些新的和先进的电动洗面奶。
市场製约因素
过度使用本设备的副作用
专家说,经常去角质会破坏皮肤的脂质屏障,导致干燥。结果,体液更容易从细胞中洩漏出来,导致脱水。过度使用清洁刷会引起刺激,即使不会立即引起注意。由于自由基损伤的连锁反应,过早老化总是开始。使用超出身体需求的电动洗面奶最终会导致皮肤色素沉着加重。使用物理去角质剂时需要记住一些事项,例如面部磨砂膏、面部清洁剂和麵部清洁刷。
价格区间展望
根据价格范围,电动洗面奶市场分为经济型、中端型和高端型。 2021 年,高端市场在电动洗面奶市场占据了重要的收入份额。该细分市场的增长归因于消费者对技术更先进和改进的电动洗面奶的需求不断增长。随着各个发达国家和发展中国家的人们愿意花很多钱来提升自己的容貌,这种电动洗面奶越来越受欢迎。
应用前景
根据应用,电动洗面奶市场分为商用和家用。 2021 年,家用领域在电动洗面奶市场中取得了可观的收入份额。随着消费者越来越意识到使用个人护理产品的好处,用于个人使用的电动洗面奶在家庭中的使用正在增加。建议顾客每天使用个人护理产品,以保护他们的皮肤免受空气污染、灰尘和直接暴露在阳光下的伤害。
销售渠道
电动洗面奶市场按分销渠道分为线上和线下。 2021年,线下部分是电动洗面奶市场的最大收入份额。这一领域的快速增长是零售、便利店和其他市场条件增加的结果。零售商、分销□□商和专卖店构成了线下部分。消费者在零售中获得了他们想要的便利和可能性。
地区概览
按地区分析了北美、欧洲、亚太地区和 LAMEA 的电动洗面奶市场。 2021年,北美将占据电动洗面奶市场的最高收入份额。电动洗面奶解决方案在北美市场非常受欢迎,因为它们的需求不断增长,并且对个人护理治疗的影响越来越大。就个人护理治疗产品的地域需求而言,美国对全球客户来说是一个非常有利的市场。因此,该地区市场的增长是受此驱动的。
The Global Electric Face Cleanser Market size is expected to reach $8.1 billion by 2028, rising at a market growth of 6.5% CAGR during the forecast period.
Electric face cleansers are personal care items that maintain the skin on the face clear, dust- and filth-free by removing excess oil and grime from it. An electric face cleanser can also be referred as a handheld tool that can aid in deep cleansing the face of a user. It increases the thorough washing experience and provides a clean exfoliation owing to its thin and fine bristles. The battery-operated motor that the brushes are attached to vibrates in order to gently exfoliate the skin and deeply clean pores on the face of the user.
Moreover, there are several types of electric face cleansers. One of the most popular kinds of electric face cleanser is the battery-powered face cleanser. It is significantly gaining the traction of consumers because it is a piece of crucial power equipment for the beauty sector. Skin cleansers are applied to the face by taking a tiny bit of powder and mixing it with a little water to create a creamy lather or light foam. To treat diverse skin issues, it is offered with a variety of ingredient bases according to different skin types.
The beauty industry has been completely transformed by technology in recent years. New tools and products that can improve the skincare experience have been introduced to the market. Electric face cleaners are one example of such devices. The advent of electric face cleansers has streamlined the skincare experiences of people all over the world by eliminating the requirement for spending significant amounts of money on expensive facials and spas.
The electric face cleansers can deeply clean the pores and keep the skin soft and radiant. They are not only available in a variety of colors, but they are also portable and simple to use and can be easily operated by beginners. Finding the ideal electric cleanser can be challenging sometimes, but it is being majorly streamlined as more and more businesses are releasing their distinctive models along with several technological advancements.
COVID-19 Impact Analysis
The COVID-19 pandemic majorly disrupted the worldwide economy as well as it also demolished several businesses, irrespective of their sizes, all over the world. In addition, the market for personal care products and cosmetics has been affected by the COVID-19 pandemic. Additionally, because of the widespread lockdowns, the pandemic's effects on society along with the economy have been witnessed. The business of personal care and cosmetics companies around the world has been impacted by travel restrictions, airline suspensions, and most crucially, the recession in the global economy. The changing perception of COVID-19 risk has altered consumers' skincare practices. Due to decreased demand for non-essential commodities, the market has steadily declined since the outbreak of the coronavirus.
Market Growth Factors
Rising Significance Of Skincare
With the rapid spread of modernization all over the world, skincare is increasingly becoming necessary and more significant. In such a scenario, people are widely leveraging the advantages of electric face cleansers. Electric skincare tools clean the dermis far deeper than a static brush, instead of only the epidermis. By combining the special silicone ridges with soft pulsations to eliminate dead skin cells, electric face cleansers can also function as a facial exfoliant tool. It helps users in eliminating the dull complexion and witness a good glow owing to this procedure's enhancement of skin radiance and improvement of the skin texture.
Offers Deeper Cleaning To Pores
The majority of electric face cleansers available on the market are tiny fiber brushes with relatively soft and delicate hair. This allows users to use the electric face cleanser in order to obtain the effect of deeply cleansing the pores and can easily remove the bacteria, dust, dirt, and grease from the pores. It is also much better than the results of cleaning with hands because it would not harm the skin. Additionally, it might encourage blood flow to the face, which might aid in enhancing skin tone. Moreover, various market players are introducing a number of new and advanced electric face cleansers.
Market Restraining Factors
Side Effects Due To The Excessive Utilization Of This Device
Exfoliating too vigorously and frequently can disturb the lipid barrier of the skin and lead to dryness, according to the expert. This makes it easier for fluid to leak out of the cells, which causes them to become dehydrated. Excessive use of a washing brush can cause inflammation, even if it's not immediately apparent. Premature aging is constantly being set up as a result of a chain reaction of free radical damage. Using an electric face cleanser more than the requirement of the body of the user can ultimately lead to the worsening of skin pigmentation. There is a number of cautions that should be considered when using any physical exfoliates, such as facial scrubs, washcloths, and washing brushes.
Price Range Outlook
On the basis of Price Range, the Electric Face Cleanser Market is segregated into Economy, Mid-Range, and Premium. In 2021, the premium segment garnered a significant revenue share of the electric face cleanser market. The growth of this segment is attributed to the rising consumer demand for more technologically advanced and improved electric facial cleansers. This type of electric face cleanser is being increasingly popular because people in various developed and developing countries are willingly spending significant amounts on the enhancement of their appearance.
Application Outlook
Based on the Application, the Electric Face Cleanser Market is bifurcated into Commercial and Household. In 2021, the household segment recorded a substantial revenue share of the electric face cleanser market. The use of electric face cleansers for personal use is rising in households as consumers become more aware of the benefits of using personal care products. Customers have been advised to utilize personal care products on a daily basis in order to protect their skin from harm brought on by air pollution, dust, and direct exposure to the sun's rays.
Distribution Channel Outlook
By the Distribution Channel, the Electric Face Cleanser Market is divided into Online and Offline. In 2021, the offline segment witnessed the biggest revenue share of the electric face cleanser market. The rapid surge in the growth of this segment is a result of a rise in the number of retail stores, convenience stores, and other market settings. Retail establishments, distributors, and specialty shops make up the offline segment. Consumers can get the ease and possibilities they want at retail establishments.
Regional Outlook
Region-Wise, the Electric Face Cleanser Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the electric face cleanser market. Electric face cleanser solutions are very popular in the North American market because of their rising demand and improved impact on personal care treatments. In terms of geographic demand for personal care treatment goods, the U.S. is a very lucrative market for customers all over the world. Hence, the growth of the regional market is being propelled owing to this.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal Group, Amorepacific Corporation, Hitachi, Ltd., Conair LLC, Clinique LA Prairie SA, Koninklijke Philips N.V., Panasonic Corporation, The Procter and Gamble Company, Beurer GmbH, and The Proactiv Company LLC (Guthy-Renker LLC).
Market Segments covered in the Report:
By Distribution Channel
By Application
By Price Range
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures