市场调查报告书
商品编码
1115158
刮鬍刀全球市场规模/份额/行业趋势分析报告,按消费者、分销渠道(超市/大卖场、便利店、在线)、产品类型、地区、展望/预测2022-2028Global Razor Market Size, Share & Industry Trends Analysis Report By Consumer, By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), By Product Type, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球刮鬍刀市场规模预计将达到 144.5 亿美元,在预测期内以 4.1% 的复合年增长率增长。
消费者环保是最近渗透到美容和包装行业的趋势。大多数刮鬍刀由金属製成,并带有很多包装。玩家正在加紧努力通过使用可回收和环保材料生产商品来解决这些问题。另一方面,留鬍子非常流行,尤其是在年轻人中。越来越多的人使用优质刮鬍刀和修剪器来管理鬍鬚。
COVID-19 影响分析
在 COVID-19 流行期间,工厂因关闭指南而关闭,这对刮鬍刀的生产产生了重大影响。此外,供应链中断导致原材料短缺和市场扩张受限。此外,顾客衣冠不整,减少了对刮鬍刀的需求。此外,世界各地的封锁限制扰乱了供应路线。此外,一次性刮鬍刀行业的全球库存供应链出现缺口是由于严格的封锁规定和社会距离标准导致製造服务中断。
市场增长因素
增加人们的可支配收入
在全球许多国家,消费者可支配收入正在增加。结果,人们在各种奢侈品和化妆品上花费更多。此外,世界范围内对各种化妆品的需求也在增加。此外,由于生活水平的提高以及为改善个性和外表而进行的大量投资,越来越多的顾客开始使用刮鬍刀来改善他们的美容和卫生。此外,由于世界各地女性的社会进步,男性和女性对化妆品的需求正在增加。
对安全刮鬍刀的需求不断扩大
在当今时代,安全刮鬍刀是另一个新兴趋势,整个市场都见证了许多突破。世界各地的人们都在采用安全刮鬍刀来实现干净和令人满意的剃须。此外,安全刮鬍刀让您剃得更近。刀片式刮鬍刀的刀片包裹在塑料垫中,可容纳 2 到 7 个刀片。多刀片刀片式刮鬍刀可用于剃干净线条。
市场萎缩的因素
剃须引起的瘙痒和炎症
刮鬍刀灼伤,即用刮鬍刀剃须时发生的瘙痒,是安全刮鬍刀最擅长的领域。多种因素会加剧这种刺激,包括多次剃须同一区域、使用锋利的刀片、剃得太近或用力过猛以及刀片臟。很容易看出多刀片刮鬍刀刀片架设计如何加剧这些问题。首先,大量刀片意味着一次划动会将几把刮鬍刀拖到同一个表面上。因此,可能会发生不剃须。
按产品类型划分的前景
按产品类型,刮鬍刀市场分为刀片式刮鬍刀、一次性刮鬍刀和电动刮鬍刀。 2021 年,电动刮鬍刀细分市场在刮鬍刀市场取得了可观的收入份额。推动这一细分市场增长的一个关键因素是易于获得从飞利浦和布劳恩到 Syska 和 Nova 等国内和国际品牌。在个人护理业务蓬勃发展的国家,无论性别如何,对此类产品的需求都会增加。
消费趋势
根据消费群,刮鬍刀市场分为男性和女性。 2021年,男士刮鬍刀市场收入份额最高。由于千禧一代越来越多地使用刮鬍刀,这一细分市场正在迅速增长。此外,由于男性更关心自己的修饰,因此用于修饰鬍鬚的刮鬍刀的需求正在增加。
按分销渠道划分的市场前景
按分销渠道,刮鬍刀市场分为超市/大卖场、便利店和在线。在线细分市场在 2021 年的刮鬍刀市场中获得了很大的收入份额。 Purplle、Nykaa 和 Amazon 等在线商店和应用程序的庞大而成熟的客户群为该市场的扩张做出了重大贡献。通过在线渠道销售产品的主要驱动力是互联网用户数量的增加、这些平台上不同製造商的各种产品 24 小时供应、折扣和交易的盛行以及访问的便利性。出于这个原因,该领域正在迅速发展。
地区概览
按地区分析了北美、欧洲、亚太地区和拉美地区的刮鬍刀市场。 2021 年,北美地区的刮鬍刀市场收入份额最大。宝洁等知名生产商的存在正在推动这一领域的增长。获得高科技产品的便利性和消费者对个人美容重要性的认识不断提高,正在推动该行业对产品的需求。
The Global Razor Market size is expected to reach $14.45 billion by 2028, rising at a market growth of 4.1% CAGR during the forecast period.
The term razor refers to a tool that often has a number of blades so that unwanted body hair can be removed quickly and gently. Among the common varieties of razors are cartridges, electric, and disposable. Humans have always been fascinated by physical attractiveness, which is related to self-esteem or self-confidence. The necessity for on-the-go grooming solutions and the rising awareness of physical hygiene among both men and women are fueling the market for razors. Promotions involving celebrity endorsements and developing technical advancements play a major role in fueling the market's expansion.
Numerous factors are driving the industry, but a growing focus on men's grooming and expanding consumer awareness of personal hygiene are the main drivers of this product. Due to their consistent use in emerging nations, various new types of razors, especially disposable razors are gaining the traction of customers all over the world. The main variables influencing product demand across these nations are low prices and the accessibility of native brands. Electric shavers, like trimmers, and epilators, are more popular due to their dependability and simplicity of use.
Consumer environmental concern is a recent trend that has penetrated the grooming and packaging industries. The majority of razors are metal and come in a lot of packaging. Players have been increasing their efforts to allay these worries by producing goods from recyclable and environmentally friendly materials. On the other hand, growing a beard has become extremely fashionable, especially among young people. In order to maintain their beard, these people are increasingly employing high-quality razors and trimmers.
COVID-19 Impact Analysis
Due to factory closures imposed by lockdown guidelines established during the COVID-19 pandemic, the production of razors was majorly impacted. Additionally, the supply chain disruption caused a shortage of raw materials, which restrained market expansion. Additionally, customers were being more careless in their grooming practices, which reduced the demand for razors. Moreover, supply channels were hampered by lockdown limitations all over the world. Additionally, gaps in the global inventory supply chains for the disposable razor industry have been caused by interruptions in manufacturing services brought on by strict lockdown regulations and social distance standards.
Market Growth Factors
Increasing Disposable Income Of People
Numerous nations around the world are witnessing an increase in consumer disposable income. People are consequently shelling out a lot of money on a variety of high-end goods and cosmetics. Additionally, the need for a variety of cosmetic products is rising globally. Additionally, customers are adopting razors in order to maintain a good appearance and hygiene as a result of their improving living standards and significant investments in enhancing their personalities and appearance. The demand for cosmetics among men and women would increase due to the increasing professionalism along with the number of working women around the world.
Rising Demand For Safety Razors
In the modern era, along with a significant number of breakthroughs being witnessed across the market, safety razors are another emerging trend. People all over the world are increasingly adopting safety razors for their attribute of delivering clean and satisfactory results. Additionally, safety razors enable closer shaving. Cartridge-based blades wrap their blades in plastic buffers and can have two to seven blades. Multi-bladed cartridge razors can be used to shave neat and clean lines.
Market Restraining Factors
Itchiness And Irritation Caused By Razors
Regarding razor burn, the ongoing itchiness caused by shaving, safety razors excel most visibly in this area. This irritation can be made worse by a number of things, including shaving the same spot repeatedly, using a sharp blade, shaving too closely or with too much pressure, or using an unclean blade. It is simple to understand how a multi-bladed razor cartridge's design could exacerbate some of these issues. To begin with, having many blades implies that by default, each stroke drags a number of razors across the same surface. Re-shaving an area just makes the issue worse.
Product Type Outlook
Based on product type, the razor market is classified into Cartridge, Disposable and Electric. In 2021, the electric shavers segment recorded a significant revenue share of the razor market. The primary factor that is expediting the growth of the segment is the accessibility of national and international brands, spanning from Philips and Braun to Syska and Nova. The demand for such items will increase regardless of gender in various countries, where the personal care business is flourishing.
Consumer Outlook
On the basis of consumer, the razor market is bifurcated into Men and Women. In 2021, the men segment witnessed the highest revenue share of the razor market. This segment is rapidly growing due to the increasing utilization of shaving razors among millennials. Men nowadays are more concerned about their appearance, due to which, the demand for razors for the purpose of beard grooming and maintaining is rising.
Distribution Channel Outlook
By distribution channel, the razor market is segmented into Supermarkets & Hypermarkets, Convenience stores and Online. In 2021, the online segment garnered a significant revenue share of the razor market. The large, well-established client base of online shops and applications like Purplle, Nykaa, and Amazon has greatly aided in the expansion of this market. Major factors propelling product sales through online channels include the rise in internet users, the availability of a wide variety of products from different manufacturers on these platforms around-the-clock, the prevalence of discounts and deals, and convenience of access. Therefore, this segment is rapidly growing.
Regional Outlook
Region-wise, the razor market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, North America recorded the biggest revenue share of the razor market. The growth of the segment is increasing due to the presence of well-known producers like P&G. The market's accessibility to high-tech goods and rising consumer awareness of the importance of personal grooming have enhanced product demand in this area.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Koninklijke Philips N.V., Edgewell Personal Care Company, B. Braun Melsungen AG, Societe Bic S.A., Syska LED Lights Private Limited, Harry's, Inc., and Dorco Co. Ltd., Super-max group, and Nova
Strategies deployed in Razor Market
Partnerships, Collaborations and Agreements:
Mar-2019: Gillette partnered with TerraCycle, an international leader in recycling. This partnership aimed to bring shaving products that support environmental sustainability. The companies would allow customers to recycle their products in 3 manners viz. Gillette Razor Local Recycling Solutions, Gillette Razor Recycling Program, and Gillette On Demand Razor Recycling Program.
Product Launches and Product Expansions:
Mar-2022: Philips rolled out hilips Norelco OneBlade First Shave. The new product aimed to offer an enhanced shaving experience to allow customers to improve their appearance. The new product is developed to offer a convenient, clean, and comfortable shave without cuts and burns.
Oct-2021: Braun, a wholly-owned subsidiary of Procter & Gamble, released the Series 9 Pro, an innovation to its offering of world-class shavers. Through this launch, the company aimed to evolve the grooming experience for customers with its upgraded efficiency, flexibility, and precision.
Oct-2021: Royal Philips unveiled Body Groomer Series 3000- BG3005/15. The new product aimed to offer the best-in-class shaving experience without compromising skin comfort. Moreover, the new product is also equipped with patented rounded tips as well as a hypo-allergenic foil.
Jul-2021: Gillette Venus teamed up with Rifle Paper, a lifestyle brand. Through this collaboration, the companies aimed to launch a new limited-edition shave collection, which features hand-illustrated floral designs of Rifle Paper across Gillette's products.
Jul-2021: Royal Philips introduced its new Beard Trimmer BT1000 series. The new product aimed to offer an improved experience to people who are in the initial days of shaving. The new product is skin-friendly and features ease of use along with affordable prices.
Mar-2021: Edgewell launched Schick, Xtreme men's1, and Skintimate three-blade women's razors, a range of men's and women's disposable razors. The new products are equipped with handles made with up to 100% PCR plastic.
Jan-2019: DORCO introduced DORCO PACE 3 Pro to its PACE Pro lineup. With this product launch, the company aimed to strengthen its range of premium three-blade razors. In addition, the new product features a better guard bar and lubricating strip.
Jun-2018: SYSKA rolled out Uniblade - UT1000, an innovative shaver-cum-trimmer. The new product aimed to streamline trimming, shaving, and beard shaping through a single product. Moreover, the new product would also offer a comfortable and efficient shaving experience.
Business Expansions:
Oct-2018: Harry's expanded its business with the launch of its standalone women's body care brand facility. With this business expansion, the company aimed to offer better handles in its razors and the pink labels on its lotions.
Market Segments covered in the Report:
By Consumer
By Distribution Channel
By Product Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures