市场调查报告书
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水增强剂全球市场规模、份额、行业趋势分析报告:按产品类型、按分销渠道(线下、在线)、按形式(液体、粉末)、按地区、展望和预测,2022-2028Global Water Enhancer Market Size, Share & Industry Trends Analysis Report By Product Type, By Distribution Channel (Offline and Online), By Form (Liquid and Powder), By Regional Outlook and Forecast, 2022 - 2028 |
预计到 2028 年,增水剂的全球市场规模将达到 45 亿美元,在预测期内以 9.3% 的复合年增长率增长。
增水剂包装和瓶子使储存和运输更容易、更方便。由于新的包装技术和不断扩大的零售分销,增水剂市场正在扩大。由于营养饮料和健康补水的趋势,市场正在增长。关于苏打水和含糖软饮料对健康的负面影响的知识增加,增加了对健康、营养饮料的需求。
增水剂携带方便,是一种廉价且实惠的补充饮食方式。由于对个人饮料的需求不断增长,该行业正在扩张。由于消费源自植物的天然产品的趋势不断增加,增水剂领域的主要公司正在开发新产品。例如,Weight Watchers 于 2017 年 10 月为其忙碌的客户推出了一种全天候的水增强剂,其中添加了维生素 C。
COVID-19 影响分析
製造和生产运营的暂停使业务陷入停顿,贸易和运输的低迷完全扰乱了供应链。结果,公司很快就会遭受巨额损失。由于社会和经济混乱,公司正面临生存威胁。此外,我们还面临劳动力短缺、运输问题、供应问题、市场波动等各种困难。由于超市和零售店等分销渠道的关闭,增水剂市场的销售额和收入均出现下滑。供应链因贸易和生产限製而中断。
市场增长因素
对更健康的苏打水替代品不断增长的需求推动了增长
今天,苏打水和软饮料的不健康程度已一目了然。由于碳酸饮料是导致体重增加和其他健康问题的主要原因,国家生物技术信息中心建议在其研究中减少消费。近年来,由于软饮料名声不佳,增水剂市场不断扩大。此外,饮料中功能性添加剂的消费增长趋势预计将增加对水增强剂的需求。对补水、健康和提神饮料的需求不断增长是全球强化水市场的主要趋势之一。
提高健康意识
健康意识的提高正在创造国际新趋势。人们越来越意识到与饮用脏水相关的健康问题和风险。互联网在提高人们对饮用水和纯净水重要性的认识方面发挥了非常重要的作用。此外,世界各国政府正在努力提高人们对清洁水的认识。一个人的健康状况与他们是否使用干净的水直接相关,这是常识。因此,世界各地的人们越来越意识到他们消耗的水。
市场製约因素
发展中国家和不发达国家的低意识
在世界各地的不发达国家和新兴国家,人们对增强水资源知之甚少。预计这将阻碍增强水市场的未来增长。它也比传统的水更贵,这就是为什么许多客户犹豫购买它的原因。此外,发展中国家的低可支配收入使人们对购买此类奢侈品和特色商品犹豫不决。此外,由于加工程度高,缺乏营养价值。
按产品类型划分的前景
按产品类型,浓缩水市场分为非营养型和营养型。到 2021 年,非营养部分将在增水剂市场占据最高的收入份额。人工着色的饮料,有时被称为非营养饮料,提供的卡路里或营养成分很少。这些可能来自草药、植物,甚至糖本身。它的味道比糖更甜,因此需要少量来调味食品和饮料。一些非营养饮料没有被新陈代谢,几乎完好无损地通过消化系统。
形态观
增水剂市场按形式分为液体和粉末。到 2021 年,液体部分将在增水剂市场获得最大的收入份额。液体形式的物品的广泛接受和可及性是促成这一细分市场最大比例的主要因素之一。液态水增强剂更便于使用。大多数主要供应商,包括卡夫亨氏公司、Jel Sert 等,都提供液体形式的产品。
分销渠道前景
按销售渠道,增水剂市场分为线下和线上。在线部分在 2021 年的增水剂市场中取得了很大的收入份额。这是因为智能手机的使用量正在增加,这是由于互联网的大量使用以及在线购物的网站和应用程序的结合。此外,包括亚马逊和京东在内的多家电子商务运营商□□正在与零售商和增水产品製造商合作,通过在线渠道提供食品杂货。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的增水剂市场。到 2021 年,北美地区将在增水剂市场占据相当大的收入份额。随着功能性饮料因其健康益处而越来越受欢迎,预计北美将出现强劲增长。客户忙碌的现代生活方式推动了对提供快速补水和营养的产品的需求。领先的生产商专注于创造新产品,以帮助他们从该地区日益增长的健康补水趋势中受益。
The Global Water Enhancer Market size is expected to reach $4.5 billion by 2028, rising at a market growth of 9.3% CAGR during the forecast period.
Water enhancers are flavor-rich concentrated formulations with added nutrients and additives that have various functions. A few drops at a time should be added to plain water when using these. These mixers give the water sweetness, flavor, and nourishment. In the upcoming years, it is projected that increased consumer awareness of the harmful health impacts of drinking carbonated and sugary beverages would increase the demand for water enhancers.
Because they are being used more frequently in a variety of market areas, including sports drinks, flavored seltzer, and energy drinks, water enhancers are becoming a more widespread trend in retail. Modern customers are becoming more interested in water enhancers as the desire for portable, handy drinks rises. When compared to other beverage mixes like powdered drinks and frozen concentrates, enhancers require much less preparation.
Packs or bottles for water enhancers make storage and transportation easier and more convenient. The market for water enhancers is rising as a result of new packaging technologies and expanding retail distribution. The market is expanding mostly because of the trend toward nutritarian drinking and healthy hydration. The desire for nutritious drinks that offer health advantages is being fueled by the increased knowledge of the harmful health impacts of carbonated beverages and sugary soft drinks.
Water enhancers offer portable, cheap nutrition since they are easy to transport. The industry is expanding because of the rising demand for personalized drinks. Key players in the water enhancer area are developing new goods as a result of the growing trend toward ingesting natural products derived from plants. For instance, Weight Watchers introduced all-natural water enhancers for clients who are on the go in October 2017 and fortified them with vitamin C.
COVID-19 Impact Analysis
Manufacturing and production operations have stopped, which has caused a slowdown in business, and inactive trade and transportation have entirely disrupted the supply chain. As a result, businesses can soon incur sizable losses. Businesses are at risk of facing existential challenges as a result of the social and economic turmoil that has been brought about. Other difficulties they now face include labor shortages, transportation problems, supply problems, and market volatility. The market for water enhancers has seen a decline in sales and revenue due to the closure of distribution channels like supermarkets and retail outlets. Trade restrictions and restricted production have caused the supply chain to be disrupted.
Market Growth Factors
Growing Demand For Healthier Carbonated Drink Alternatives To Fuel Growth
Today, it is pretty clear how unhealthy carbonated or soft drinks are. Because they are the primary contributor to increasing body weight and other health problems, the National Center for Biotechnology Information has advised reducing consumption in its study. The market for water enhancers has grown as a result of the unfavorable reputation that soft drinks have gained in recent years. Additionally, it is anticipated that the growing trend of ingesting functional additives in beverages would increase the demand for water enhancers. The growing desire for hydrating, healthful, and refreshing drinks is one of the key trends in the worldwide enhanced water market.
Rising Health Consciousness
New trends have emerged internationally as a result of health-conscious consumers. People are becoming more aware of health issues and the risks associated with drinking dirty water. The Internet has been very important in raising awareness of water and the importance of drinking pure water. Additionally, governments from all around the world have been working hard to raise awareness of clean water. It is common knowledge that a person's well-being is directly correlated with their use of clean water. As a result, people all across the world are becoming more conscious of the water they consume.
Market Restraining Factors
Low Awareness In Developing And Underdeveloped Nations
In undeveloped & emerging nations all across the world, there is virtually little understanding about enhanced water. This factor is anticipated to impede the enhanced water market's future growth. Additionally, because enhanced water is more expensive than conventional water, many customers are hesitant to buy this novel product. The bulk of individuals in developing nations have fewer disposable cash, which deters them from selecting such upscale and distinctive goods. Furthermore, because it has undergone extensive processing, enhanced water lacks some nutritional value.
Product Type Outlook
Based on the Product Type, the Water Enhancer Market is segmented into Non-Nutritional and Nutritional. The non-nutritional segment acquired the highest revenue share in the water enhancer market in 2021. Artificial color drinks, sometimes known as non-nutritional, provide little to no calories or nutrients. They might come from herbs, plants, or even sugar itself. Smaller amounts are required for flavoring meals and beverages because they have a sweeter flavor than sugar. Some non-nutritional drinks do not undergo metabolization, which means they virtually pass through the digestive system undamaged.
Form Outlook
Based on Form, the Water Enhancer Market is divided into Liquid and Powder. The liquid segment procured the largest revenue share in the water enhancer market in 2021. The widespread acceptance and accessibility of items in the liquid form are one of the main factors causing this segment to account for the biggest proportion. Liquid water enhancer is more portable to use. The majority of the major suppliers, including the Kraft Heinz Company, Jel Sert, and others, offer liquid forms of their products.
Distribution Channel Outlook
By distribution channel, the Water Enhancer Market is segmented into Offline and Online. The online segment registered a significant revenue share in the water enhancer market in 2021. Due to the growing use of smartphones as a result of significant internet usage combined with websites and applications for online shopping. Additionally, several e-commerce businesses, including Amazon and JD.com, are collaborating with retailers and makers of water enhancer goods to offer groceries through their online channels.
Regional Outlook
Region wise, the Water Enhancer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the water enhancer market in 2021. The increased popularity of functional beverages due to their health benefits is expected to result in significant growth in North America. The need for goods that deliver quick hydration and nutrients is being driven by customers' busy modern lifestyles. The major producers are concentrating on creating new products that will allow them to profit from the region's expanding healthy hydration trend.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., Nestle S.A., The Coca Cola Company, The Kraft Heinz Company, Keurig Dr Pepper, Inc., AriZona Beverages Company LLC, Mondelez International, Inc., 4C Foods Corp., and The Jel Sert Company.
Market Segments covered in the Report:
By Product Type
By Distribution Channel
By Form
Powder
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures