市场调查报告书
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物联网货币化全球市场规模、份额、行业趋势分析报告:按组件、业务功能、组织规模、行业、地区划分的展望和预测,2022-2028Global IoT Monetization Market Size, Share & Industry Trends Analysis Report By Component, By Business Function, By Organization Size, By Industry Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球物联网货币化市场规模预计将达到 18,347 亿美元,在预测期内以 52.1% 的复合年增长率增长。
许多公司都为将物联网纳入其产品选择以产生收入提供了良好的指导方针。例如,客户可以选择购买单个连接的门铃摄像头,但也可以选择购买允许他们存储和查看门铃摄像头镜头的订阅。通过这种商业策略,生产商可以通过仅销售一种产品来开始与客户建立联繫。该公司的客户可以购买终身访问其产品详细信息。除了像这个例子这样的数百万消费品牌之外,服务于企业 (B2B) 的企业正在努力通过使用物联网来解锁新的收入流、商业模式和受众。
COVID-19 影响分析
COVID-19 大流行的突然爆发已使世界各地的企业陷入混乱。此外,COVID-19 大流行已经摧毁了世界各地的各个经济体。许多政府被迫封锁他们的国家。此外,许多企业暂时关闭。物联网货币化市场在其他市场中受到 COVID-19 大流行的沉重打击。此外,由于大多数人的总体经济状况受到此次疫情的不利影响,人们更加渴望从个人预算中削减非必要支出,因此消费需求正在下降。
市场增长因素
物联网货币化技术在农业中的快速部署
将物联网等信息和通信技术用于智能农业,有望改变全球农业,提高生产力和资源效率。为了提高产量、盈利能力和农业实践,农业和自动化供应商正在探索利用物联网和数字技术的新视野。物联网在精准农业方面也具有巨大潜力。精准农业旨在使用跟踪车辆、监控田地、监控存储设施、监控牲畜等的传感器创建数据。需要了解自身健康状况的动物可以配备传感器。
联网汽车和智慧城市市场扩张
推动市场增长的主要因素之一是全球范围内越来越多的智慧城市计划和项目。随着许多发达国家和发展中国家城市化程度的提高,智慧城市项目正在加速推进。由于智慧城市的发展,越来越多地将物联网引入公共交通是推动全球物联网货币化行业扩张的因素之一。因此,为了更有效地管理流量,开发者正在考虑如何构建一个综合考虑各种因素的平台。
市场限制
满足复杂要求的挑战
物联网是一个庞大、分布式、脱节的生态系统。因此,互操作性和集成是整个过程中的关键挑战。物联网的终端应用最终可以通过数据、设备的融合和分析来交付预期的业务成果,并获得新的商业有用的见解。为此,物联网应用程序需要构建到大量端点中。然而,在这个过程中出现了困难。这些端点可能属于物联网或网络域,也可能属于 IT 系统(ERP、CRM、计费等)。
组件透视
基于组件,物联网货币化市场分为解决方案和服务。 2021 年,服务部门在物联网货币化市场中取得了很大的收入份额。市场扩张得益于专业服务为客户和企业提供的高可靠性。由于大量公司现在了解物联网货币化的重要性并因此部署服务,B2B 领域的物联网货币化服务的部署正在增长。这一因素正在推动该领域的市场增长。
按业务功能划分的前景
物联网货币化市场按业务功能细分为营销和销售、IT、财务、供应炼和运营。营销和销售部门在 2021 年物联网货币化市场中占据了最大的收入份额。该细分市场的快速增长主要是由于全球行业内竞争的加剧。为了解决这个问题,营销和销售服务提供商的工作量显着增加。随着工作流程的激增,企业越来越多地利用物联网货币化技术的优势。因此,这一因素推动了这一细分市场的增长。
组织规模展望
根据组织规模,物联网货币化市场分为大型企业和中小企业。 2021 年,小企业部门在物联网货币化市场中获得了可观的收入份额。这一细分市场的增长激增归功于世界各地的许多小企业。此外,这种类型的组织大规模部署物联网货币化服务是为了达到最大增长的目的。这些因素正在推动这一细分市场的增长。
行业展望
按行业细分,物联网货币化市场分为零售、IT 和电信、製造、运输和物流、医疗保健、BFSI、能源和公用事业等。 2021 年,製造业在物联网货币化市场中的收入份额最大。该细分市场的增长将受到製造业物联网货币化解决方案的推动,包括简化运营、提高客户获取和保留率、降低成本以及从干涉仪产品提供的洞察力以及产品开发过程中创造新的收入来源。由于它提供的众多好处而上升。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的物联网货币化市场。 2021 年,北美将在物联网货币化市场中占据最高的收入份额。云计算和数字化的快速使用、数据量的增长、区域参与者的大规模投资以及该地区发达国家越来越多地使用人工智能和物联网进行数据处理是市场扩张的主要驱动力。
市场参与者采取的主要策略是收购。根据基数矩阵中的分析,Cisco Systems, Inc. 和 Intel Corporation 是物联网货币化市场的先驱。 Amdocs Limited、IBM Corporation 和 Thales Group S.A. 等公司是物联网货币化市场的领先创新者。
The Global IoT Monetization Market size is expected to reach $1834.7 billion by 2028, rising at a market growth of 52.1% CAGR during the forecast period.
By safeguarding IoT data and collecting data from IoT-connected devices, IoT monetization is a technique that generates money from IoT-enabled products and services. The IoT monetization market is expanding as a result of a variety of advantages offered by IoT monetization solutions, including effectiveness, improved reengineer operations, cost-cutting, expanded reach to new markets, and others. There is a growing need to monetize IoT devices and the data they hold as a result of the growing deployment of IoT devices across a variety of application industries, including retail, automotive, healthcare, transportation, and others.
Since the Internet's introduction, commonplace devices are now connected. Many homes and organizations now function through connected devices because of the advent of the IoT. The demand for IoT monetization is rising as smart device usage, such as that of smartphones and tablets, increases. Many people are turning to it as a legitimate form of business, and it's creating opportunities for expansion in the future.
Many businesses have offered excellent guidelines for integrating IoT into product selection in order to generate income. For instance, customers have the option to buy a single connected doorbell camera, however, they are also given the choice to buy a subscription that allows them to save and watch footage from the doorbell camera. With this business strategy, the producer must only sell one product to start a connection with its customers. Customers of the company can purchase lifetime access to the product's details. Businesses serving businesses (B2Bs) have been hard at work developing new revenue streams, business models, and audiences through the use of IoT in addition to the millions of consumer brands like this example.
COVID-19 Impact Analysis
The abrupt outbreak of the COVID-19 pandemic has led businesses all over the world to a steep downfall. In addition, various economies all over the world were devastated due to the COVID-19 pandemic. Governments in a number of countries were compelled to impose lockdowns in their own countries. Moreover, a number of companies were also closed temporarily. The IoT Monetization market has been significantly impacted by the COVID-19 pandemic, among other markets. Additionally, consumer demand has now decreased as people have been more intent on cutting down non-essential expenditures from their individual budgets as the general economic condition of the majority of people were negatively impacted by this outbreak.
Market Growth Factors
A Surge in Deployment of IOT Monetization Technology in the Agriculture Sector
The use of information and communication technologies, such as IoT, in smart farming, is anticipated to transform the world's agricultural landscape and make it more productive and resource-efficient. In order to increase yields, profitability, and agricultural methods, the agriculture sector and automation vendors are investigating new prospects by utilizing IoT and digital technologies. IoT also has a huge potential in precision farming. Precision farming aims to produce data using sensors that follow vehicles, observe the field, monitor storage facilities, and monitor livestock. Animals that need their health monitored can have the Sensors installed on them.
An Expansion in the Market for Connected Cars and Smart Cities
One of the major factors propelling the growth of the market is an increase in the number of smart city initiatives and projects all over the world. With the expansion of urbanization in a number of developed as well as developing countries, smart city projects are accelerating. The rise in IoT adoption in public transportation as a result of the development of smart cities is one of the factors that fuels the expansion of the global IoT monetization industry. Therefore, in order to more effectively manage traffic, developers are considering how to build a platform that takes a lot of different factors into account.
Market Restraining Factors
Challenges in Meeting the Complex Requirements
IoT is a vast, dispersed, and disjointed ecosystem. As a result, interoperability and integrations pose a serious challenge in the entire process. End applications in the IoT eventually provide the required business outcomes by data, fusing devices, and analytics to yield fresh, commercially useful insights. IoT apps must be incorporated into numerous endpoints in order to do this. However, difficulty arises in this process. These endpoints may belong to the IoT and network domains or an IT system (ERP, CRM, or billing, to name a few).
Component Outlook
On the basis of component, the IoT Monetization Market is bifurcated into Solution and Services. In 2021, the services segment recorded a significant revenue share of the IoT monetization market. The expansion of the market is owing to the higher reliability that professional services offer to the customer or a business. The deployment of IoT monetization services is growing in B2B sector due to the fact that a very big number of businesses are now understanding the significance of IoT monetization and thus, implementing services. This factor is propelling the growth of this segment of the market.
Business Function Outlook
By Business Function, the IoT Monetization Market is segmented into Marketing & Sales, IT, Finance, Supply Chain, Operations. In 2021, the marketing and sales segment procured the biggest revenue share of the IoT monetization market. The surging growth of the segment is mainly owing to the increasing competition within industries all over the world. In order to address this issue, the workloads on marketing and sales service providers have increased significantly. Due to this rapid increase in workflows, businesses are increasingly leveraging the benefits of the IoT monetization technology. Therefore, this factor is driving the growth of the segment.
Organization Size Outlook
Based on the Organization Size, the IoT Monetization Market is divided into Large enterprises and Small & Medium Enterprises. In 2021, the small and medium enterprises segment garnered a substantial revenue share of the IoT monetization market. The surge in the growth of this segment is ascribed to a large number of SMEs across the world. Moreover, this type of organization is deploying IoT monetization services on a very big scale owing to fulfill their aim to obtain maximum growth. These factors are bolstering the growth of this segment.
Industrial Vertical Outlook
On the basis of Industry Vertical, the IoT Monetization Market is segregated into Retail, IT & Telecom, Manufacturing, Transportation & Logistics, Healthcare, BFSI, Energy & Utilities, and Others. In 2021, the manufacturing segment witnessed the biggest revenue share of the IoT monetization market. The growth of the segment is rising as a result of numerous advantages of IoT monetization solutions in the manufacturing industry, such as streamlined operations, enhanced customer acquisition and retention, reduced cost, and new revenue sources from the insights provided by interferometric products as well as product development processes.
Regional Outlook
Region-Wise, the IoT Monetization Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the IoT monetization market. The rapid use of cloud computing and digitalization, the rise in data volume, the sizeable investments made by leading regional players, and the growing use of AI and IoT for data processing within developed regional countries are the main factors propelling the market's expansion.
The major strategies followed by the market participants are Acquisitions. Based on the Analysis presented in the Cardinal matrix; Cisco Systems, Inc. and Intel Corporation are the forerunners in the IoT Monetization Market. Companies such as Amdocs Limited, IBM Corporation and Thales Group S.A. are some of the key innovators in IoT Monetization Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amdocs Limited, General Electric (GE) Co., Thales Group S.A. (Gemalto NV), SAP SE, Oracle Corporation, IBM Corporation, Cisco Systems, Inc., Ericsson AB, Intel Corporation and Aria Systems, Inc.
Recent Strategies deployed in IoT Monetization Market
Acquisitions and Mergers:
Jul-2022: Ericsson acquired Vonage, an American cloud communications provider. This acquisition aimed to complement the vision of Ericsson to leverage Vonage's leadership in technology in order to expand its mobile network business. Moreover, Erricson also aimed to transform the manner the cutting-edge 5G network capabilities are exposed, utilized, and paid for.
Jul-2022: Thales completed its acquisition of OneWelcome, a Customer Identity, and Access Management leader. This acquisition aimed to complement Thales's offerings through the integration of the robust digital identity lifecycle management capabilities of OneWelcome. Moreover, this acquisition would enable Thales to offer a comprehensive Identity Platform to its customers.
Jun-2022: IBM took over Randori, a leading provider of cybersecurity solutions and services. This acquisition aimed to accelerate the Hybrid Cloud strategy of IBM and strengthen the company's AI-powered cybersecurity products and services offerings.
May-2022: Amdocs completed its acquisition of MYCOM OSI, a SaaS-based cloud network and service assurance solutions provider. Following this acquisition, the company aimed to expand its offerings with the addition of end-to-end service and network orchestration by leveraging key assurance capabilities.
Mar-2022: Intel took over Granulate, developer of real-time continuous optimization software. Following this acquisition, the company aimed to integrate Granulate's capabilities into its portfolio in order to aid data center and cloud customers in maximizing compute workload performance while also minimizing cloud and infrastructure costs.
Feb-2022: IBM took over Sentaca, a leading telco consulting services and solutions provider. Following this acquisition, the company aimed to expedite the hybrid cloud consulting business of IBM with the addition of essential skills to aid communications service providers as well as media giants in Modernizing several cloud platforms.
May-2021: Amdocs acquired Sourced Group, a technology consultancy. This acquisition aimed to mark the wider cross-company investment of Amdocs in the cloud and would further strengthen its leadership within this sector.
Aug-2020: Amdocs took over Openet, a 5G charging policy and cloud technologies provider. Under this acquisition, the company aimed to integrate the open and network-centric technologies of Openet with the 350+ service provider customers of Amdocs.
Product Launches and Product Expansions:
Oct-2021: Amdocs rolled out Digital Brand Suite as-a-Service, an AWS-powered fully pre-integrated digital business suite. The new solution would allow small-scale service providers as well as digital brands to easily generate, capture, and monetize an all-digital experience and offer it to their end users.
Jun-2021: Amdocs released Amdocs Customer Experience Suite, a range of cloud-native, microservices-based, open, and modular BSS-OSS integrated solutions. Through this launch, the company aimed to offer the ability to create hybrid offerings to its customers where in-house products are combined with the portfolios of partners.
Partnerships, Collaborations and Agreements:
Sep-2021: Cisco teamed up with Telstra, an Australian telecommunications company. Under this collaboration, the companies aimed to launch the Cisco-powered Telstra Control Center in order to offer advanced connectivity management for IoT services. This solution would empower autonomous industries as well as connected communities across Australia.
Market Segments covered in the Report:
By Component
By Business Function
By Organization Size
By Industry Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures