市场调查报告书
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1126417
智能酒店全球市场规模、份额、行业趋势分析报告:按产品、按部署模式(云、本地)、按最终用户(酒店、邮轮、豪华酒店)、区域展望和预测,2022-2028 年版Global Smart Hospitality Market Size, Share & Industry Trends Analysis Report By Offering, By Deployment Mode (Cloud and On-premises), By End User (Hotels, Cruise, Luxury Yatches), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球智能酒店市场规模预计将达到 583 亿美元,在预测期内以 28.4% 的复合年增长率增长。
此外,知道 Facebook 用户已经登记了他们的婚姻状况,Google 可以更准确地在搜索引擎上为他们量身定制广告。该特定数据还可用于根据客人的需求定制服务,以使酒店客人感到快乐和特别。物联网平台可以记住客人的各种舒适偏好,并自动设置房间照明、温度、窗户装饰和电视频道,以供后续入住。或者,为了给客人一种个性感,当他们进入房间时,电视可能会用名字打招呼。
COVID-19 影响分析
COVID-19 对经济的低影响迫使一些人采取在家工作的生活方式。政府实施的封锁将迫使在酒店业经营的企业,包括在酒店、度假村、餐馆、水疗中心和赌场工作的企业暂时关闭。此外,由于旅行和旅游限制,酒店业务暂时关闭。此外,旅行限制大大减少了从国外进入该国的人数。结果,酒店业损失了收入,许多酒店、快餐店和水疗中心永久关闭。
市场增长因素
5G 在酒店业的渗透率不断提高
借助新的数字工具和平台,酒店业主一直在寻找简化宾客体验的方法。 5G 可能使运营商能够通过尖端的室内和跨物业服务彻底改变他们的产品。通过提供连接无线设备、应用程序和人员的底层框架,5G 有可能推动酒店业的数字化转型。 5G 技术应该使酒店业主能够更有效地与客户沟通,并更多地了解他们的旅程。
提高个性化服务对改善客户体验的重要性
通过提供更加个性化的旅行体验,酒店经营者可以与每位客人建立持久且有价值的联繫,从而增加他们留下正面评价的机会。提供独特的旅行体验可提高品牌声誉、客户忠诚度和收入。新的智能酒店解决方案为酒店经营者提供数据支持的洞察力和行动,以创建每位访客的 360 度视图,并通过更好的客户服务改善他们的体验。您将能够做到。
市场限制
高昂的安装、维护和培训成本
安装复杂而精密的酒店系统,例如物业管理系统 (PMS)、宾客体验管理系统,无论是物理安装还是在线安装,成本都很高。预算限制使任何酒店都难以实施智能酒店解决方案。因为酒店业尚未从与大流行相关的巨大财务损失中恢復过来。大多数使用智能酒店技术的酒店也被证明维护成本非常高。实施成本主要取决于系统或服务的复杂性和先进性。
提供展望
根据产品,智能酒店市场分为解决方案和服务。到 2021 年,服务业将在智能酒店市场中占据重要的收入份额。越来越多的智能酒店以及用于集成、管理和培训的服务和软件推动了智能酒店服务在市场上的扩张。
解决方案类型展望
根据解决方案类型,市场分为物业管理系统、宾客体验管理系统、集成安全管理、设施管理软件、网络管理软件和 POS 软件。在解决方案部门中,客户体验管理系统部门在市场上取得了可观的收入份额。对优化客户服务运营和建立强大品牌的需求不断增长,将推动智能酒店解决方案的采用。改善客户体验也是当今酒店和其他酒店机构的主要关注点。
部署模式展望
智能酒店市场根据部署模式分为云端和本地。 2021 年,云部门在智能酒店市场中占据了最大的收入份额。现代酒店正在采用基于云的解决方案,以适应不断变化的业务和市场动态。市场将受到对更好的宾客体验、改进的成本优化以及从任何偏远地区对酒店经营者的普遍访问的需求的推动。
最终用户视角
按最终用户划分,智能酒店市场分为酒店、游轮、豪华游艇等。 2021年,酒店板块在智能酒店市场中的收入份额最高。这一细分市场的增长是由通过酒店中的智能酒店服务和解决方案创造智能客户体验的需求推动的。市场还将受到更高的生活水平、更多的五星级酒店以及显着改善的宾客服务的推动。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的智能酒店市场。到 2021 年,欧洲将在智能酒店市场占据最大的收入份额。国内主要云提供商的存在、对新技术的开放性以及相对强大的互联网基础设施促进了智能酒店业务的扩张。整个欧洲对物联网 (IoT) 产品的需求正在增长。欧洲采用物联网的主要国家包括德国、法国、意大利、英国、西班牙和荷兰。
市场参与者采取的主要策略是“伙伴关係”。根据基数矩阵中的分析,Huawei Technologies Co, Ltd.和Samsung Electronics Co, Ltd.是智能酒店市场的先驱。 NEC、Honeywell International, Inc.、Johnson Controls International PLC等公司是智能酒店市场的主要创新者。
The Global Smart Hospitality Market size is expected to reach $58.3 billion by 2028, rising at a market growth of 28.4% CAGR during the forecast period.
Smart hospitality is a new technology, which is utilized in hotels and other accommodation locations to use internet-connected equipment that can interact or communicate with each other. It is similar to the internet of things, or IoT, which allows extremely common appliances or equipment in hotels to send and receive data and make intelligent decisions. Benefits of smart hospitality technologies include improved guest safety with alarming and mobilization, high-speed Wi-Fi, guest voicemail & wake-up, operator & visitor reservation solutions, increased staff mobility, and operator & guest voicemail & wake-up.
One of the major forces behind the expansion of India's services sector is the tourism and hospitality sector. Given the country's extensive natural beauty, diverse environment, and rich cultural as well as historical legacy, tourism in India has a lot of promise. India, like many other countries, depends heavily on tourism for its foreign exchange. According to the Indian Brand Equity Foundation, foreign exchange earnings increased at a CAGR of 7% from 2016 to 2019 but declined in 2020 as a result of the COVID-19 pandemic.
Additionally, by knowing that a Facebook user lists their marital status, Google can more precisely tailor advertisements for that user on its search engine. In order to make hotel visitors feel satisfied and special, this specific data can also be used to offer them a service that is personalized to their needs. An IoT platform may remember a visitor's varied comfort preferences and then automatically set the room's lighting, temperature, window coverings, and TV channels for their subsequent stay. To make the visitor feel unique, the TV may even welcome and greet them by name when they enter the room.
Covid-19 Impact Analysis
The poor economic effects from COVID-19 have compelled several individuals to adopt a work-from-home lifestyle. Government-imposed lockdowns forced businesses operating in the hospitality sector, including those working in hotels, resorts, restaurants, spas, and casinos, to temporarily shut down their operations. For a brief period of time, travel and tourism restrictions prompted the hospitality industry to close its doors. In addition, international arrivals decreased by a significant rate due to travel restrictions. As a result, the hospitality industry has seen a loss in revenue and numerous hotels, fast-food restaurants, and spas have closed permanently.
Market Growth Factors
Rising penetration of 5G in the hospitality sector
With new digital tools and platforms, hotel owners are continually looking for methods to streamline the guest experience. Operators may be able to completely transform their offers with cutting-edge in-room and cross-facility services due to 5G. Through the provision of the fundamental framework for tying together wireless devices, applications, and people, 5G has the ability to propel digital transformation in the hospitality sector. Hotel owners should be able to communicate with their customers more effectively and learn more about their journeys owing to 5G technology.
Increasing emphasis on personalized services for better customer experience
Hoteliers can create a long-lasting, value-driven connection with every guest and increase the likelihood that they will leave a good review by providing a more individualized travel experience. Organizing a unique visitor experience boosts brand reputation and customer loyalty in addition to generating income. New smart hospitality solutions give hoteliers access to data-backed insights and behavior that can be used to create a 360-degree perspective of every visitor and improve their experience through better customer care.
Market Restraining Factors
High cost of deployment, maintenance, and training
The deployment of complex and advanced hospitality systems, like Property Management Systems (PMS), Guest Experience Management Systems, etc. is expensive, whether they are installed physically or online. Budget restrictions can make it difficult for any hotel to install a smart hospitality solution because the hospitality industry is still recovering from a pandemic-related financial loss of enormous proportions. The majority of hotels that used smart hospitality technologies found that maintaining them was also very expensive. The cost of deployment is primarily based on the complexities and advancements of the system or service.
Offering Outlook
On the basis of Offering, the Smart Hospitality Market is segmented into Solution and Services. In 2021, the services segment acquired a significant revenue share of the smart hospitality market. The expansion of smart hospitality services in the market is being driven by the increase in the number of smart hotels, which is fueling services and software used for integration, management, and training.
Solution Type Outlook
Based on Solution Type, the market is segmented into Property Management System, Guest Experience Management System, Integrated Security Management, Facility Management Software, Network Management Software, and Point of Sale Software. In the solution segment, the Guest Experience Management Systems segment recorded a substantial revenue share of the market. The adoption of smart hospitality solutions will be driven by the rising demand to optimize customer service operations and build a strong brand. Moreover, nowadays, the major focus of hotels along with other hospitality facilities is to enhance their customer experience.
Deployment Mode Outlook
Based on Deployment Mode, the Smart Hospitality Market is bifurcated into Cloud and On-premises. In 2021, the cloud segment procured the biggest revenue share of the smart hospitality market. Modern hotels are deploying cloud-based solutions that are adaptable to the shifting business and market dynamics. The market would be driven by the demand for a better guest experience, improved cost optimization, as well as universal access to hoteliers from any remote place.
End User Outlook
By End-User, the Smart Hospitality Market is segregated into Hotel, Cruise, Luxury Yatches, and Others. In 2021, the hotels segment witnessed the highest revenue share of the smart hospitality market. The growth of the segment is being driven by the demand to create smart guest experiences through smart hospitality services and solutions in the hotels. The market will also be driven by the rising level of living, the abundance of five-star hotels, and a substantial improvement in guest service.
Regional Outlook
Region-wise, the Smart Hospitality Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Europe accounted for the largest revenue share of the smart hospitality market. The presence of a major domestic cloud provider, openness to new technology, and relatively robust internet infrastructure have all helped the smart hospitality business in expanding. The demand for Internet of Things (IoT) products is rising across Europe. Leading European IoT adoption includes the countries of Germany, France, Italy, the United Kingdom, Spain, and the Netherlands.
The major strategies followed by the market participants are Partnership. Based on the Analysis presented in the Cardinal matrix; Huawei Technologies Co., Ltd. and Samsung Electronics Co., Ltd. is the forerunners in the Smart Hospitality Market. Companies such as NEC Corporation, Honeywell International, Inc., and Johnson Controls International PLC are some of the key innovators in Smart Hospitality Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include NEC Corporation, Huawei Technologies Co., Ltd., Oracle Corporation, Samsung Electronics Co., Ltd., IBM Corporation, Cisco Systems, Inc., Siemens AG, Johnson Controls International PLC, Honeywell International, Inc. and Legrand S.A.
Recent Strategies deployed in Smart Hospitality Market
Partnerships, Collaborations and Agreements:
Jul-2022: NEC partnered with Project Management Institute, a leader in project management. Through this partnership, NEC aimed to become a Disciplined Agile Consulting Partner in order to deploy its own business transformation and leverage its experience to launch a consulting business intending to address customer problems.
Jul-2022: Huawei came into an agreement with Rabat, a Tourism Engineering Company in Morocco. Following this partnership, the companies would accelerate digital transformation across Morocco with the aim to aid small businesses and tourism startups to grow.
Jun-2022: Siemens signed a memorandum of understanding with El Attal Holding and Sigma. Following this partnership, the companies aimed to develop an electronic platform to minimize energy consumption, handle operating errors, and predict malfunctions by deploying a BMS control system for commercial and residential buildings as well as the SCADA system.
Jun-2022: Samsung entered into a partnership with Stratix, a leader in providing Managed Mobility Services across the US. Under this partnership, the companies would offer SmartMobile technology solutions to hospitality, which would transform operations, develop enhanced guest experiences, and address industry challenges.
Oct-2021: HUAWEI partnered with Trivago, a leader in accommodation dealing. Under this partnership, the companies would develop solutions for the accommodation of the paid hotel search function over Petal Search and Petal Maps of Huawei.
Sep-2021: Johnson Controls partnered with Atos, a French multinational information technology service provider. Under this partnership, the companies aimed to introduce a robust range of complementary decarbonization solutions as well as open technology platforms in order to help businesses and customers in reducing carbon emissions while also creating a healthy environment.
Jul-2021: IBM came into a partnership with Bangalore International Airport, an airport in Bangalore, India. Following this partnership, IBM would offer IT solutions to BIA in order to enable the development of the Airport in a Box platform to completely transform the end-to-end travel experience for customers at BLR Airport.
Dec-2020: Honeywell partnered with Signify, a leader in lighting solutions. With this partnership, the companies aimed to enhance the customer experience by emphasizing on productivity as well as well-being by deploying integrated smart lighting solutions for smart buildings. In addition, the companies would also focus on lowering energy consumption.
Jan-2020: Honeywell entered into a partnership with Verizon, an American wireless network operator. Under this partnership, the companies would aid businesses in accelerating and facilitating the deployment of the latest communication-enabled intelligent sensors and controls for the smart electric grid. Moreover, this partnership would drive energy savings by rapidly bringing smart electric grid technologies.
Acquisition & Mergers:
Mar-2022: Johnson Controls took over Envision Intelligent Solutions, technology-enabled remote monitoring, and perimeter protection services company. With this acquisition, Johnson aimed to integrate its technological expertise and OpenBlue solutions into the security solutions of Envision to offer an optimal blend for future growth and prospects. It would enhance several existing customer relationships of Johnson Controls and modernize their technology-led estate strategies.
Dec-2020: NEC took over Avaloq, a global leader in digital banking solutions. With this acquisition, the company aimed to enter and acquire domain knowledge within the digital finance sector.
Product Launches and Product Expansion:
Sep-2021: Legrand India rolled out Living Now, a line of electric controls. The new product range encompasses extreme purity of design as well as the accuracy of its dimensions to fit all homes. Moreover, the new Living Now products can be deployed to demonstrate their innovative potential in combination with connected smart systems.
Jan-2020: NEC launched its new Smart Hospitality Service leveraging facial recognition technology for Sequence. Through this launch, the company aimed to streamline the process of check-in for customers through a tablet featuring facial recognition technology. The new launch would also enable guests to access their rooms through face recognition, eliminating the requirement for keys.
Market Segments covered in the Report:
By Offering
By Deployment Mode
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures