市场调查报告书
商品编码
1126731
吹风机全球市场规模/份额/行业趋势分析报告:按产品(有线、无绳)、按应用(专业、个人)、按分销渠道(线下、线上)、区域展望与预测,2022 ~2028Global Hair Dryer Market Size, Share & Industry Trends Analysis Report By Product (Corded and Cordless), By Application (Professional and Individual), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028 |
预计到 2028 年,全球吹风机市场规模将达到 105 亿美元,在预测期内以 5.3% 的复合年增长率增长。
大多数吹风机通常都有一个由通用电机驱动的风扇和加热线圈。大多数干衣机使用包裹在云母绝缘层中的裸镍铬丝作为加热元件。使用镍铬丝是因为它具有两个重要特性:导电率低,加热时不会氧化。 2007 年的一项商店调查发现,大多数干衣机使用陶瓷加热元件(类似于陶瓷加热器),因为它们“加热很快”。这意味着更少的干燥时间和更少的烘干机加热时间。
COVID-19 影响分析
美髮产品市场受到 COVID-19 大流行的负面影响。由于严格的政府规定和关闭,理髮店和沙龙已长时间关闭。结果,吹风机的销量下降。此外,随着人们越来越多地呆在家里,社交活动减少,对吹风机的需求也减少了。吹风机可以传播病毒,但工作人员进行热筛查等预防措施可以显着减缓传播速度。因此,烘干机市场可能会萎缩。
市场增长因素
吹风机的创新技术,包括防止头髮受损的智能吹干体验
自动化在控制气流和热量以最大程度地减少头髮损伤方面发挥着重要作用,而下一代智能吹风机正在引领吹风机市场的新发展。不损伤头髮的智能吹风机体验是下一代吹风机的演变之一。吹风机行业正在被智能吹风机改造。製造商正在加紧研发,为吹风机开发智能湿度和接近传感器,优化传递到头髮的热量,为客户提供光泽和健康的头髮。控制风量和温度的自动化对于不伤害头髮至关重要。
高影响力社交媒体平台
随着互联网和智能手机的普及,越来越多的人将更多时间花在 Instagram、Snapchat 和 Meta 等社交媒体上。随着社交媒体渠道数量的增长,影响者、博主和博主也转向这些平台向观众展示他们的风格并说服其他人采用它。.此外,一些时尚趋势在印度和中国等发展中国家得到更多支持,受到西方国家的强烈影响。因此,市场参与者有机会在这些国家发展业务。由于社交媒体用户数量的增加,预计吹风机市场将在未来几年扩大。
市场製约因素
残留物可能造成的危害
吹风机和其他护髮产品通常用于清洁和保持头髮质量。但是,如果使用不当,可能会对头髮造成严重损害,例如头髮质量下降、质地变化和断裂。此外,这些问题中的许多是由于烘干机清洁不充分而残留在头皮和头髮上的。头皮和头髮都受到这些残留物的不利影响。使用吹风机很容易损坏头髮。因为它缠结头髮,会导致脱髮,是最常用的头髮损伤。
产品展望
按产品,吹风机市场分为有线和无线。有线细分市场在 2021 年占据了吹风机市场的最高收入份额。那是因为这些产品具有高额定功率标籤和大能耗。因此,直接提供给家庭的有线物品被认为更有效。然而,无线产品因其易于使用而越来越受欢迎。离子干燥机和电气石干燥机等可以设置各种附件、速度和热量的产品由製造商提供创新技术。
应用前景
吹风机市场按应用分为专业和个人。个人部分在 2021 年的吹风机市场中录得可观的收入份额。多年的造型和梳理自然会让你的头髮朝着某个方向落下。无论他们的美容产品有多有效,某人的头髮都会以某种方式表现出来,如果用户没有正面解决问题,头髮就会恢復到正常的行为。
分销渠道前景
吹风机市场按分销渠道分为线下和线上。线下部分在 2021 年的吹风机市场中占据了最高的收入份额。预计线下部分将占据主要份额,因为这些商店在一个屋檐下提供各种品牌。购物时,客户可以选择他们想要的东西并协商价格。此外,您可以在需要时立即购买您需要的产品。提供店内演示和销售人员的支持。
区域展望
对北美、欧洲、亚太地区、中东和非洲的吹风机市场进行了分析。北美地区将在 2021 年占据吹风机市场最大的收入份额。这些国家具有相当大的增长潜力,并且也在蓬勃发展的吹风机和其他护髮设备市场。区域和国际公司正在推出新产品,以满足对护髮产品不断增长的需求。因此,在整个预测期内,产品创新有望为市场参与者提供一些增长机会。
The Global Hair Dryer Market size is expected to reach $10.5 billion by 2028, rising at a market growth of 5.3% CAGR during the forecast period.
An electromechanical device known as a hairdryer, or blow dryer blows ambient or hot air over damp hair to hasten water evaporation and dry the hair. By accelerating and managing the production of transient hydrogen bonds inside each strand, blow dryers improve control over the shape and style of hair. These connections are strong and enable hair to be shaped more effectively than the sulfur bonds created by treatments used for permanent waving, but they are also transient and very susceptible to dampness. After just one hair wash, they are gone.
The volume and discipline of hairstyles created with blow dryers can be increased by using styling products, hair clips, and combs while the hair dries to provide tension, hold, and lift. The late 19th century saw the creation of blow dryers. Alexander F. Geoffroy built the first stationary model in his French salon. In 1920, the first handheld hair dryer for home usage debuted. Professional stylists use blow dryers in beauty salons, and customers use them at home.
The majority of hair dryers have a fan and electric heating coils usually powered by a universal motor. Most dryers use a bare, coiled, nichrome wire wound around mica insulators as their heating element. Nichrome is utilized due to two crucial characteristics: it has poor electrical conductivity and doesn't oxidize when heated. A 2007 store survey revealed that due to their "immediate heat" capabilities, the majority of hair dryers contained ceramic heating elements (similar to ceramic heaters). This implies that drying time and the time it takes for the dryers to heat up are reduced.
COVID-19 Impact Analysis
The market for hair styling products was negatively impacted by the COVID-19 pandemic. Due to severe government regulations and shutdowns, beauty parlors and salons were shuttered for an extended length of time. Sales of hair dryers decreased as a result. Demand for these goods also reduced as a result of people staying home and the lack of social events. Hair dryers have the potential to spread the virus, however, staff members can considerably slow down its spread by taking preventive measures like thermal screening of persons. The market for hair dryers might be hampered as a result.
Market Growth Factor
Hair Dryer Innovations Include Smart Drying Experiences to Prevent Hair Damage
Automation is playing a major role in controlling airspeed and heat to minimize hair damage, and next-generation smart hair dryers are leading the way for new advancements in the hair dryer market. A smart drying experience to avoid hair damage is one of the advancements in next-generation hair dryers. The hair dryer industry is being transformed by smart hair dryers. Manufacturers are stepping up their R&D efforts to create smart moisture and proximity sensors for hair dryers, which will optimize the amount of heat given to the hair and give clients shiny, healthy results. To avoid causing harm to hair, automation is essential for controlling airflow and temperature.
Social Media Platforms Have A High Level of Influence
people are spending more time on social media sites like Instagram, Snapchat, and Meta as the internet and smartphones become more widely used. As the number of social media channels grows, so too do the influencers, bloggers, and vloggers who use those platforms to present their style to their audience and persuade others to adopt it. Several fashion trends also find more traction in developing nations like India and China because of the strong influence that western nations have on them. As a result, market participants would have profitable chances to grow their businesses in these nations. The market for hair dryers will expand in the years ahead because of the rising number of people using social media platforms.
Market Restraining Factor
The Potential Harm That Residues May Cause
Regularly used haircare products, particularly dryers, are considered to be efficient hair cleaners and quality maintainers. They can seriously damage one's hair, though, by reducing its quality, changing its texture, and resulting in hair breakage, if they are used improperly. The bulk of these problems is also brought on by the dryers' residues that are left on the scalp and in the hair after inadequate cleaning. Both the scalp and the hair of a person are negatively impacted by these leftovers. Utilizing a hair dryer can make hair damage more likely. The most often used hair damage is because they tangle hair, and they can cause hair loss.
Product Outlook
On the basis of Product, the Hair Dryer Market is divided into Corded and Cordless. The corded segment acquired the highest revenue share in the hair dryer market in 2021. It is because these products have high power rating labels and significant energy consumption. As a result, corded items with direct home supply are thought to be more effective. However, because they are so simple to use, cordless items are becoming more and more popular. Innovative technologies are being offered by manufacturers in items like ionic and tourmaline dryers with various attachments, speeds, and heat settings.
Application Outlook
Based on the Application, Hair Dryer Market is segmented into Professional and Individual. The individual segment recorded a substantial revenue share in the hair dryer market in 2021. Years of style or brushing have caused the hair to naturally fall in a particular direction. Someone's hair is set up to behave in a certain manner, regardless of how effective a grooming product is, and if the user doesn't address the problem head-on, hair will revert to its usual behavior.
Distribution Channel Outlook
By Distribution Channel, the Hair Dryer Market is classified into Offline and Online. The offline segment garnered the highest revenue share in the hair dryer market in 2021. It is because these stores provide a variety of brands under one roof, that the offline category is predicted to have a leading share. When buying things in person, customers can choose what they want and haggle over the price. Customers can quickly buy the needed merchandise as and when they need it. Customers who choose to make offline purchases benefit from in-store demonstrations and salesperson support.
Regional Outlook
Region-wise, the Hair Dryer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired the largest revenue share in the hair dryer market in 2021. because the target market is there and the fashion business is well-established. These nations have sizable growth potential and a thriving market for dryers and other haircare equipment. To meet the growing demand for hair care products, regional and international businesses are introducing new products. Therefore, throughout the forecast period, product innovations are anticipated to present several opportunities for market participants to grow.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Koninklijke Philips N.V., The Procter and Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Newell Brands, Inc. (Conair Corporation), Panasonic Corporation, Sharp Corporation, Dyson Limited, Beauty Elite Group, Drybar Products, LLC (Helen of Troy Limited) and Tescom Electronics Private Limited.
Market Segments covered in the Report:
By Product
By Application
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures