市场调查报告书
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全球绿茶市场规模/份额/行业趋势分析报告:按类型、类型、分销渠道(超市/大卖场、便利店/专卖店、在线),地区展望和预测2022-2028Global Green Tea Market Size, Share & Industry Trends Analysis Report By Form, By Type, By Distribution Channel (Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online), By Regional Outlook and Forecast, 2022 - 2028 |
2028 年,全球绿茶市场规模预计将达到 228 亿美元,预测期内復合年增长率为 8.1%。
各国对绿茶的需求最终是由消费者对具有功能性好处的饮料的偏好所驱动的。这就是为什么人们希望将绿茶产品作为含糖饮料的替代品。绿茶有多种形式,包括茶包、冰茶和速溶绿茶。
有多种口味可供选择,例如芦荟、香草、柠檬、肉桂、野莓或茉莉。由于其药用和抗氧化特性,它可用于治疗和预防多种疾病,包括癌症、蛀牙、糖尿病、心脏病以及维持健康的胆固醇和血液水平。
COVID-19 影响分析
由于 COVID-19 大流行,不同类型茶叶的供应链面临突然中断。许多国家的全国封锁扰乱了贸易活动,阻碍了绿茶行业的扩张。然而,人们对免疫力和健康的兴趣日益浓厚,通过零售渠道重新建立了营养饮料市场。在大流行期间和之后,人们对食用富含抗氧化剂的食品和饮料以最大程度地减少感染倾向的兴趣有望提振茶叶市场。
市场增长因素
有助于改善新陈代谢和减轻体重
将食物和饮料转化为能量的代谢机制统称为新陈代谢。绿茶被认为可以通过提高身体的新陈代谢效率来帮助减肥。绿茶含有咖啡因和儿茶素,它们是抗氧化类黄酮。这两种物质都可以促进新陈代谢。儿茶素有助于分解体内多余的脂肪,而儿茶素和咖啡因可以增加身体的能量消耗。
有助于降低患癌症和心血管疾病的风险
推动全球绿茶消费的主要因素之一是绿茶有助于降低癌症风险。从绿茶的保健作用来看,它也有利于人体防癌。饮用绿茶通常被宣传为降低癌症风险的自然方式。事实上,绿茶富含抗氧化剂,理论上可以通过中和自由基来预防癌症,自由基是另一种已知会破坏 DNA 的化学物质。
市场约束
喝绿茶的副作用
绿茶是一种健康的超级食品,在世界范围内广受欢迎。最初它被用作药草。被认为是最干净、最健康的饮料之一。但是,喝绿茶时需要考虑一些因素。副作用有很多,但很多并不常见。过敏、单宁酸和咖啡因敏感的人会经历这些副作用中的大部分。大多数茶叶消费者体验到的负面副作用最多(如果有的话)。
形态观
绿茶市场按形式分为绿茶包、速溶茶粉、散装绿茶等。 2021 年,袋装绿茶在绿茶市场的收入份额最高。绿茶袋重量轻,携带方便,非常适合旅行。绿茶袋方便且需要的设备较少,因此可以轻鬆泡茶。
按类型划分的前景
按类型,绿茶市场分为调味和无味。 2021 年,原味部分在绿茶市场中占据了很大的收入份额。该分部的快速增长主要是由于消费者对生绿茶的需求所致。与调味茶相比,生茶被认为更健康,因为它不含糖或脂肪添加剂。
分销渠道前景
按分销渠道,绿茶市场分为超市/大卖场、便利店/专卖店和网上。 2021 年,超市/大卖场在绿茶市场的收入份额最大。由于全球零售店数量众多,这一细分市场的增长速度非常快。超级市场和大卖场提供实物检验和购买商品的乐趣。
区域展望
按地区分析了北美、欧洲、亚太地区和拉美地区的绿茶市场。 2021 年,亚太地区将占绿茶市场的最高收入份额。这一区域市场的增长归功于中国、印度和斯里兰卡等主要绿茶生产国的存在。许多国家,特别是中国和印度,正着重于大面积种植茶树,因为该地区的温度、湿度和土壤质地等自然特征适合茶叶种植。
The Global Green Tea Market size is expected to reach $22.8 billion by 2028, rising at a market growth of 8.1% CAGR during the forecast period.
Green tea is a very popular beverage that is produced through the Camellia sinensis plant. These plants' dried leaves and leaf buds are utilized in the production of green tea. These leaves are made by pan-frying as well as steaming them, then drying them. Among other health difficulties, green tea is known to be useful against depression and a variety of cancers, including lung cancer, colon cancer, liver cancer, and gastric cancer. Several scientific researches have also demonstrated that green tea consumption improves cognitive function and reduces cholesterol and triglyceride levels in the body.
In recent years, green tea has gained popularity among consumers all over the world due to its health benefits. Regularly drinking green tea strengthens the immune system, aids in weight maintenance, decreases physical stress, and controls skin inflammation. There are numerous types of green tea that vary significantly according to the variety of C. Sinensis utilized, the growing environment, the horticulture practices, the production processes, and the harvesting time.
The demand for green tea in various nations is ultimately driven by the preference of customers for beverages with functional advantages. This motivates people to seek out green tea products as an alternative to sugary drinks. Green tea is available in a variety of forms, including green tea bags, iced green tea, and instant green tea mixes.
It is available in a variety of flavors, including aloe Vera, vanilla, lemon, cinnamon, wild berry, or jasmine. Due to its medicinal and antioxidant characteristics, it is used in the treatment and prevention of numerous ailments, including cancer, tooth decay, diabetes, heart disease, and the maintenance of healthy cholesterol and blood levels.
COVID-19 Impact Analysis
As a result of the COVID-19 pandemic, the supply chain for different types of tea has faced a sudden disruption. The disruption of trade activity caused by nationwide lockdowns in many countries has hindered the expansion of the green tea sector. However, rising worries regarding immunity and general health have re-established the market for nutritional beverages throughout retail channels, During and after the pandemic, the increased interest in consuming antioxidant-rich foods and beverages in order to minimize the tendencies of infection is anticipated to raise the market for tea.
Market Growth Factor
Helps in Improving Metabolism and Reducing Body Weight
The metabolic mechanisms that turn food and beverages into usable energy are known collectively as metabolism. Green tea may aid in weight loss by increasing the efficiency of the body's metabolism. Caffeine and catechin, which is an antioxidant flavonoid, are present in green tea. Both of these substances can accelerate metabolism. Catechin can aid in the breakdown of extra body fat, and both catechin and caffeine can enhance the body's energy expenditure.
Aids in Reducing the Risk of Cancer as Well As CVDS
One of the major factors that are driving the consumption of green tea all over the world is the fact that it can be beneficial in reducing the risk of cancer. Apart from the health benefits of green tea, it is also beneficial in preventing cancer in the human body. Green tea consumption is frequently promoted as a natural method for lowering cancer risk. In fact, green tea is extraordinarily rich in antioxidants, which might theoretically prevent cancer by neutralizing free radicals, which are chemical by-products known to damage DNA.
Market Restraining Factor
Side Effects Due to The Consumption of Green Tea
Green tea is a healthful superfood that has gained significant popularity all over the world. It was initially used as a medicinal herb. It is regarded as one of the cleanest and healthiest beverages available. However, there are a few factors to consider when drinking green tea. There are numerous adverse effects, however many are uncommon. People who are allergic or sensitive to tannins or caffeine experience most of these adverse effects. The vast majority of tea consumers experience few, if any, negative side effects.
Form Outlook
Based on Form, the Green Tea Market is segregated into Green Tea Bags, Instant Tea Mixes, and Loose Green Tea Leaves. In 2021, the green tea bags segment procured the highest revenue share of the green tea market. The lightweight and portability of green tea bags make them excellent for travel. Green tea bags make it easy to prepare tea because they are convenient and require little equipment.
Type Outlook
On the basis of Type, the Green Tea Market is bifurcated into Flavored and Unflavored. In 2021, the unflavored segment recorded a significant revenue share of the green tea market. The rapid surge in the growth of the segment is majorly attributed to the demand for raw green tea among consumers. Raw green tea is considered to be healthier in contrast to flavored green tea as they are no additive sugar and fats in this type of green tea.
Distribution Channel Outlook
By Distribution Channel, the Green Tea Market is segregated into Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online. In 2021, the supermarket/hypermarket segment witnessed the biggest revenue share of the green tea market. The growth of the segment is surging at a very rapid pace due to a large number of retail stores in the world. Supermarkets and hypermarkets offer the pleasure of physically inspecting and purchasing items.
Regional Outlook
Region-Wise, the Green Tea Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the highest revenue share of the green tea market. The growth of the regional market can be attributed to the presence of major green tea-producing nations such as China, India, and Sri Lanka. Because of the region's natural characteristics, such as temperature, humidity, and soil texture, are suitable for tea cultivation, many countries, especially China and India, have focused on establishing tea plants in wide areas.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (Tazo Tea), Associated British Foods PLC (Wittington Investments Limited), Tata Consumer Products Limited (Tata Group), East West Tea Company LLC (Yogi Tea), Typhoo Tea Limited (Zetland Capital), Bigelow Tea, Numi Organic Tea and Northern Tea Merchants Ltd.
Strategies Deployed in Green Tea Market
Aug-2021: Bigelow expanded its business with the launch of a new 334,000-square-foot facility in Jeffersontown. With this business expansion, the company aimed to expand its production capabilities.
Jun-2021: Bigelow unveiled the Bigelow plus Vitamin C offering, two new teas featuring 100% daily recommended dose of vitamin C. Through this launch, the company aimed to offer a delicious as well as a simple way to customers in order to help the body's immunity.
Jun-2021: East West Tea Company teamed up with Practical Action, a development charity. Under this collaboration, the companies aimed to develop a two-year pilot project for over 100 tea farmers throughout Rwanda.
Jan-2021: Tata Consumer Products introduced TATA Tea Tulsi Green and TATA Tea Gold Care, two new products into its wellness offerings. Through this launch, the company aimed to strengthen its wellness portfolio within the packaged beverages segment in order to fulfill the demands of customers. Moreover, the company also aimed to reformulate its prevailing Tetley Green Tea with the addition of Vitamin C.
Nov-2020: The Republic of Tea rolled out the Mandalorian Tea Collection, a range of Premium Teas. Following this launch, the company aimed to offer three new limited-edition specialty tea mixtures to customers.
Jul-2020: Tazo introduced new blends to its Tazo range. With this product expansion, the company aimed to offer alcohol-free tea concentrates along with energy management tea bags to its customers. In addition, the new variants would be available in Berry Hibiscus Margarita, Ginger Lime Moscow Mule, and hibiscus and lime flavors.
Oct-2019: Yogi Tea took over Choice Organic Teas, a tea brand. Through this acquisition, the company aimed to integrate Choice Organics' range of organic traditional tea, flavorful organic tea blends, and organic herbal tea in order to strengthen its position within the market.
Sep-2019: Typhoo rolled out a new organic green tea offering. Following this product launch, the company aimed to meet the increasing demands of customers while also developing a sustainable global environment.
Market Segments covered in the Report:
By Form
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures