市场调查报告书
商品编码
1155425
环境商务全球市场规模、份额、行业趋势分析报告:按用户(百货商店、便利店、超市、杂货店、其他)、组件、地区、展望和预测2022-2028Global Ambient Commerce Market Size, Share & Industry Trends Analysis Report By End-use (Department Stores, Convenience Stores, Supermarkets, Grocery Stores, and Others), By Component, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球环境商务市场规模预计将达到 336 亿美元,预测期内的复合年增长率为 32.4%。
环境商务有时被称为免结帐零售,因为它允许客户带着他们想要的产品离开商店,而无需等待结帐流程。各种人工智能技术和摄像头监控客户行为,并立即从客户的账户或数字钱包中向客户收取购买费用,从而消除了排长队的需要。
COVID-19 影响分析
预计 COVID-19 大流行将进一步振兴环境商业业务。这种流行病加速了在线和非接触式支付的采用,促使许多零售商采用环境计算等尖端技术。零售商正在采取长期战略,为顾客提供感官购物体验,同时提供最高水平的安全性和便利性。自大流行以来,消费者对环境产品的认识有所提高。
市场增长因素
对智能小工具的需求不断扩大
智能设备是一种独特的电子设备,可以与您和您附近的其他智能设备进行通信、共享和协作。随着世界人口的增加,兼顾成本效益和能源效率的智能城市和智能空间的使用正在进步,智能住宅的接受度也在进步。环境智能可用于智能家居的广泛应用,例如音乐播放、语音交互、播客流、有声读物播放和实时信息提供。因此,预计环境商务市场将在预测期内增长。
非接触式购物需求增长
在 COVID-19 大流行和相关社交活动期间,消费者体验的许多关键要素(例如没有试衣间、与店员互动、接受现金支付以及店内产品测试)都已中断隔离,经受着终极考验。店内结账自动化目前在很大程度上依赖于射频识别 (RFID) 标籤。顾名思义,RFID 标籤是非常小的金属片,可以使用无线电波传输有关它们所附着的物体的信息。这些因素支持环境商业市场的增长。
市场障碍
基础设施不足
许多零售商缺乏大量物联网数据所需的网络和基础设施构建块。对于要将实体店数字化的零售商,他们需要最终用户解决方案,例如云解决方案、强大的网络、平板电脑、条形码扫描仪和 mPOS。零售商必须对这些商品进行大量投资。由于这些因素,环境商务市场增长率在预测期内可能会下降。
组件透视
在组件的基础上,环境商业市场被细分为传感器、执行器、相机等。到 2021 年,传感器领域将主导环境商务市场,占据最大的收入份额。环境传感器检测各种属性,包括光、温度、接近度、压力和运动。这些标准允许环境商务设计为客户提供感官购物体验的设置。
结束使用 Outlook
根据最终用途,环境商业市场分为杂货店、便利店、超市、百货商店等。到 2021 年,便利店在环境商业市场中占据了很大的收入份额。儘管环境智能的想法在第一部分仍然是作为一个愿景发展的,但一些基本的想法已经融入到业务流程中。简单的 AmI 技术已经被用于供应炼和製造过程中,以识别和跟踪事物。因此,该细分市场有望扩大。
区域展望
按地区分析了北美、欧洲、亚太地区和拉美地区的环境商务市场。北美地区将在 2021 年以最大的收入份额引领环境商务市场。北美有重要的市场进入者,例如 Apple Inc. 和 Amazon.com。北美国家的企业正在大力投资物联网、人工智能和大数据等前沿技术。此外,与过去相比,客户对新技术表现出更大的开放性,推动了该地区环境商务的采用。
The Global Ambient Commerce Market size is expected to reach $33.6 billion by 2028, rising at a market growth of 32.4% CAGR during the forecast period.
With ambient commerce, also known as checkout-free retail, customers can leave stores with their desired goods in hand. Without the use of lines or cash registers, a variety of artificial intelligence (AI) technologies monitor their movements and automatically charge their accounts. Retailers are getting more inventive as they work to entice customers back into physical stores after the lockdown restrictions were relaxed. By implementing this method of shopping in a few of their branches, retailers like Amazon, Tesco, and Aldi are influencing the future of grocery shopping.
To give customers a multisensory purchasing experience, ambient commerce blends the internet of things (IoT), artificial intelligence (AI), augmented reality (AR), sensors, actuators, as well as other cutting-edge technology. The ease of purchasing, restocking, and cheaper store operating expenses are a few advantages of ambient commerce that can be used to explain the market's expansion. Additionally, it offers various e-commerce information, including data on financial transactions, consumer preferences, and behavioral trends.
Due to the fact that ambient commerce enables customers to leave businesses with the merchandise they want without waiting for the checkout procedure, it is sometimes referred to as checkout-free retail. There is no need to wait in long lines because a variety of AI technologies and cameras monitor the customer's activities and charge them for the purchased items immediately from their account or digital wallets.
COVID-19 Impact Analysis
The COVID-19 pandemic outbreak is anticipated to further stimulate the ambient commerce business. The pandemic has accelerated the adoption of online and contactless payment methods, leading many merchants to embrace cutting-edge technology like ambient computing. Retailers are implementing long-term strategies that can give their customers a sensory shopping experience while also providing the highest levels of safety and ease. Following the pandemic, consumer awareness of ambient products has increased.
Market Growth Factors
Rising demand for smart gadgets
Smart devices are distinctive electronic devices that can communicate, share, and collaborate with the user as well as other smart devices nearby. World's population growth has increased the use of smart cities and smart spaces for cost- and energy-effectiveness, which has increased the acceptance of smart houses. In smart homes, ambient intelligence can be used for a wide range of purposes, including music playback, voice interaction, podcast streaming, playing audiobooks, giving real-time information, and more. Owing to this, the ambient commerce market would grow over the projection period.
Demand for contactless shopping is rising
Numerous of these key elements of the consumer experience such as the absence of fitting rooms, interactions with retail associates, acceptance of cash payments, and in-store product testing were put to the ultimate test during the Covid-19 pandemic and the resulting social isolation. In-store checkout automation now heavily relies on radio-frequency identification (RFID) tags. As their name implies, RFID tags are very small strips of metal that send information via radio waves about the object to which they are attached. All these factors are supporting the market growth for ambient commerce.
Market Restraining Factors
Inadequate infrastructure
Numerous retailers lack the necessary network and infrastructure components that the vast volumes of IoT data demand. Retailers need a cloud solutions, a robust network, and end-user solutions such as tablets, barcode scanners, and mPOS to digitalize their physical stores. The retailers must make a significant investment in these items. Owing to these elements, the ambient commerce market growth may decline over the projection period.
Component Outlook
Based on components, the ambient commerce market is segmented into sensors, actuators, cameras and others. In 2021, the sensors segment dominated the ambient commerce market with the maximum revenue share. Various characteristics, including light, temperature, closeness, pressure, and movement, are detected by ambient sensors. These criteria enable ambient commerce to design a setting that can provide its clients with sensory purchasing experiences.
End-use Outlook
On the basis of end-use, the ambient commerce market is divided into grocery stores, convenience stores, supermarkets, department stores and others. In 2021, the convenience stores covered a substantial revenue share in the ambient commerce market. Despite the fact that in the preceding part the idea of ambient intelligence was still developed as a vision, some of the fundamental ideas have already been incorporated into business procedures. Simple AmI technologies are already utilized in the supply chain & manufacturing process to identify and track things. Due to this, the market would expand in this segment.
Regional Outlook
Region wise, the ambient commerce market is analyzed across the North America, Europe, Asia Pacific and LAMEA. The North America region led the ambient commerce market with the largest revenue share in 2021. Some significant market participants are present in North America, including Apple Inc. and Amazon.com. Businesses in North American nations are making significant investments in cutting-edge technologies like IoT, AI, and big data. Additionally, customers have shown to be more open to new technologies than in the past, which is encouraging the region's adoption of ambient commerce.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Tesco PLC, Alibaba Group Holding Limited, Trigo Vision Ltd., Adroit Worldwide Media, Inc., Grabango Co., Zippin, Standard Cognition, Corp., and Sensei.
Strategies Deployed in Ambient Commerce Market
Jun-2022: Trigo came into a partnership with REWE Group, German diversified retail, and tourism. This partnership would be a step forward to the previous partnership under which both companies together opened the first hybrid autonomous grocery store in Europe with a checkout-free experience.
May-2022: Amazon introduced Smart Commerce. This launch would enable stores to develop their online storefronts along with in-store shopping experiences for their walk-in consumers. The latest offering includes Smart Stores, another program Apple had further introduced two years ago with an aim to help neighborhood outlets serve their walk-in consumers.
Apr-2022: Amazon launched Amazon View, an augmented virtual room. The Amazon View would enable consumers to easily swipe the items in the virtual room accurately. Further, it would help buyers who require a quick interior design check & review the aesthetics as well as the ambiance of the room.
Feb-2021: Apple entered into a partnership with Target, an American big box department store chain. This partnership focused on offering a new shopping experience both online as well as at select stores. Through this partnership, Apple would expand its footprint in select Target stores. It would bring displays for a broad range of products that include Apple Watch, iPhone, HomePod, iPad, AirPods, Apple TV, and Apple accessories.
Oct-2021: Tesco expanded its geographical footprint in London by opening its first checkout-free store. This expansion would allow consumers to shop & pay with a checkout-free experience. This latest innovation would offer a seamless checkout for consumers on the go which would enable them to save even more time.
Sep-2020: Apple launched an online store in India. By this launch, Apple aimed at offering assistance to consumers in Hindi & English while enabling users to customize a few devices such as iPads, with engravings.
Sep-2018: Alibaba partnered with several Russian firms. This partnership would form a new e-commerce platform and utilize Russia's payment system. The partnership further focused on integrating Russia's key customer internet & e-commerce platforms.
Jul-2018: Tesco signed an agreement with Carrefour, a French multinational retail and wholesaling corporation. This agreement would cover the strategic relations with global suppliers in regions like marketing services or data collection and the joint purchasing of own-brand products and goods not for resale.
Market Segments covered in the Report:
By End-Use
By Component
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures