市场调查报告书
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1155430
全球互联客厅市场规模,份额,行业趋势分析报告:按应用,设备类型(智能电视,游戏机,PC/笔记电脑,智能手机,平板电脑,智能扬声器),区域展望和预测2022-2028Global Connected Living Room Market Size, Share & Industry Trends Analysis Report By Application, By Device Type (Smart TVs, Gaming Consoles, PC/Laptop, Smart phones, Tablets, and Smart Speakers), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,互联客厅的全球市场规模预计将达到 756 亿美元,在预测期内以 9.2% 的复合年增长率增长。
其中一个关键原因是开始转向数字化,这使得媒体内容的使用和存储更加人性化和方便。随着技术的发展,消费者对标准家庭娱乐的意识和敌意越来越强烈,导致消费者对技术的要求越来越高。
由于该领域的特点,我们存在维护和扩大客户群的问题。今天,我们的生活空间充满了娱乐和享受的小工具,电线和復杂的机械装置纠缠在一起。因此,客户需要一个适用于家中所有设备的系统,而且手感良好,而联网的客厅正好符合这一要求。
COVID-19 影响分析
这种流行病增加了对智能家居节能小工具的需求,这些小工具可以监控能源使用情况并最大限度地减少水电费。同样,对智能电视、交互式机顶盒、带语音控制的流媒体设备和其他相关产品的需求也在增加。各种市场进入者已经观察到,随着病例增加导致锁定期延长,对语音控制的智能家居设备的需求有所增加。因此,COVID-19 爆发限制推动了互联客厅市场。
市场增长因素
互联起居室的需求不断增长
发达国家和发展中国家对互联起居室的需求都在显着增长。主要原因之一是消费者越来越喜欢能够让他们观看比传统电视设备质量更高的内容的小工具。还有一种趋势是使用先进的软件技术将交互元素整合到家庭娱乐系统中,从而推动多媒体流媒体和网络的普及。
通过互联实现远程监控及其简便性
从智能安全设备和扬声器到电灯和电视,这些已连接的小工具已被证明可以提高您客厅的工作效率。智能设备和服务的集成已成为监控家庭各种系统的实用方法。通过连接智能设备和服务,可以远程控制恆温器、室内外照明等,实现足不出户的监控。此外,您还可以减少水电费和其他住房费用。
市场製约因素
由于缺乏消费者意识,安全风险增加
虽然联网起居室有很多好处,但它们也会给用户和行业带来很多障碍。连接互联网的客厅面临的最大安全风险是现有的互联网威胁利用 LRCD 中的弱点来识别新的攻击向量。 LRCD 还可以保存用户的个人和财务信息,使其成为寻求造成财务和心理伤害的网络犯罪分子的诱人目标。
设备类型展望
联网客厅市场按设备类型细分为智能电视、游戏机、个人电脑/笔记本电脑、智能扬声器、智能手机和平板电脑。在 2021 年的互联起居室市场中,智能手机细分市场获得了可观的收入份额。智能手机已成为互联客厅不可或缺的一部分。智能手机在新兴国家的普及是由于年轻人口的增加、可支配收入的增加以及通信网络的扩展。
应用展望
按应用划分,联网客厅市场分为视频流、音频流和游戏。 2021 年,视频流媒体细分市场在互联客厅市场中的收入份额最大。为了瞄准发展中国家的新客户并扩大他们的用户群,Netflix 等视频点播服务提供商正在提供负担得起的会员套餐。
区域展望
按地区划分,我们分析了北美、欧洲、亚太地区和 LAMEA 的客厅市场。亚太地区将在 2021 年占据互联客厅市场的最大收入份额。中国大陆和台湾被定位为该地区的电子设备製造基地。亚太地区也是一些世界主要新兴经济体的所在地,例如中国和印度。许多年轻人生活在亚太地区,能够快速采用新技术。
市场进入者采取的主要策略是产品发布。根据 Cardinal Matrix 中的分析,Apple, Inc. 和 Google LLC 是联网客厅市场的先驱。 Panasonic Corporation、Netflix, Inc. 和 Hitachi, Ltd. 等公司是互联客厅市场的领先创新者。
The Global Connected Living Room Market size is expected to reach $75.6 billion by 2028, rising at a market growth of 9.2% CAGR during the forecast period.
Connected living room is characterised as a living room setting involving numerous interconnected devices that offer ease of function. People use various intelligent technologies in their everyday lives to enhance their experiences and can easily operate those devices. It is a requirement that all devices have the communication technologies needed to connect to the Internet and to one another.
New consumer items including the digital video recorder, digital set-top box, home theatre systems, gaming consoles, and media players such as Blu-ray players have entered the living room owing to inventions and developments in the consumer electronics sector. A number of factors have contributed to the living room becoming the centre of the home's digital entertainment.
The starting of the transition towards digitalization, which makes the usage and media content storage very user friendly and highly convenient, has been one of these important causes. With the development of technology, consumers' attitudes are becoming more affluent and hostile to standard home entertainment, and they are consequently demanding increasing amounts of technology.
Due to the nature of this sector, it has the problem of retaining and expanding its customer base. Currently, living spaces are brimming with devices for pleasure and amusement, accompanied by a tangled web of wires and complications. Therefore, customers want something that can assist them operate every gadget in their home with just a single system that fits conveniently in their hands, a condition that is fulfilled by the connected living rooms.
COVID-19 Impact Analysis
The pandemic increased the demand for smart home energy-saving gadgets that monitor energy usage and minimize utility bills. Similarly, it led to an increase in demand for smart TVs, interactive set-top boxes, streaming devices with voice control, and other related products. Various market participants observed an increase in demand for voice-controlled smart home gadgets as the lockdown period lengthened due to an increase in instances. Thus, the COVID-19 outbreak restriction boosted the connected living room market.
Market Growth Factors
Growing Demand For Connected Living Rooms
The need for connected living rooms has increased significantly in both developed and developing nations. Increasing consumer preference for high-quality content-viewing gadgets over traditional television devices is one of the primary reasons. The propensity of customers to integrate advanced interactive elements into home entertainment systems with advanced software technology has propelled the widespread use of multimedia streaming and networking.
Interconnectivity And Its Ease Facilitates Remote Monitoring
From smart security devices and speakers to lights and televisions, connecting these gadgets have proved to increase the productivity of living rooms. Integrating smart devices and services has emerged as a practical method for monitoring a large array of home-based systems. This connectivity enables customers to remotely control and monitor thermostats, programme interior and outdoor lighting, and more without moving. Additionally, this reduces utility costs and other home expenses.
Market Restraining Factors
Lack Of Awareness Among Consumers May Increase Risks Of Security
In addition to its many advantages, the connected living room pose a number of possible obstacles for users and industry. The biggest security dangers facing an internet connected living room are pre-existing internet threats that leverage LRCD weaknesses to identify new attack vectors. LRCDs may retain the personal or financial information of users, making them prime targets for cybercriminals wishing to inflict economic or psychological harm.
Device Type Outlook
Based on the device type, the connected living room market is categorised into smart TVs, gaming consoles, PC/laptop, smart speakers, smartphones, and tablets. The smartphone segment acquired a significant revenue share in the connected living room market in 2021. Smartphones are becoming indispensable in the connected living room. The increasing use of smartphones in developing countries is a result of a growing young population, higher levels of disposable money, and the expansion of telecommunication networks.
Application Outlook
On the basis of application, the connected living room market is divided into video streaming, audio streaming, and gaming. The video streaming segment witnessed the largest revenue share in the connected living room market in 2021. As part of their efforts to extend their number of subscribers by targeting new clients in developing nations, video-on-demand service providers such as Netflix have provided affordable membership packages.
Regional Outlook
Based on the region, the connected living room market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the maximum revenue share in the connected living room market in 2021. China and Taiwan, among others, have positioned themselves as manufacturing hubs for electronics in the region. Some of the world's major emerging nations, including China and India are also based in the Asia-Pacific region. The Asia-Pacific region is home to a big youth population that rapidly adopts new technologies.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Apple, Inc. and Google LLC are the forerunners in the Connected Living Room Market. Companies such as Panasonic Corporation, Netflix, Inc., Hitachi, Ltd. are some of the key innovators in Connected Living Room Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Hitachi, Ltd., Toshiba Corporation, Koninklijke Philips N.V., LG Electronics, Inc. (LG Corporation), Panasonic Corporation, Netflix, Inc., Google LLC, Apple, Inc., Amazon Web Services, Inc., and Motorola Mobility Holdings. Inc.(Lenovo Group Limited).
Strategies deployed in Connected Living Room Market
Oct-2022: Apple unveiled Apple TV 4K's next generation, which is more entertaining, affordable, and powerful. The Apple TV 4K is powered by the A15 Bionic chip which provides improved fluid gameplay and faster performance. The TV offers magnificent cinematic quality and multiple entertainment choices.
Sep-2022: Apple launched iPhone 14 and iPhone 14 Plus. The products feature a display of 6.1" and 6.7" for iPhones 14 and 14 Plus respectively along with a dual-camera system and enhanced battery life. The phones also feature crash detection, which is a smartphone safety service accompanied by emergency SOS through satellite.
Sep-2022: Apple launched AirPods Pro's second generation. The AirPods are powered by an H2 chip allowing the device to provide enhanced audio performance, including transparency mode and active noise cancellation. These most advanced variants of AirPods offer a unique and immersive spatial audio experience.
Jul-2022: Netflix acquired Animal Logic, a Sydney-based animation studio. With this acquisition, Netflix focused on forming a worldwide production studio with animators from Animal Logic to work on the company's upcoming projects. The companies first directed their efforts in the production of "The Magician's Elephant" and "The Shrinking of the Treehorns" presenting a Ron Howard direction.
Mar-2022: Netflix took over Next Games, a mobile game publisher, and developer from Finland. With this acquisition, the company aimed to develop a world-class games portfolio for customers.
Dec-2021: LG Electronics unveiled LG One: Quick, a solution for offices and homes. The product has been developed to fulfill the requirements needed for the new ways people live and work. The product assists with communications between coworkers, teams, and individuals in remote working conditions. The solution is offered with a 4K UHD camera, digital whiteboard, microphone, built-in Windows PC, and a speaker.
Sep-2021: Panasonic acquired Blue Yonder, a provider of end-to-end, digital fulfillment platform. Through the acquisition, the companies focused on developing an autonomous supply chain by integrating edge devices and sensing technologies by Panasonic with ML/AI-powered execution, planning, and commerce solutions by Blue Yonder. The acquisition allowed the companies to create more connected and smarter e-commerce strategies for warehouses, transportation, retail stores, and workplaces. The end-to-end provided users with unhindered control, orchestration, and visibility enabling them to turn activities in real-time, deliver profitable business results and provide increased consumer experiences.
Jul-2021: Hitachi acquired GlobalLogic, a leader in digital product engineering. Through this acquisition, Hitachi focused on increasing its capabilities to encourage Social Innovation Business to solve the problems faced by society and customers with the aid of digital technology. This acquisition also enabled the company to expedite the social infrastructure's digital transformation by expanding its business of Lumada digital solutions.
Jan-2021: Google acquired Fitbit, a health wearables company. Through this acquisition, Google focused on offering more choices and better products that support the wellness needs and health of customers.
Jun-2020: Alphabet, a subsidiary of Google took over North, a smart glass manufacturer backed by Amazon. With this acquisition, Google focused on leveraging the technical expertise of North in the company's ambient computing future and hardware efforts.
Market Segments covered in the Report:
By Application
By Device Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures