市场调查报告书
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豪华旅游全球市场规模、份额、行业趋势分析报告:按旅游、按年龄组(婴儿潮、X世代、千禧世代、银髮)、区域展望和预测2022-2028Global Luxury Travel Market Size, Share & Industry Trends Analysis Report By Tour, By Age Group (Baby Boomers, Generation X, Millennial and Silver Hair), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球豪华旅游市场规模预计将达到 15,740 亿美元,预测期内復合年增长率为 6.3%。
邮轮、游艇和小船的日益普及吸引了大量游客,尤其是富人前往市场。据信,该市场最重要的客户之一是高净值人士 (HNWI)。因此,该行业的公司越来越关注游轮等豪华水上旅行。
此外,互联网调查的普及率也与时俱进。在预测期内,高科技(智能)客房预计将推动对豪华住宿和旅行的需求,让客人完全控制他们如何使用他们的住宿以及他们如何选择旅行。由于互联网使用的增加和社交媒体的可用性,该行业正在扩大。在社交媒体网站和博客平台(如 Instagram 和 Facebook)上分享的旅行故事数量翻了一番。
COVID-19 影响分析
在全球范围内,COVID-19 疫情正在影响每个行业。在全球范围内,旅游业受到严重影响,对其相关行业产生不利影响:旅行社、酒店、旅行社和各种运输服务。那些留下来的人因担心病毒本身而被限制在家中,世界各地的人们在各种旅行限制下调整了他们的生活方式。结果,旅游业几乎陷入停滞。
市场增长因素
旅行指南和规则
在签证方面,每个国家/地区都有针对不同国籍旅客的指南。然而,许多政府强制旅客购买旅游保险以获得签证。为了访问法国、美国、挪威、比利时、卢森堡、芬兰和波兰等国家,有必要购买旅行健康保险。该条款的存在是为了确保游客在因东道国医疗和住院费用高昂而发生医疗紧急情况时得到充分补偿。旅游业在过去十年中持续增长。
社交媒体影响旅行者
社交媒体正在改变我们生活的方方面面,包括我们的消费方式。它还对业务产生了重大影响,并启用了新的营销技术。其中,旅游业作为全球最具活力的经济部门之一,无疑是一个关键因素。现在鼓励人们谈论他们的旅程。结果,社交网络改变了人们做决定的方式。
市场约束
慢性病患者增加不愿出行
旅游业几乎因疫情而瘫痪。 COVID-19 大流行影响了旅游业,导致旅行限制和旅游需求减少。冠状病毒的爆发对旅游业产生了重大影响,因为一些国家实施了旅行限制来阻止它。
旅游前景
豪华旅游市场按旅游细分为定制和私人假期、狩猎和冒险、游轮、游艇和小船探险、庆典之旅、美食和购物等。到 2021 年,美食旅游和购物部门将在豪华旅游市场中占据重要的收入份额。美食之旅的主要目的是在品嚐当地特色美食的同时了解当地美食和文化。烹饪班、啤酒、历史悠久的烹饪路线、葡萄酒和烈酒课程、食品展销会、节日以及食品工厂和加工设施的探险之旅是游客参与的一些活动。
按年龄段划分的前景
按年龄段划分,豪华旅游市场分为千禧世代、X 世代、婴儿潮世代和银髮世代。 2021 年,婴儿潮世代在豪华旅游市场中占据了最大的收入份额。这个年龄段的人有时间、有钱、有旅行的慾望,无论是乘坐豪华环球邮轮、在游轮上度过一个长假,还是游览异国情调的港口,都有很多令人兴奋的地方访问。您可以访问并勾选您的遗愿清单上的各种项目。这些因素将在未来几年加速该细分市场的增长。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的豪□□华旅游市场。 2021 年,欧洲将以最大的收入份额引领豪华旅游市场。即使在欧洲最偏远的地区,旅行连通性的改善和高速互联网的迅速普及也使豪华旅行者可以轻鬆访问。这鼓励人们前往该地区新的异国他乡,推动该地区的市场增长。
The Global Luxury Travel Market size is expected to reach $1,574 billion by 2028, rising at a market growth of 6.3% CAGR during the forecast period.
Exclusive and one-of-a-kind experiences, and highly individualized services, are linked with luxury travel. The sector is being driven by rising expenditure by affluent tourists who want to see undiscovered places and have novel experiences. The industry has been developing as a result of the rising trend of short vacations as well as the worldwide expanding tourist industry.
Given that spending on art, restaurants, culture, guides, and athletic events by luxury travelers is essential to the local economies of the places they visit, luxury travel plays a significant role in the distribution of wealth around the world. Travelers are searching for flexible schedules that combine entertainment and relaxation in order to build their own special experiences.
Numerous tourists, especially wealthy ones, are drawn to the growing popularity of cruises, yachts, and small ships. One of the most prominent customers in this market is thought to be High Net Worth Individuals (HNWIs). As a result, businesses in the sector have been focusing more on luxury water-based travel, like cruises.
Additionally, the prevalence of internet research has grown dramatically over time. During the forecast period, high-tech (smart) rooms are expected to fuel demand for luxury lodging and travel, offering guests total control over how they use their accommodations and choose to travel. The industry is expanding as a result of rising internet usage and the availability of social media. Also, the number of travel tales shared on social media sites like Instagram, Facebook, and blogging platforms has multiplied.
COVID - 19 Impact Analysis
Worldwide, the COVID-19 pandemic has had an impact on every industry. Around the world, the tourism sector has been severely impacted, which has a negative effect on its related industries, including travel agencies, hospitality, tour operators, and all types of transportation services. The remaining people stayed at home out of dread of the virus itself, while almost the whole world's population adjusted to their way of life under various travel limitations. As a result, the tourism industry virtually stopped.
Market Growth Factors
Travel Guidelines and Rules
Regarding VISA policies, each nation has its own distinct set of guidelines for visitors of various nationalities. Governments are, however, more frequently forcing tourists to get travel insurance in order to get a VISA. To visit countries like France, the United States, Norway, Belgium, Luxembourg, Finland, and Poland, among others, one must have travel health insurance. This clause exists to make sure that visitors are adequately covered in the case of a medical emergency due to the high costs of medical care and hospitalization in the host nations. The travel and tourism business has consistently grown during the past ten years.
Social Media influencing travelers
Every element of our life, including the way we consume, has been altered by social media. Businesses have been profoundly impacted by these advances, mostly because they have made new marketing methods possible. Undoubtedly a component of all of these is tourism, one of the most dynamic economic sectors in the world. People are now encouraged to talk about their travels. Social networking has changed how people make decisions as a result.
Market Restraining Factors
Rising cases of chronic diseases restraining people to travel
The travel sector has been almost paralyzed by the pandemic. The COVID-19 pandemic has had an effect on the tourism sector because of the resulting travel restrictions and decline in demand from tourists. The spread of the coronavirus has had a significant impact on the tourist sector because several nations have imposed travel restrictions in an effort to stop it.
Tour Outlook
Based on tour, the luxury travel market is segmented into customized & private vacations, safari & adventure, cruises, yachting & small ship expeditions, celebration journeys, culinary travel & shopping and others. The culinary travel & shopping segment acquired a substantial revenue share in the luxury travel market in 2021. The main goals of culinary travel are to learn about local cuisine and culture while enjoying the local specialties. Cooking lessons, beer, historical culinary routes, wine, and spirits trails, food fairs, and festivals, and exploratory tours of food plants and processing facilities are all activities that tourists are taking part in.
Age Group Outlook
On the basis of age group, the luxury travel market is fragmented into millennial, generation X, baby boomers and silver hair. In 2021, the baby boomers segment held the largest revenue share in the luxury travel market. The people of this age have the time, money, and desire to travel, visit a number of exciting locations, and check off a variety of items on their bucket list, such as going on a luxury cruise around the world, having a lengthy vacation on a cruise ship, and visiting exotic ports. These elements hasten segment growth in the upcoming years.
Regional Outlook
Region wise, the luxury travel market is analyzed across the North America, Europe, Asia Pacific and LAMEA. In 2021, the Europe region led the luxury travel market by generating the maximum revenue share. Even the most isolated regions of Europe are now more available to luxury visitors because of improved travel connectivity and the quick uptake of high-speed internet. This is encouraging people to travel to new, exotic places throughout the region, which is fostering the market growth there.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include TUI Group, Lindblad Expeditions Holdings, Inc., Thomas Cook (India) Limited (Fairfax Financial Holdings Limited), Scott Dunn, Abercrombie & Kent USA, LLC, Exodus Travels Limited, Travel Edge, Inc. (Navigatr Group), Butterfield & Robinson, Inc., Geographic Expeditions, Inc. and Micato Safaris.
Recent Strategies Deployed in Luxury Travel Market
Partnerships, Collaborations and Agreements:
Sep-2022: TUI teamed up with National Geographic Expeditions. Under this collaboration, the TUI and National Geographic Expeditions would introduce National Geographic Day Tours. Further, National Geographic Expeditions would offer adventure travel with the TUI's range of small group & private tours, small ship expedition cruises, and river and private jets.
Jul-2022: Lindblad Expeditions partnered with OM System, a company primarily focuses on mirrorless interchangeable lens cameras, lenses, audio recorders, dictation devices, and accessories. This partnership would bring aboard the ultimate in equipment for their guests to experience with the latest OM SYSTEM Photo Gear Lockers.
Jun-2022: A&K Travel Group Ltd. has partnered with V.Ships Leisure, the world's leading cruise ship manager, based in Monaco. "I am thrilled to start this new chapter and to be back in an industry that has always had, and always will have a special place in my heart. Thirty-five years ago, my family acquired control of Sitmar Cruises, building three of the first purpose-built cruise ships, and 30 years ago my family pioneered a new way of cruising. Our goal was to deliver the best experience, pampering guests from all over the world with around-the-clock butler service and extraordinary culinary experiences.
Jun-2022: Scott Dunn came into a partnership with APEXX, a multi-award-winning global payments platform. This partnership focused on growing transaction efficiency as well as boosting conversion rates all over the U.S. and Singapore.
Jan-2022: TUI joined hands with Mobi, a global nonprofit smart mobility consortium. The collaboration focused on implementing ML in cutting-edge digital operations platforms.
Nov-2021: TUI hotels came into a partnership with Sabre, a travel technology company. This partnership aimed at driving innovation, digital transformation & revenue generation by enhancing the consumer experience.
Jul-2021: Abercrombie & Kent entered into a partnership with Wheels Up, the leading brand in private aviation. This partnership aimed at delivering members-only experiences to explore the world in unparalleled luxury.
Jun-2021: TUI entered into a partnership with Nezasa, the industry-leading provider to travel brands. TUI aimed at driving the transformation of the market and strengthening its position as a leading player in multi-day tours.
Mar-2021: Exodus Travels and AWF partnered with Curated Safari Collection. Through this partnership, Exodus focused on ensuring tourism dollars are utilized responsibly to support regenerative & sustainable initiatives and organizations that benefit tourism places as well as the communities within.
Oct-2020: Thomas Cook came into a partnership with Accor, a global leader in augmented hospitality. Under this partnership, the companies would together launch Holiday Safe. The launch would focus on reassuring consumers with comprehensive health & safety protocols incorporated through Thomas Cook India and SOTC's Assured Safe Travel Program along with Apollo Clinics and Accor's Cleanliness and Prevention ALLSAFE label, developed with and vetted by Bureau Veritas.
Jun-2020: TUI partnered with Booking.com, a Dutch online travel agency. This partnership would enable both companies to expand without parting with large chunks of cash that they currently require to be kept in reserve to ensure longevity.
Feb-2020: TUI extended its existing partnership with Royal Caribbean, a global cruise holding company. The expansion would help Royal Caribbean to grow its luxury and expedition cruise line along with keeping a share of the business. Also, the company gets the cash which would help pursue its digital strategy.
Product Launches and Product Expansions:
Jul-2022: Thomas Cook launched Vistara Getaways International. This launch majorly focused on targeting Vistara's discerning consumers. Thomas Cook selected premium global hotel brands that include Dusit Thani in Thailand, Armani Hotel Dubai, Angsana Ihuru, and Banyan Tree Vabbinfaru in Maldives.
Acquisitions and Mergers:
Oct-2021: Lindblad Expeditions completed the acquisition of Classic Journeys, a family-owned and operated travel agency. The acquisition would broaden & deepen Linblad's platform of high-quality experiential product offerings in robust adventure travel sectors, that includes the cultural walking tour market.
Mar-2021: Lindblad Expeditions took over DuVine Cycling + Adventure, a leading luxury cycling & adventure travel company, and Off the Beaten Path LLC, a leading active travel operator with a specialization. From these acquisitions, the company aimed at broadening & deepening Lindblad's platform of high-quality experiential product offerings in robust adventure travel sectors, that includes the rapidly increasing cycling tourism & domestic expedition market.
Geographical Expansions:
Mar-2022: TUI Blue expanded its business globally. With this expansion, TUI Blue aimed to grow with management and franchise agreements. TUI focused on the development of the latest regions for expansion in Southeast Asia, China, Africa, and the Middle East.
Market Segments covered in the Report:
By Tour
By Age Group
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures