市场调查报告书
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1155451
植物基饮料全球市场规模、份额和行业趋势分析报告:按产品(原味、风味)、类型(大豆、杏仁、椰子、燕麦、其他)地区展望和预测2022-2028Global Plant-based Beverages Market Size, Share & Industry Trends Analysis Report By Product (Plain and Flavored), By Type (Soy, Almond, Coconut, Oats and Others), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,植物基饮料的全球市场规模预计将达到 488 亿美元,预测期内復合年增长率为 11.2%。
由于植物性健康趋势的急剧增长,全球对植物性食品和饮料的需求也在快速增长。世界各地数百万人在他们的膳食、零食、饮料和零食中用植物性替代品取代动物性产品。公司有很大的潜力来驾驭这股浪潮,成为这个呈指数级增长的细分市场的领导者。
随着客户饮食偏好的演变,他们对不同饮料的偏好也会发生变化。一些人刻意坚持弹性素食、素食和纯素饮食,而另一些人则灵活多变,享受各种美食。这为有进取心的製造商提供了创造满足人们特定需求的饮料的机会。
COVID-19 影响分析
Covid-19 大流行对全球许多经济体产生了重大影响。由于对营养产品的需求增加,COVID-19 爆发对植物基饮料市场产生了积极影响。由于植物性饮料提供营养和增强免疫力,因此在大流行期间植物性饮料的采用显着增加。植物饮料可以最大限度地减少病毒的影响,因此在广泛感染期间有更多人饮用这些产品。
市场增长因素
为客户提供多种变化和选择
市场增长的主要驱动力之一是植物基饮料基料和口味在世界各地的广泛供应。今天的消费者需要各种各样的植物基饮料和乳製品替代品。而且由于我们不再根据植物性饮料与乳製品的相似性来判断植物性饮料,因此风味和质地的可能性得到了极大的扩展。因此,现在正是探索植物性食品可以为您的客户提供哪些服务的最佳时机。
改善肠道环境,同时增加可持续性和保质期
越来越多的消费者转向专门设计用于促进肠道健康的产品。植物基饮料和乳製品替代品处于引领益生元和益生菌趋势的理想位置。随着消费者偏好转向环保意识,食品和饮料的可持续性将发挥关键作用。这突出了植物性饮料和乳製品替代品的好处。但随着行业的发展,植物性食品和饮料也会发展。
市场製约因素
与乳製品相比,味道和质地较差,健康益处较少。
随着市场的发展,有必要迎合全新类型的消费者。他们可以选择食用乳製品,因此需要极佳的口感和质地。但是,您不必模仿乳製品的味道和质地。他们想要奢侈,并且很高兴植物性食物尝起来像植物。这可以使乳製品具有出色的风味和质地。
产品展望
按产品划分,植物基饮料市场分为原味饮料和调味饮料。 2021 年,风味饮料在植物基饮料市场中占据了相当大的收入份额。由于此类产品的持续增长,许多风味饮料已进入市场。这些产品目前提供多种口味,包括法式香草、草莓、椰子、香蕉、浆果、巧克力、椰子和榛子。
按类型划分的前景
按类型划分,植物基饮料市场分为大豆、椰子、杏仁、燕麦等。到 2021 年,大豆部分将在植物基饮料市场占据最大的收入份额。豆浆因其与乳製品牛奶相似的健康益处而在世界范围内被广泛消费。此外,麵包师和糖果商也开始使用该产品来获得更多消费者的认可。
区域展望
按地区划分,对北美、欧洲、亚太地区和拉美地区的植物基饮料市场进行了分析。 2021 年,亚太地区占植物基饮料市场的最大收入份额。该地区不断增长的素食人口,尤其是千禧一代对天然、健康的植物性食品和饮料的偏好,预计将刺激该地区的产品需求。印度、中国和泰国等国家正在通过选择更健康的食物替代品来养成健康的生活方式。
市场进入者采取的主要策略是产品发布。根据 Cardinal Matrix 中的分析,Danone S.A.、Campbell's Soup Company(Pacific Foods of Oregon, LLC)是植物基饮料市场的先驱。 Califia Farms LLC、SunOpta, Inc 和 Koia 等公司是植物基饮料市场的领先创新者。
The Global Plant-based Beverages Market size is expected to reach $48.8 billion by 2028, rising at a market growth of 11.2% CAGR during the forecast period.
Plant-based beverages are beverages that can be substituted for dairy products. These plant-based beverages are considered a particularly healthful alternative to dairy products. Soymilk, rice milk, coconut milk, and almond milk are some of the most popular plant-based beverages. They are deemed healthy due to the presence of numerous vitamins and minerals. In addition, they are low in fat and cholesterol and contain no lactose.
Beverages derived from plants are the primary alternatives to dairy milk for those with dietary restrictions due to health concerns or a desire for plant-based cuisine. Although most media coverage of plant-based diets focuses on meat substitutes, dairy alternatives as well as plant-based beverages should not be neglected. In recent years, the market has risen gradually, with consumers with lactose intolerance and malabsorption driving the majority of the expansion.
Due to the dramatic growth of the plant-based health trend, the demand for plant-based foods and beverages is also increasing at a very rapid pace all over the world. For meals, snacks, drinks, and treats, millions of individuals throughout the world are replacing animal-based items with plant-based alternatives. Companies have a tremendous potential to ride this wave and become leaders in the exponentially growing segment.
As customers' dietary preferences evolve, so do their preferences for various beverages. While some deliberately adhere to a flexitarian, vegetarian, or vegan diet, others enjoy the flexibility to vary their cuisine. This has created an opportunity for enterprising manufacturers to create beverages that cater to the specific demands of people.
COVID-19 Impact Analysis
The COVID-19 pandemic significantly impacted a number of economies all over the world. various businesses, irrespective of their sizes, were majorly demolished owing to the abrupt emergence of the outbreak. The COVID-19 outbreak has had a favorable impact on the plant-based beverages market due to the increasing demand for nutritional products. The adoption of plant-based beverages significantly increased during the pandemic as a result of the fact that plant-based beverages provide nourishment and promote immunity. The plant-based beverage can minimize the impact of the virus, due to which, more and more people consumed these products during the widespread infection.
Market Growth Factor
Wide Range of Varieties and Choices for Customers
One of the major factors that are significantly increasing the growth of the market is the availability of a wide range of bases as well as flavors of plant-based beverages throughout the world. Today's consumers seek variety in plant-based beverage and dairy substitute options. And because they no longer judge plant-based items based on their resemblance to dairy, this opens up a plethora of flavor and texture possibilities. It means that now is the ideal time to investigate what plant-based foods have to offer customers.
Enhances Gut Health While Increasing Sustainability and Shelf-Life
Increasing numbers of consumers are using items made specially to promote intestinal health. Beverages derived from plants and dairy substitutes are ideally positioned to lead the prebiotics as well as probiotic trend. Sustainability in food and beverages would play a significant role in the shift of consumer preferences towards environmental consciousness. This highlights the benefits of plant-based beverages and dairy substitutes. However, as the industry evolves, plant-based foods and beverages will also be evaluated.
Market Restraining Factor
Lack of Taste and Texture Along with Lesser Health Benefits in Contrast to Dairy Milk
As the market has expanded, it has had to accommodate a completely new and different type of consumer. They have the option to consume dairy, therefore excellent flavor and texture are a must. Interestingly, this does not necessitate imitating the flavor and texture of dairy. They seek indulgence and are content for plant-based foods to taste like plants. This creates the potential for flavor and texture-rich dairy products.
Product Outlook
On the basis of Product, the Plant-based Beverages Market is bifurcated into Plain and Flavored. In 2021, the flavored beverages segment recorded a substantial revenue share of the plant-based beverages market. A number of flavored beverages have been introduced to the market as a result of the consistent growth of such items. These items are currently available in a variety of flavors, including French vanilla, strawberry, coconut, banana, berry, chocolate, coconut, and hazelnut.
Type Outlook
By Type, the Plant-based Beverages Market is segregated into Soy, Coconut, Almond, Oat, and Others. The soy segment acquired the largest revenue share of the plant-based beverages market in 2021. Soy milk is extensively consumed around the world due to its similar health benefits to dairy-based milk. Additionally, bakers and confectioners have also started the use of this commodity in order to gain the traction of a bigger number of consumers.
Regional Outlook
Region-Wise, the Plant-based Beverages Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the biggest revenue share of the plant-based beverages market. The expanding vegan population in the region, particularly the preference of millennials for plant-based, natural, and healthful foods and beverages, is anticipated to stimulate regional product demand. Countries such as India, China, and Thailand have adopted a healthy lifestyle by selecting healthier food alternatives.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Danone S.A., Campbell Soup Company (Pacific Foods of Oregon, LLC) are the forerunners in the Plant-based Beverages Market. Companies such as Califia Farms LLC, SunOpta, Inc, Koia are some of the key innovators in Plant-based Beverages Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Danone S.A. (Sofina Group), Campbell Soup Company (Pacific Foods of Oregon, LLC), Blue Diamond Growers, Inc., SunOpta, Inc, The Hain Celestial Group, Inc., Califia Farms LLC, Koia, Vitasoy International Group Co., Ltd. and Noumi Limited
Recent Strategies Deployed in Plant-based Beverages Market
Partnership, Collaboration and Agreement:
Jan-2022: Califia released the Almondmilk Creamer and Cinnamon Roll Oat Creamer and Zero Sugar Oatmilk and Oat + Almond Plantmilk Blend, a line of dairy-free beverages. With this launch, the company aimed to expand its existing product portfolio of creamers, brewed-to-blend coffees, plant milks, and barista products. Furthermore, these products would allow customers to experiment with plant-based alternatives.
Apr-2021: Pacific Foods rolled out Creamy Plant-Based Broths and Creamy Oat Milk Soups. Through this launch, the company aimed to offer USDA-certified vegan, organic, and sourced ingredients to its customers. Moreover, the creamy oat milk soups would be available in the market in two varieties viz. garden tomato and cumin carrot. Furthermore, soy-free, gluten-free, as well as non-GMO creamy plant-based broths would be available in two flavors, namely zesty ginger and turmeric and herb and roasted garlic.
Aug-2020: Koia unveiled the Koia Thrive, a range of adaptogenic drinks. Through this launch, the company aimed to aid customers in managing the modern and evolving environment via three functional flavors, including Chill Chocolate, Golden Turmeric, and Miracle Matcha, to fulfill their demands.
May-2020: Pacific Foods launched the Organic Reduced Sugar Oat Original Plant-Based Beverage. With this launch, the company aimed to fulfill the rising demands of customers for a creamy and mild oat taste in order to be used in anything from baked goods to smoothies. Furthermore, this range of products aimed to replicate the creamy consistency of Vanilla Oat and Organic Original flavors of Pacific with 80% less sugar.
Product Launch and Product Expansion:
Apr-2021: SunOpta acquired Dream and WestSoy, plant-based beverage businesses of the Hain Celestial Group. Through this acquisition, the company aimed to integrate the capabilities into its plant-based foods and beverages portfolio in order to expedite growth throughout the market
Feb-2021: Danone completed its acquisition of Follow Your Heart, a plant-based pioneer. Through this acquisition, the company aimed to leverage Follow Your Heart's capabilities in order to expand its portfolio and business.
Business Expansions:
Feb-2021: SunOpta expanded its business with the launch of SOWN, its organic oat coffee creamers. With this business expansion, the company aimed to meet the increasing demand for a broad range of plant-based food and beverages.
Market Segments covered in the Report:
By Product
By Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures