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冰沙全球市场规模、份额、行业趋势分析报告:按产品、按分销渠道(超市/便利店、餐厅、冰沙吧)、按地区划分的展望和预测,2022-2028 年版Global Smoothies Market Size, Share & Industry Trends Analysis Report By Product, By Distribution Channel (Supermarkets & Convenience Stores, Restaurants and Smoothie Bars), By Regional Outlook and Forecast, 2022 - 2028 |
全球冰沙市场规模预计到 2028 年将达到 109 亿美元,预测期内復合年增长率为 8.4%。
传统上,冰沙由三部分组成:液体(通常称为基料)、各种水果和蔬菜以及冰块。您甚至可以使用冷冻蔬菜和水果製作不加冰的冰沙。一般来说,冰沙的稠度取决于液体与固体的比例,因此您可以添加更少的液体或更多的蔬菜或水果来使您的冰沙配方变稠。
有些人还会在冰沙中添加粉末以增加营养、风味并使冰沙变稠。此类产品包括调味蛋白粉和维生素补充剂。冰沙食谱越来越多地使用新鲜薄荷叶和部分切碎或整个水果(如柠檬圈或柠檬片)作为装饰。像这样打扮是出于营销目的,目的是让冰沙在广告中看起来更有吸引力,整体上更美观。
COVID-19 影响分析
COVID-19 大流行对全球多个经济体产生了重大影响。世界各地的几家企业都见证了暴跌。餐馆和冰沙吧的关闭扰乱了供应链。在 COVID-19 大流行期间,供应链中断影响了市场增长。此外,供需缺口很大,不仅阻碍了冰沙原料的生产,也阻碍了生产。然而,随着 COVID-19 的影响在全球蔓延,食品和饮料公司正面临着严峻的製造、供应和分销挑战。因此,儘管对市场造成了重大破坏,但 COVID-19 大流行也为冰沙市场提供了充足的增长前景。
市场增长因素
健康与美味的融合
含有大量蔬菜和水果的冰沙是健康饮食必不可少的。消费者健康意识的提高以及生活方式和饮食习惯的改变是推动冰沙市场扩张的因素。世界各地的许多人现在都养成了不吃饭而用各种零食代替的习惯。让您的奶昔不含糖可显着减少您消耗的碳水化合物数量。
可根据消费者需求改变
选择哪种冰沙是个好主意,尤其是当消费者有特定的身体或健身目标时。冰沙可以作为零食或代餐饮用,但了解可供选择的品种很重要。人们普遍错误地认为冰沙本身就是低热量的零食。然而,一些冰沙含有超过 1,000 卡路里的热量,具体取决于它们的大小和成分。含有 200-300 卡路里和 10 克蛋白质的冰沙是一种很棒的零食。
市场抑制因素
冰沙生意需要大量的初始投资。
冰沙企业要求员工准备水果和其他配料以进行混合。然而,通常不可能像在搅拌机中那样加工水果。一般来说,切水果时会需要用到刀具等工具,所以需要有一定的专业知识,以免受伤。然而,即使是经验丰富的员工也可能因工作节奏而受伤。此外,如果员工受伤,则必须确保替代人选,并且在某些情况下,必须支付工伤赔偿金。
产品展望
根据产品,冰沙市场分为水果类、乳製品类和其他类。 2021 年,水果类细分市场占据了冰沙市场的最大收入份额。未来几年,食品和饮料行业的投资不断增加,预计将推动对水果有机冰沙的需求。预计在预测期内,对维生素的需求不断增长以及抑制对糖的渴望的需求将推动水果类产品销量的增长。由于水果中含有多种维生素和营养素,冰沙也迅速流行起来。
分销渠道前景
冰沙市场按分销渠道分为“餐厅”、“冰沙吧”以及“超市和便利店”。 2021 年,冰沙棒细分市场在冰沙市场中占据了相当大的收入份额。由于优质水果和乳製品口味的增加,这一市场细分市场正在增长。随着政府取消了对公共餐饮场所的所有限制和禁令,冰沙吧的冰沙消费量也迅速增加。这些因素正在加速该领域的市场增长。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的冰沙市场。到 2021 年,北美将获得冰沙市场最大的收入份额。由于加拿大、美国和墨西哥等该地区新兴国家的需求不断增加,这部分市场的增长速度非常快。越来越多的人使用冰沙来维持身体新陈代谢,这推动了市场的扩张。为获取新型有机饮料而不断加大的研发力度正在推动区域市场的扩张。
The Global Smoothies Market size is expected to reach $10.9 billion by 2028, rising at a market growth of 8.4% CAGR during the forecast period.
Smoothies consist of fruits, vegetables, or both combined with milk or yogurt. Smoothies are rich in fiber, vitamins, proteins, minerals, healthy carbohydrates, and other essential nutrients. They are the finest substitute for fast food. Smoothies are typically used to maintain fitness and aid in weight loss. A smoothie is a nutritious, complete meal with multiple health advantages. It improves digestion due to its high fiber content. It strengthens the immune system and improves the skin's texture.
Smoothies also aid in body detoxification and depression treatment. Smoothie is a creamy and thick nonalcoholic beverage made from fresh fruits or vegetables and additional ingredients. Other smoothie components include sweeteners, water, ice, chocolate, almonds, dairy products, like milk and yogurt, and nutritional supplements. A smoothie is a thick beverage created by blending a mix of fruits, vegetables, and other ingredients such as milk, ice cubes, seeds, yogurt, sweeteners, as well as nutritional and herbal supplements.
Traditionally, smoothies consist of three components viz. a liquid (commonly referred to as the base), a variety of fruits and/or vegetables, and ice. If frozen fruits and veggies are utilized, it is possible to attain a cool temperature without utilizing ice. Typically, the thickness of a smoothie is dictated by the liquid-to-solids ratio, thus to thicken any smoothie recipe, individuals can reduce the amount of additional liquid or increase the amount of added vegetables or fruits.
Some consumers add powders to smoothies for additional nutrition and flavor, which also boosts the smoothie's consistency. Such products include flavored protein powder and vitamin supplements. In smoothie recipes, fresh mint leaves along with partially chopped or whole fruit, such as lemon wedges or slices, are increasingly used as garnishes. This dressing up has resulted from the marketing of smoothies in order to make them appear more enticing in advertising and more aesthetically pleasing overall.
COVID - 19 Impact Analysis
The COVID-19 pandemic significantly impacted various economies all over the world. Several businesses all over the world witnessed a steep downfall. The shutdown of eateries and smoothie bars has hindered the supply chain. The disturbance in the supply chain had an impact on market growth during the COVID-19 pandemic. Moreover, it also caused a substantial demand-supply gap, which disrupted the production as well as manufacturing of raw ingredients of smoothies. However, as the consequences of COVID-19 are experienced all over the world, food and beverage firms have been confronted with severe manufacturing, supply, and distribution difficulties. Therefore, despite a major disruption to the market, the COVID-19 pandemic also offered a number of growth prospects to the smoothies market.
Market Growth Factors
Offers a blend of health and taste
A healthy diet should include smoothies, which often contain a substantial amount of vegetables and fruits in each serving. A growing awareness of the importance of health and wellness among consumers, as well as shifting lifestyle and dietary patterns, are all factors that are contributing to the expansion of the smoothies industry. At the moment, the majority of people in the world have developed the practice of skipping meals and replacing them with various kinds of snack food. When smoothies are produced without sugar, there is a significant reduction in the number of carbs that are consumed.
Can be altered as per the requirement of the consumer
It is a good idea to know which sorts of smoothies to choose, especially if the consumer has a certain body or fitness composition goal in mind. Smoothies can be consumed as a snack or as a meal replacement, but it is important to know which varieties to choose from. There is a widespread misunderstanding that smoothies are essentially low-calorie snacks. However, depending on their size and the ingredients they contain, several smoothies can contain more than 1,000 calories. In most cases, a smoothie with 200-300 calories and 10 grams of protein makes for an excellent snack.
Market Restraining Factors
Requirement for significant initial investment for a smoothie business
Employees are required to prepare fruit as well as other components for blending in smoothie enterprises. However, blenders cannot often process intact fruit pieces. Typically, employees must cut fruit using knives or other chopping devices, which requires expertise to prevent injuries. Although, even experienced workers might suffer injuries due to the pace of labor. If an employee is injured, the business must find temporary replacements and, if applicable, pay worker's compensation.
Product Outlook
Based on Product, the Smoothies Market is segregated into Fruit-based, Dairy-based, and Others. In 2021, the fruit-based segment acquired the largest revenue share of the smoothies market. The demand for fruit-based organic smoothies is anticipated to be fueled by rising investments in the food and beverage industry in the coming years. During the forecast period, the rising demand for vitamins and the need to curb sugar cravings would increase the sales of fruit-based products. In addition, this type of smoothie is rapidly gaining popularity as a result of the fact that they encompass various vitamins and nutrients, which are commonly found in fruits.
Distribution Channel Outlook
By Distribution Channel, the Smoothies Market is categorized into Restaurants, Smoothie Bars, and Supermarkets & Convenience Stores. In 2021, the smoothie bars segment witnessed a substantial revenue share of the smoothies market. The growth of this segment of the market is growing as a result of the increased availability of fruit-based as well as dairy-based tastes of superior quality. In addition, as the government is lifting all restrictions and bans from public eateries and other places, the consumption of smoothies from smoothie bars is rising rapidly. Owing to these factors, the growth of this segment of the market is being accelerated.
Regional Outlook
Region-Wise, the Smoothies Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America procured the biggest revenue share of the smoothies market. The growth of this segment of the market is increasing at a very rapid rate due to rising demand in developing countries across the region, such as Canada, the US, and Mexico. The increasing use of smoothies to maintain body metabolism is driving market expansion. Increasing research and development to acquire novel organic drinks is driving regional market expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Wm. Bolthouse Farms, Inc., Barfresh Food Group, Inc., Ella's Kitchen Limited, innocent Limited, Jamba Juice Franchisor SPV LLC, Maui Wowi (Kahala Franchising, LLC), Smoothie King Franchises, Inc., Suja Life, LLC and Tropical Smoothie Cafe, LLC.
Strategies deployed in Smoothies Market
Sep-2022: Jamba teamed up with Revive Superfoods, a Canada-based company. Following this collaboration, Jamba aimed to expand its reach among Canadian customers in order to meet the rising demands.
Sep-2022: innocent drinks launched Blueberry Whizz, an addition to the super smoothie range of the company. Through this launch, the company aimed to offer more nutrient-based beverages to children with its vitamin D-added crushed veg and fruit as well as no sugar.
Aug-2022: Bolthouse took over Evolution Fresh, a subsidiary of Starbucks. Under this acquisition, the company aimed to expand and broaden its range of beverages through plant-powered and nutrient-dense smoothies and juices from Evolution Fresh. Moreover, this acquisition would also allow the company to include a complete range of organic and cold-pressed premium juices in its portfolio.
Feb-2022: Barfresh entered into an agreement with G&J Pepsi-Cola Bottlers, a Pepsi franchise bottler. Through this agreement, Barfresh aimed to shift from a pilot program to a complete rollout via its consumers.
Mar-2021: Innocent unveiled a range of Super Smoothies. The Tropical Light and Berry Light beverages aimed to offer 30% low natural sugar in contrast to its original line.
Apr-2020: Barfresh launched Twist & Go, a ready-to-drink bottled smoothie. Following this launch, the company aimed to meet the increasing demand for better taste from its customers.
Apr-2018: Maui Wowi Hawaiian Coffees & Smoothies rolled out the Tropical Fruit Smoothie, a new recipe with island flavor. With this launch, the company aimed to offer a true vacation in a cup with its limited-time blend, which is made up of dairy-free coconut base cream and encompasses a number of tropical fruit flavors.
Feb-2018: Bolthouse Farms released the B line of products, a range of lower sugar, super-premium refrigerated beverages. Through this launch, the company aimed to offer improved texture and taste along with nutritional benefits, including lower sugar as well as higher protein.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures