市场调查报告书
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汽车数据管理全球市场规模、份额、行业趋势分析报告:按组件、按数据类型、按应用、按部署类型、按车辆类型、按地区展望和预测,2022-2028 年Global Automotive Data Management Market Size, Share & Industry Trends Analysis Report By Component, By Data Type, By Application, By Deployment Type, By Vehicle Type, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球汽车数据管理市场规模预计将达到 37 亿美元,预测期内復合年增长率为 17.8%。
所有这些组件都充当“数据实用程序”,提供企业应用程序所需的数据管理功能,以及利用这些应用程序生成的数据的分析和算法。 现代技术可帮助数据库管理员 (DBA) 自动执行传统的管理任务,但大多数数据库部署的规模和復杂性通常需要人工干预。 当需要物理干预时,更容易发生错误。 减少对人工数据管理的需求是新数据管理系统、自治数据库的根本目的。
COVID-19 影响分析
COVID-19 大流行对市场的扩张产生了重大影响。 供应链中断影响了销售、交货时间和製造,导致 2020 年汽车销量大幅下降,进而减少了对汽车行业和依赖于销售的车辆数据管理的需求。 然而,从 2021 年开始,联网汽车的普及将增加对车辆数据管理的需求。
市场增长因素
汽车行业的技术发展
在汽车行业中嵌入信息学和远程信息处理的需求不断增长,这推动了技术改进,旨在提升乘客的便利性和车内体验。 随着联网汽车的出现,无处不在的车载蜂窝连接为促进者教育、参与和贯穿车辆整个生命週期的服务提供了新的选择。 随着越来越多的软件定义车辆功能,集成蜂窝连接和无线 (OTA) 软件升级对于在车辆的整个生命週期内保持车辆安全性和相关性至关重要,它已成为一种手段。
保险公司对基于使用情况的保险 (UBI) 越来越感兴趣。
基于使用的保险 (UBI) 是一种保险形式,其中保费与车辆的使用量成正比。 保险公司使用分析解决方案来了解实时车辆使用情况併计算保险费。 基于使用情况的保险 (UBI) 是一种监控里程和驾驶模式的汽车保险形式。 UBI 通常与车载通信设备(远程信息处理)配合使用,这些设备可通过插入式设备自行安装在车辆中,或者车辆製造商已经集成为原始设备。
市场製约因素
网络违规案例增加
随着数字化转型的推进,新的网络安全风险的出现在所难免。 网络犯罪分子正在利用 COVID-19 的爆发,将远程组织和企业作为目标。 威胁行为者正在使用越来越复杂的勒索软件策略来破坏一般的工业流程,尤其是汽车行业。 特别是,专家们发现越来越多的嵌入式系统 (ICS) 可能会从 IT 网络迁移到 OT 网络。 联网车辆是这些危险的主要驱动因素之一。
组件视角
基于组件,汽车数据管理市场细分为软件和服务。 软件部门将在 2021 年占据汽车数据管理市场的最高收入份额。 这是由于终端用户(例如车队所有者、运输和物流公司以及汽车製造商)对汽车软件的需求和使用不断增长,以跟踪车辆。
数据类型视角
汽车数据管理市场按数据类型分为结构化和非结构化。 2021 年,非结构化细分市场在汽车数据管理市场中占据了相当大的收入份额。 这是因为自动驾驶、联网和非自动驾驶车辆使用 LiDAR 和其他传感器收集大量非结构化数据。 汽车行业的市场进入者正在使用云技术在云中存储非结构化车辆数据。 非结构化数据有助于无人驾驶汽车的发展。
应用展望
汽车数据管理市场按应用细分为预测性维护、保修分析、安全和保障管理、驾驶员/用户行为分析和经销商绩效分析。 2021 年,驾驶员和用户行为分析部门在汽车数据管理市场中的收入份额最高。 该细分市场的崛起归因于多项战略的部署,包括通过面部识别和身体特征监测来监测驾驶员的身体状况,通过车载远程信息处理收集导航数据,以及评估驾驶模式。
部署类型展望
汽车数据管理市场根据部署类型分为本地和云端。 到 2021 年,内部部署部分将在汽车数据管理市场中占据相当大的收入份额。 本地软件部署在组织拥有的物理硬件上,位于公司的物理场所,通常在其自己的数据中心。 IT 团队可以物理访问数据,使他们能够更好地控制服务器硬件和数据配置、安全性和管理。
按车型预测
汽车数据管理市场按车辆类型分为自动驾驶和非自动驾驶类型。 到 2021 年,非自动驾驶细分市场将在汽车数据管理市场中占据最高的收入份额。 这是因为非自动驾驶车辆在没有人工协助的情况下无法运行。 汽车数据管理正在链接的非自动驾驶车辆中寻找应用程序。 铰接式车辆根据速度、发动机状况和里程等标准生成数据。
区域展望
按地区划分,分析了北美、欧洲、亚太地区和 LAMEA 的汽车数据管理市场。 到 2021 年,北美市场在汽车数据管理市场的收入份额将增加。 这是由于主要市场供应商的存在、大量可支配收入、对新车的需求以及现代技术的采用增加等因素造成的。 此外,允许自动驾驶汽车在道路和高速公路上互动的美国交通法的进步预计将促进自动驾驶汽车的测试和使用,增加该地区对车辆数据管理的需求。。
合作伙伴关係是市场进入者采取的主要策略。 根据基数矩阵中的分析,Microsoft Corporation 和 Amazon Web Services, Inc. 正在引领汽车数据管理市场。 SAP SE、IBM Corporation 和 Azuga, Inc. 等公司是汽车数据管理市场的领先创新者。
The Global Automotive Data Management Market size is expected to reach $3.7 billion by 2028, rising at a market growth of 17.8% CAGR during the forecast period.
Data management is the process of gathering, storing, and utilizing information in a safe, efficient, and cost-effective manner. The purpose of data management is to assist individuals, organizations, and linked objects in optimizing the use of data within the constraints of policy and law so that they may maximize the organization's profit from choices and actions. As businesses increasingly rely on intangible assets to generate value, a solid data management strategy is becoming more crucial than ever.
Today's businesses require a data management system that effectively manages data across a heterogeneous yet unified data layer. Data management platforms serve as the foundation for data management systems, including databases, data lakes and warehouses, big data management systems, and data analytics, among others.
All of these components function as a "data utility" to provide the data management capabilities a company need for its applications, as well as the analytics and algorithms that utilize the data generated by those applications. Even though modern technologies assist database administrators (DBAs) in automating several conventional administration chores, manual intervention is frequently necessary due to the scale and complexity of most database deployments. When physical intervention is necessary, the possibility of mistakes increases. Reducing the need for human data administration is a fundamental purpose of the autonomous database, a novel data management system.
COVID-19 Impact Analysis
The COVID-19 pandemic had a huge influence on the market's expansion. The supply chain disruption hurt sales, delivery schedules, and manufacturing, resulting in a significant decline in automobile sales in 2020, and consequently a decline in the demand for automotive data management, which is dependent on the demand and sales of the automotive industry. Since 2021, however, the need for automotive data management has increased due to the growth of connected automobiles.
Market Growth Factor
Technological developments in the vehicle industry
The rising need for built-in informatics and telematics in the automobile industry has led to technological improvements targeted at enhancing the in-vehicle experience for both drivers and passengers. With the advent of the connected car, ubiquitous in-vehicle cellular connections offer new options for educating and engaging drivers, as well as servicing the vehicles throughout their lifetime. As software defines an increasing number of vehicle functions, the ability to upgrade software OTA (over the air) makes integrated cellular connectivity a critical means of maintaining vehicle security and relevance over the vehicle's lifespan.
Insurers are increasingly interested in usage-based insurance (UBI)
Usage-based insurance (UBI) is a form of insurance in which the premium is directly proportional to the amount of vehicle use. Insurers utilize analytics solutions to gain access to real-time car usage data to calculate premiums. Usage-Based Insurance (UBI) is a form of automobile insurance that monitors mileage and driving patterns. UBI is frequently powered by in-vehicle telecommunication devices (telematics) - technology that is accessible in a vehicle that is self-installed via a plug-in device or already incorporated as original equipment by car manufacturers.
Market Restraining Factor
Growing cases of the cyber breaches
As digital transformation has progressed, new cybersecurity risks have unavoidably emerged. Cybercriminals capitalize on the Covid-19 outbreak by targeting distant organizations and enterprises. Increasingly complex ransomware strategies are being adopted by threat actors to harm industrial processes in general, and the automobile industry in particular. Notably, specialists are observing an increase in the prevalence of incorporation systems (ICSes), which can migrate from IT networks to OT networks. Connected vehicles are one of the major contributors to these dangers.
Component Outlook
Based on the Component, the Automotive Data Management Market is segmented into Software and Services. The software segment acquired the highest revenue share in the automotive data management market in 2021. This is due to the growing demand and use of automotive software among end-users such as fleet owners, transportation and logistics firms, and car manufacturers to track the vehicle.
Data Type Outlook
On the basis of Data Type, the Automotive Data Management Market is divided into Structured and Unstructured. The unstructured segment recorded a substantial revenue share in the automotive data management market in 2021. It is because Using LiDAR and other sensors, autonomous, connected, and non-autonomous cars collect a tremendous quantity of unstructured data. Market participants in the automotive industry are using cloud technologies to store unstructured vehicle data on the cloud. Unstructured data aids in the development of driverless vehicles.
Application Outlook
On the basis of Application, the Automotive Data Management Market is categorized into Predictive Maintenance, Warranty Analytics, Safety & Security Management, Driver & User Behavior Analysis, and Dealer Performance Analysis. The driver & user behavior analysis segment procured the highest revenue share in the automotive data management market in 2021. This segment's rise can be attributable to the many strategies deployed, such as monitoring the driver's physical condition with face recognition and monitoring of physical features, gathering navigation data using onboard telematics, and assessing driving patterns.
Deployment Type Outlook
Based on the Deployment Type, the Automotive Data Management Market is bifurcated into On-premise and Cloud. The on-premise segment witnessed a substantial revenue share in the automotive data management market in 2021. On-premise software is deployed on physical hardware that is owned by an organization, placed on the company's physical grounds, and typically in its own data center. Because the IT team can physically access the data, it has greater control over the server hardware and data setup, security, and administration.
Vehicle Type Outlook
By Vehicle Type, the Automotive Data Management Market is classified into Autonomous and Non-autonomous. The non-autonomous segment garnered the highest revenue share in the automotive data management market in 2021. It is because non-autonomous cars cannot operate without human assistance. Automotive data management has found application in linked non-autonomous vehicles. Connected automobiles generate data depending on criteria such as speed, engine state, and distance travelled.
Regional Outlook
Region-wise, the Automotive Data Management Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered the revenue share in the automotive data management market in 2021. It is due to the factors such as the existence of key market vendors, considerable disposable incomes, the need for new automobiles, and the increasing adoption of modern technology. Moreover, advances in U.S. traffic legislation that let autonomous vehicles interact on roads and highways have led to a surge in the testing and usage of self-driving vehicles, which is likely to drive the need for automotive data management in the area.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation and Amazon Web Services, Inc. are the forerunners in the Automotive Data Management Market. Companies such as SAP SE, IBM Corporation, Azuga, Inc. are some of the key innovators in Automotive Data Management Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sibros Technologies Inc., Azuga, Inc. (Bridgestone Corporation), Microsoft Corporation, SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Otonomo Technologies Ltd., Agnik LLC, Procon Analytics, LLC and Xevo, Inc. (Lear Corporation)
Recent Strategies Deployed in Automotive Data Management Market
Partnerships, Collaborations and Agreements:
Oct-2022: Microsoft joined hands with Mercedes-Benz, which offers financing, leasing, car subscription and car rental, and fleet management. Together, the companies aimed to combine the physical and digital worlds to propel value creation. Moreover, Mercedes-Benz can simulate and refine manufacturing procedures infinitely in the Microsoft Cloud before getting them to the shop floor to improve productivity and reduce their ecological effect amid ongoing change and uncertainty.
Oct-2022: SAP came into a partnership with Otonomo, a leading platform, and marketplace for vehicle data. Through this partnership, the companies aimed to combine its smart mobility data platform with sap digital vehicle hub. Moreover, combining the otonomo smart mobility data platform with sap digital vehicle hub aids companies to more effectively handle connected vehicle data across their vehicle fleets.
Oct-2022: AWS joined hands with BMW, the world's foremost premium manufacturer of automobiles and motorcycles. Through this collaboration, the companies aimed to provide a solution that contains BMW vehicle signals and fleet intelligence data, then securely procedures and route the data in the cloud. Moreover, AWS and BMW Group are eager to make the concept of software-defined transportation an existence and to improve the abilities of vehicles on the road.
Aug-2022: Sibros came into a partnership with Google Cloud Platform, a platform offered by Google. Together, the companies aimed to bring flexible and intelligent connected vehicle-to-cloud solutions to automakers across the world. Moroever, Sibros' connected vehicle solution would be available on Google Cloud, enhanced with a variety of Google apps, cloud, and automotive services to assist automakers to reinvent the connected mobility experience.
Aug-2022: SAP joined hands with Capgemini, a multinational information technology services and consulting company. Together, the companies aimed to boost the automotive industry's journey forward in sustainability. Additionally, Capgemini and SAP would deliver cloud products and services to sustain sustainability transformation in technology, strategy, and business model change. Moreover, the collaboration would help automotive companies identify the business importance of sustainability and inject sustainability management into products and services across their supply chains.
Jul-2022: Azuga formed a partnership with CerebrumX, an AI-Powered Connected Vehicle Data Platform. This partnership aimed to utilize the ability of connected vehicle data to optimize fleet management with real-time, actionable, and precise insights. Moreover, this collaboration with Azuga would reinforce Azuga's fleet tracking platform with CerebrumX's artificial intelligence-powered Augmented Deep Learning Platform (ADLP) providing implanted vehicle data and cloud-based telematic application programming interface (API) s.
Mar-2022: Sibros joined hands with ACTIA, a foremost player in the manufacture, design, and diagnostics of electronic embedded systems. Through this collaboration, the companies aimed to combine Sibros' OTA firmware products with the ACU6, Sibros have assembled a powerful combination to help consumers introduce new connected vehicle features, decrease time-to-market and complete global security, safety, and data privacy conditions right out-of-the-box.
Mar-2022: Otonomo joined hands with Henshin along with wefox. Through this collaboration, the companies aimed to develop rich, actionable vehicle data sets to force innovation and create additional value for enterprises delivering rental, insurance, and leasing services to fleet vehicle operators. Moreover, wefox also declared it would be the first to market with new insurance products enabled by the joint platform.
Feb-2022: Sibros Technologies formed a partnership with Pricol Limited, automotive components, and precision-engineered products. This partnership aimed to provide deep connected vehicle solutions in the ASEAN and Indian markets. Moreover, Sibros' connected all-in-one platform would complete Pricol's offering of products on Driver Information Systems (DIS) and Telematics to deliver end-to-end solutions to the OEMs.
Jan-2022: Microsoft joined hands with Annata, a Global independent solution provider. This collaboration aimed to drive the conversion of distribution and retail and to allow new mobility services. Moreover, Annata's customer relationships and growing offering of abilities in Annata 365 integrated with the strength and scale of the Microsoft Cloud would help provide the solutions the industry needs at scale.
Jan-2022: SAP formed a partnership with Mahindra & Mahindra, the world's biggest tractor division. Through this partnership, SAP would allow Mahindra & Mahindra to successfully advance their technology landscape and improve their general procedures by relocating SAP to a safe managed cloud environment whilst driving to a microservices-enabled open stack architecture facilitated by utilizing SAP Business Technology Platform.
Jan-2022: Amazon teamed up with Stellantis, a multinational automotive manufacturing corporation. Together, the companies aimed to develop an offering of software-based products and services that seamlessly combine with consumers' digital lives and add value over time via regular over-the-air (OTA) software updates.
Jan-2022: Otonomo came into a partnership with AUDI AG, a German automotive manufacturer of luxury vehicles. Through this partnership, Audi will would deliver Otonomo with data points from Audi-connected cars, ranging from odometer readings to crash information, including crash location and severity. Moreover, this partnership is a crucial option that would authorize Otonomo to cooperate on innovative technologies and upcoming services.
Jan-2022: Otonomo Technologies partnered with NextBillion.ai, a provider of an enterprise Map Data and AI platform. This partnership would drive innovation and time to market for products and services of mobility companies across the globe. Additionally, NextBillion.ai would represent a step forward in the mobility intelligence solutions available to fleets, smart cities, EV providers, and others.
Dec-2021: Otonomo partnered with NXP Semiconductors, a Dutch semiconductor designer and manufacturer. This partnership aimed to drive the time-to-value for the data developed at the vehicle edge. Moreover, the partnership provides alignment and business continuity between NXP's S32G vehicle network processors at the vehicle edge and the Otonomo Mobility Intelligence Platform in the cloud, to deliver a smooth, safe infrastructure for transmitting data from the vehicle to the cloud.
Aug-2021: Azuga formed a partnership with ServiceTrade, a software-as-a-service platform that handles job scheduling. Together, the companies aimed to assist commercial contractors to enhance Service and simplify procedures. Moreover, the ServiceTrade combination delivers a wide range of advantages to fire protection contractors, commercial building service contractors, mechanical and commercial HVAC businesses, etc.
Aug-2021: Microsoft teamed up with Arrival, a producer of multi-category commercial electric vehicles. Through this collaboration, the companies aimed to jointly develop an automotive open data platform. Additionally, Microsoft Azure would allow advanced telemetry, and vehicle and fleet data management within vehicle fleets.
Jul-2021: Otonomo formed a partnership with Mercedes-Benz, a German luxury and commercial vehicle. Through this partnership, Otonomo would create fleet data available across 25 countries throughout Europe to fleet management companies and operators, such as delivery companies, service providers, car rental businesses, and others, so that they can achieve immediate access to connected vehicle data and enhance their productivity and decrease expenses. Moroever, Otonomo looks forward to fleets across Europe utilizing vehicle data from Otonomo to operate with decreased IT burden, smarter routing, safer driving, and fuel savings for fleets across Europe.
Jun-2021: Otonomo teamed up with Amazon Web Services, a subsidiary of Amazon. This collaboration would further promote the transformation of the mobility ecosystem and speed up transportation services for all. Additionally, together, AWS and Otonomo would provide a solution for the automotive industry to completely utilize the value of connected vehicle data.
Feb-2020: SAP teamed up with proaxia automotive solutions. This collaboration aimed to benefit consumers in the vehicle and heavy equipment dealer enterprise along with the workshop service business. Moreover, the partnership with proaxia would accelerate SAP's consumer journey toward an intelligent business in the automotive retail industry for dealerships.
Product Launches and Expansions:
Sep-2022: Sibros launched recallsdata.com, the first software-related recalls analytics dashboard. Recallsdata.com was developed in search of its vision of a net zero software flaws future in the next 10 years, thus eradicating all software-related vehicle recalls by 2032. Moreover, Vehicle recalls are a resumed safety, cost- and time-intensive challenge in the automotive industry.
Dec-2021: AWS launched AWS FleetWise along with AWS Automotive. The AWS FleetWise is a new service that creates it easier for automakers to gather and retrieve sensor and telemetry data from their vehicle fleets whereas AWS Automotive, a wider, industry-specific initiative that provides together a range of the company's products under a single umbrella, equivalent to AWS's other industry solutions such as AWS for Industrial.
Mar-2021: Azuga introduced SafetyIQ, a new Software as a Service solution for insurance firms and commercial auto fleet owners and managers. The safetyIQ allows owner/manager consumers to decrease expenses and enhance road safety.
Acquisitions and Mergers:
Apr-2022: Otonomo completed the acquisition Floow, a United Kingdom-based SaaS provider. With this acquisition, Floow's established offering of connected insurance customers and strategic partnerships with Otonomo's connected car platform, Otonomo believe that they are now even better positioned to deliver prominent intelligent and connected solutions to the international data mobility market.
Jul-2021: IBM took over Bluetab, an IT Services boutique serving large corporations. With this acquisition, the Blue tab would accelerate migration to the cloud and help customers to recognize even more importance of their mission-critical data.
Mar-2021: Azuga completed the acquisition of Mobility, which harmonizes, enriches, and analyzes connected vehicle data. With this acquisition, Azuga would create a new SaaS platform to boost the advantages and insights of telematics, AI, video, and vehicle data delivers to Carriers, MGAs, Brokers, and other insurance suppliers. Moreover, Mobikit offers data infrastructure for connected vehicles, and let's harmonize, enrich, and analyze connected vehicle data.
Dec-2020: IBM completed the acquisition of Instana, a German-American software firm. With this acquisition, IBM would deliver industry-leading, AI-powered automation abilities to handle the complexity of modern applications that travel hybrid cloud landscapes.
Market Segments covered in the Report:
By Component
By Data Type
By Application
By Deployment Type
By Vehicle Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures