市场调查报告书
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1173210
半高级珠宝全球市场按应用(女/男),分销渠道,价格范围(151-300,150以下,301-500美元)规模/份额/行业趋势分析报告,展望和预测地区2022-2028Global Demi-fine Jewelry Market Size, Share & Industry Trends Analysis Report By Application (Women and Men), By Distribution Channel, By Price Range (151-300 USD, Below 150 USD, and 301-500 USD), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,半高级珠宝的全球市场规模预计将达到 43 亿美元,预测期内復合年增长率为 13.0%。
这种类型的珠宝结合了 925 纯银的实心芯和 14-18 克拉的纯金层。 半高级珠宝和人造珠宝之间的一个主要区别是使用金属来製作它们。 人造珠宝通常使用贱金属製造。 这被认为是製作时尚珠宝最便宜的方法。
贱金属通常是指镀有金银薄层的未指定金属混合物。 这种类型的首饰很快就会失去光泽,并且可能含有会刺激皮肤的金属,例如镍。 然而,半高级珠宝不是这样的。 半高级珠宝通常只包含没有皮肤问题的优质金属。
这种类型的珠宝已经成为一种新的价格适中的高级珠宝。 珠宝的可负担性是市场增长的主要贡献者,因为这是一直希望扩大收藏的女性消费者对超高级珠宝需求增加的一个主要因素。 这种首饰经久耐用,可以每天佩戴。
COVID-19 影响分析
COVID-19 的爆发影响了大多数行业和整个世界的经济。 大流行期间,半高级珠宝市场受到了负面影响。 由于收入下降、各种活动取消、婚礼和其他家庭活动推迟,半高级珠宝的销售额有所下降。 在 COVID-19 的头几个月,生产部门完全关闭。 大流行严重扰乱了实体店和汽车商店的珠宝销售。
市场增长因素
顾客购买和消费的意愿增加
发达经济体和新兴经济体的经济增长正在增加消费者的可支配收入和购买力。 因此,人们越来越希望购买使用贵金属製成的超高级珠宝等奢侈品。 在 Lohri、排灯节和农历新年等节日期间佩戴的珠宝需求预计也将推动市场增长。 收入较高的消费者似乎也更愿意购买此类珠宝作为送给亲戚、朋友和爱人的礼物。
社交媒体平台的影响力越来越大
社交媒体平台的出现在改变消费者行为方面发挥了重要作用。 社交媒体平台已成为与消费者轻鬆直接沟通的流行方式。 这些平台通过真人秀、电影、音乐视频等成为最新时尚的主要推动者。 由于社交媒体平台对消费者行为的影响,消费者正在转向对定制珠宝的需求。 女性消费者希望拥有在社交媒体上持续流行的配饰。
市场製约因素
严格的进出口监管抑制市场增长
世界上大多数国家/地区对珠宝和贵金属的进出口都有严格的规定。 结果,贸易关税成本增加,推高了珠宝的总成本。 此外,由于一些国家的政治紧张局势加剧,有必要禁止从其他国家进口饰品。
价格范围展望
半高级珠宝市场按价格范围分为 150 美元以下、151-300 美元和 301-500 美元。 151-300 美元的细分市场在 2021 年主导了半高级珠宝市场,占据了最大的收入份额。 在这个价格范围内,大部分都可以买到高品质的珠宝。 在为某些特定场合或节日购买珠宝时,消费者通常更喜欢选择高品质的珠宝。 由于发达国家收入水平较高,导致市场增长,对该细分市场的需求进一步上升。
分销渠道前景
按分销渠道,半高级珠宝市场分为线下和线上。 2021 年,在线细分市场在半高级珠宝市场中占据了很大的收入份额。 在线销售渠道的一个主要优势是它提供的便利。 该渠道使公司更容易以更低的风险和更低的初始投资进入新市场。 消费者也更喜欢网上购物,以避免感染病毒的风险。
应用展望
按应用,半高级珠宝市场分为女性和男性。 2021 年,女性细分市场在半高级珠宝市场的收入份额最大。 这是由于女性消费者的高收入水平和经济独立性。 女性是珠宝首饰的主要使用者,被认为是主要目标人群。 此外,该细分市场还销售种类繁多的珠宝。
区域概览
按地区分析了北美、欧洲、亚太地区和 LAMEA 的半高级珠宝市场。 亚太地区将在 2021 年以最高收入份额引领半高级珠宝市场。 由于 Queelin、Tanishq 等主要市场参与者的存在,该区域市场正在蓬勃发展。 与此同时,排灯节、新年等传统活动和节日推动了亚太地区对精美珠宝的需求。 此外,该地区国家政府的优惠投资政策也为该地区的市场参与者提供了增长机会。
The Global Demi-fine Jewelry Market size is expected to reach $4.3 billion by 2028, rising at a market growth of 13.0% CAGR during the forecast period.
Demi fine term refers to the jewelry brands that are attainable premium jewelry. The demi-fine jewelry products are produced by the usage of semi-precious and precious metals & stones. This type of jewelry is also known as jewelry having shine & aesthetics of high quality but at an affordable price. The demi-fine jewelry is a combination of fine jewelry with costume jewelry crafted from gold and other precious & semi-precious metals.
The jewelry pieces are made up using gold plating techniques to give the ornament luster similar to gold. Demi fine jewelry is the perfect combination of fashion and luxury so enabling modern consumers to wear contemporary jewelry designs that are crafted with premium quality materials at reasonable prices.
This type of jewelry combines a solid core of 925 sterling silver with the 14-karat to 18-karat gold vermeil layer. The major difference between demi-fine jewelry and costume jewelry is the utilization of metals to craft them. Costume jewelry is generally produced by using base metal. This is considered the cheapest way to craft fashion jewelry.
Base metals refer to an unspecified mix of metals that is usually plated with thin layers of gold and silver. This type of jewelry quickly gets discolored and can also contain metals like nickel that may cause skin irritation. This is not the case with demi-fine jewelry. Demi fine jewelry only contains premium metals that usually are not associated with any skin issues.
This type of jewelry is emerging as the new affordable version of fine jewelry. The affordability of jewelry is a major contributor to the market growth as this is a major factor in rising the demand for demi-fine jewelry from women consumers who always desire to expand their collections. This kind of jewelry is long-lasting and can be worn on a routine basis.
COVID-19 Impact Analysis
The outbreak of COVID-19 has affected most industries as well as the world's overall economy. The demi-fine jewelry market has been negatively impacted during the pandemic period. Loss of income, cancellation of various events as well as the postponement of weddings and other family functions have resulted in a decline in the sale of demi-fine jewelry. The production units were completely shut for the initial few months of the COVID-19 outbreak. The pandemic has severely disrupted the sale of jewelry through brick and motor stores.
Market Growth Factors
Growing Affordability And Spending Capabilities Of Customers
The economy's growth of developed as well as developing nations is also resulting in high spendable income and affordability of consumers. Owing to this, people are more willing to buy luxurious items such as demi-fine jewelry crafted from precious metals. In addition, the demand for jewelry to be worn at festivals such as Lohri, Diwali, Chinese New Year, and others are anticipated to fuel the market growth. Consumers with high-income levels also are willing to purchase such jewelry as gifts for their relatives, friends, and close ones.
The Rising Influence Of Social Media Platforms
The emergence of social media platforms is playing a significant role in changing the behavior of consumers. Social media platforms are becoming a reputed way to easily communicate with the consumer directly. These platforms are the major promoters of the latest fashions through reality shows, movies, music videos, and others. As a result of the influence of social media platforms over consumer behavior, consumers are shifting toward the demand for customized jewelry. Women consumer desire to have accessories that are an ongoing trend on social media.
Market Restraining Factors
Stringent Rules Over Import & Export Restrict The Market Growth
Most nations across the globe are maintaining stringent rules regarding the import & export of jewelry items and precious metals. This has resulted in increased costs to be spent on trade duties increasing the overall cost of the jewelry. Also, the growing political tension between some nations in the world has made it necessary for governments to ban the import of ornaments from other nations.
Price Range Outlook
Based on price range, the demi-fine jewelry market is divided into below 150 USD, 151-300 USD and 301-500 USD. The 151-300 USD segment dominated the demi-fine jewelry market with the maximum revenue share in 2021. High-quality jewelry is majorly available within this price range. Consumers generally prefer choosing high quality jewelry when it comes to buying jewelry for some particular occasion or festivals. The demand in this segment is further rising due to high income levels in developed nations which are leading to market growth.
Distribution Channel Outlook
On the basis of distribution Channel, the demi-fine jewelry market is fragmented into offline, and online. In 2021, the online segment covered a significant revenue share in the demi-fine jewelry market. The major benefit of an online sales channel is the convenience it provides. This channel makes it easy for companies to enter a new market with less risk and low initial investment. Consumer nowadays prefers shopping online due to the risk of getting infected due to virus outspread.
Application Outlook
By application, the demi-fine jewelry market is segmented into women and men. In 2021, the women segment witnessed the maximum revenue share in the demi-fine jewelry market. This is because of high income levels and economic independence of women consumers. Women are major users of jewelry items and are considered the main targeted audience. Furthermore, a wide range of jewelry is available in the market for this segment.
Regional Outlook
Region wise, the demi-fine jewelry market is analyzed across North America, Europe, Asia Pacific and LAMEA. The Asia Pacific region led the demi-fine jewelry market with the highest revenue share in 2021. The regional market is flourishing as a result of the presence of major market players like Queelin, Tanishq, and others. Along with this, the demand for attractive jewelry in the APAC region is driven by traditional events and festivals such as Diwali, and Shogatsu. Also, the favorable investment polices of government in regional nations further offers growth opportunities to market players in this region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Otiumberg Limited, Missoma Limited, Edge of Ember, Catbird, Astley Clarke Limited, WWAKE, Inc., Loren Stewart, Monica Vinader Ltd., Natasha Schweitzer, and Sarah and Sebastian Pty. Ltd.
Market Segments covered in the Report:
By Application
By Distribution Channel
By Price Range
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures