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化妆品冰箱全球市场规模/份额/行业趋势分析报告:2022-2028 年各分销渠道、容量和地区的展望和预测Global Beauty Fridge Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Capacity, By Regional Outlook and Forecast, 2022 - 2028 |
化妆品冰箱的全球市场规模预计到 2028 年将达到 2.139 亿美元,预测期内復合年增长率为 8.7%。
事实证明,化妆品冰箱可有效延长许多产品的保质期。 正确储存美容产品的意识不断增强,正在推动市场扩张。 导致对这些产品的高需求的一个关键因素是数字化程度的提高。
互联网和社交媒体平台的迅速普及是提高产品和品牌知名度的绝佳媒介。 它也被一些知名影响者高度讚扬为为化妆角增添审美价值的产品。 因此,年轻一代正在购买该产品,这种现像对市场有利。
COVID-19 影响分析
大流行对化妆品冰箱市场产生了负面影响,供应链活动的关闭和中断是罪魁祸首。 短期内,由于分销渠道的关闭和製造业务的限制,市场增长为负。 美容行业也受到聚会、聚会、会议和旅行限制的负面影响,因为许多人出于对大流行的恐惧而限制了支出。 于是,不少企业加大了研发和产品开发的投入,丰富了产品线,为消费者提供功能先进的化妆品冰箱。
市场增长因素
越来越多的产品使用冷疗和冷冻疗法
许多调查和研究表明,将冰冷的物体敷在皮肤上非常有效。 当涂抹在皮肤上时,如冰、冷乳液或香膏,在低温下对浮肿、毛孔粗大和斑点非常有效。 这导致了诸如冷冻疗法应用的面霜和 DIY 冰辊等趋势。 此外,由于最近繁忙的生活方式和酒精和垃圾食品的消费,对皮肤护理的强烈支持正在增加,使用冷产品的好处也得到支持。 因此,使用存储在冰箱中的美容和化妆品产品的已知好处将在未来几年推动化妆品冰箱市场的增长。
含有活性成分、有机成分和草药成分的产品增加
随着美容和护肤趋势的兴起,消费者正在寻找对皮肤有益而又不花大钱的产品。 因此,市场上充斥着含有活性成分、草药和有机成分的产品。 含有维生素C、视黄醇、透明质酸等需要低温保存成分的护肤品也相继出现。 这样,美容仪器和美容器具的普及极大地促进了美容器具的需求,尤其是上班族,我们正在开发这个市场。
市场製约因素
对能源使用和产品效率的担忧
近年来,随着化妆品冰箱需求的增加,对产品的批评也越来越多。 越来越多的人意识到化妆品冰箱是一种需要而不是必需品。 结果,越来越多的人认为没有必要,需求也在减少。 另外,很多人说化妆品冰箱不适合存放化妆品和彩妆产品,不但不能保存,反而会很快变质。 放入冰箱的化妆品可能会出现成分分离。 因此,所有这些因素都阻碍了化妆品冰箱市场的增长。
容量展望
化妆品冰箱市场按容量分为最多 4 升、4 至 7 升、7 至 10 升和 10 升以上。 4升至7升细分市场在2021年获得了化妆品冰箱市场的大幅增长。 产品使用量大或根据当天的皮肤状况决定使用量的人更喜欢将所有产品放在化妆品冰箱中。 4 至 7 升的容量适合容纳更多产品。 美容网红和沙龙经常使用这种尺寸的化妆品冰箱,推动了这一细分市场的增长。
分销渠道前景
化妆品冰箱市场按分销渠道分为线上和线下。 人们越来越喜欢线下购物是影响该行业扩张的主要因素。 人们喜欢在商店购物,因为他们喜欢在购买前先看、摸并与产品互动。 此外,大多数人更喜欢直接从商店购买,而不是在下订单后等待产品到达。 此外,通过线下购买产品,您可以明确产品的尺寸和重量。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的化妆品冰箱市场。 到 2021 年,欧洲部分在化妆品冰箱市场中占据了很大的收入份额。 这些产品在该地区几个发达国家的市场占有率和客户采用率不断提高,正在推动这一领域的扩张。 许多国际和地区市场进入者已在该地区推出化妆品冰箱。 在可支配收入较高的国家,对美容产品的需求持续增长和繁荣。
The Global Beauty Fridge Market size is expected to reach $213.9 Million by 2028, rising at a market growth of 8.7% CAGR during the forecast period.
A beauty fridge is a refrigerator for storing beauty and skincare products that are unstable. Products that break down or disintegrate or decompose when exposed to light or heat are recognized as unstable products. The ingredients found in such products need to be kept below a certain temperature to maintain their consistency and efficiency.
Additionally, these fridges are also known as skincare fridges and cosmetic fridges. Presently, these commodities are growing in demand for premium and luxury cosmetics and skincare products. The rise in skin care awareness, along with the high demand for cosmetic products, has propelled a dramatic increase in the use and need for beauty fridges across the world.
Beauty fridges have been found to be helpful in extending the shelf life of many products. The rising awareness about the proper storing of beauty products is driving the expansion of the market. A significant factor that contributes to the high demand for these products is the expansion of digitalization.
The expeditiously increasing adoption of the internet and social media platforms are serving as an eminent medium for boosting product and brand awareness. The product is receiving high appreciation from some of the prominent influencers as it provides an aesthetic value to their makeup corners. This, in turn, is influencing the younger generation to purchase the product, and therefore, this occurrence proves beneficial for the market.
COVID-19 Impact Analysis
The pandemic had a negative impact on the beauty fridge market, mainly as a result of lockdown and disruptions in supply chain activities. In the short term, the growth of the market was negative because of the closure of distribution channels and limited manufacturing operations. Additionally, restrictions on gatherings, parties, meetings, and traveling negatively impacted the beauty industry as most people limited their expenditures owing to the uncertainty of the pandemic. As a result, many companies have increased their investments in R&D and product development to broaden their product offerings and offer consumers beauty fridges equipped with advanced features.
Market Growth Factors
Increasing trend of cold or cryotherapy-based products
Through numerous research and studies, it has been found that the application of cold products is exceptionally beneficial for the skin. The cold temperature of things applied to the skin, like ice or chilled toners or balm, is highly efficient in combating puffiness, open pores, and spots. This has given rise to the trend of cryotherapy-based cremes and DIY ice rollers. In addition, the current hectic lifestyles and consumption of alcohol and junk foods have raised strong support for good skincare, and the advantages of cold product applications have garnered this support as well. Therefore, the known benefits of using beauty and cosmetic products kept in a fridge are boosting the growth of the beauty fridge market in the coming years.
Rising number of products with active/organic/herbal ingredients
With the rising trend of beauty and skincare, consumers have started demanding products that help in giving benefits to the skin without needing to spend a lot. As a result, a plethora of products is now available in the marketplaces with active ingredients or herbal or organic components. In addition, skin product manufacturers are incorporating temperature-sensitive ingredients like vitamin C, retinol, hyaluronic acids, etc., which are required to be kept at low temperatures. Therefore, both the availability of such products and beauty fridges significantly contributes to the demand for them, especially among working individuals, thereby expanding the development of the market.
Market Restraining Factors
Concerns regarding energy use and the efficacy of the product
In recent years, the growing demand for the beauty fridge has also led to increasing criticism of the product. More people are becoming aware of beauty fridges as a want and not a need. This influences a decrease in the demand for the product as many people do not consider it to be a necessity. Additionally, many users claim that beauty fridges are not ideal for keeping cosmetic or makeup products, as instead of preserving them, beauty fridge fastens their disintegration. Makeup products placed in the fridge display separation of constituents. Therefore, all these elements hamper the growth of the beauty fridge market.
Capacity Outlook
Based on capacity, the beauty fridge market is categorized into up to 4 liters, 4 liters to 7 liters, 7 liters to 10 liters, and more than 10 liters. The 4 liters to 7 liters segment procured a considerable growth rate in the beauty fridge market in 2021. People who either use a lot of products or decide the usage of products based on skin condition on that particular day prefer to keep all their products in the beauty fridge. The preferable size to hold a bigger volume of products is 4 to 7 liters. Beauty influencers and salons may use beauty fridges of this size and hence drive the growth of the segment.
Distribution Channel Outlook
On the basis of distribution channel, the beauty fridge market is divided into online and offline. The rising preference of most people to shop offline is the main factor influencing the expansion of the segment. People prefer to shop in stores as they like to see and touch and interact with the product before purchasing. Most people also choose to buy products directly from stores rather than waiting for them to be delivered after ordering. Additionally, buying products offline provides clarity about the dimensions and weight of the product as well.
Regional Outlook
Based on region, the beauty fridge market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment procured a substantial revenue share in the beauty fridge market in 2021. The rising market presence and adoption by customers of these products in some of the developed nations of the region are driving the expansion of the segment. Many international and regional market participants are launching beauty fridges in this region. Their efforts are successful as in nations with citizens having high disposable incomes the demand for beauty products is continuously increasing.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Finishing Touch Flawless (Church & Dwight Co., Inc.), The Beauty Fridge (Quick Beauty Pty. Ltd), Cooluli, Teami LLC, COOSEON, FaceTory, Inc., Hck Refrigeration Tech. Co., Ltd., and Chefman.
Market Segments covered in the Report:
By Distribution Channel
By Capacity
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures