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羽毛球设备和产品的全球市场规模、份额和行业趋势分析报告:按产品(球拍、鞋、线、服装、羽毛球、配件)、分销渠道、地区、展望和预测,2022-2028 年Global Badminton Equipment And Products Market Size, Share & Industry Trends Analysis Report By Product (Racquets, Shoes, Strings, Apparel, Shuttlecocks and Accessories), By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
预测期内,全球羽毛球装备及产品市场规模预计将以 4.9% 的复合年增长率增长,到 2028 年将达到 46 亿美元。
除了羽毛球,球拍还用于许多运动,例如壁球、网球、板球拍,用于击球和打毽子。 球拍和球拍是其他一些通用术语,用于描述没有网状弦线但具有实心或穿孔击球面的球拍。 但是,羽毛球是专门用来形容用来打毽子的球拍的。 多年来,羽毛球设计不断发展。
COVID-19 影响分析
羽毛球产品和设备市场受到 COVID-19 大流行的不利影响。 在此期间,由于封锁和隔离导致商店关闭,大多数消费品的销售额大幅下降。 此外,在许多国家,社会隔离和居家政策阻碍了羽毛球装备的线下销售。 然而,羽毛球本质上是一项非接触性运动,这意味着参赛者在比赛中不会发生身体接触,因此社交距离法的放宽对这项运动非常有利。仅此而已。 结果是一项更安全、对体力要求更低的运动。 结果,在线销售渠道恢復后,市场出现了积极增长。
市场增长因素
国际国内羽毛球联赛数量增加
随着全球地区、地区、省、国家和国际羽毛球联赛的不断增加,羽毛球装备供应商的潜力大大增加。 此外,鼓励人们通过在其中一个体育协会註册来开始打羽毛球。 许多体育俱乐部都由合格的教师提供羽毛球拍指导,并提高人们对各种可用设备选项的认识以及练习比赛。 此外,在大流行之后,公众更有动力利用他们的空閒时间参加运动队。 因此,在众多羽毛球联赛的影响下,人们对这项运动的参与度增加,极大地促进了羽毛球装备和产品市场的增长。
提高在线销售渠道的渗透率
特别是在疫情之后,羽毛球产品和消耗品通过线上渠道的销售增长对市场产生了积极的影响。 此外,电子商务领域的发展正在为市场上的供应商和製造商创造巨大的潜力。 为了服务世界各地的终端客户,羽毛球器材经销商和製造商都专注于在电子商务网站上销售他们的产品。 所有这些因素都在推动羽毛球装备和产品市场的扩张。
市场萎缩因素
羽毛球在各国的普及度不高
因为羽毛球运动员人口少,可能很难增加运动员人口。 羽毛球运动认知度低,装备获取知识匮乏,也制约了市场拓展。 原材料价格波动导致的球拍等羽毛球装备价格波动,也导致羽毛球运动热度进一步下滑。 而且,由于种种原因,羽毛球在许多发达国家和西方国家已经成为一项冷门运动。 与其他获得奥运冠军的运动相比,缺乏成功也是这项运动萎靡不振的原因之一。 因此,这项运动缺乏知名度已成为抑制羽毛球装备及产品市场增长的突出因素。
产品展望
羽毛球设备和产品市场按产品细分为服装、鞋类、球拍、线、羽毛球和配件。 到 2021 年,羽毛球设备和产品市场在球拍领域的收入份额将最高。 消费者对高品质、高品质球拍的需求不断增长,正在推动该行业的扩张。 行业参与者还投资于实质性的球拍创新,以开发耐用且灵活的球拍,帮助您以更大的力量击球。 此外,新兴经济体的高球拍进口也有助于维持市场。
分销渠道前景
羽毛球设备和产品市场按分销渠道分为大卖场/超级市场、专卖店/体育用品店等。 2021 年,专卖店和体育用品商店在羽毛球设备和产品市场中占据了很大的收入份额。 随着更大的分销网络和更高的产品可用性,该细分市场的增长前景明显更加有利,特别是随着电子商务平台越来越受欢迎,因为大多数专卖店也已建立在线业务。预计 这些因素会影响製造商关于在线销售其产品的决策。
区域展望
羽毛球设备和产品市场按地区分析,横跨北美、欧洲、亚太地区和 LAMEA。 2021年北美市场羽毛球装备及产品市场增速显着。 越来越多的人参与羽毛球运动以及许多着名羽毛球运动员的出现是推动这一细分市场增长的主要因素。 此外,喜欢具有独特品质和品牌价值的装备和商品的玩家集中导致产品需求增加。 此外,羽毛球器材对美国的进口有所增加,扩大了市场。
The Global Badminton Equipment And Products Market size is expected to reach $4.6 billion by 2028, rising at a market growth of 4.9% CAGR during the forecast period.
Badminton is a common sport, which is played in either singles or doubles in the tournament, indoor, and outdoor settings. Equipment such as rackets, shuttlecocks, grips, strings, shoes, and netting are necessary for playing badminton. They come in a variety of forms and sizes, according to the need.
In this game, each side hits the shuttlecock once against the net before it lands on the ground. The sides are demarcated by the net tied in the middle of the court. The game is known to have many benefits, like improving a player's lung health, flexibility, and muscle strength. A shuttlecock is a sports object that is used in badminton. A racquet is made up of a handle frame, an open hoop that is stretched tautly, and strings.
Apart from badminton, racquets are used in many sports like racket ball, tennis, and paddle to hit a ball or shuttlecock. Bats and paddles are some other common terms used to describe racquets without networked strings and with solid or perforated hitting surfaces. However, badminton is specifically used to describe the racquets used to play with a shuttlecock. Over the years, badminton's design has evolved.
COVID-19 Impact Analysis
The badminton products and equipment market was adversely affected by the COVID-19 pandemic. Sales of most consumer products drastically dropped during the period as a result of store closures imposed by lockdown and quarantine procedures. Additionally, the pandemic hampered offline sales of badminton gear and items in numerous nations due to social isolation and other policies encouraging people to stay at home. But the relaxation in the social distancing laws was highly beneficial for the sport as this is essentially a non-contact sport, meaning that there is no physical contact between the participants while the game is being played. It is safer and less physically demanding as a result. As a result, after the restoration of online sales channels, the market grew positively.
Market Growth Factors
Rising number of international and national badminton leagues
The rising presence of more badminton leagues at the district, regional/province, national, and international levels around the world has greatly increased the potential for suppliers of badminton equipment. In addition, people are being encouraged to begin playing badminton by enrolling in any one of the sports groups. Numerous sports clubs provide instruction on badminton racquets by qualified teachers and also increase the awareness of a variety of available equipment options in addition to game practice. Additionally, after the pandemic, the general populace is motivated to make use of their free time and join sports teams. Hence, the increasing participation of people in this sport influenced by the numerous badminton leagues is boosting the growth of the badminton equipment and products market significantly.
Increasing penetration of online distribution channels
The increase in the sales of badminton products and supplies through online channels, especially after the pandemic, is positively influencing the market. Additionally, the growth of the e-commerce sector has created the excellent potential for suppliers and manufacturers in the market. In order to serve end customers all over the world, distributors and manufacturers of badminton equipment are concentrating on selling their goods on e-commerce websites. All these factors are bolstering the expansion of the badminton equipment and products market.
Market Restraining Factors
Low popularity of the sport in many nations
Due to the low popularity of the badminton sport, many aspiring players could have trouble breaking into the spotlight. The market's expansion is also constrained by the low awareness of the existence of the sport as well as a lack of knowledge regarding the availability of equipment. Additionally, the fluctuating price of badminton equipment like racquets as a result of changes in the cost of raw materials further decreases the popularity of the sport. Moreover, for a number of reasons, badminton is not the preferred sport in many developed or western nations. Another factor contributing to the sport's stagnation in comparison to other Olympic-winning sports is its lack of success. Therefore, the lack of popularity of the sport is a prominent factor hampering the growth of the badminton equipment and products market.
Product Outlook
Based on product, the badminton equipment and products market is categorized into apparel, shoes, racquets, strings, shuttlecocks, and accessories. The racquet segment garnered the highest revenue share in the badminton equipment and products market in 2021. Growing consumer demand for high-quality, material-based racquets fuels the expansion of the segment. Industry participants are also investing in substantial racquet innovation to develop a highly durable and flexible racquet that aids in powerful delivery. In addition, the significant racquet imports into the developed economies also helped in maintaining the market.
Distribution Channel Outlook
On the basis of distribution channel, the badminton equipment and products market is divided into hypermarkets/supermarkets, specialty & sport stores, and others. The specialty and sports stores segment witnessed a significant revenue share in the badminton equipment and products market in 2021. Due to a bigger distribution network and increased product availability, the segment's growth prospects are expected to be quite favorable, especially as e-commerce platforms gain popularity since most specialty stores have a well-established online presence as well. These elements affect manufacturers' decisions to sell their goods online.
Regional Outlook
Based on region, the badminton equipment and products market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured a remarkable growth rate in the badminton equipment and products market in 2021. The population's increasing involvement in badminton and the presence of many well-known badminton players are the main factors responsible for the growth of the segment. In addition, the large concentration of players who favor gear and goods with distinctive qualities and brand value has led to an increase in product demand. The market is also expanding as a result of the increased imports of badminton equipment into the United States.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Mizuno Corporation, ASICS Corporation, YONEX Co., Ltd., Li Ning (China) Sports Goods Co., Ltd., Babolat, Apacs Sports (M) Sdn Bhd, FELET International Holdings Sdn. Bhd., VICTOR RACKETS IND.CORP., GOSEN CO., LTD., and Yehlex (UK).
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures