市场调查报告书
商品编码
1219888
面霜全球市场规模、份额、行业趋势分析报告按应用(住宅、商业)、最终用户(女性、男性)、分销渠道(线下、线上)、地区展望和预测2022-2028Global Face Balm Market Size, Share & Industry Trends Analysis Report By Application (Residential, and Commercial), By End Use (Women, and Men), By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2022 - 2028 |
在预测期内,全球面霜市场规模预计将以 8.7% 的复合年增长率增长,到 2028 年将达到 3.345 亿美元。
面霜市场的预计增长是由于全球范围内对该产品的不同需求。 此外,随着无水美容潮流的兴起,化妆品的销售也在蓬勃发展。 独立公司为推进无水化妆品的理念做了很多工作。 消费者的积极反应进一步鼓励了无水美容业务向奢侈品和大众市场产品的扩张,刺激了面霜行业的扩张。
此外,有吸引力的营销策略和新的包装趋势是推动面霜市场需求的主要因素。 此外,使用天然成分製造对皮肤无害的化妆品和麵部护理产品是製造商为吸引更多顾客而经常采用的策略。 这有助于增加在该行业运营的公司的收入。 製造商联合采用这些技术增加了面霜市场趋势。
COVID-19 影响分析
COVID-19 大流行导致工厂、商店和其他企业立即关闭,以遏制病毒在世界范围内的传播。 非必要市场也受到旅行限制和供需急剧下降的打击。 由于全球封锁导致工人短缺,一家护肤品製造商被迫关闭生产基地。 此外,大流行迫使许多化妆品店关门。 由于严格的封锁措施,零售店关闭对销售造成了影响,销售额大幅下降。 随着消费者减少在化妆品和个人护理产品上的支出,公司通过扩大产能和提供洗手液和清洁用品来积极应对。
市场增长因素
主要参与者的支出增加
化妆品业务背后的驱动力是研发、广告和促销。 领先的公司在这些因素上投入巨资,以影响客户的购买行为并增强产品在零售环境中的吸引力。 此外,欠发达国家越来越多地使用互联网正在改变大公司的广告预算方式。 为了应对社会的全球化,出现了一个“大转变”,主要参与者在广告和宣传方面投入更多。 预计这些将扩大全球市场。
提高对护肤品成分的认识
有许多局部疗法,例如可以治疗或预防衰老迹象的香膏。 视黄醇对于减少老化的影响非常重要。 视黄醇是维生素 A 的活性形式,是另一种可检测的类型。 视黄醇和视黄酸补充人体的维生素A,促进细胞更新,产生胶原蛋白,减少黑斑和皱纹的出现。 抗氧化剂是抗衰老护肤品中的另一种关键成分,有助于治愈和修復老化的皮肤。 然而,抗衰老的主要作用是预防。 所有这些都有望在预测期内推动全球市场扩张。
市场约束
使用劣质产品的副作用
体面的护肤霜通常价格合理,但某些知名品牌因其卓越的功效而长期从事面部护肤业务。 “我从事面部护肤业务已经很长时间了,因为一些知名品牌的面霜效果很好。一些面霜含有阻止水分蒸发的油。,这会堵塞毛孔并导致粉刺。此类油包括凡士林和羊毛脂等。这些可能会限制面霜的使用并阻碍市场增长。
应用展望
面霜市场按应用分为商业和住宅。 到 2021 年,住宅部分将在面霜市场中占据最高的收入份额。 随着人们越来越意识到使用面霜的好处,家庭个人使用化妆品的情况正在增加。 我们鼓励顾客每天使用面霜,以保护皮肤免受灰尘、空气污染和阳光直射造成的伤害。 即使从全球范围来看,个人自用也占化妆品行业的很大比重。
结束使用 Outlook
面霜市场根据最终用途分为男性和女性。 在 2021 年的面霜市场中,男士细分市场的收入份额很大。 男士护肤品市场正在扩大,这主要是由于可支配收入增加、产品推出、名人代言以及男性消费者对个人卫生和定期美容的意识增强。 因此,除了除臭剂、剃须刀和洗面奶等一般美容产品外,男性对抗衰老和防晒霜等专业护肤产品也越来越感兴趣。 在不久的将来,男性对防晒和抗衰老产品的需求预计将大幅增加。
分销渠道前景
面霜市场按分销渠道分为线上和线下。 2021 年,线下细分市场在面霜市场产生了最大的收入份额。 製造商一直在努力提高其产品在商店中的知名度,因此他们主要关注线下销售。 因此,面霜和其他面部护理产品越来越多地线下销售。 市场也在扩大,因为面霜现在可以在线下化妆品店买到。
区域概览
按地区划分,我们分析了四个地区的面霜市场:北美、欧洲、亚太地区和 LAMEA。 亚太地区在 2021 年的面霜市场中以最大的收入份额引领面霜市场。 凭藉其高度发达的基础设施和强大的研发基础,预计该地区在预测期内的收入方面将主导全球市场。 全球化妆品行业是最多样化和最具活力的市场之一。 护肤品、防晒霜、保湿霜和各种面霜是该地区最受欢迎的化妆品类别。
The Global Face Balm Market size is expected to reach $334.5 Million by 2028, rising at a market growth of 8.7% CAGR during the forecast period.
Face balm is a type of thick balm that is used to nourish, heal, and protect the skin on the face. There are many different face balm formulations available to treat different skin types and skin issues. Face balms are frequently gender-neutral, but those that do contain fragrance are designed to appeal to both men and women who enjoy different kinds of scents. The weight and thickness of the face balm allow it to be identified from other forms of moisturizers.
The strongest moisturizer is usually a balm, which is made of wax or oil and normally doesn't include any water. In order to address blemishes, abrasions, and skin damage brought on by aging, exposure to the sun or weather, and other reasons, face balms are applied to the skin. In order to give the face a more beautiful appearance, face balms are also used as face cleaners. Face cleansing products help remove unwanted dead cells and impurity materials by clearing the cell pour as they are being used. To improve facial beauty, cleansing balms moisturize and nourish the skin.
The predicted growth of the face balm market is due to the proliferation of the product's demand on a global scale. Additionally, as the waterless beauty trend gains hold, sales of cosmetics have soared. Independent companies have done a lot to advance the idea of waterless cosmetics. Positive consumer reactions further encouraged luxury and mass-market businesses to broaden their business horizons in waterless beauty, which in turn fueled the face balm industry's expansion.
Additionally, appealing marketing strategies and new packaging trends are the main factors driving the face balm market demand. Additionally, using natural ingredients in the creation of skin-safe cosmetics and facial care products is a frequent strategy employed by manufacturers to attract more clients. This helps to increase the revenue of companies operating in this industry. The makers' collaborative employment of these techniques has led to an increase in market trends for face balm.
COVID-19 Impact Analysis
In many parts of the world, the COVID-19 pandemic compelled an immediate lockdown to stop the virus from spreading, leading to the swift shutdown of factories, stores, and other businesses. Travel restrictions and a sharp decline in demand and supply have hurt the market for non-essential goods. Due to a manpower scarcity brought on by the global lockdown, manufacturers of skincare products were forced to close their production facilities. Additionally, a lot of cosmetics stores had to close due to the pandemic. Retail store closures brought about by severe lockdown measures also had disastrous effects, with sales falling by a significant amount. As consumers spent less on cosmetics and personal care items, businesses positively addressed the situation by expanding their production capabilities and providing hand sanitizers and cleaning supplies.
Market Growth Factors
Rising expenditure from major market players
Research and development (R&D), as well as advertising and promotions, are what drives the whole cosmetics business. Key parties are making significant investments in these components to affect customer purchasing behavior and raise product appeal in the retail environment. Additionally, the growing use of the internet in underdeveloped countries has changed how major corporations approach their advertising budgeting. The "major shift" that the main players are undergoing is causing them to spend more on advertising and promotions in reaction to the globalization of society. During the projection period, all of this is expected to assist the market expansion around the world.
Rising awareness of skincare products constituents
There are many topical treatments like balms that treat or stop the signs of ageing. Retinol is crucial for minimizing the effects of ageing. Retinol, an active form of vitamin A, is another type that can be detected. By replenishing vitamin, A in the body, retinol and retinoic acid aid to improve cell regeneration, build collagen, lessen discoloration, and repair wrinkles. Another key ingredient in anti-aging skincare products, antioxidants support skin healing and repair in aged skin. However, prevention is the main anti-aging benefit. During the projection period, all of this is expected to assist the market expansion around the world.
Market Restraining Factors
Side effects of using low grade products
A decent face cream will often cost a little bit more, but certain well-known brands have been in the facial skincare business for a long time because of their excellent outcomes. The user may experience skin irritation and dryness when they use the wrong face balm or when it's difficult to discover one that's perfect for them. Some facial balms have oils in them that stop water from evaporating, which can clog pores and lead to acne. These oils include petrolatum and lanolin. All of this may limit the use of face balms and hence limit market expansion.
Application Outlook
Based on application, the face balm market is categorized as commercial and residential. The residential segment held the highest revenue share in the face balm market in 2021. As people become increasingly aware of the advantages of using face balms, household use of cosmetics for personal use is increasing. Customers have been urged to use face balm every day to shield their skin from damage caused by dust, air pollution, and direct sun exposure. Worldwide, the personal use of people by individuals dominates a sizeable percentage of the cosmetics industry.
End Use Outlook
On the basis of end use, the face balm market is segmented into men and women. The men segment recorded a significant revenue share in the face balm market in 2021. The market for men's skincare is expanding mostly due to rising disposable income, product releases, celebrity endorsements, and male consumers' increasing awareness of personal cleanliness and regular grooming. As a result, men are increasingly interested in specialty skincare products like anti-aging and sun protection creams in addition to more general grooming essentials like deodorants, razors, and face wash. In the near future, men's demand for sunscreen and anti-aging products is anticipated to increase significantly.
Distribution Channel Outlook
Based on distribution channel, the face balm market is divided into online and offline. The offline segment generated the maximum revenue share in the face balm market in 2021. Manufacturers consistently strive to increase the visibility of their products on store shelves; as a result, they concentrate primarily on offline sales. As a result, face balms and other facial care products are available offline in greater numbers. Additionally, the market is expanding as a result of the widespread accessibility of face balms at offline cosmetic stores.
Regional Outlook
On the basis of region, the face balm market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia-Pacific region led the face balm market by generating maximum revenue share in the face balm market in 2021. With a highly developed infrastructure and a sizable research and development base, the region will be able to control the global market in terms of revenue for the predicted amount of time. The worldwide cosmetics industry is one of the most diverse and active markets. Skin care, sun protection, moisturizers, and various types of face balms are some of the most popular cosmetic product categories in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (REN Clean Skincare), L'Oreal Group (CeraVe), Weleda AG, Pangaea Holdings, Inc., Naturium, Pinch of Colour LLC, UpCircle Beauty, and W.S. Badger Company, Inc.
Market Segments covered in the Report:
By Application
By End Use
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures