市场调查报告书
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1245380
2022-2028 年按分销渠道(线下,线上),类型(帽子,无檐小便帽,其他)分列的头饰全球市场规模,份额,行业趋势分析报告,按地区分列的展望和预测Global Headwear Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Type (Hats & Caps, Beanies and Others), By Regional Outlook and Forecast, 2022 - 2028 |
预测期内,全球头饰市场规模预计将以 6.5% 的复合年增长率增长,到 2028 年将达到 364 亿美元。
现在大多数女性通过戴头巾、头巾和帽子来打扮自己,以防日晒、风吹和寒冷。人们使用这些头饰配件来保护皮肤免受阳光和寒冷的伤害,这会导致颈部和麵部出现老化的早期迹象。
COVID-19 影响分析
由于大流行期间对非必需头饰的需求下降,因此大流行对头饰市场产生了负面影响。此外,多个国家实施的封锁措施迫使线下零售商关闭,影响了商业领域可穿戴设备的供需并减缓了市场增长。此外,由于出门人数减少,对头饰的需求也有所下降。但是,在 COVID-19 大流行期间,在线销售额略有增加。
市场增长因素
运动休閒的发展增加了对运动帽的需求。
对于运动员来说,以帽子为中心的头饰作为运动装备不可或缺,并创造了运动休閒等时尚运动。跑步帽和运动帽在炎热时通过蒸发头部的汗水来帮助您保持凉爽。它还有助于防止汗水进入眼睛。由于这种趋势的高需求,头饰市场正在增长。受此趋势影响,许多运动製造商纷纷推出品质更佳、概念更新颖的头饰,以满足日益增长的需求。因此,随着运动帽的需求增加,将有助于带动整体头饰市场的增长。
增加头饰製造的创新
医生和其他医护人员在工作时必须戴帽子,这是他们着装的重要组成部分。头饰正在改进,因此它不会损坏头髮,并允许它在执行重要任务时不会出错。因此,这一领域的创新将增加各种头饰的销量。因此,头饰市场的技术创新不断增加,导致生产出适合特定应用的头饰,加速了市场的扩张。
市场製约
劣质头饰减少需求
国家卫生服务中心认为,频繁和长时间戴帽子不会促进脱髮,但帽子太紧会使末端变干,并将油脂留在根部。当头髮变得油腻时,污垢和细菌就会积聚,阻碍氧气流向髮根,从而导致脱髮。为此,越来越多的人用围巾代替帽子,这与头饰的需求有直接关係。
按类型展望
按类型划分,头饰市场分为帽子、便帽和其他。2021 年,头饰市场在帽子领域的收入份额最高。该细分市场的增长归因于全球范围内对瓶盖的广泛使用。帽子用途广泛,用途广泛,每个人都将其作为日常户外装饰品。此外,各种图案的帽子被製作成适用于各种场景,帽子生意得到了很多年轻人的支持。运动员经常使用棒球帽和遮阳板作为运动必需品。此外,软盖使任何人都可以轻鬆使用。
分销渠道
基于分销渠道,头饰市场分为线下和线上。2021 年,在线业务在头饰市场中占据了很大的收入份额。随着互联网使用的普及,智能手机用户的数量正在增加。电子商务使客户更容易浏览大量产品选择,从而实现内在的市场曝光。谷歌和 Facebook 广告等在线营销平台的重要性日益增加,这也是电子商务的推动因素。
区域展望
按地区划分,对北美、欧洲、亚太地区和 LAMEA 的头饰市场进行了分析。2021 年,亚太地区在头饰市场的收入份额最大。未来几年,由于印度、中国和日本等国家对各种冬帽的需求不断增长,以及人口众多,预计亚太地区的市场将显着稳定增长。
The Global Headwear Market size is expected to reach $36.4 billion by 2028, rising at a market growth of 6.5% CAGR during the forecast period.
Every piece of clothing worn on the head is referred to as headwear. Consumers consider headwear, including headbands, caps, hats, and beanies, as fashion rather than merely a practical requirement. The headwear market is expected to grow over the coming years due to the paradigm shift in consumer purchasing behavior. Many firms now provide headbands with cutting-edge patterns like padded and embroidered to attract customers. In addition, Prada, a high-end shop, contributes to the demand for hair accessories by offering a variety of designer headbands. The fashion industry's sensibility improved due to the population's increased urbanization, which fueled the market's expansion.
Generally, any article of clothing worn on the head is referred to as headgear, headwear, or headdress. Examples include many types of headwear, helmets, and turbans. Headwear is used for a variety of reasons, such as social customs, ornamentation, protection from the elements, or for cultural or religious reasons. The two most common headwears are hats and caps. Hats frequently have a brim that extends across the rim and can be worn on the head or fastened with hat pins. Hats can be worn appropriately by men, women, or both sexes, depending on the type. Caps, on the other hand, are often soft and frequently have simply a peak or no brim.
Currently, most women dress up and shield themselves from the sun, wind, and cold by donning headbands, headscarves, and hats. People use these headgear accessories to shield their skin from the sun's rays and the cold, which can cause early signs of aging on the neck and face.
COVID-19 Impact Analysis
The headwear market was adversely influenced by the COVID-19 pandemic because, as non-essential goods, headwear was in less demand throughout the pandemic. In addition, offline retailers had to close due to the lockdown that was imposed in several nations, which had an impact on the supply and demand of wearables in the commercial sectors and slowed the market's expansion. Additionally, as few people could go out, the demand for headwear decreased. However, during the COVID-19 pandemic, some increment in online sales was observed.
Market Growth Factors
Development of athleisure is increasing demand for sport caps
Athletes frequently consider headwear, mainly caps, necessary sports gear, giving rise to fashion movements like athleisure. When it's hotter outside, the running cap or sport caps help the user to stay cool as sweat evaporates from the head. These hats also aid in keeping sweat away from the eyes. The headwear market is expanding due to the trend's high demand. Influenced by this trend, more sports companies are releasing new headwear goods of better quality and innovative concepts to meet the growing need. Therefore, as the demand for sports caps increases, it assists in propelling the growth of the headwear market as a whole.
Increasing innovations in the making of headwear
Physicians and other medical personnel must wear hats while performing their duties, making them a crucial part of their outfits. Improved headgear keeps the hair undamaged and lets them conduct crucial operations without making any unintended mistakes. As a result, sales of all forms of headwear are increased by innovation in the sector. Hence, the rising innovations in the headwear market, which have led to the production of headwear suitable for any particular application, are accelerating the expansion of the market.
Market Restraining Factors
Poor quality headwear decrease the demand
The National Health Service asserts that though frequent and prolonged hat use does not expedite hair loss, too-tight headwear can dry out the ends of the hair and trap oils at the roots. When hair becomes oily, dirt and germs can accumulate, obstructing oxygen flow to the follicles and possibly resulting in hair loss. This directly impacts the demand for headwear as more people use scarves instead of hats.
Type Outlook
On the basis of type, the headwear market is bifurcated into hats & caps, beanies and others. The hats and caps segment garnered the highest revenue share in the headwear market in 2021. The segment's growth is owed to the widespread use of caps worldwide. Everyone uses caps as a daily outdoor adornment since they are versatile and widely utilized. The cap business is still gaining much traction among young people as businesses create caps with various patterns for different occasions. Athletes frequently use baseball hats and sun visors because they view them as essential sports gear. Additionally, since caps are soft, they can be used by anyone.
Distribution Channel Outlook
Based on distribution channel, the headwear market is segmented into offline and online. The online segment recorded a significant revenue share in the headwear market in 2021. The population of smartphone users is growing as internet usage becomes more widespread. E-commerce makes it simpler for customers to go through numerous product options, resulting in essential exposure to the market. The growing significance of online marketing platforms such as Google and Facebook ads is another factor driving e-commerce.
Regional Outlook
Region wise, the headwear market is analyzed across North America, Europe, Asia Pacific and LAMEA. The Asia Pacific region witnessed the maximum revenue share in the headwear market in 2021. In the upcoming years, the market in the Asia Pacific region is anticipated to grow significantly and steadily due to an increase in demand for various winter hats in nations like India, China, and Japan, as well as a sizable population.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, PVH Corporation (Calvin Klein), Capri Holdings Limited, Guccio Gucci S.p.A. (Kering Group), New Era Cap Co., Lacoste (Maus Freres SA), Superdry Plc, Nike, Inc., Ralph Lauren Corporation, and PUMA SE.
Market Segments covered in the Report:
By Distribution Channel
By Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures