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市场调查报告书
商品编码
1261352
游戏键盘全球市场规模、份额、行业趋势分析报告:按分销渠道、按产品类型(机械、薄膜)、按连接类型(有线、无线)、按价格范围、区域展望和预测2022-2028Global Gaming Keyboard Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Product Type (Mechanical, and Membrane), By Connectivity Type (Wired, and Wireless), By Price point, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,游戏键盘的市场规模预计将达到 40 亿美元,预测期内復合年增长率为 9.0%。
用户还可以设置常用键盘布局的附加键。 最重要的因素是按键开关的速度。 “工作距离”是在与电路进行电接触之前按下按键所需的压力。 距离越短,按键响应越快。
例如,典型的机械按键的驱动点为 2 毫米,而其他键盘的驱动点为 0.4 毫米。 需要先进的软件、硬件和辅助工具才能与游戏外围设备和设备一起工作并发挥良好的作用。 市场参与者正在努力为用户提供具有最佳性能和各种功能的高级游戏键盘,以为他们提供出色的游戏体验。
COVID-19 影响分析
COVID-19 期间的政府封锁有助于为互联网和线下游戏行业建立市场。 儘管 COVID-19 大流行给全球经济造成了损失,但游戏行业继续以惊人的速度增长。 此外,随着世界各地的人们开始投资线下和在线游戏,封锁期间玩家数量大幅增加。 因此,索尼和腾讯等视频游戏开发商的销售额在大流行期间有所增长。 结果,大流行初期市场增长放缓,但随着更多人熟悉游戏,市场开始扩大。
市场增长因素
电子竞技与游戏世界的发展
在过去十年中,电子竞技和游戏行业发展迅猛,世界各地建立了许多电子竞技锦标赛。 为了吸引人们进入电子游戏行业,许多公司和运营商帮助组建了电子竞技联盟团队。 另外,从电竞赛事的推出,年轻人也表达了以游戏为业的愿望,对电子游戏的认知度也在不断提高。 因此,游戏变得更加流行,键盘和鼠标等游戏外设的销量也有所增加。
改进技术和内容,引入新颖性。
随着技术的发展,游戏业务不断努力为客户提供最好和最新的材料。 随着我们进入 21 世纪,图形变得越来越原创。 因此,与过去相比,今天的游戏具有最高的质量和更高的帧速率。 视觉上的改进让游戏看起来更加逼真,许多游戏的细节、丰富度和逼真度都令人难以置信。 增强现实 (AR) 和虚拟现实 (VR) 的技术突破已成为游戏技术行业的主要驱动力。 游戏键盘市场有望随着新技术和内容的发展而增长。
市场约束
游戏键盘的生产因原材料缺乏和人口稀少地区供应不足而延迟
游戏机、个人电脑和高科技游戏键盘等普通电子产品的可用性受到半导体严重短缺的阻碍。 由于市场上的原材料不足,主要游戏公司的生产目标落后,新产品推出也较少。 由于 COVID-19 大流行导致半导体短缺,Nvidia 和 AMD 等公司的游戏 PC 和高端 GPU 可能几个月都无法使用。 一家领先的游戏配件製造商也宣布了数年的减产。 由于全球市场游戏配件短缺,预计销售额将下降,游戏键盘的需求也将下降。
产品类型展望
根据产品类型,游戏键盘市场分为两类:机械键盘和薄膜键盘。 2021 年,薄膜部分在游戏键盘市场取得了可观的增长率。 用于构造薄膜键盘的材料很温和。 因此,不会出现特殊的咔嗒声。 键盘的持续响铃不会给用户带来任何额外的努力或烦恼。 此外,由于它是一个简单的设计,您只需按一个键就可以轻鬆输入它。 优于安静,使打字速度更快。
价格范围展望
根据价格区间,游戏键盘市场分为低价、中价和高价。 在 2021 年的游戏键盘市场中,高端细分市场的收入份额很大。 随着价格较高的键盘因其众多优势而受到游戏玩家的青睐,这一细分市场正在增长。 与传统键盘相比,游戏键盘的价格随着功能的增加而上涨。 一流的游戏键盘具有额外的组件,并以精确的按键规格为后盾,以满足专业用户的需求。
销售渠道前景
根据分销渠道,游戏键盘市场分为超市/大卖场、专卖店、电子商务和独立零售商。 2021 年,专卖店部分在游戏键盘市场的收入份额最大。 专卖店的主要优势在于它们专注于游戏配件的几个子类别。 通过专注于特定的产品线,企业主和员工可以展示能力,并因其在所选专业领域的知识和独特性而赢得尊重。 消费者访问专卖店是因为他们在该专卖店有多种产品可供选择。
连接类型展望
根据连接类型,游戏键盘市场分为有线和无线。 2021 年,有线类型在游戏键盘市场的收入份额最高。 游戏玩家的数量在增加,有助于扩大这一细分市场。 职业游戏玩家通常更喜欢有线键盘,因为它们适合游戏应用。 因为有线键盘可以响应复杂的组合键并且没有滞后。 有线键盘是用户的首选,因为他们可以玩游戏和打字而不用担心更换或耗尽电池。
区域展望
按地区划分,分析了北美、欧洲、亚太地区和 LAMEA 的游戏键盘市场。 2021 年,亚太地区在游戏键盘市场的收入份额最大。 MMORPG(大型多人在线角色扮演游戏)和竞技类网络游戏在亚太地区很受欢迎,尤其是在中国、日本和韩国。 许多人选择有线游戏键盘,因为它们可以与 PC 和控制台一起使用,并且在 PC 游戏流行的地区更便宜。 为了响应对优质产品不断增长的需求,製造商推出了具有双连接等功能的键盘,以实现无忧连接和更好的游戏体验。
市场进入者采取的主要策略是产品发布。 根据 Cardinal Matrix 上发表的一项分析,华硕电脑公司、联想集团有限公司和惠普公司在游戏键盘市场处于领先地位。 Corsair Gaming, Inc.、Razer, Inc. 和 Logitech International S.A. 等公司是游戏键盘市场的主要创新者。
The Global Gaming Keyboard Market size is expected to reach $4 billion by 2028, rising at a market growth of 9.0% CAGR during the forecast period.
A keyboard designed exclusively for gaming on computers is known as a gaming keyboard. Similar to an ultra-light gaming mouse with a perfect sensor or an e-sports gaming monitor with a high refresh rate, a gaming keyboard is a necessary piece of equipment for any gamer's setup because having one can offer the user an advantage over their opponents. In order to enhance the gaming experience, a decent gaming keyboard equips the conventional keyboard with cutting-edge functions.
This can be in terms of aesthetics and performance, such as RGB backlighting to make it easier to discern between keys during late-night gaming sessions and fast-actuation switches to quickly register inputs. With gaming keyboards, users can choose between mechanical and membrane switches. The mechanical keyboards for gamers have key switches that need fewer presses and speed up gameplay.
Additional keys for commonly used key sequences can also be user-configurable. The most crucial element is the speed of the key switch. The "actuation distance" is the pressure needed to push the key before it makes electrical contact with the circuit. The shorter the distance, the more quickly the key reacts.
For example, the actuation point of a typical mechanical key is 2 millimeters, while on other keyboards, it is 0.4 millimeters. It takes sophisticated software, hardware, and drivers to work with gaming peripherals and devices to provide adequate performance. Market players are working to offer users advanced gaming keyboards with peak performance and a variety of features to provide a great gaming experience.
COVID-19 Impact Analysis
The government's lockdown during COVID-19 helped the internet and offline gaming industries build their markets. Despite the COVID-19 pandemic having a significant negative impact on the worldwide economy, the gaming industry continued to grow at an astounding rate. Additionally, players increased significantly during the lockdown as people worldwide started investing in offline and online games. As a result, developers of video games like Sony, Tencent, and others saw increased sales during the pandemic. Therefore, during the initial phases of the pandemic, market growth declined, but as more people grew accustomed to gaming, the market began to expand.
Market Growth Factors
Growth of E-sports and gaming worldwide
Many e-sports championships have been established worldwide due to the e-sports and gaming industries' tremendous growth over the past ten years. In order to draw people into the electronic gaming industry, numerous corporations and businesses have stepped up and assisted in forming teams in various e-sports leagues. Young people have been motivated to pursue gaming as a career owing to the introduction of e-sports contests, which have raised awareness of electronic gaming. As a result, the popularity of gaming has increased, which has increased sales of gaming peripherals like keyboards and mouse.
Introduction of improved and novel technologies and content
The gaming business is always eager to provide its customers with the best and most recent material as technology develops. Graphics are becoming progressively more inventive in the twenty-first century. As a result, games today are of the greatest quality and function at higher frame rates than in the past. The improved visuals have helped the games look more realistic, and many of them have stunning detail and rich, lifelike pictures. Augmented reality (AR) and virtual reality (VR) technical breakthroughs are the primary drivers of the gaming technology industry. The gaming keyboard market will grow with the development of new and improved technology and content.
Market Restraining Factors
Slow production of gaming keyboards because of raw material shortage and unavailability of the device in underdeveloped regions
The availability of commonplace electronics like gaming consoles, computers, and technology-driven gaming keyboards has been impeded by a severe shortage of semiconductors. Since there aren't enough raw materials on the market, the main game companies' production goals have been delayed, and their introduction of new products has decreased. A gaming PC or high-end GPU from companies like Nvidia or AMD may not be available for months due to the shortage of semiconductors induced by the COVID-19 pandemic. Also, the biggest gaming accessory producers declared they would cut production over several years. Sales are anticipated to suffer, and the demand for gaming keyboards will suffer due to the lack of gaming accessories on the world market.
Product Type Outlook
Based on product type, the gaming keyboard market is categorized into mechanical and membrane. The membrane segment procured a considerable growth rate in the gaming keyboard market in 2021. The materials used in the construction of a membrane keyboard are gentle. It, therefore, doesn't produce the distinctive clicking noise either. The continual sound of the keyboard does not require the user to invest extra effort or annoyance. Its simplistic design makes it simple to push the keys and type. Although the keys are silent and enable speedier typing.
Price Point Outlook
On the basis of price point, the gaming keyboard market is divided into low-priced, medium-priced, and high-priced. The high-priced segment recorded a significant revenue share in the gaming keyboard market in 2021. The segment is growing as high-priced keyboards are preferred by gamers owing to their numerous advantages. A gaming keyboard's price over a conventional keyboard rises as more features are added. A top-notch gaming keyboard contains additional parts backed by precise key specifications to satisfy the needs of professional-grade users.
Distribution Channel Outlook
Based on distribution channel, the gaming keyboard market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce, and independent retail stores. The specialty stores segment witnessed the maximum revenue share in the gaming keyboard market in 2021. A specialty store's key advantage is its focus on several subcategories of gaming accessories. By concentrating on a particular line of products, business owners and staff can show competency and receive respect for their knowledge and uniqueness in the chosen specialization of the company. Consumers visit a specialty store because it has a broader assortment of items within its area of specialization.
Connectivity Type Outlook
On the basis of connectivity type, the gaming keyboard market is bifurcated into wired and wireless. The wired segment procured the highest revenue share in the gaming keyboard market in 2021. The number of gamers is rising, fostering the segment's expansion. Due to their suitability for gaming applications, professional gamers often prefer wired keyboards. They are more sensitive to complicated key combinations and have no lags. Users like wired keyboards because they can play games and type without having to worry about replacing the battery or occasionally draining the battery.
Regional Outlook
Region wise, the gaming keyboard market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded the largest revenue share in the gaming keyboard market in 2021. MMORPGs (Massively Multiplayer Online Role Playing Games) and competitive online gaming are well-liked in Asia Pacific, especially in China, Japan, and South Korea. Many select wired gaming keyboards as they can be used with PCs and consoles and are less expensive, where PC gaming is prevalent. Manufacturers are introducing keyboards with features like dual connection to facilitate hassle-free connectivity as well as a better gaming experience in response to rising demand for high-quality goods.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; ASUSTeK Computer, Inc., Lenovo Group Limited, HP, Inc. are the forerunners in the Gaming Keyboard Market. Companies such as Corsair Gaming, Inc., Razer, Inc. and Logitech International S.A. are some of the key innovators in Gaming Keyboard Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Razer, Inc., Corsair Gaming, Inc., Logitech International S.A., ASUSTeK Computer, Inc., Lenovo Group Limited, HP, Inc., Mad Catz Global Limited, Shenzhen Rapoo Technology Co., Ltd., Eastern Times Technology Co., Ltd. (Redragon), and Mionix AB.
Recent Strategies Deployed in Gaming Keyboard Market
Partnerships, Collaborations & Agreements:
Mar-2023: Razer teamed up with Evisu, a japan based denim and streetwear Fashion Company. Under this collaboration, both companies would together design gaming peripherals including the Razer BlackWidow V3 mechanical keyboard and the Razer Orochi V2 ultra-lightweight wireless mouse.
Jan-2023: Lenovo came into partnership with Google, a US technology company, Acer, a Taiwanese multinational hardware and electronics corporation, and ASUS, a Taiwanese global computer, and phone hardware electronics company. Under this partnership, Google would unveil Chromebooks ever built by Acer, ASUS, and Lenovo that are designed particularly for cloud gaming.
Product launches and Product Expansions:
Feb-2023: Razer introduced BlackWidow V4 Pro, the new gaming Keyboard. This launch broadens Razer's offering of the premium mechanical keyboard. Additionally, the product consists of various features including the options for silent or clicky switches and eight macro keys to rapidly control the battle station.
Feb-2023: Redragon, a brand owned by Eastern Times, unveiled FIZZ PRO K616, a gaming keyboard. The keyboard is 60% the size of a traditional keyboard, could work with multiple connectivity modes, and accelerates hot-swappable mechanical soft keys for FPS gamers.
Dec-2022: Redragon, a brand owned by Eastern Times, introduced the Draconic K530 Pro, a diverse and highly ergonomic mechanical keyboard. The product would be designed to be a personal gaming accessory. The K530 Pro is incredibly compact and highly portable with better ergonomics and multi-device pairing.
Oct-2022: Redragon, a brand owned by Eastern Times, rolled out Castor K631 Pro, a wireless mechanical keyboard for gaming. The product features a compact form factor and consists of RGB abilities as well. Additionally, Redragon delivers a spectrum of controls for the RGB styles utilizing the software to enable higher customizability.
Oct-2022: CORSAIR released CORSAIR K100 AIR, a Wireless Mechanical Gaming Keyboard. The product is CORSAIR's simple gaming keyboard, with only 11mm at the thinnest point of its stylish brushed aluminum frame. Additionally, the keyboard features Tactile CHERRY MX Ultra Low Profile mechanical key switches to provide a hyper-responsive, 0.8mm actuation with a satisfying keystroke.
Sep-2022: CORSAIR introduced the K60 PRO TKL and K70 PRO OPX, the two enticing new optical-mechanical keyboards with CORSAIR OPX key switches. The product provides superior gaming with smooth durable aluminum frames, with enhanced performance with OPX optical-mechanical key switches. Moreover, both product feature hyper-fast CORSAIR OPX optical-mechanical key switches, offering 1.0mm actuation distance and highly smooth linear motion, better for smooth typing and competitive play
Jul-2022: Razer announced the launch of DeathStalker V2 Pro, DeathStalker V2 Pro Tenkeyless, and DeathStalker V2, the three latest gaming keyboards in its DeathStalker lineup. The product consists of a smooth, shiny, and low-profile design, as well as laser-etched keycaps and a thin aluminum top plate for durability. With this launch, Razer would deliver its gamers a fast, feature-packed gaming keyboard experience.
Jun-2022: HP's HyperX Introduced the Pulsefire Haste Wireless gaming mouse and the Alloy Origins 65 mechanical gaming keyboard, across India. The product consists of premium double shot PBT keycaps and mechanical switches and secondary key functions, for enhanced performance and with a lifetime of 80 million clicks per switch.
Apr-2022: CORSAIR unveiled K70 RGB TKL, a new optical-mechanical version CHAMPION SERIES Gaming Keyboard. The product showcases the stylish aluminum build and tournament-ready tenkeyless design, as well as adding hyper-fast CORSAIR OPX optical-mechanical key switches in its feature. Additionally, The K70 RGB TKL, CORSAIR OPX optical-mechanical key switches consist of a very short 1.0mm actuation distance to smoothly register inputs.
Apr-2022: Rapoo introduced the all-new Rapoo V500 Pro Strawberry Milk Edition, the latest special edition VC500 Pro. The product includes multiple features like Added Wireless connection support, an entirely new design, and looks and retains all the features of the VC500 Pro standard model.
Mar-2022: Mad Catz Global Limited introduced the S.T.R.I.K.E. 6, the latest mechanical gaming keyboard. The S.T.R.I.K.E 6 consists of the space-saving relaxation of the compact 60% form factor with high functionality and customization. Additionally, the product takes less desk space for better comfort and an ergonomic gaming experience.
Feb-2022: CORSAIR announced the launch of K70 RGB PRO, a Mechanical Gaming Keyboard. The K70 RGB PRO provides tournament-grade a completely new meaning with a custom-built tournament switch that rapidly locks to static backlighting and cancels any probable macro activations as gamers compete at the highest level.
Jan-2022: Rapoo launched The Rapoo V700 RGB, a Gaming Keyboard, across India. The product comes with 108 keys and a considerable chin for palm rest. Rapoo V700 Gaming Keyboard's every key is programmable and gamers can customize the functionality of the keys as well. Moreover, the product provides onboard storage to enable users to play games based on their customized or preferred controls.
Jan-2022: Logitech announced the launch of G413 SE and G413 TKL, the latest wired mechanical keyboards. The product consists of a black-brushed aluminum-magnesium alloy top case and white LED lighting. Additionally, both keyboards feature tactile mechanical switches built from PBT plastic and are asserted to be highly durable.
Oct-2021: RAPOO announced the launch of the GK500 wired Mechanical Backlit Gaming keyboard, a mechanical-key-based wired gaming keyboard, across India. The product showcases a stylish design with multi-colored RGB backlit keys. Additionally, The GK500 is created for tough gaming occasions, with a spill-resistant feature, and also built a gaming atmosphere for a smooth and fatigue-free experience.
May-2021: ASUS upgraded the Claymore II, a tenkeyless 9TKL) keyboard with a detachable numpad, with the modular keyboard. With the updated version, Asus would deliver both wireless and wired connectivity. Moreover, the product features wireless Aura Sync, intuitive media controls, a battery level LED indicator, and full-length leatherette wrist rest.
May-2021: Razer unveiled Blackwidow V3 Mini Hyperspeed, a mechanical keyboard. The product features the OEM's HyperSpeed Wireless Technology, a choice of 2 switch types, and an aluminum frame. This launch accelerates Razer's HyperSpeed Wireless Technology, a single-band Wi-Fi-based technology.
Acquisitions and Mergers:
Jun-2021: HP took over HyperX, the gaming division of Kingston Technology Company. This acquisition strengthens its abilities to build the computing experiences of the future, broaden into valuable adjacencies, and find new sources of growth. Moreover, the acquisition supports HP's strategy to propel growth in its personal systems business, where gaming and accessories are attractive segments.
Market Segments covered in the Report:
By Distribution Channel
By Product Type
By Connectivity Type
By Price point
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures