市场调查报告书
商品编码
1276403
奢侈蜡烛全球市场规模、份额、行业趋势分析报告:按产品、分销渠道(百货商店、专卖店、独立精品店、在线)、蜡类型、地区展望和预测,2023-2029 年Global Luxury Candle Market Size, Share & Industry Trends Analysis Report By Product, By Distribution Channel (Departmental Stores, Specialty Stores, Stand-Alone Boutiques and Online), By Wax Type, By Regional Outlook and Forecast, 2023 - 2029 |
豪华蜡烛市场规模预计到 2029 年将达到 9.39 亿美元,在预测期内以 10.3% 的复合年增长率增长。
称为香料的复杂分子是由芳香原料製成的。 在製作奢华蜡烛时,芳香油的来源是一个重要因素。 香水种类繁多,但高级品牌对香水的品质和产地都有讲究。 香精油的提取和生产在法国南部的中世纪小镇格拉斯有着悠久的历史。
通过从值得信赖的香水供应商处购买,用户可以采用最先进的提取方法,同时最大限度地减少对环境的影响。 许多芳香油是由植物、根和花等有机来源製成的,但现在越来越多地使用合成香料。 如今,天然香水越来越受欢迎,因为它们被认为更健康、更可持续、更环保。
COVID-19 影响分析
COVID-19 大流行对许多行业产生了负面影响,尤其是消费品行业。 全国范围内的封锁和边境限制严重扰乱了供应链,影响了许多商品的製造和分销。 COVID-19 封锁迫使大多数人呆在家里,导致家用香水的销量增加,尤其是昂贵的蜡烛。 消费者也花时间进行自我保健,以减少焦虑、压力和不适。 这些因素为奢侈蜡烛市场提供了良好的增长前景。
市场增长因素
电子商务领域的拓展
全球电子商务渠道的显着扩张促进了在线零售行业的发展。 此外,家居装饰的在线商务受到家居装修商店支出增加的推动。 影响在线购买各种颜色和尺寸的蜡烛等家居装饰品的一个关键因素是消费者在线购物新机会的出现。 巨大的折扣、现代设计和在家购物的便利性使得越来越多的人在线购买这些有吸引力和方便的产品。 由于蜡烛的众多好处和日益增长的电子商务,奢侈化妆品市场有望增长。
扩大家居装饰用途
由于各个新兴国家富人的崛起,家居装饰的流行度不断提高。 客户日益增长的环保意识正在改变他们对环保家居装饰品的偏好。 它受到发达和新兴经济体消费者可支配收入增加的推动。 由于积极的广告和名人代言,该行业已显着增长。 对香熏蜡烛等独特且受欢迎的产品的需求也越来越大。 此外,蜡烛在点亮后能显着影响空间的气氛,让使用者感到愉悦。 市场扩张预计将受到对独特时尚装饰品以及提升心情和氛围的产品需求激增的推动。
市场製约因素
存在优越的家居装饰和香水替代品
蜡烛不适合长期使用,但被认为可以为空间增添美感。 一支 8 盎司的蜡烛通常会燃烧 2-3 天。 但是小瓶装的精油可以使扩香效果更持久。 5ml瓶装的精油可以使用3天以上。 精油的香味比扩散器的寿命更长。 您还可以通过混合精油来创造自己的香味。 精油扩散器不需要加热,因此您可以不用管它,它会帮助您在睡觉时放鬆身心。 精油优于蜡烛,精油的普及可能会阻碍高端蜡烛市场的扩大。
产品展望
奢侈蜡烛市场按产品细分为容器、柱子、蜡烛、蜡烛和其他。 容器部分在 2022 年占据了奢侈蜡烛市场的最大收入份额。 它们越来越受欢迎与它们作为装饰品的使用有关。 它们装在耐热且尺寸适中的容器中。 在最简单的形式中,它们由放置在带有中央灯芯的耐热容器内的蜡组成。 用于安全和美观。
分销渠道展望
按分销渠道,奢侈蜡烛市场分为独立精品店、百货商店、专卖店和网上。 2022 年,在线行业在奢侈蜡烛市场中占据了显着的收入份额。 Instagram 和 Etsy 等社交媒体平台已成为在全球销售奢侈蜡烛和采购高端商品的重要枢纽。 我们也有源源不断的新企业在 Shopify 和 Squarespace 等网上商店展示他们的产品。
蜡型外观
按蜡类型,奢侈蜡烛市场分为石蜡、大豆蜡、蜂蜡、棕榈蜡等。 2022 年,石蜡细分市场以最大的收入份额主导了奢侈蜡烛市场。 石蜡最常用于豪华蜡烛,因为它比其他形式的蜡更容易获得且更容易使用。 许多蜡烛製造商经常使用石蜡,因为它能够保持颜色和香味。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的奢侈蜡烛市场。 2022 年,欧洲地区将以最高的收入份额引领奢侈蜡烛市场。 欧洲拥有许多知名的奢侈蜡烛公司。 Jo Malone London 是世界上最独特的蜡烛品牌之一。 与简单的产品相比,奢华蜡烛更受重视的是一种愉快的体验。 据说这种舒缓的气味可以改善人们的生活,帮助他们应对压力和忧虑。
The Global Luxury Candle Market size is expected to reach $939 Million by 2029, rising at a market growth of 10.3% CAGR during the forecast period.
Luxury candles have high-quality fragrances and chic packaging. Several waxes, including beeswax, paraffin wax, and vegetable wax, are employed to create luxury candles. These candles' incorporation of essential oils and distinctive smells produces a peaceful and soothing effect. As a result, luxury candles quickly become a rage in self-care routines, aromatherapy, and home decor.
A luxury candle can occasionally cost three to four times as much as a regular candle while still burning and emitting its perfume. As a result, luxury candles are now associated with unique gift-giving occasions and unforgettable festivities. Brands of luxury candles pay rigorous attention to the quality, appearance, and design of their fragrance oils. The outcome is a high-end candle that embodies their company identity. Here are a few elements that go into making a high-end candle.
Complex molecules called fragrances are created from aromatic raw ingredients. When making a luxury candle, the fragrance oils source is an important factor to consider. Although there are many different perfumes available, premium brands are picky about the quality and region of origin of their fragrances. Fragrance oil extraction and production have a long history in Grasse, a little medieval town in southern France.
User can implement cutting-edge extraction procedures with little environmental impact by purchasing from reputable fragrance suppliers. While many scent oils still come from organic materials like plants, roots, and flowers, more and more are now synthetic. Due to their higher perceived value-they are seen as being healthier, more sustainable, and more environmentally friendly-natural perfumes are becoming popular nowadays.
COVID-19 Impact Analysis
Numerous industries, particularly the consumer goods sector, have been adversely affected by the COVID-19 pandemic. The nationwide lockdown or border restrictions greatly interrupted the supply chains, impacting the manufacture and distribution of many items. Due to the lockdowns brought on by COVID-19, most people were confined to their houses, which led to an increase in the sales of home fragrance items, particularly expensive candles. In addition, consumers started spending more time on self-care practices to reduce anxiety, stress, and discomfort. All these elements created favorable growth prospects for the luxury candle market.
Market Growth Factors
Expansion Of E-Commerce Sector
The significant expansion of e-commerce channels worldwide has contributed to the growth of the online retailing industry. The rise of online home decor commerce is also fueled by rising home improvement spending. The key element influencing the online purchase of decorative home goods like candles in various colors and sizes is the advent of new chances for consumers to shop online. More people are buying these attractive and useful things online due to the large discounts, modern designs, and convenience of shopping from home. Because of the candle's numerous advantages and increasing e-commerce, the market for luxury cosmetics is anticipated to grow.
Growing Use as Home Decor
Home decor has become more popular due to the increase in wealthy people in various emerging economies. Customers' preferences for eco-friendly home decor items have changed due to rising environmental awareness among customers. Rising consumer disposable income in developed & developing countries is the fuel. The sector has grown significantly due to aggressive advertising and celebrity endorsements. In addition, there is a rising desire for distinctive and popular goods like scented candles. In addition, the candles can have a noticeable impact on the mood of the space after being lit and make the user feel happy. The market's expansion is anticipated to be aided by a surge in demand for distinctive and trendy decor items and products that improve mood and ambiance.
Market Restraining Factors
Availability Of Better Alternatives for Home Decor and Fragrance
Although wax-made candles are not intended for long-term use, they are recognized to provide aesthetic appeal to the space. Typically, an 8-ounce candle burns for two to three days. However, essential oils that are packaged in smaller bottles will last for more complete diffuser sessions. The user can use essential oil for more than three days using a 5ml bottle. The aroma of the essential oils can be enjoyed for much longer than a diffuser's annual lifespan. In addition, these oils can be blended to provide a unique aroma. Essential oil diffusers don't need heat and can be left unattended, helping the user unwind while sleeping. Because of essential oils' advantages over candles, their use may become more widespread, which would impede the expansion of the market for luxury candles.
Product Outlook
Based on product, the luxury candle market is divided into container, pillar, votive, tapers, and others. The containers segment witnessed the largest revenue share in the luxury candle market in 2022. Their growing popularity is related to their use as decorative objects. They are in a container that can withstand heat and are modest in size. In their simplest form, they are composed of wax placed inside a heat-resistant container with a center wick. They are employed for safety and primarily for aesthetic reasons.
Distribution Channel Outlook
By distribution channel, the luxury candle market is bifurcated into stand-alone boutiques, departmental stores, specialty stores, and online. The online segment recorded a remarkable revenue share in the luxury candle market in 2022. Social media platforms like Instagram and Etsy are key hubs for selling luxury candles and sourcing high-end goods worldwide. Additionally, there has been a steady increase in new firms introducing their goods through online stores like Shopify and Squarespace.
Wax Type Outlook
On the basis of wax type., the luxury candle market is segmented into paraffin, soywax, beeswax, palm wax, and others. In 2022, the paraffin wax segment dominated the luxury candle market with the maximum revenue share. Because it is more readily available and simpler to deal with than other forms of wax, paraffin wax is the most frequently used for luxury candles. Due to its ability to keep substantial amounts of color and smell, the wax is frequently employed by many candle makers.
Regional Outlook
Region wise, the luxury candle market is analyzed across North America, Europe, Asia pacific and LAMEA. In 2022, the Europe region led the luxury candle market by generating the highest revenue share. Europe is home to many well-known luxury candle companies. One of the most luxurious candle brands available worldwide is Jo Malone London. Luxury candles are valued more as a pleasurable experience than as a simple product. The calming scents improve people's lives and aid in their ability to cope with stress and worry.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; LVMH SE is the forerunner in the Luxury Candle Market. Companies such as Le Labo (The Estee Lauder Companies, Inc.), Diptyque SAS (Manzanita Capital UK LLP), and Byredo (PUIG, S.L.) are some of the key innovators in Luxury Candle Market.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include LVMH SE, Diptyque SAS (Manzanita Capital UK LLP), Hermes International, Trudon, Ellis Brooklyn, E&B Parfums SL, LUMIRA Co Pty Ltd, Le Labo (The Estee Lauder Companies, Inc.), Byredo (PUIG, S.L.) and Fornasetti S.P.A.
Recent Strategies Deployed in Luxury Candle Market
Mergers and Acquisitions:
Jan-2021: LVMH took over Tiffany & Co., a US-based designer, manufacturer, and marketer of luxury goods. The addition of Tiffany & Co. perfectly complements LVMH's 75 distinguished Maisons.
Product Launches and Expansions:
Oct-2022: Le Labo and The Metropolitan Museum of Art (MET) launched Laurier 62, a special edition candle. The special edition candle is inspired by a painting and is available in various scent notes including, rosemary, thyme, clove, laurel, and amber, among others.
Jun-2022: Ellis Brooklyn together with Peroni Nastro Azzurro introduced The Italian Spritz Collection. The new collection includes a pack of six scents by Ellis Brooklyn, with complementing tasting notes of a Peroni or Peroni-infused spritz cocktail.
Jun-2022: Diptyque unveiled La Droguerie. La Droguerie is a range of household cleaning products that complements the company's already existing product offerings including, perfumes, home decor, and scented candles. The recently launched product range includes a cleaning brush, dish wash liquid, surface cleaner, anti-odor candle, and leather and wood care lotion.
May-2021: Le Labo introduced Encens 9 Candle. The Encens 9 Candle comes in an 8.6-ounce glass jar and also comes with an option to personalize the box and the label. Additionally, the candle has notes of spices and amber.
Jan-2021: Diptyque launched a 60th-anniversary collection of candles by rethinking four of the House's scents in the Dancing Ovals grouping and counting a re-branded look. The company enables enhancement to its new limited-edition graphic presentation including white and black hypnotic lines with new multicolor labels on the separate candle.
Geographical Expansions:
Mar-2022: Diptyque expanded its geographical footprint by setting up a new standalone brick-and-mortar store in Yorkdale Shopping Centre, Toronto, Canada. The new store is a part of the company's DTC expansion.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Wax Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures