市场调查报告书
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1276582
精品咖啡的全球市场规模、份额和行业趋势分析报告:按分销渠道、按应用、年龄组、区域展望・预测,2023-2029Global Specialty Coffee Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Application (Commercial and Home), By Age Group (18-24, 25-39, 40-59, and Others), By Regional Outlook and Forecast, 2023 - 2029 |
精品咖啡市场规模预计到 2029 年将达到 419 亿美元,预测期内復合年增长率为 10.8%。
为了找到高品质的咖啡豆,使用正确的种植和收穫技术来减少瑕疵并确保完全成熟。此外,分级员对咖啡豆设定质量要求,以确保咖啡豆符合专业标准。最后,烘焙师必须使用正确的烘焙程序来正确地展现咖啡豆的香气、品质和味道。当咖啡冲泡正确时,咖啡豆的味道会增强,而不是酸味或难闻的味道。
COVID-19 的影响分析
儘管咖啡行业在大流行期间面临着前所未有的挑战,但正在出现显着的积极趋势。远程工作的增加以及咖啡馆和餐馆的关闭导致家庭咖啡消费量激增,从而推动了咖啡豆、咖啡粉和胶囊的销售。特别是在电子商务领域,越来越多的消费者选择网上购物的便捷性和安全性,咖啡零售额增长迅速。由于消费者选择优质咖啡产品来在家中重现咖啡店的氛围,精品咖啡市场在大流行引发的下滑之后也出现了反弹。
市场增长因素
喝咖啡促进健康
调整咖啡摄入量有助于预防 2 型糖尿病等慢性疾病。咖啡中的绿原酸是一种强大的抗氧化剂,有助于降低患糖尿病的风险。此外,咖啡具有激素和肠肽调节特性,有助于减缓消化和控制血糖水平。与咖啡相关的众多健康益处对其消费有重大影响。由于对优质咖啡的需求不断增长,特别是在发达地区,精品咖啡的销量也在增长。因此,这些因素有助于扩大市场。
供应咖啡的咖啡馆和餐馆越来越受欢迎
特色咖啡馆对高品质咖啡和全球采购的优质咖啡豆的需求激增。精品咖啡店因其精选的异国情调的咖啡豆、丰富的咖啡品种以及精品咖啡等复杂的製备方法而成为商务会议和聚会的热门场所。在商业世界中,远程工作正变得越来越流行。因此,提供免费互联网、合理价格和偏僻座位的咖啡馆在过去一年中出现了巨大增长。咖啡店和咖啡馆的日益普及为其优质和附加值创造了扩大精品咖啡市场的机会。
市场製约
咖啡豆价格波动
儘管原材料价格上涨,但当前的市场竞争导致供应商的利润率下降。保持市场竞争力的需要促使製造商寻找成本更低的替代品,例如速溶咖啡粉和低端咖啡豆。这个因素在製造商的决策过程中起着重要作用。此外,原材料供应商可以提供各种价位的有竞争力的产品。因此,由于咖啡豆价格波动和市场竞争加剧将迫使一些製造商亏本出售,预计精品咖啡市场的增长在预测期内将受到限制。
年龄组展望
精品咖啡市场按年龄段划分:18-24 岁、25-39 岁、40-59 岁和 60 岁以上。在 2022 年的精品咖啡市场中,25-39 岁的人群将占据很大的收入份额。这是因为近年来 25-39 岁年龄段越来越受欢迎。这些消费者越来越寻求新的和独特的咖啡体验,精品咖啡提供多种口味、冲泡方法和产地以满足他们的好奇心。
应用前景
精品咖啡市场按用途分为住宅和商业。到 2022 年,家庭细分市场在精品咖啡市场中占据了很大的收入份额。这是由于对浓缩咖啡机、加註装置和优质研磨机等特种咖啡冲泡设备的需求增加,促进了该细分市场的增长。这是因为这些设备的可用性和不断上涨的价格使消费者能够在舒适的家中重现咖啡馆体验。
分销渠道展望
精品咖啡市场按分销渠道分为超市/大卖场和网上。2022 年,在线细分市场占精品咖啡市场的最大收入份额。这是由于消费者倾向于在线渠道以及在线渠道提供的便利性,例如有吸引力的折扣、在单一平台上访问各种产品、便捷的支付选项和送货上门。因为它由此外,电子商务供应商通常有大量独特的混合咖啡和标籤可供选择,而这些在传统实体店中是没有的。
区域展望
精品咖啡市场在四个地区进行了分析:北美、欧洲、亚太地区和 LAMEA。2022 年,欧洲地区在精品咖啡市场的收入份额最高。这是由于对高品质精品咖啡类型的需求不断增加,这在欧洲市场的增长中发挥了关键作用。西欧对优质咖啡的需求正在增加,特别是在特色咖啡店。因此,近年来西欧特色咖啡店的数量有所增加。
The Global Specialty Coffee Market size is expected to reach $41.9 billion by 2029, rising at a market growth of 10.8% CAGR during the forecast period.
Handcrafted, high-quality coffees that have been carefully cultivated and processed are referred to as specialty coffee. Coffee beans that are labeled specialty grade must adhere to a set of criteria and are typically sourced from particular areas or nations. These requirements cover the bean's color, dimensions, shape, flavor profile, aroma, and degree of acidity. In order to bring out the greatest flavors of each individual bean, specialty coffee is often roasted in small quantities by skilled roasters who pay close attention to every detail of each roast.
The third wave of coffee is called specialty coffee, which is connected to the brewer and the farmers. Specialty coffee, which can be defined as coffee brewed using the current brewing methods and using high-quality coffee beans, has benefited from the trend of adopting artisanal products. Additionally, the term "specialty coffee" describes coffee that has received a score of 80 or higher on a scale of 100 by a qualified coffee taster or a licensed Q Grader (CQI). A series of more specific requirements are provided by the specialty coffee association. The specialty coffee organization also establishes precise guidelines for the grading of coffee. The specialty coffee organization also establishes standards for specialty coffee at every step of the coffee production process, including allowable flaws in water, green beans, and brew strength requirements.
The right cultivation and harvesting techniques, which reduce flaws and guarantee peak ripeness, are used to find high-quality coffee beans. Additionally, graders establish quality requirements for the coffee beans to ensure they meet specialized standards. Finally, to bring out the right bean scents, qualities, and flavors, roasters must use the proper roasting procedures. When coffee is brewed correctly, the flavor character of the coffee beans is highlighted rather than the coffee being acidic or unpleasant.
COVID-19 Impact Analysis
Despite the unprecedented difficulties faced by the coffee industry amidst the pandemic, there have been notable positive trends that have surfaced. The rise of remote work and the closure of cafes and restaurants resulted in a surge in the consumption of coffee at home, leading to an increase in sales of coffee beans, grounds, and capsules. Retail coffee sales witnessed a surge in growth, especially in the e-commerce sector, as consumers opted for online shopping due to its convenience and safety. Customers aimed to recreate the coffee shop ambiance in their homes, and opted for premium coffee products aiding the specialty coffee market to recover after the initial fall due to the pandemic.
Market Growth Factors
Coffee consumption enhancing health
Regulated coffee intake can aid in the prevention of chronic conditions such as type 2 diabetes. The presence of chlorogenic acids in coffee, a potent antioxidant, is linked to a lowered risk of diabetes. In addition, coffee has the potential to regulate hormones and gut peptides, which can aid in slowing down digestion and managing blood sugar levels. The numerous health benefits associated with coffee have significantly impacted its consumption. In addition, the increasing demand for premium-quality coffee, especially in the developed regions, has led to a rise in sales of specialty coffee. Thus, these factors are contributing to the expansion of the market.
Growing popularity of cafes and restaurants serving coffee
Specialty cafes are experiencing a surge in demand for high-quality coffee and premium coffee beans sourced globally. Specialty coffee shops have become popular for business meetings and gatherings due to their selection of exotic coffee beans, a diverse range of coffee types, and sophisticated preparation methods like that of specialty coffee. In addition, remote work is becoming increasingly popular in the business world. As a result, cafes that offer complimentary internet, reasonable pricing, and uninterrupted seating have experienced significant growth in the past year. The growing popularity of coffee shops and cafes presented an opportunity for the specialty coffee market to expand, given their premium quality and added advantages.
Market Restraining Factors
The fluctuating prices of coffee beans
The current market competition among vendors has led to decreased profit margins, despite the rising costs of raw materials. The need to maintain competitiveness in the market prompts manufacturers to explore low-cost alternatives like instant coffee powder and low-grade coffee beans. This factor plays a significant role in their decision-making process. Furthermore, raw material suppliers have the ability to offer their products at varying and competitive price ranges. As a result, the specialty coffee market growth is expected to be limited during the forecast period due to the fluctuating prices of coffee beans and increased market competition, forcing some manufacturers to sell products at a loss.
Age Group Outlook
Based on age group, the specialty coffee market is segmented into 18-24, 25-39, 40-59 and Above 60. The 25-39 segment acquired a significant revenue share in the specialty coffee market in 2022. This is because the age group of 25-39 has experienced significant growth in popularity in recent years. As these consumers increasingly seek out new and unique coffee experiences, specialty coffee offers a wide range of flavors, brewing techniques, and origins to satisfy their curiosity.
Application Outlook
On the basis of application, the specialty coffee market is divided into home and commercial. The home segment procured a substantial revenue share in the specialty coffee market in 2022. This is owing to the rise in demand for specialty coffee brewing equipment, including espresso machines, pour-over setups, and high-quality grinders, which has contributed to the growth of the segment. This is due to the increased availability and affordability of such equipment, enabling consumers to recreate the cafe experience in the comfort of their homes.
Distribution Channel Outlook
By distribution channel, the specialty coffee market is classified into supermarkets/hypermarkets, and online. The online segment witnessed the largest revenue share in the specialty coffee market in 2022. This is because the trend toward online channels among consumers is driven by the convenience they offer, including attractive discounts, access to a wide variety of products on a single platform, simple payment options, doorstep delivery, and more. Moreover, e-commerce vendors frequently offer an extensive range of distinct coffee blends and labels, which may not be accessible at conventional physical outlets.
Regional Outlook
Region-wise, the specialty coffee market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region registered the highest revenue share in the specialty coffee market in 2022. This is owing to the increasing demand for high-quality specialty coffee types that have played a significant role in the growth of the European market. The demand for premium coffee is on the rise in Western Europe, particularly at specialized coffee shops. As a result, there has been an increase in the number of specialty coffee shops in Western Europe in recent years.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Starbucks Corporation, Inspire Brands, Inc., F. Gavina and Sons, Inc., Barista Coffee, Coffee Day Enterprises Ltd., Blue Bottle Coffee, Inc. (Nestle S.A.), Eight O'Clock Coffee Company (Tata Consumer Products Limited), Keurig Dr Pepper, Inc., Costa Coffee (The Coca-Cola Company) and The J.M Smucker Company.
Strategies deployed in Specialty Coffee Market
Apr-2023: Barista Coffee announced the opening of its 350th store in Udaipur, the city of lakes, for expanding its footprint throughout the country. The company would cater to both domestic and foreign customers at this store.
Feb-2023: Costa Coffee came into partnership with Lagardere Travel Retail for further developing the transfer of control of the brand's 142 stores in Poland and Latvia to Lagardere Travel Retail, as master franchisee. This partnership emphasizes both companies' desire to expand the brand quickly in Poland by utilizing the local partner's experience running retail establishments, developing new ones, and creating jobs.
Jan-2023: Starbucks extended its partnership with DoorDash, a company that operates an online food ordering and food delivery platform. With this expansion, customers can get their Pistachio Cream Cold Brew delivered through DoorDash in Texas, Northern California, Florida, Georgia, and some other markets.
Oct-2022: Blue Bottle Coffee introduced Craft Instant Coffee, Espresso that brings the Blue Bottle espresso into the home instantly. Blue Bottle wants to give customers a quick and easy option to make high-quality iced lattes.
Jul-2021: Starbucks Corporation collaborated with Nestle for bringing Starbucks Ready-to-Drink (RTD) coffee beverages to selected markets throughout Oceania, Southeast Asia, and Latin America. With the help of Nestle, Starbucks aims to expand its brand reach globally.
Dec-2020: Inspire Brands acquired Dunkin' Brands Group, Inc., a restaurant holding company. The acquisition of Dunkin' Brands advanced Inspire's mission to unite a family of differentiated and complementary brands.
Jun-2020: Cafe Coffee Day partnered with Wow Momo Foods, a company that owns two quick-service restaurant brands Wow China and Wow Momo. Following the partnership, the companies aimed to bring innovative food and beverage experience for coffee and momo lovers throughout India.
Market Segments covered in the Report:
By Distribution Channel
By Application
By Age Group
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures