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AI 视频生成器全球市场规模、份额、行业趋势分析报告:按应用、来源、组件、组织规模、区域展望和预测,2023-2029 年Global AI Video Generator Market Size, Share & Industry Trends Analysis Report By Application, By Source, By Component (Solution and Services), By Organization Size (Large Enterprises and SMEs), By Regional Outlook and Forecast, 2023 - 2029 |
AI 视频生成器市场规模预计到 2029 年将达到 15 亿美元,预测期内復合年增长率为 20.0%。
在当今的商业场景中,公司正在利用 AI 驱动的解决方案来促进使用文本、PowerPoint 和电子表格等各种来源的专用软件创建视频。 这些用户友好的工具因其省时的特点和减少对手工劳动的需求而获得广泛认可。
有很多公司提供人工智能视频生成平台,可以在短时间内高效地使用头像製作视频。 它拥有广泛的功能来增强用户体验和增加参与度,包括多语言支持、屏幕录製工具、媒体库和模板。 人工智能的集成正在改变各个行业的业务流程。
COVID-19 影响分析
COVID-19 大流行对市场产生了积极影响,包括人工智能技术在多个领域的采用增加。 COVID-19 危机给企业领导者上了关于数字化转型重要性的宝贵经验。 人工智能和数据分析的使用有可能为您的业务带来巨大利益。 世界各国政府和企业已成功利用人工智能技术对抗病毒。 这包括将 AI 用于公共教育、患者筛查、接触者追踪以及使用 AI 视频生成应用程序生成在线内容。 因此,AI 视频生成器市场在大流行期间出现了巨大增长。
市场增长因素
社交媒体和电子商务应用程序的使用正在增加
AI 驱动的视频生成工具可以为跨多个学科的不同团队带来显着优势。 例如,AI 视频生成工具可以帮助营销和教育团队等不同团队高效轻鬆地创建引人入胜的视频内容,即使他们没有视频製作经验。 AI 视频生成工具可以为社交媒体团队提供多种好处。 首先,视频可以提高用户参与度并增加社交媒体资料的流量。 随着社交媒体和电子商务平台出于各种原因利用 AI 视频生成器,市场有望增长。
对视频内容的需求不断增长
随着对视频内容的需求不断增加,众多行业影响者正在製作各种视频来满足这一日益增长的需求。 品牌对视频内容越来越感兴趣是因为视频吸引了更多人的关注。 与其他形式的内容相比,消费者更容易忽视音频和文本。 由于视频内容的日益普及,对视频创作工具的需求不断增长。 利用 AI 视频生成器将使企业能够及时且经济高效地创建一流的视频,这可能会推动市场增长。
市场约束
AI视频生成器缺乏创意,订阅成本高
订阅成本仍然是商业中新兴影响者和用户的障碍。 许多独立的内容提供商在没有经济支持的情况下独自创作内容。 AI Video Generator 提供按月或按季度提供的高级订阅计划,以利用您需要的所有功能。 此外,部署 AI 技术的高成本是寻求进入 AI 视频生成器市场的中小企业的主要障碍。 缺乏创造力、道德问题和高订阅费预计会阻碍市场增长。
组件视角
基于组件,AI视频生成器市场细分为解决方案和服务。 解决方案部门在 2022 年以最大的收入份额主导了 AI 视频生成器市场。 这是因为解决方案部分包括主要供应商为商业行业的 AI 视频生成提供的软件或平台。 这些解决方案全天候 24 小时可用,其用户友好界面具有高度交互性。 此外,企业提供多种语言、头像和模板,以增强用户体验并满足多样化需求。
组织规模展望
AI视频生成器市场按机构规模分为大型企业和中小型企业。 在 2022 年的 AI 视频生成器市场中,中小企业细分市场占据了相当大的收入份额。 这是因为视频演示是企业的重要工具,因为它们可以有效地传达信息,尤其是用于教育和培训目的。 与会者可以在方便时灵活地访问视频并查看演示文稿以供审查。 因此,近年来,市场对有效的视频创作工具的需求增加。
来源展望
按来源划分,AI 视频生成器市场细分为文本转视频、PowerPoint 转视频和电子表格转视频。 在 2022 年的 AI 视频生成器市场中,PowerPoint 到视频的细分市场占据了突出的收入份额。 该工具使企业和个人能够将传统的 PowerPoint 培训资源转变为引人入胜的创新解说视频。 这些来源提供多种语言的培训视频。 该软件会自动将您的 PowerPoint 笔记转换为 AI 旁白。
使用展望
基于应用,AI视频生成器市场分为营销、教育、电子商务、社交媒体等。 营销板块在 2022 年录得 AI 视频生成器市场的最高收入份额。 这是因为 AI 视频生成器对于希望经济高效地优化营销内容质量的公司来说是很有价值的工具。 传统的视频製作给公司带来了诸多挑战,包括演员、设备和工作室的高昂租赁成本,以及在整个製作过程中需要大量预算、灵活性、时间管理和监督。
区域展望
按地区分析,AI 视频生成器市场横跨北美、欧洲、亚太和 LAMEA。 亚太地区将在 2022 年以最大的收入份额引领 AI 视频生成器市场。 这是由于可信人工智能工具在亚太地区的增长得到了高度利用。 新兴国家 5G 服务的出现将推动市场的积极增长。 亚太地区主要参与者的存在推动了市场增长。 此外,学术机构和科技公司越来越多地采用人工智能也有助于亚太地区的市场增长。
The Global AI Video Generator Market size is expected to reach $1.5 billion by 2029, rising at a market growth of 20.0% CAGR during the forecast period.
AI video generators leverage Artificial Intelligence (AI) to produce videos using information from diverse sources such as text, images, and audio files. No specialized equipment, editing studio, or expensive video editing software is necessary for video creation. To produce AI videos, the customer may select an AI video generator. Input desired text, select an avatar, and make the AI video. The AI video generator offers the advantage of eliminating the need for video editing and the user's physical presence in the video.
The AI Video Generator market is experiencing growth due to factors such as the increasing consumption of online video content on video platforms, the rise of short videos, and the need for audio-video content in various industries. The increasing acceptance of visual environments in the business world has led to a rise in demand for video content. Video content is a major driver of online traffic, as people tend to favor visual media over text and images. The increasing demand for video generators can be attributed to factors such as the widespread availability of high-speed internet, the growing number of social media users, and the rising consumer preference for video content.
In today's business landscape, corporations have leveraged AI-powered solutions to facilitate the creation of videos using diverse sources such as text, PowerPoint, or spreadsheets through specialized software. These user-friendly tools have gained widespread acceptance due to their time-efficient features and reduced need for human labor.
Many companies offer an AI video generation platform that enables users to efficiently produce videos featuring Avatars in less time. The product boasts a diverse range of features, such as multiple language support, a screen recording tool, a media library, templates, and more, all designed to enhance the user's experience and increase engagement. The integration of artificial intelligence is causing significant changes in the operational processes of various industries.
COVID-19 Impact Analysis
The COVID-19 pandemic positively impacted the market, as it led to an increase in the adoption of AI technology in several sectors. The COVID-19 situation has provided valuable lessons to business leaders regarding the importance of digital transformation. The utilization of artificial intelligence and data analytics has the potential to benefit a business greatly. Governments and firms globally have successfully utilized AI technology to combat the virus. This includes using AI for public education, patient screening, contact tracing, and generating online content through AI video generation applications. As a result, the AI video generator market has experienced significant growth during the pandemic.
Market Growth Factors
The growing utilization of social media and e-commerce applications
AI-powered video generation tools have the potential to provide significant advantages to diverse teams across multiple sectors. For example, AI video generators can assist various teams, including marketing and education teams, produce compelling video content efficiently and effortlessly, regardless of their lack of experience in video production. AI video generator tools can provide several benefits to social media teams. First, videos can enhance user engagement and boost traffic toward social media profiles. The utilization of AI video generators by social media and e-commerce platforms for various reasons is expected to increase market growth.
Increasing need for video content
Due to the growing demand for video content, numerous industry influencers are creating various videos to fulfill this increasing requirement. The rising interest in video content among brands is attributed to the greater attention it receives from people. Compared to other forms of content, there is a greater likelihood for consumers to overlook certain segments of audio and written material. The increasing demand for video creation tools is attributed to the growing popularity of video content. The utilization of AI video generators enables businesses to create top-notch videos in a timely and cost-effective manner, which is likely to drive market growth.
Market Restraining Factors
Lack of creativity and high subscription cost of AI video generator
Subscription fees remain a hurdle for emerging influencers and users in the business. Many independent content providers operate without financial backing, working solo to produce their content. The AI video generators offer a premium subscription plan, available monthly or quarterly, to access all necessary features. Also, the high cost of implementing AI technologies is a significant obstacle for smaller companies looking to enter the AI video generator market. The lack of creativity, ethical issues, and the high subscription rate is expected to hinder the market growth.
Component Outlook
Based on component, the AI video generator market is segmented into solution and services. The solution segment dominated the AI video generator market with maximum revenue share in 2022. This is because the solution segment encompasses the software or platforms leading vendors offer for AI video generation in the business industry. These solutions can be used 24/7, and the user-friendly interface is highly interactive. In addition, the business offers available in multiple languages, avatars, and templates to enhance user experience and cater to diverse needs.
Organization Size Outlook
On the basis of organization size, the AI video generator market is divided into large enterprises and SMEs. The SMEs segment procured a substantial revenue share in the AI video generator market in 2022. This is because video presentations are a crucial tool for businesses as they effectively convey information, particularly for educational and training purposes. Attendees will have the flexibility to access the video at their convenience and revisit the presentation for review purposes. Hence, there has been an increasing demand for effective video-creation tools in the market in recent years.
Source Outlook
By source, the AI video generator market is classified into text to video, PowerPoint to video and spreadsheet to video. The PowerPoint to video segment garnered a prominent revenue share in the AI video generator market in 2022. This tool enables businesses and individuals to transform conventional PowerPoint training resources into captivating and innovative videos with voiceover. These sources offer training videos in multiple languages. This software automatically converts PowerPoint notes into AI voiceovers.
Application Outlook
Based on the application, the AI video generator market is bifurcated into marketing, education, e-commerce, social media and others. The marketing segment registered the highest revenue share in the AI video generator market in 2022. This is because the AI video generator is a valuable tool for businesses looking to optimize their marketing content quality cost-effectively and efficiently. Traditional video production poses various challenges for businesses, such as high expenses for actors, film equipment, and studio rentals, as well as the need for a substantial budget, adaptability, time management, and oversight throughout the production process.
Regional Outlook
Region-wise, the AI video generator market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region led the AI video generator market by generating the maximum revenue share in 2022. This is due to the high utilization of AI tools credited for the growth of the Asia Pacific region. The emergence of 5G services in emerging economies drives the positive market growth. The market growth is being fueled by the presence of key players in the Asia Pacific region. Furthermore, the growing adoption of artificial intelligence in academic institutions and technology firms is contributing to the market growth in the Asia Pacific region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc. (Facebook), Lumen5 Technologies Ltd, Musai Inc., synths.video Limited, Raw Shorts, Inc., Pictory Corp., PearlMountain Limited (FlexClip), Inmagine Lab Pte. Ltd. (Designs.Ai), Synthesia Limited and Rephrase.ai
Market Segments covered in the Report:
By Application
By Source
By Component
By Organization Size
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures