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市场调查报告书
商品编码
1276756
卡通童装全球市场规模、份额和行业趋势分析报告:2023-2029 年按分销渠道、产品和地区分列的前景和预测Global Cartoon Inspired Kids Wear Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Product (Kids Wear, Toys, and Merchandise), By Regional Outlook and Forecast, 2023 - 2029 |
到 2029 年,卡通童装市场规模预计将达到 1036 亿美元,预测期内復合年增长率为 6.9%。.
当前的商业时尚趋势表明穿着图形服装是多么普遍。 此外,增加的可支配收入使买家能够购买时尚商品。 父母经常给孩子穿上印有他们最喜欢的动漫角色的衣服,让他们开心。
芭比娃娃、米老鼠、蝙蝠侠等是孩子们喜爱的角色,娱乐业正在推动市场的扩张。 例如,哆啦A梦和米老鼠拥有庞大的粉丝群。 哆啦A梦和米老鼠有很多粉丝,孩子们对这些角色的衣服和玩具着迷,父母花钱买这些人物。
COVID-19 影响分析
随着各国政府关闭工厂、商店和时装活动以阻止病毒传播,COVID-19 大流行给全球时装业造成了损失。 大流行对世界各地的时尚品牌产生了巨大影响。 同时,客户对时尚的需求也是一个挑战。 时装业的销售额和客户群都在下降。 虽然许多零售商担心销售数字,但很明显,更大的行业正在经历重大的结构性转变,这对客户行为产生了影响。 但随着时尚公司生产时尚的冠状病毒口罩,新的可能性出现了。 因此,大流行对卡通童装市场产生了负面影响。
市场增长因素
国际知名童装品牌数量增加
过去仅限于城市地区的 "品牌童装" 风潮正在流行,并向两层结构的城镇蔓延。 市场发展的背后,是消费者日益增长的购买慾望。 此外,动画角色越来越受欢迎,媒体公司和製造商正在想方设法进入尚未开发的市场。 消费者希望购买宣传卡通人物的时尚运动服装。 因此,随着个人购买力的提高,以及动漫对儿童的影响,对动漫角色品牌服装的需求将增加,从而推动市场增长。
越来越多的父母让孩子自己购物
孩子们需要在社交场合感到自由和舒适。 让自己自由选择穿什么可以让你感觉更快乐、更积极。 许多专家建议承认每个孩子都有独特的风格。 通过实施这个策略,孩子们的自信心会大大提高。 在童年时期培养决策能力对成年后有很大的影响。 因此,世界各地越来越多的父母鼓励他们的孩子购买自己的衣服。 漫画和动漫对儿童的影响很大,所以这种市场开发有利于扩大市场。
市场抑制因素
越来越多的父母意识到玩具的负面影响
孩子们可能无法完全理解他们的物品和周围事物的价值。 这会影响孩子的发展和对周围世界的理解。 送礼活动的热情也不高。 这种趋势是客户希望在每次购买时购买更多优质和昂贵产品的典型例子。 随着年龄的增长,他们可能会要求父母给他们买汽车或昂贵的东西。 给孩子太多玩具会导致过度奢侈和缺乏权利。 因此,他们可能会对未来的优惠待遇产生不切实际的期望。
分销渠道展望
从分销渠道来看,卡通童装市场可分为线上和线下。 2022 年,在线业务在卡通童装市场中占据了很大的收入份额。 製造商已经意识到在线购买的潜力,并将他们的产品放在购物网站上,以更好地满足消费者的需求并提高利润率。 第三方运营的在线市场非常重视建立稳健的跨境供应链,因为它们不仅销售主要製造商的产品,还销售中小型製造商的产品。
产品展望
受卡通启发的童装市场按产品细分为童装、玩具和商品。 童装部分在 2022 年的卡通童装市场中占据了最高的收入份额。 该细分市场包括 T 恤、睡衣、连衣裙和连身裤、运动衫和毛衣、裤子和慢跑裤、短裤、泳装、袜子和内衣。 这些灵感来自不同地区的各种卡通人物。
区域展望
到 2022 年,亚太地区将占据卡通童装市场的最大收入份额。 基于虚构人物的电影和电视节目的吸引力越来越大,以及各种杂誌和出版物中吸引年轻人的婴儿玩具,预计将在整个预测期内对市场需求产生积极影响。 此外,根据国家医学图书馆发布的一项调查,中国大多数母亲都认为动漫对孩子的身心健康有非常大的影响。
The Global Cartoon Inspired Kids Wear Market size is expected to reach $103.6 billion by 2029, rising at a market growth of 6.9% CAGR during the forecast period.
Children are fascinated by clothing that has been wonderfully and colorfully embellished with various trims, and these clothes attract attention. The child experiences happiness, fulfillment, and pride in their new belongings. Though young children are not overly concerned with their appearance, they are very concerned with what they wear.
Cartoons applied as decorative motifs on clothing, in particular, would inspire innovation and increase popularity. A cartoon is defined as a full-scale sketch, frequently in color, used as a model for frescos, oil paintings, mosaics, or tapestries. The cartoon is created according to the intended size of a picture, and the design is then transferred to the surface to be embellished using tracing or other techniques.
Current fashion trends in business show how widely popular wearing graphic clothing has become. Additionally, buyers can purchase fashionable items because of increased disposable income. Parents frequently allow their kids to wear clothing decorated with characters from their favorite cartoons to make them happy.
Barbie, Mickey Mouse, and Batman are a few of the kids' favorite characters, and the entertainment industry is assisting in the market's expansion. For example, Doraemon and Mickey Mouse have sizable fan bases. Parents spend money on these figures because children are lured to the clothing, toys, and other products that feature them.
COVID-19 Impact Analysis
The COVID-19 pandemic harmed the worldwide fashion industry since governments closed factories, stores, and fashion events to stop the virus's spread. The pandemic had a significant effect on fashion brands all around the world. The customer demand for fashion was a challenge at the same time. The fashion industry suffered from a drop in sales and clientele. While numerous retailers were worried about sales numbers, it was clear that the larger sector would experience major structural shifts, which impacted how customers behaved. However, as fashion companies started producing stylish coronavirus face masks, fresh possibilities emerged. Therefore, the pandemic negatively impacted the market for cartoon inspired kids wear.
Market Growth Factor
Rising number of international and well recognized brands launching kids wear
The trend of 'Branded Kids wears' that was once limited to urban areas is now gaining popularity and expanding to two-tier towns. The development of the market can be attributed to a rise in the purchasing capacity of consumers. In addition, the increasing prevalence of cartoon characters in the industry has prompted media enterprises and manufacturers to devise new approaches to penetrate the untapped market. The consumer expects to purchase fashionable, athletic clothing promoting the cartoon character. Hence, as the purchasing power of individuals increases along with the influence of cartoons on children, branded clothes with cartoon characters will grow in demand, propelling the market's growth.
Growing number of parents encouraging children to shop for themselves
Children must experience a sense of freedom and comfort in social settings. Allowing individuals to choose their attire leads to increased levels of happiness and positivity. Most experts recommend appreciating and acknowledging the unique style of each child, as they all have their distinct way of presenting themselves. The implementation of this strategy enhances the self-confidence of children to a significant extent. The development of decision-making skills during childhood presents a transformative opportunity for adulthood. As a result, more parents worldwide are encouraging children to buy their clothes themselves. Since cartoons and animation have a greater impact on children, these developments will aid in expanding the market.
Market Restraining Factor
Rising number of parents realizing the negative effect of toys
The overabundance of toys for children can lead to a potential drawback, wherein they may not fully comprehend the worth of their belongings and other objects in their environment. This can affect their overall development and understanding of the world around them. Individuals also exhibit a lower level of enthusiasm toward gift-giving events. The trend typically results in customers seeking higher-end and pricier products with each purchase. Upon reaching the age of sixteen, they may even request their parents to purchase a vehicle or other costly items. Providing excessive toys to children can result in overindulgence and a sense of entitlement. This may lead to unrealistic expectations of preferential treatment in the future.
Distribution Channel Outlook
On the basis of distribution channel, the cartoon inspired kids wear market is divided into online and offline. The online segment recorded a significant revenue share in the cartoon inspired kids wear market in 2022. Manufacturers have realized the potential of online purchasing and are placing their products on shopping websites to better meet consumer demands and boost profit margins. Online marketplaces operated by third parties place a high value on creating a solid supply chain that crosses national and international borders when selling goods produced by both large as well as small manufacturers.
Product Outlook
Based on product, the cartoon inspired kids wear market is categorized into kids wear, toys, and merchandise. The kids wear segment garnered the highest revenue share in the cartoon inspired kids wear market in 2022. This segment includes t-shirts, pyjamas, dresses and rompers, sweatshirts and sweaters, pants and joggers, shorts, swimsuits, socks, and undergarments. These draw inspiration from various cartoon characters, which differ from one location to another.
Regional Outlook
The Asia Pacific segment witnessed the maximum revenue share in the cartoon inspired kids wear market in 2022. The expanding appeal of fictitious character-based films and television shows, as well as the inclusion of baby toys in various magazines and publications that appeal to youngsters, are anticipated to positively impact market demand throughout the projected period. In addition, most mothers in China agreed that cartoons had a very high impact on children's physical and mental health, according to a study released by the National Library of Medicine.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Carters Inc., Gap Inc., JAKKS Pacific, Inc., LEGO Group (KIRKBI A/S), H&M Group, The Walt Disney Company, Mattel, Inc, Hasbro, inc., Bandai Namco Holdings, Inc. and The Children's Place Inc.
Market Segments covered in the Report:
By Distribution Channel
By Product
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures