市场调查报告书
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1276761
2023-2029 年木炭洁面乳的全球市场规模、份额和行业趋势分析报告:按应用(清洁、油和痤疮控制、皮肤磨削、其他)、性别、分销渠道、地区、展望和预测Global Charcoal Facewash Market Size, Share & Industry Trends Analysis Report By Application (Cleansing, Oil & Acne Control, Skin Exfoliation and Others), By Gender, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029 |
在预测期内,木炭洗面奶市场规模预计将以 5.5% 的复合年增长率增长,到 2029 年将达到 48 亿美元。
此外,对于那些寻求安全有效护肤品的人来说,木炭清洁剂价格低廉。 政府对在个人护理产品中使用某些成分(如对羟基苯甲酸酯、十二烷基硫酸钠和三氯生)的规定正在迅速增加。 许多国家/地区都有严格的法律禁止使用可能对人体健康有害的物质,例如月桂基硫酸钠和对羟基苯甲酸酯。
对羟基苯甲酸酯、邻苯二甲酸盐、三氯生和甲醛是个人护理产品中可能受到限製或完全禁止的其他几种成分。 由于它们与健康和环境问题有关,世界各国政府都在关注并监管这些化合物。 因此,许多市场参与者专注于通过添加各种有机原料来製造不含化学物质的木炭清洁剂。
COVID-19 影响分析
COVID-19 疫情对洗面奶行业产生了积极影响,因为客户的偏好和行为改变了市场供需动态。 劳动力短缺、供应链中断和原材料短缺导致大流行初期木炭洗面奶等个人护理产品的销量下降。 然而,随着人们对卫生和护理越来越感兴趣,对包括洗面奶在内的卫生和个人护理产品的需求也在增加。 大流行还影响了做市商,导致原材料短缺和供应链中断。
市场增长因素
人们对木炭清洁剂的认识不断提高
在预测期内,消费者对木炭护肤品益处的认识预计会提高,从而推动市场扩张。 木炭因其去除皮肤毒素和杂质的声誉而成为护肤产品中的一种流行成分。 最受欢迎的木炭产品是木炭洗面奶,用途广泛,包括去除皮肤上的污垢和死皮细胞、控制多余的皮脂以及治疗痤疮和痤疮疤痕。 由于护肤品中使用了刺激性化学物质,消费者正在寻找天然和有机的替代品。 木炭清洁剂在化妆品中越来越受欢迎,因为它们是用天然成分製成的。 它也越来越受到寻求精緻而有效的护肤产品的顾客的欢迎。
社交媒体和电子商务的发展
由于社交网络和电子商务平台的发展,预计木炭洗面奶行业未来具有强劲的增长潜力。 企业正在使用社交媒体作为强大的营销工具来吸引更多人并获得新客户。 各种社交媒体渠道使企业能够推广他们的产品,提供提示和评论,并直接与客户互动,帮助建立品牌知名度和客户忠诚度。 该电子商务平台还通过全年的促销、销售和优惠活动为木炭洗面奶行业的扩张做出了巨大贡献。
市场製约因素
木炭会导致极度干燥,并且有很好的替代品。
活性炭可能适用于油性或混合性皮肤的人,但它可能不适合干性皮肤的人。 活性炭以其吸收性能而不是保湿而闻名。 但是,干性皮肤没有皮脂。 活性炭就是这样一种成分,它只会加剧不平衡。 含有活性炭的护肤产品包括清洁剂和去角质剂。 经常使用木炭清洁剂,尤其是每週一次或更多次,可以去除有助于保护皮肤免受污染和脱水的脂质和重要油脂。 结果可能是极度干燥、发红、发炎和更多的瑕疵,如痤疮。
使用展望
按应用划分,木炭洗面奶市场分为清洁、去角质、控油和祛痘等。 2022 年,油脂和痤疮控制部门在木炭洗面奶市场中占据了重要的收入份额。 这是因为木炭可以吸收污染物、污垢、污染、化妆品、汗水和多余油脂等毒素,让您的皮肤保持清洁和健康。 木炭温和地去除毛孔中多余的油脂,而不会引起刺激或干燥。 活性炭可去除堵塞皮肤表面毛孔的污垢、油脂和其他污染物。 木炭的这些好处有助于控製油腻和粉刺,并有望推动该领域的增长。
性别观点
按性别划分,木炭洁面乳市场分为男性、女性和男女通用。 到 2022 年,男性细分市场将占木炭洗面奶市场的最高收入份额。 由于对男性态度的改变以及个人卫生和皮肤护理意识的提高,男士美容行业已经发展壮大。 由于对专为男士护肤需求设计的产品的需求不断增长,男士细分市场预计将在未来迅速扩张。 男性也越来越注重自己的外表,愿意花钱购买美容产品,以改善整体形象和自信。 预计个人外表态度的改变和化妆品意识的增强将推动这一领域的发展。
分销渠道展望
按分销渠道,木炭洗面奶市场分为大卖场/超市、专卖店、药店和在线销售渠道。 2022 年,大卖场/超市部分占木炭洗面奶市场的最大收入份额。 这是因为超市和大卖场等大型零售场所提供范围广泛的产品,包括洗面奶和其他个人护理产品。 超市、大卖场等大型零售店的洗面奶等个人护理产品种类繁多。 木炭洗面奶好像也是在这里买的,超市大卖场一站式购物,包括洗护用品。
区域展望
分析了四个地区的木炭洗面奶市场:北美、欧洲、亚太地区和拉丁美洲/中东/非洲。 到 2022 年,北美地区将在木炭洗面奶市场占据相当大的收入份额。 这是因为女性就业率的上升预计将增加消费者在木炭洗面奶等个人护理用品上的支出,从而提振需求。 此外,美容院的扩张以及由此带来的产品使用量的增加正在刺激该地区的市场扩张。
The Global Charcoal Facewash Market size is expected to reach $4.8 billion by 2029, rising at a market growth of 5.5% CAGR during the forecast period.
In the last several years, charcoal has become a key component in cosmetic products. It is created by burning peat, wood, coconut shells, and olive pits in a low-oxygen environment, creating a fine, black powder. Due to its adsorbing abilities, charcoal is utilized in various beauty products, including facewash, cleansers, and even soaps. The need for efficient and secure skincare products is growing, particularly for facial skin because it is thinner and more delicate to environmental pollution and harmful UV rays.
As a result, charcoal facewash has gained popularity as a cosmetic option for daily facial maintenance. In addition to charcoal facewash, other products with charcoal, such as creams, lotions, face masks, and peel-off masks, are also gaining popularity and are renowned for their capacity to cleanse and purify the skin. An effective facial cleanser that contains charcoal shields the skin from potentially hazardous microorganisms and pollution. The demand for charcoal facewash is rising as consumers emphasize personal cleanliness and grooming.
Moreover, charcoal facewash is inexpensive for those looking for a secure and efficient skincare solution. There is a rapid rise in government regulations regarding the usage of particular ingredients like parabens, sodium lauryl sulfate, and triclosan in personal care goods. A number of nations have passed strict legislation outlawing the use of substances that may be harmful to human health, such as sodium lauryl sulfate and parabens.
Parabens, phthalates, triclosan, and formaldehyde are a few more ingredients that may be subject to limits or outright prohibitions in personal care products. Governments all over the world are paying these compounds more attention and regulating them as a result of the links these substances have to several health and environmental issues. That is why many market players are concentrating on creating chemical free charcoal facewash by adding various organic raw material.
COVID-19 Impact Analysis
The COVID-19 pandemic favorably affected the charcoal facewash industry because customer preferences and behavior changed the dynamics of supply and demand in the market. Due to a lack of labor, disruptions in the supply chain, and a shortage of raw materials, sales of personal care products, like charcoal facewash, decreased in the early stages of the pandemic. Yet, as people became more concerned with hygiene and care, there was an increased demand for hygiene and personal care products, particularly facewash. The pandemic also affected market manufacturers, resulting in a lack of raw materials and interruptions to the supply chain.
Market Growth Factors
Rising awareness regarding charcoal-based facewash
Throughout the projected period, rising consumer awareness of the advantages of utilizing skincare products with charcoal as an ingredient is anticipated to fuel market expansion. Charcoal is a common component in skincare products because of its reputation for removing toxins and impurities from the skin. The most popular charcoal-based product is charcoal facewash, which has a number of uses, including removing debris and dead skin cells, reducing excess oil, and treating acne and acne scars. The usage of harsh chemicals in skincare products is causing consumers to look for natural and organic alternatives. Because it is manufactured with natural components, charcoal facewash is becoming increasingly popular in cosmetics. Also, it is growing in popularity among customers looking for skincare products that are delicate yet effective.
The growth of social media and e-commerce
The industry for charcoal facewash is projected to have strong future growth potential due to the development of social networking and e-commerce platforms. Businesses use social media as a powerful marketing tool to reach a wider audience and attract new clients. Businesses can advertise their goods, offer tips and reviews, and interact directly with customers on a variety of social media channels, which helps build brand awareness and customer loyalty. Because of its year-round promotions, sales, and offers, e-commerce platforms are also contributing significantly to the expansion of the charcoal facewash industry.
Market Restraining Factors
Charcoal cause extreme dryness and strong presence of substitutes
While activated charcoal might benefit those with oily or mixed skin, it can work against those with dry skin. Instead of hydrating, activated charcoal is renowned for being absorbent. Sebum, however, is absent from dry skin. Activated charcoal is one such component that will only exacerbate the imbalance. Cleansers and exfoliants are two skincare products that contain activated charcoal. Using a charcoal facewash frequently, especially more than once per week, can remove lipids and vital oils that help shield the skin from pollution and dehydration. Extreme dryness, redness, and irritation, as well as an increase in pimples and other blemishes, may arise from this.
Application Outlook
Based on application, the charcoal facewash market is segmented into cleansing, skin exfoliation, oil & acne control and others. The oil & acne control segment acquired a significant revenue share in the charcoal facewash market in 2022. This is due to the fact that charcoal absorbs toxins such as pollutants, grime, pollution, makeup, sweat, and excess oil, leaving skin clean and looking healthy. Charcoal gently exfoliates extra oil from pores without causing skin irritation or drying out. Activated charcoal removes dirt, oil, and other pollutants from clogged pores on the skin's surface. These mentioned benefits of charcoal aid in oil & acne control, which is expected to drive the segment growth.
Gender Outlook
On the basis of gender, the charcoal facewash market is divided into male, female and unisex. The male segment held the highest revenue share in the charcoal facewash market in 2022. The men's grooming industry has grown as a result of shifting attitudes toward males and increased awareness of personal hygiene and skincare. Due to the rising demand for products specifically designed to meet the skincare needs of guys, the male segment is expected to expand quickly in the future. In addition, men are willing to spend money on grooming goods to improve their overall appearance and confidence as they become more concerned about their looks. The shift in attitude toward grooming and the increasing awareness of cosmetic products is expected to boost the segment's growth.
Distribution Channel Outlook
By distribution channel, the charcoal facewash market is classified into hypermarket/supermarket, specialty stores, pharmacies and online sales channel. The hypermarket/supermarket segment witnessed the largest revenue share in the charcoal facewash market in 2022. This is because large retail establishments like supermarkets and hypermarkets offer an extensive range of goods, including face wash and other things for personal care. Because they are convenient, offer a wide selection of goods, and are reasonably priced, these stores have become increasingly well-liked by customers. Supermarkets and hypermarkets offer a one-stop shop for all their purchasing needs, including personal care products, customers purchase charcoal facewash from these establishments.
Regional Outlook
Region-wise, the charcoal facewash market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region recorded a substantial revenue share in the charcoal facewash market in 2022. This is due to the rising employment rate of women, driving higher consumer spending on personal care items like charcoal facewash, which is expected to drive up demand. Also, the expansion of beauty salons and the resulting increase in product usage is fueling the market's expansion in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Beiersdorf AG, Estee Lauder Companies, Inc. (Clinique), L'Oreal Group, Kao Corporation, Wow Skin Science (Body Cupid Pvt Ltd.), Biocrown Biotechnology Co., Ltd., Oxyglow Cosmetics Private Limited.
Market Segments covered in the Report:
By Application
By Gender
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures