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市场调查报告书
商品编码
1335486
全球强制门户市场规模、份额、行业趋势分析报告:按产品(平台和服务)、最终用途、地区、展望和预测,2023-2030 年Global Captive Portal Market Size, Share & Industry Trends Analysis Report By Offering (Platform and Services), By End-Use, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,强制门户市场规模预计将达到 23 亿美元,预测期内市场年复合成长率率为 13.8%。
然而,强制门户可能存在安全漏洞。用户可能会试图透过冒充受信任的强制门户来连接到恶意或诈骗网络,从而可能使资料面临风险。此外,如果消费者将敏感资讯输入不安全的强制门户,他们就会面临资料外洩的风险。由于这种结构,攻击者可以执行中间人 (MITM) 攻击,从而允许他们监视并可能修改使用者和入口网站替换的资料。用户必须及时表示同意,公司必须安全地处理和储存资料,公司必须向用户提供有关资料处理的清晰透明的资讯。因此,由于考虑到隐私问题,市场可能会下跌。
服务展望
市场区隔将市场分为平台和服务。 2022 年,领域在市场中占据了重要的收入份额。服务包括託管服务和专业服务。专门从事强制门户解决方案的专业运营商还提供强制门户专业和託管服务。这些服务旨在帮助企业成功推出、营运并充分利用其专属入口网站。专业服务是由专业人员、专家和专家为支援企业提供的服务。
按用途的展望
依最终用途分为旅游/交通、酒店/休閒、购物中心/零售、娱乐、ISP 和其他最终用户。 2022 年,饭店与休閒领域以最大的收入份额主导市场。由于强制门户的用途极具吸引力,许多饭店、连锁饭店和独立饭店已决定使用它们为其住宿提供 Wi-Fi 连线。住宿在住宿期间经常会为了自己的嗜好和工作而寻求网路连线。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲/中东/非洲的市场进行了分析。 2022年,北美地区占据市场最大的收入份额。强制门户有助于 Wi-Fi 网路上物联网装置的安全连线和管理。在北美,购物中心、体育场、机场和交通枢纽等公共场所的激增增加了对为游客提供 Wi-Fi 服务的解决方案的需求。
The Global Captive Portal Market size is expected to reach $2.3 billion by 2030, rising at a market growth of 13.8% CAGR during the forecast period.
As hotels or restaurants render Wi-Fi access simple, give personalized experiences, make communication easier, collect visitor feedback, provide data insights, and open prospects for monetization, captive portals are widely sought in the hospitality sector. The Hospitality & Leisure segment will capture more than 25% share in the market by 2030. The event's guest WiFi network is immediately made more secure by the presence of a captive portal. Users may be configured to provide a passcode or other personal information on captive portal authentication pages before being granted network access. Wi-Fi networks can be simply maintained by hotel or restaurant personnel due to reliable Wi-Fi solutions and services' consistent, affordable, and centrally managed networking. Some of the factors impacting the market are Increasing marketing activities via the captive portal, Wi-Fi analytics will benefit from a captive portal's increased customer insights, and Ensuring compliance with privacy laws.
Through gathering client information, the presentation of tailored advertising, promotion of special offers, administration of surveys, integration with social media, and the implementation of loyalty programs, captive portals can be a potent instrument for enhancing marketing initiatives. Captive portals let organizations provide users with a branded and immersive experience by utilizing brand colors, logos, and messaging. This delivers a consistent and memorable user experience while supporting brand identity. Moreover, Wi-Fi analytics employ Wi-Fi networks to gather information on gadgets like laptops and smartphones and provide in-depth insight into how the devices behave. Such device behavior data contains details about the Wi-Fi network's coverage area and the activities carried out when connected to the internet via the Wi-Fi network. By obtaining user data during authentication, captive portals present considerable prospects for Wi-Fi analytics. Thus, the market will grow as a result of the benefit of sending users specific messages and the growing acceptance of Wi-Fi analytics in public Wi-Fi and the user-friendliness of its data collection.
However, Security vulnerabilities may be present on captive portals. Users may be tempted to connect with harmful or fraudulent networks that impersonate trustworthy captive portals, putting their data at risk. Additionally, consumers risk data breaches when they enter critical information on an unprotected captive portal. As a result of this configuration, attackers can conduct man-in-the-middle (MITM) attacks, monitoring and maybe changing the data that users and the portal exchange. Users must give their consent promptly, businesses must handle and keep their data securely, and they must provide users with clear and transparent information about the processing of their data. Thus, the market will experience a decline as a result of the privacy concerns considerations.
Offering Outlook
Based on offering, the market is segmented into platform, and services. The services segment recorded a remarkable revenue share in the market in 2022. Services include managed and professional services. Specialized businesses that concentrate on captive portal solutions also offer professional and managed services for captive portals. These services are intended to support companies in successfully setting up, running, and maximizing their captive portal. Professional services are those provided to support enterprises by professionals, specialists, or experts.
End-Use Outlook
By end-use, the market is classified into travel & transportation, hospitality & leisure, shopping malls & retail outlets, entertainment, ISPs, and other end-use. In 2022, the hospitality & leisure segment dominated the market with the maximum revenue share. Due to the captive portal's compelling applications, many hotels, chains, and independent properties have decided to use it to provide guest Wi-Fi connections. During their stay, guests often ask for internet connectivity for pleasure or business needs if they are on the road for work.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. Captive portals contributed to the safe connection and management of IoT devices on Wi-Fi networks as their usage spread across numerous industries in this region. The growth of public spaces like malls, stadiums, airports, and transportation hubs in North America has fueled a rise in demand for these solutions that provide Wi-Fi services to visitors.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Enea AB, Netgear, Inc., WatchGuard Technologies, Inc. (Vector Capital Plc), Boingo Wireless, Inc. (DigitalBridge Group, Inc.) and Grandstream Networks, Inc.
Strategies Deployed in Captive Portal Market
May-2023: Juniper Networks, Inc. made enhancement in the Juniper Mist Access Assurance service, an AI-driven enterprise portfolio. The enhanced service would further influence Mist AI and the latest microservices cloud to deliver a complete suite of network access control and policy management functions through the same adjustable and easy framework already consisting of Juniper's wired access, indoor location, wireless access, SD-WAN, and secure client-to-cloud suite.
Mar-2023: Netgear, Inc. introduced the NETGEAR Nighthawk RS700 Router, the first WiFi 7 router. The launched product poses unparalleled power and delivers up to 19Gbps-alpha blazing-fast WiFi, beyond double the speed of previous generations.
Mar-2023: Boingo Wireless, Inc. joined hands with Shopoff Realty Investments, a real estate investment company. With this collaboration, both companies would build, design and manage extensive DAS and Wi-Fi 6E networks at Dream Las Vegas.
Mar-2023: Arista Networks, Inc. announced the launch of the Arista WAN Routing System. This launch would further integrate three new networking portfolios which include enterprise-class routing platforms, the CloudVision Pathfinder Service, and carrier/cloud-neutral internet transit capabilities, to enhance and simplify customer broad area networks.
Jun-2023: Grandstream Networks, Inc. intoduced GWN7661, an 802.11ax Wi-Fi 6 access point. The launched product would offer an In-Wall Wi-Fi 6 Access Point ideal for hotels, homes, offices, and commercial facilities, etc.
Sep-2022: Grandstream Networks, Inc. unvieled GWN7624, an 802.11ac Wave-2 Wi-Fi access point. The launched product would allow advanced QoS, captive portals, mesh networks, and Wi-Fi speeds up to 2.03Gbps, Wi-Fi access points for hotels, commercial facilities, residential complexes and offices, etc.
Nov-2022: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, collaborated with Lookout, Inc., the endpoint to the cloud security company. This collaboration aims to combine the HPE Aruba EdgeConnect Enterprise SD-WAN platform with Lookout's security service edge platform to deliver customers with a best-of-quality secure access service edge architecture that mixes network security with the combined security stack supporting secure web gateway, zero-trust network access, cloud access security broker and data loss protection.
May-2022: Extreme Networks partnered with Verizon Business for developing best-in-class network and connectivity insight solutions for stadiums and large venues across EMEA. Large venues and stadiums can create immersive, next-generation fan experiences while getting network insights for driving better business and operational decisions through utilizing the combination of Extreme's Wi-Fi and Wi-Fi Analytics solutions and Verizon's private 5G solution.
Jun-2022: Enea AB unveiled the Enea Aptilo Wi-Fi Service Management Platform as a Service (SMP-S). The service is launched to monetize Wi-Fi services for Communication Service Providers.
Dec-2022: Boingo Wireless, Inc. rolled out a property-wide Wi-Fi network at the Armed Forces Recreation Center Edelweiss Lodge and Resort situated in Germany's Bavarian Alps. The launched product would install, create, and manages the Wi-Fi network around the sprawling resort, including rooms, spa, restaurants, meeting spaces, etc.
Apr-2022: Netgear introduced WAX615 to its managed wireless access point offerings. The new product aimed to offer a robust WiFi 6 Release 2 technology-based WiFi solution. The new solution would deliver twice the output in contrast to WiFi 6 Release 1 at a more affordable to its immediate predecessor.
Oct-2020: Enea AB completed the acquisition of Aptilo, a provider of policy and access control solutions for carrier Wi-Fi and IoT. This acquisition aimed to empower Enea AB's data management suite which would further widen their range with new and existing customers and build interesting business opportunities in the area of 5G, SaaS, and Internet of Things.
Jun-2019: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, released a wireless product portfolio completely focused on the requirement of SMB customers which would be aimed at the likes of Cisco's Meraki line and small business Wi-Fi vendors.
Jul-2019: Cisco Systems, Inc. partnered with Google LLC, an American multinational technology company. Under this partnership, both companies would launch free high-speed Wi-Fi zones around India through Google's gStation. Moreover, Cisco Systems, Inc. would enable free, open, high-quality public Wi-Fi to groups across the nation with the gStation platform.
Market Segments covered in the Report:
By Offering
By End-Use
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures