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市场调查报告书
商品编码
1352989
API 市场全球市场规模、份额、行业趋势分析报告:按组件、按组织规模、按最终用户、按地区、展望和预测,2023-2030 年Global API Marketplace Market Size, Share & Industry Trends Analysis Report By Component (Platform and Services), By Organization Size, By End User, By Regional Outlook and Forecast, 2023 - 2030 |
API 市场规模预计到 2030 年将达到 478 亿美元,预测期内年复合成长率年增长率为 17.6%。
然而,API 基础架构很容易受到跨站脚本 (XSS) 攻击和 SQL 注入攻击等安全漏洞的影响,因此实施安全措施来防范这些威胁至关重要。多年来,组织可能在防火墙、分段、漏洞管理程序和其他安全措施上投入了大量资源。儘管如此,如果攻击者拥有不安全的 API,他们仍然可以规避许多常见的安全措施。将不安全的 API 暴露到网路可能会导致严重的违规行为。 API 的这些安全问题预计将阻碍 API 的采用并减缓市场扩张。
组件展望
根据组件,市场分为平台和服务。 2022年,平台细分市场占据最高收入份额。 API Marketplace 平台是专业的线上平台,支援供应商和消费者之间发现、替换和整合API。一个集中中心,提供者可以在其中展示和提供他们的 API,消费者可以在其中搜寻、评估和获取最能满足其需求的产品。市场平台通常具有改进 API整合的附加功能。这些属性可能包括评级和评论系统,允许用户提供回馈并讨论他们的介面体验。
组织规模预测
依组织规模,市场分为中小企业和大型企业。 2022 年,中小企业部门在市场中获得了显着的收入份额。 API 市场吸引了积极寻求适合应用程式整合的介面的消费者。该受众由寻求特定功能和服务的开发人员、企业和组织结构。透过利用这些受众,小型企业可以增加与自家公司产品感兴趣的潜在客户建立联繫的机会。小型企业可以轻鬆探索各种产品,无需进行广泛的研究或耗时的评估。中小型企业还可以利用市场上可用的 API 来加速开发产品和服务的过程。
最终用户前景
按最终用户划分,市场分为 API 提供者和消费者。 2022 年,消费者细分市场的收入份额最大。 API 市场是一个综合平台,可满足消费者和提供者的需求。使用者可以轻鬆发现并连接满足其应用需求的介面产品。市场通常为列出的 API 提供全面的文件、评级和评论。这使得消费者能够评估产品的品质、功能和性能。使用者回馈和评级可帮助消费者做出明智的资讯并选择经证明可靠且有效的 API。
消费者类型展望
消费者细分市场进一步细分为电信与行销、金融服务、医疗保健等。 2022 年,通讯和行销领域的市场收入份额最高。电信公司使用 API 来监控和管理自家公司网路基础设施。这些 API 提供有关网路效能的即时资料,从而实现主动维护和故障排除。行销专业人员使用 API 将社群媒体平台整合到他们的行销工具中。这使您可以安排贴文、分析参与度指标并自动化社群媒体活动。因此,API 在这些公司中的广泛使用是该细分市场成长的原因。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,北美地区以最高的收入份额引领市场。北美有许多重要的参与者。这些公司在开发和提供卓越解决方案方面拥有丰富的经验,并成为市场领导者。这些公司的存在正在支持该地区的整体市场扩张。 API 的需求是数位转型计画的关键要素,也是北美市场扩张的关键要素。各领域的公司正在采用数位技术来改善营运、增强客户体验并促进创新。
The Global API Marketplace Market size is expected to reach $47.8 billion by 2030, rising at a market growth of 17.6% CAGR during the forecast period.
Marketplace services provide extensive documentation for the listed products, including information about their functionalities, endpoints, parameters, and utilization instructions. Hence, the services segment would register 2/5th share in the market by 2030. This enables users to comprehend API capabilities and methods for incorporating them into their applications, the development of API banking is being fuelled by available banking rules like the Revised Payment Services Directive (PSD2) of the European Union and comparable initiatives in other regions. With the help of these regulations, traditional banks and FinTech startups can compete, innovate, and collaborate by having to open up their customer data and payment infrastructure through API. Some of the factors impacting the market are development in cloud computing, increasing digital transformation, and problems with API security.
Businesses can use cloud computing to execute operations quickly and effectively to adapt to shifting market conditions. Technology has made it possible to provide a very engaging customer experience in ways that were before unthinkable. Cloud platforms offer a scalable and cost-effective environment for hosting and deploying APIs. API marketplaces leverage cloud infrastructure to provide a wide variety of APIs and make it simpler for developers to access and integrate services from many providers. Consequently, the API market is acquiring traction as cloud computing adoption increases. Digital transformation is driven by drastically changing user expectations. Most industry verticals, such as BFSI, healthcare, and retail, are transforming digitally. The primary goal of digital transformation in BFSI is to automate and digitize processes in banking and fintech organizations and to streamline the organization's most essential processes. In the future, it is anticipated that more sectors of the healthcare industry will adopt sophisticated, cutting-edge technology, accelerating the digital transformation of healthcare. The healthcare application programming interfaces enable providers to develop new web, mobile, and social apps to engage and connect with patients. In healthcare, API facilitates the extraordinary connectivity anticipated in the digital era.
However, API infrastructures are susceptible to security breaches, including cross-site scripting (XSS) attacks and SQL injection attacks; consequently, it is crucial to implement security measures to protect against these threats. Over the years, an organization may have invested significant resources in firewalls, segmentation, vulnerability management programs, and other security measures. Still, an adversary could evade many common security measures if it has insecure APIs. A significant compromise could result from exposing an insecure API to the internet. It is anticipated that these security issues with API will impede their adoption and thus slow the expansion of the market.
Component Outlook
Based on component, the market is segmented into platform and services. In 2022, the platform segment held the highest revenue share in the market. A platform for API marketplace is a specialized online platform that enables the discovery, exchange, and integration of APIs between providers and consumers. It is a centralized hub where providers can showcase and provide their APIs and where consumers can search for, evaluate, and acquire the products that best suit their needs. Frequently, the marketplace platforms involve additional features that improve API integration. These attributes may include rating and review systems, enabling users to provide feedback and discuss their experiences with the interfaces they have used.
Organization Size Outlook
By organization size, the market is bifurcated into SMEs and large enterprises. The SMEs segment garnered a significant revenue share in the market in 2022. API marketplaces attract consumers who actively seek interfaces suited for application integration. This intended audience comprises developers, businesses, and organizations seeking specific features or services. SMEs can leverage this audience to increase their chances of connecting with potential customers interested in their offerings. Without the need for extensive research or time-consuming evaluations, SMEs can readily investigate various offerings. SMEs can also accelerate the product or service development process by utilizing APIs available on the market.
End User Outlook
On the basis of end user, the market is fragmented into API providers and consumer. In 2022, the consumer segment witnessed the largest revenue share in the market. A marketplace for APIs is a comprehensive platform that adheres to the needs of both consumers and providers. It enables users to readily discover and connect with interface products that suit the requirements of their applications. The marketplaces frequently offer comprehensive documentation, ratings, and reviews for the listed APIs. This permits consumers to assess the product's quality, functionality, and performance. The availability of user feedback and ratings assists consumers in making informed decisions and selecting APIs that have proved dependable and effective.
Consumer Type Outlook
The consumer segment is further subdivided into telecom & marketing, financial services, healthcare, and others. The telecom and marketing segment procured the highest revenue share in the market in 2022. Telecom companies use APIs to monitor and manage their network infrastructure. These APIs provide real-time data on network performance, allowing for proactive maintenance and troubleshooting. Marketing professionals use APIs to integrate social media platforms into their marketing tools. This allows for scheduling posts, analyzing engagement metrics, and automating social media campaigns. Therefore, the widespread use of APIs in these companies is accountable for the growth of the segment.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a substantial presence of significant players. These companies have distinguished themselves as market leaders with extensive experience developing and providing superior solutions. Their presence aids in the general expansion of the market in the region. The demand for APIs, a vital part of digital transformation initiatives, is a significant factor in North America's market expansion. Businesses across various sectors adopt digital technologies to improve operations, enhance customer experiences, and spur innovation.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include R Software Inc., Celigo, Inc., Gravitee Topco Limited, Apilayer Data Products GmbH (Idera, Inc.), CompanyHub IT Solutions Pvt. Ltd., Abstract API Inc, Zapier, Inc., Salesforce, Inc. (MuleSoft), ServiceNow, Inc., and beNovelty Limited.
Strategies Deployed in API Marketplace Market
Partnerships, Collaborations & Agreements:
Jun-2023: ServiceNow, Inc. partnered with Cognizant, a US-based IT company, to develop solutions for AI-powered business automation. The customers of the two companies would be better positioned to solve their business challenges by leveraging the combined power of the two companies.
Apr-2023: RapidAPI partnered with Mashape, a cloud-based API platform, to integrate its platform with Mashape's API marketplace. The integrated offering would allow the customers to manage their analytics operations more efficiently and they would get access to over 7,500 APIs in one unified platform.
Oct-2022: gravitee.io entered into a partnership with Solace, an event-driven architecture solutions provider, to develop a unified API platform for event-driven APIs. The solution developed as a result of the partnership would facilitate the customers to enhance their speed of modernization and allow them to manage their operations with one integrated solution.
Sep-2022: RapidAPI teamed up with Poly, an AV solutions provider, to launch the Poly API Marketplace. The collaboration would allow the two companies to provide their customers with solutions for API testing.
Sep-2022: Zapier, Inc. came into partnership with Sinch, a customer engagement solutions provider, to integrate their API offerings. The integrated platform would facilitate the users to automate their existing business processes smoothly.
Oct-2021: Zapier, Inc. signed a collaboration agreement with Brex, a financial services company, to integrate its no-code platform with Brex accounts. The collaboration would allow the two companies to provide their customers with flexible finance management solutions.
Mergers & Acquisition:
May-2023: ServiceNow, Inc. took over G2K, an AI-powered retail platform. The acquisition would allow ServiceNow to provide its customers with efficient business management solutions.
Apr-2023: RapidAPI acquired Paw, an API solutions provider. The acquisition strengthens RapidAPI's capability to offer better-integrated API designing and testing solutions to customers.
Sep-2021: MuleSoft announced the acquisition of Servicetrace, a software company. With the acquisition, MuleSoft would be able to provide its customers with an RPA and API management platform.
Aug-2021: ServiceNow, Inc. acquired Swarm64, a real-time data analytics solutions platform. With the addition of Swarm64, ServiceNow would be able to deliver solutions for efficient data management solutions.
Product Launches and Product Expansions:
May-2023: MuleSoft announced new features for its Anypoint API Experience Hub platform. The new features include pre-built templates for creating and sharing APIs, portal builder capabilities for Creating branded API portals, and flexible API publishing across any enterprise environment.
Market Segments covered in the Report:
By Component
By Organization Size
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research