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市场调查报告书
商品编码
1353399
全球可观测工具和平台市场规模、份额、行业趋势分析报告:按组件、按部署类型、按行业、按地区、展望和预测,2023-2030 年Global Observability Tools and Platforms Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Deployment Type (Public Cloud and Private Cloud), By Vertical, By Regional Outlook and Forecast, 2023 - 2030 |
可观测工具和平台的市场规模预计到 2030 年将达到 51 亿美元,预测期内市场年复合成长率率为 12.3%。
根据 KBV Cardinal 矩阵中发布的分析,AppDynamics 是市场的领导者。 2022 年 1 月,AppDynamics LLC收购Opsani,为思科提供持续最佳化领域的专业知识。 Datadog, Inc.、Splunk, Inc. 和 New Relic, Inc. 等公司是市场上的主要创新者。
市场成长要素
扩大云端基础的解决方案的使用
云端基础的监控平台允许企业监控云端基础的应用程式和服务并检测其有效性。最终用户更喜欢来自不同供应商的云端服务,以避免供应商锁定。例如,企业依赖亚马逊、微软和谷歌等供应商的公有云服务来储存不相关的资料。相较之下,私有云和本机系统更适合储存敏感资讯。因此,可观察的工具和平台可以减少供应商锁定,同时简化多重云端和混合环境的管理,而无需牺牲对关键资源的控制。随着云端基础的解决方案的广泛使用,市场预计将扩大。
数位转型的兴起
收集和分析资料以产生可操作的收入见解的能力是企业数位转型的主要优势之一。此前,资料分散在多个不相关的平台上,或者在最坏的情况下,资讯尚未被收集和利用。数位革命也将加快资讯生产和传播的速度。透过利用具有即时监控功能的可观察工具和平台,企业可以快速回应新兴趋势、新闻和讨论,促进敏捷决策。随着数位转型的加速,对可观测工具的需求预计将增加并推动市场成长。
市场抑制因素
应用程式的可移植性很困难。
可观察性工具提供基于准确且一致的资料的见解。资料复製延迟、资料储存机制变化要素可能会导致应用移植过程中资料不一致。您需要能够管理这些不一致性并提供应用程式效能清晰图景的工具。云端供应商可能会对工作负载从一个云端环境迁移到另一个云端环境施加限制。因此,工作负载仅限于建置它们的单一云端提供者。因此,在将工作负载和应用程式从一种环境转移到另一种环境的同时保持高效能和成本效率是云端供应商面临的关键挑战。
组件展望
按组成部分,市场分为解决方案和服务。到2022年,解决方案部门的销售份额最大,并主导市场。可观测性平台提供了评估和管理云端服务、应用程式和基础架构的工具。全面的云端视觉性、盲点的早期侦测、保护云端安全的漏洞侦测、更关键的见解、成本管理、更快的故障排除、跨云端的效能追踪等等。此外,可观测性解决方案是为各种规模的企业创建的,并且监控工具可以随着云端活动的成长而扩展。此外,这些解决方案以订阅方式提供,从而降低了营运成本。由于这些好处,预计未来需求将会增加。
部署类型展望
根据部署类型,市场分为公共云端和私有云端。在2022年的市场中,私有云端领域获得了很大的销售份额。低延迟是私有云端的特征。 DevOps 和云端原生技术增强了私有云的敏捷性。许多私人公司喜欢私有云,因为私有公司对其云端环境有更多的控制权。您可以根据需要扩大或缩小环境,并且您的员工可以存取专用单一组织的高度可存取的云端。私有云具有显着的优势,让企业在一定程度上采用退款技术。
产业展望
按行业分类,BFSI、能源和公用事业、政府和公共部门、IT 和通讯、教育、零售和消费品、医疗保健等。 2022 年,零售和消费品领域在市场中占据了重要的收入份额。零售和消费产品领域受益于资料可观察性,因为它减少了识别资料品质问题所需的时间,并透过可靠的资料增加了收入。在零售和消费品领域,针对众所周知的业务逻辑(例如第三方资料更新的频率)的自定义警报、有助于显示潜在更改影响的字段级沿袭图以及跨重要表的资料。我们受益于资料可观察性有多种方式,包括品质指标的自动阈值。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,北美地区的市占率最高。由于技术的进步和发展,北美拥有最新的监控和追踪设备技术。多年来重要技术的采用推动了多重云端和混合云部署在全部区域的广泛采用。在北美,市场成熟且稳定成长,有许多参与者提供可观测工具、平台解决方案和服务。
The Global Observability Tools and Platforms Market size is expected to reach $5.1 billion by 2030, rising at a market growth of 12.3% CAGR during the forecast period.
Data observability provides the data pipeline with an assurance layer of protection by evaluating the data quality and warning companies of expected data outages. Therefore, the BFSI segment would capture approximately 1/4th share of the market by 2030. It has been noted that data may sometimes be insufficient, inaccurate, in error, or out of date. Additionally, data fire drills, a human process, can be time-consuming and expensive. Through operational tools and platforms visibility, guardrails, proactive, timely alerts, and resource reduction, the data observability solution assists businesses in the BFSI vertical in scaling data and analytics platforms. It also helps to maximize data quality while minimizing data outages by monitoring data reliability across frequent transformations.
The major strategies followed by the market participants are Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February 2023, LogicMonitor acquired Airbrake to extend LogicMonitor's ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows. In August 2022, Datadog, Inc. completed the acquisition of Seekret to extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
Based on the Analysis presented in the KBV Cardinal matrix; AppDynamics is the forerunner in the Market. In January, 2022, AppDynamics LLC took over Opsani to offers Cisco an expert in the continuous optimization field. Companies such as Datadog, Inc., Splunk, Inc., New Relic, Inc. are some of the key innovators in the Market.
Market Growth Factors
Growing utilization of cloud-based solutions
The cloud-based monitoring platform enables organizations to measure the effectiveness of their cloud-based apps and services being monitored and demonstrated. In order to avoid vendor lock-in, end users prefer cloud services from a variety of vendors. For example, businesses use public cloud services from suppliers like Amazon, Microsoft, and Google to store irrelevant data. In contrast, private cloud or on-premises systems are preferred to keep sensitive information. As a result, observability tools and platforms reduce vendor lock-in while streamlining the management of a multi-cloud and hybrid environment without sacrificing control over crucial resources. The market is expected to expand as cloud-based solutions become more widely used.
Rising digital transformation
The ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms or worse, information might have yet to be gathered and used. The digital revolution also accelerates the speed at which information is generated and transmitted. Businesses can respond rapidly to new trends, news, and discussions by utilizing observability tools and platforms with real-time monitoring capabilities, which promotes agile decision-making. It is anticipated that as the digital transition accelerates, there will be an increase in demand for observability tools, which will drive market growth.
Market Restraining Factors
The portability of applications is challenging.
Tools for observability rely on accurate and consistent data to provide insights. Factors like data replication delays or data storage mechanism variations may cause data inconsistencies during application portability. Tools that can manage these inconsistencies and give a clear view of application performance are necessary. Cloud vendors could have restrictions while transferring workloads from one cloud environment to another. As a result, workloads are restricted to the single cloud provider on which they were built. Consequently, maintaining high performance and cost-efficiency while changing workloads or apps from one environment to another becomes a key challenge for cloud vendors.
Component Outlook
On the basis of component, the market is segmented into solution and services. The solutions segment dominated the market with the maximum revenue share in 2022. The observability platform offers tools for assessing, evaluating, and managing cloud services, applications, and infrastructure. It provides features like comprehensive cloud visibility, eliminating blind spots early issues, vulnerability detection to secure the cloud, more significant insights, cost control, fast troubleshooting, and performance tracking across the cloud. Additionally, observability solutions are created for businesses of all sizes, and the monitoring tool may scale in parallel with the growth of cloud activity. Also, these solutions are offered on a subscription basis, which lowers operational costs. Future demand for the solutions is anticipated to be fueled by these benefits.
Deployment Type Outlook
Based on deployment type, the market is fragmented into public cloud and private cloud. The private cloud segment garnered a significant revenue share in the market in 2022. Low latency is a feature of private clouds. The agility of a private cloud is increased through DevOps and cloud-native techniques. Because private cloud gives companies more control over their cloud environment, many organizations prefer to use them. Their environment can be scaled up or down according to requirements, and their employees can access a highly accessible cloud dedicated to a single organization. Since private clouds offer a significant advantage, they let businesses employ chargeback technologies at a particular level.
Vertical Outlook
By verticals, the market is classified into BFSI, energy & utilities, government & public sector, IT & telecom, education, retail & consumer goods, healthcare, and others. The retail and consumer goods segment recorded a remarkable revenue share in the market in 2022. The retail and consumer goods segment benefits from data observability because it decreases the time it takes to identify problems with data quality and boosts income by using reliable and trustworthy data. The retail & consumer goods segment has benefited from data observability in several ways, including custom alerting for well-known business logic, such as the frequency of updating third-party data, field-level lineage graphs that help show the effects of changes down the line, and automated thresholding for data quality metrics across critical tables.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region generated the highest revenue share in the market. Due to its technological advancement and development, North America has the most modern technologies for monitoring and tracking devices. The widespread adoption of multi-cloud and hybrid cloud installations throughout the region has been driven by years of significant technological adoption. Due to the large number of players providing observability tools and platform solutions and services in North America, the market there is mature and growing favorably.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include AppDynamics, Dynatrace, Inc., Splunk, Inc., Logic Monitor, Inc., SolarWinds Corporation, Datadog, Inc., ScienceLogic, Inc., Auvik Networks Inc., New Relic, Inc., and GitLab Inc.
Recent Strategies Deployed in Observability Tools and Platforms Market
Partnerships, Collaborations, and Agreements:
Jul-2023: Auvik came into partnership with ConnectWise, a platform of software & services built for technology service providers to run their business. Under this partnership, Auvik aims to smoothly embed its solutions in ConnectWise RMM to allow TSPs to offer its clients the best proactive managed IT services.
Jun-2023: Datadog teamed up with Abstracta, a software testing company engaged in offering end-to-end testing solutions. This collaboration aims to position both companies in all verticals related to DevOps, performance, security, and observability.
Oct-2022: Dynatrace expanded its collaboration with Red Hat, a provider of enterprise open-source solutions. Through this collaboration, both companies would integrate AI and automation abilities to help customers optimize cloud operations and free more time for innovation.
Sep-2022: AppDynamics extended its partnership with Coforge Limited, a global provider of digital services and solutions. Under this partnership, companies would launch a new Performance Monitoring-as-a-Service (PMaaS) portfolio for business-critical applications. Additionally, the PMaaS provides a unique combination of Pega deployment specialization from Coforge with application performance monitoring and observability platform.
Product Launches and Product Expansions:
Feb-2023: LogicMonitor acquired Airbrake, a developer-centric application error and performance monitoring company. This acquisition would extend LogicMonitor's ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows and decrease risk to make sure that each code release delivers a flawless customer experience.
Oct-2022: Dynatrace came into an agreement to acquire Rookout, an enterprise-ready and privacy-aware solutions provider. Following this acquisition, the addition of Rookout to the Dynatrace platform would help developers boost innovation and delivery of secure and smooth releases.
Oct-2022: ScienceLogic took over Zebrium, a machine learning analytics company. This acquisition aims to automatically find the main cause of modern, complex application problems. Moreover, this decreases the time taken to identify, diagnose, and solve business service-impacting issues, decreasing IT costs and providing better customer and employee experiences.
Oct-2022: Auvik completed the acquisition of Saaslio, a cloud management vendor, and Boardgent, a remote desktop support vendor. Through this acquisition, Auvik plans to broaden its abilities to help managed service providers and internal IT departments effectively manage the end-user experience regardless of location and applications being used.
Aug-2022: Datadog, Inc. completed the acquisition of Seekret, a highly innovative API observability company. Through this acquisition, the addition of Seekret's abilities would extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
Jan-2022: AppDynamics LLC, a subsidiary of Cisco, took over Opsani, a cloud optimization specialist. This acquisition offers Cisco an expert in the continuous optimization field. Furthermore, Opsani offers an advanced ML technology cloud-based platform for 'Continuous Optimization as a Service'.
Dec-2021: GitLab Inc. took over Opstrace, Inc., an open-source observability distribution. Through the acquisition of Opstrace, GitLab proceeds to serve the future of DevOps platforms and anticipates being the first to include an integrated open-source observability solution inside a single application with a single user interface, a unified data store, and security embedded within the DevOps lifecycle.
Feb-2021: Datadog, Inc. took over Timber Technologies, the developers of Vector, a vendor-agnostic, high-performance observability data pipeline. Under this acquisition, through Vector, customers would be able to collect, enrich, and transform logs, and other observability data both on-premises and in cloud environments, and would be able to route this data automatically to the destination as they choose.
Dec-2020: New Relic, Inc. signed an agreement to acquire Pixie Labs, a next-generation machine intelligence observability solution for developers utilizing Kubernetes. Following this acquisition, the addition of Pixie would broaden New Relic's opportunity to deliver the quickly emerging Kubernetes market and propel the speed of observability across businesses of every size.
Nov-2020: Splunk took over Flowmill, a Palo Alto-based cloud network observability company. By acquiring Flowmill, Splunk aimed to expand its available observability capabilities that would provide clients the ability to collect, examine, and act on additional cloud network & infrastructure data to immediately solve network-related problems, minimize network costs, and improve network performance.
Oct-2020: Splunk acquired Plumbr, an application performance monitoring (APM) company, and Rigor, a digital experience monitoring (DEM) company. This acquisition would support Splunk's vision to offer a complete Observability Suite with best-in-class DEM & APM for all applications.
Acquisition and Mergers:
May-2023: New Relic announced the launch of New Relic Grok, a generative AI assistant for observability. The product decreases the toil of manually sifting through data, making observability accessible to everyone regardless of prior experiences, and unleashes insights from any telemetry data source.
Oct-2022: Dynatrace introduced AppEngine, the new platform technology, The AppEngine strengthens customers and partners with an easily usable, low-code approach to build tailored compliant, and intelligent data-driven apps for their security, IT, development, and business teams.
Jun-2022: Splunk announced the launch of Infrastructure Navigator 2.0, from Splunk Infrastructure Monitoring. The launched product offers immediate full-stack visibility across hosts, containers, databases, and services spanning hybrid cloud environments.
May-2022: GitLab launched version 15 of its platform. With this launch, the new features were introduced over the coming year or so. Additionally, the company would focus on observability, security, enterprise planning, and workflow automation.
Oct-2021: New Relic, Inc. released New Relic CodeStream, a unique developer experience that brings observability and code collaboration into the broadly used Integrated Development Environments. This product is an observability solution that connects application telemetry data directly to the relevant code inside the Integrated Development Environments.
Aug-2021: Datadog, Inc. introduced the Datadog Cloud Security Platform, adding full-stack security context to Datadog's deep observability capabilities. The launched portfolio allows businesses to utilize a single platform to correlate security insights with monitoring data across infrastructure, network, and application tiers, offering Security teams the visibility they require to understand and respond to possible threats faster.
Market Segments covered in the Report:
By Component
By Deployment Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research