市场调查报告书
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全球穿戴式运算市场规模、份额、产业趋势分析报告:2023-2030年按产品类型、用途、连结性别、地区分類的展望与预测Global Wearable Computing Market Size, Share & Industry Trends Analysis Report By Product Type, By Application (Consumer, and Non-Consumer), By Connectivity (Bluetooth, Wi-Fi, 4G/5G, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
2030年,穿戴式运算市场规模预计将达到2,382亿美元,预测期内市场年复合成长率率为19.6%。
根据 KBV Cardinal 矩阵中的分析,苹果是该市场的领导者。 2023 年 6 月,苹果宣布推出 Apple Vision Pro,这是一款用于融合实体世界和数数位内容的电脑。本产品采用visionOS空间作业系统及2,300万像素高清显示器。三星电子有限公司、谷歌有限责任公司和索尼公司等公司是该市场的主要创新者。
市场成长要素
对健康和健身监测设备的需求不断增长
对健身和健康监测设备的需求不断增长正在推动市场收益成长。近年来,人们对个人健康和福祉的重视发生了明显的转变,人们寻求最尖端科技来监测和改善他们的健康和整体福祉。目前满足这些需求的最受欢迎的解决方案包括健身追踪器、智慧手錶和其他穿戴式装置。影响健身和健康监测设备需求不断增长的关键要素是公众对积极健康生活方式的好处的认识不断提高。人们越来越认识到日常活动对我们身心健康的影响。透过促进责任、动力和社区,这些因素正在增强健身和健康监测,并进一步影响市场成长。
为用户提供更高的便利性
可提高工作效率的穿戴式电脑解放了您的双手。使用者在操作小工具时可以同时使用双手,无需打开笔记型电脑或使用行动电话。这在专业环境中非常有用,因为业务通常需要使用双手和集中註意力,例如电脑程式设计或图形设计。此外,与使用传统的小工具相比,使用者的手臂可能能够更轻鬆、更频繁地触及物体。简而言之,穿戴式电脑透过在您需要时提供对资讯的即时存取来增加使用者的便利性。据估计,可穿戴运算的这些优势将提高普及并导致市场成长。
市场抑制因素
资料隐私和安全问题
穿戴式装置通常会收集有关人的健康和行为的资讯,这会引起安全和隐私问题。如果消费者担心个人资讯的安全,他们可能会犹豫是否采用穿戴式科技。如果骇客或未经授权的使用者获得可穿戴技术及其附带应用程式的存取权限,敏感的个人资料可能会面临风险。身份验证过程较弱或加密不足的设备可能容易受到这些攻击。这些问题很可能会阻碍穿戴式运算市场的扩张。
产品类型展望
依产品类型划分,市场分为智慧手錶、智慧珠宝、健身追踪器、随身相机、头戴式显示器等。 2022年,健身追踪器细分市场占据了市场最高的收益占有率。随着人们对健康和福祉的关注不断扩大,消费者越来越意识到检测健身和身体活动的价值。随着人们寻找监测和管理健康的方法,对健身追踪器的需求不断增加。健身追踪器已经从简单的计步器发展成为具有更多功能的复杂小工具。这些功能包括指导运动、睡眠分析、GPS 追踪、压力监测、血氧水平测试、心率监测等。包含这样的功能可以提高健身追踪器的效用和价值提案。
用途前景
依用途,穿戴式运算分为消费性与非消费性。在 2022 年的市场中,非消费领域占了很大的收益占有率。穿戴式技术用于工业环境中,以提高工人的效率、生产力和安全性。智慧眼镜和类似的小工具可以让您免提获取知识、培训和说明,从而最大限度地减少错误并加快工作速度。对一些企业来说,穿戴式装置可以提高安全性。例如,穿戴式科技可以监控工人的周围环境,并立即向他们发出潜在危险情况的警报。
连结格局
根据连接性,市场分为蓝牙、Wi-Fi、4G/5G 等。 2022年,蓝牙领域将占据市场最大的收益占有率。当穿戴式装置和智慧型手机透过蓝牙连接时,通知、音乐控制、通话管理和资料同步等服务就成为可能。可利用穿戴式技术来扩展智慧型手机的功能和使用者体验。此外,由于其蓝牙连接,穿戴式装置还可以充当物联网设备的中心。使用者可以控制和监控物联网设备,例如管理智慧家庭设备的智慧手錶以及与支援物联网的医疗设备配合使用的健身追踪器。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲/中东/非洲的市场进行了分析。北美地区的收益占有率最高,并在 2022 年引领市场。技术发展和穿戴式运算创新的中心是北美,特别是美国。 Fitbit 等穿戴式科技和 Apple Watch 等智慧手錶的市场开拓和广泛使用来追踪健康和生活习惯,表明该地区主要市场参与企业的强大影响力。此外,穿戴式科技在北美医疗保健领域越来越被接受,用于远端患者监护、慢性病管理和改善患者治疗效果。该地区对远端医疗的重视以及穿戴式健身追踪器和智慧手錶的日益使用也推动了市场扩张。
The Global Wearable Computing Market size is expected to reach $238.2 billion by 2030, rising at a market growth of 19.6% CAGR during the forecast period.
Wearable gaming technology has propelled expansion to new heights in gaming industry. The technology gives consumers the ideal gaming experience therefore, the consumer segment would generate approximately 50% share of the market by 2030. As a result, the use of wearable gaming technology by consumers is the completely immersive experience produced by virtual and augmented reality.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In July, 2023, Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days. Moreover, In April, 2023, Xiaomi Corporation unveiled Mi Band 8 fitness tracker. The Mi Band 8 features a pill-shaped body design and is pairable with Android 6.0 devices.
Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features visionOS spatial operating system and HD display with 23 million pixels. Companies such as Samsung Electronics Co., Ltd., Google LLC, Sony Corporation are some of the key innovators in the Market.
Market Growth Factors
Rising demand for health & fitness monitoring devices
The rising need for fitness & health monitoring devices is fuelling the market's revenue growth. There has been a noticeable change in recent years toward stressing personal health & well-being, leading people to search for cutting-edge technologies to monitor and improve their fitness and overall well-being. The most popular solutions for meeting these needs now include fitness trackers, smartwatches, and other wearable devices. An important factor affecting the rise in demand for fitness & health monitoring devices is the public's increasing awareness of the benefits of leading an active and healthy lifestyle. The impact of daily activities on one's physical and mental well-being is becoming increasingly widely recognized. By encouraging a sense of accountability, motivation, and community, these elements enhance fitness & health monitoring, further influencing the market's growth.
Enhanced convenience offered to user
Increasing productivity, wearable computers free up users' hands. The user is able to utilize both hands while concurrently operating the gadget, eliminating the need to open a laptop or use a cell phone. In professional environments where duties frequently call for both hands and undivided attention, like in computer programming and graphic design, this can be incredibly helpful. Furthermore, compared to using a conventional gadget, the user's arms may frequently reach objects that are farther away with greater ease. In essence, wearable computers boost user convenience by making information accessible instantly whenever needed. This benefit of wearable computing is raising their adoption and thus is estimated to result in the growth of the market.
Market Restraining Factors
Data Privacy and Security Issues
Wearables commonly gather information on a person's health and behaviour, which raises concerns regarding security and privacy. If consumers are uncertain about the security of their private information, they can be hesitant to adopt wearable technology. Sensitive personal data may be compromised if hackers or unauthorized users access wearable technology or the apps that go with it. Devices may be vulnerable to these attacks if their authentication processes are weak, or their encryption is inadequate. These issues will hamper the market's expansion with wearable computing.
Product Type Outlook
Based on product type, the market is classified into smart watches, smart jewelry, fitness trackers, body-worn cameras, head mount displays, and others. In 2022, the fitness trackers segment held the highest revenue share in the market. Consumer awareness of the value of measuring fitness & physical activity has grown as the emphasis on health and wellbeing has expanded. The demand for fitness trackers is rising as people look for ways to monitor and manage their health. From simple step counters to more complex gadgets with extra functionality, fitness trackers have undergone an evolution. These features could include guided workouts, sleep analysis, GPS tracking, stress monitoring, blood oxygen level testing, and heart rate monitoring. By including such functionalities, fitness trackers' usefulness, and value proposition are improved.
Application Outlook
By application, the wearable computing is segmented into consumer, and non-consumer. The non-consumer segment acquired a substantial revenue share in the market in 2022. Wearable technology is being used in industrial settings to increase worker efficiency, productivity, and safety. Smart glasses and similar gadgets can offer hands-free access to knowledge, training, and instructions, minimizing errors and speeding up operations. In several businesses, wearables can improve safety and security. Wearable technology, for instance, can monitor a worker's surroundings for potentially dangerous situations and immediately alert them to them.
Connectivity Outlook
On the basis of connectivity, the market is fragmented into Bluetooth, Wi-Fi, 4G/5G, and others. In 2022, the Bluetooth segment witnessed the largest revenue share in the market. When wearables and smartphones are connected via Bluetooth, services like notifications, music control, call management, and data syncing are made possible. Wearable technology can be utilized to extend the capabilities and user experience of smartphones. Additionally, wearables can serve as IoT device hubs thanks to Bluetooth connectivity. IoT devices can be controlled and monitored by users, such as smartwatches managing smart home equipment or fitness trackers coordinating with IoT-enabled medical equipment.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. The North America region led the market by generating the highest revenue share in 2022. A center for technical development and wearable computing innovation has been North America, notably the United States. The development and widespread use of wearable technology like Fitbit and smartwatches such as Apple Watch for tracking one's health and way of life is fueled by the region's strong presence of major market players. Additionally, wearable technology has been embraced by the North American healthcare sector for remote patient monitoring, managing chronic diseases, and enhancing patient outcomes. The focus on telehealth in the region and the rising use of wearable fitness trackers and smartwatches support market expansion.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Apple, Inc., Fossil Group, Inc., Garmin Ltd., Google LLC (Alphabet Inc.), Nike, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Sensoria Health Inc, Huawei Technologies Co., Ltd., and Xiaomi Corporation.
Strategies Deployed in Wearable Computing Market
Product Launches and Product Expansions:
Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.
Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features visionOS spatial operating system and HD display with 23 million pixels.
May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60 hours battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.
Apr-2023: Xiaomi Corporation unveiled Mi Band 8 fitness tracker. The Mi Band 8 features a pill-shaped body design and is pairable with Android 6.0 devices. Furthermore, the device has a 1.62-inch AMOLED display and a maximum brightness of 600 nits.
Oct-2022: Fossil Group, Inc. introduced Gen 6 Wellness Edition smartwatch. The smartwatch is powered by Google Wear OS 3 and has a 44mm thick body. Additionally, the smartwatch features Snapdragon Wear 4100+ SoC and 1 GB RAM.
Oct-2022: Garmin Ltd. unveiled Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.
Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.
Jan-2021: Fossil Group, Inc. launched Gen 5 LTE Touchscreen Smartwatch. The smartwatch features 4G connectivity and has 8GB of storage. Additionally, the smartwatch is powered by Snapdragon Wear 3100 platform.
Partnerships, Collaborations & Agreements:
Sep-2021: Xiaomi Corporation teamed up with Mastercard, a financial services company based in the US, to launch an updated version of the Mi Smart Band 6 contactless payment device. The collaboration with Mastercard would allow Xiaomi to provide customers with convenient payment and health monitoring solutions.
Feb-2021: Fossil Group, Inc. extended its partnership with Flipkart and Myntra, both of them being e-commerce companies, to distribute its Gen 5E smartwatch. With the partnership, Fossil would be well-positioned to deliver its Indian customers with smart wearable technology.
Market Segments covered in the Report:
By Product Type
By Application
By Connectivity
By Geography
Companies Profiled
Unique Offerings from KBV Research