市场调查报告书
商品编码
1374182
全球讯息安全市场规模、份额、行业趋势分析报告:按组件、按通讯模式、按部署类型、按行业、按地区、展望和预测,2023-2030 年Global Messaging Security Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Communication Mode, By Deployment Type (On-premises, and Cloud), By Vertical, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,消息安全市场规模预计将达到 150 亿美元,预测期内市场年复合成长率率为 12.8%。
根据 KBV Cardinal Matrix 发表的分析,微软是该市场的领导者。 2021 年 7 月,微软公司完成了对 CloudKnox Security Inc. 的收购,除了配合措施确保 Windows 和其他产品的安全之外,还扩大了其安全业务。 Cisco Systems, Inc.、McAfee Corporation 和 Broadcom, Inc. 等公司是该市场的主要创新者。
市场成长要素
线上威胁增加
随着技术进步和通讯管道变得更加互联,网路犯罪分子正在设计新的方法来利用漏洞来获取对个人资料和通讯的诈欺的存取。组织迫切需要投资强大的讯息安全解决方案,以保护其宝贵资产免受网路威胁。市场成长的主要促进因素之一是网路钓鱼和勒索软体等网路犯罪的增加。这种成长对市场应对网路攻击的频率和复杂性产生了重大影响,推动了对强大的讯息安全解决方案的需求。
对规则和法规的需求日益增加
由于法规合规的需要,该市场已显着增长。在全球范围内,政府和法规机构正在执行更严格的规则和准则,以保护敏感资料的安全和隐私。例如,欧盟 (EU) 一般资料保护规范 (GDPR) 要求公司实施适当的安全措施来保护个人资料,例如在讯息平台上传输的资讯。我们敦促企业投资讯息安全解决方案,以确保遵守这些法规。因此,企业遵守法规标准并保护透过讯息平台通讯的敏感资料的需求正在推动市场需求。
市场抑制因素
实施安全解决方案的成本高且复杂
随着实施讯息安全解决方案的成本增加,预算有限的小型组织和企业不再能够承担强大的安全措施。因此,只有大型企业才有能力投资全面的讯息安全,而小型企业则容易受到网路威胁。组织通常关心其安全支出的投资收益(ROI)。当实施和维护成本超过安全漏洞的感知效益和潜在成本时,企业不愿意投资先进的讯息安全解决方案。这可能会从其他重要的 IT 和业务计划中转移宝贵的资源,从而影响整体生产力。这些挑战将减轻对市场的负面影响。
组件展望
按组件划分,市场分为解决方案和服务。在2022年的市场中,领域将占据重要的收益占有率。讯息安全服务为寻求保护通讯免受各种威胁和漏洞影响的个人、企业和组织提供了多种好处。领域正在崛起,因为它可以帮助组织识别漏洞、制定安全规则、结构和整合安全技术以及进行定期审核和评估。这可以确保您的讯息安全措施的有效性。
对通讯模式的看法
根据通讯模式,市场分为电子邮件和即时讯息。到 2022 年,电子邮件领域将占据市场最大的销售份额。由于恶意意图而导致关键资料遗失的情况已多次发生。电子邮件通常储存大量敏感资讯,危险垃圾邮件的增加增加了对电子邮件保护解决方案的需求。此外,这些解决方案必须随着时间的推移而加强,以应对不断变化的威胁。
部署类型展望
根据部署类型,市场可以分为本地和云端。在2022年的市场中,云端细分市场获得了可观的收益占有率。云端部门预计将经历最高的成长,因为它透过利用云端领域基础设施的扩充性和适应性来确保通讯系统的安全。讯息安全解决方案由云端提供者作为服务提供,云端提供者也维护硬体、软体和安全性更新。
产业展望
按产业划分,可分为 BFSI、政府/国防、医疗保健、零售/电子商务、媒体/娱乐、製造等。 2022 年,BFSI 细分市场收益占有率最大。金融业从客户收集大量资料。银行和其他金融机构经常依赖储存和分析复杂资料的服务来利用从各种资料来源收集的资讯并提高客户满意度。不断提高的客户期望、不断扩大的技术能力和法规要求迫使银行透过采用云端基础的安全平台来采取主动的安全方法。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,亚太地区在市场中获得了显着的收益占有率。该地区工具需求的成长是由于越来越多地采用解决该地区电子商务生态系统独特挑战的解决方案,例如安全讯息传递与付款闸道和诈欺侦测系统的整合。这些使讯息安全提供者有机会满足客户的要求。
The Global Messaging Security Market size is expected to reach $15.0 billion by 2030, rising at a market growth of 12.8% CAGR during the forecast period.
The growth of retail and e-commerce has significant implications for messaging security. Retailers and e-commerce businesses rely heavily on digital communication channels, including email and messaging platforms, to engage with customers, process orders, and manage operations. Consequently, the retail and e-commerce segment would generate approximately 16% share of the market by 2030. Expanding retail and e-commerce sectors highlight the critical need for messaging security solutions. These solutions help protect customer data, prevent fraud, assure compliance with regulations, and maintain the trust and reputation of retail and e-commerce businesses in the digital age. As these industries evolve and expand, messaging security will remain a key focus area for cybersecurity measures.
The major strategies followed by the market participants are Acquisition & Mergers as the key developmental strategy to keep pace with the changing demands of end users. For instance, In April 2023, Trend Micro Inc., acquired Anlyz Cybersecure Private Limited, a specialist in Security Operations Centre (SOC) solutions, to incorporate its functionalities into Trend Micro's unified cybersecurity platform, Vision One. In October 2021, Forcepoint acquired Bitglass Inc., to accelerate its capability to address the widespread need to enable hybrid workforces to access and use information securely across the web, cloud, and data centre in a more effortless manner than ever before.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Market. In July, 2021, Microsoft Corporation completed the acquisition of CloudKnox Security Inc., to expand its security business, in addition to its efforts to keep Windows and its other products secure. Companies such as Cisco Systems, Inc., McAfee Corporation, Broadcom, Inc. are some of the key innovators in the Market.
Market Growth Factors:
Increasing Number of Online Threats
As technology advances and communication channels become more interconnected, cybercriminals are devising new methods to exploit vulnerabilities and obtain unauthorized access to private data and communications. Organizations urgently need to invest in strong message security solutions to protect their priceless assets from cyber threats. One of the main drivers of the market's growth is the increase in cybercrimes like phishing and ransomware. The increase is heavily influencing the market in combating cyberattack frequency and complexity, increasing the need for robust messaging security solutions.
Growing Need of Rules and Regulations
The market is growing significantly due to the regulatory compliance requirement. Globally, governments and regulatory agencies are enforcing stricter rules and guidelines to protect the security and privacy of sensitive data. For example, the General Data Protection Regulation (GDPR) in the European Union requires businesses to implement appropriate security measures to protect personal data, such as information sent over messaging platforms. Companies have been strongly encouraged to invest in message security solutions to ensure compliance with these regulations. Therefore, the demand for market is driven by enterprises' need to adhere to regulatory standards and protect sensitive data communicated through messaging platforms.
Market Restraining Factors:
High cost of implementation and complexity of security solutions
As the cost of implementing messaging security solutions increases, smaller organizations and businesses with limited budgets find it challenging to afford robust security measures. This can lead to a situation where only larger enterprises can invest in comprehensive messaging security, leaving smaller entities vulnerable to cyber threats. Organizations are often concerned about their security expenditures' return on investment (ROI). If the cost of implementation and maintenance outweighs the perceived benefits or the potential cost of security breaches, businesses hesitate to invest in advanced messaging security solutions. This can divert valuable resources from other critical IT and business initiatives, impacting overall productivity. These challenges and mitigate the negative impact on the market.
Component Outlook
By component, the market is bifurcated into solution and services. The services segment covered a considerable revenue share in the market in 2022. Message security services offer a range of benefits for individuals, businesses, and organizations seeking to protect their communications from various threats and vulnerabilities. The services segment is increasing because it helps organizations to identify vulnerabilities, develop security rules, configure and integrate security technologies, and conduct regular audits and assessments. This will ensure the effectiveness of messaging security measures.
Communication Mode Outlook
Based on communication mode, the market is classified into email and instant messaging. In 2022, the email segment witnessed the largest revenue share in the market. The loss of essential data has occurred in multiple instances due to malicious intent. Large volumes of crucial information are frequently stored in emails, and the rise in dangerous spam emails is driving up the need for email protection solutions. Additionally, these solutions must be enhanced over time to combat evolving threats.
Deployment Type Outlook
On the basis of deployment type, the market is divided into on-premises and cloud. The cloud segment garnered a significant revenue share in the market in 2022. The cloud segment is anticipated to experience the highest growth, as communications systems will be secured by leveraging the scalability and adaptability of cloud infrastructure. The message security solution is offered as a service by the cloud provider, who also maintains the hardware, software, and security updates.
Vertical Outlook
By vertical, the market is fragmented into BFSI, government & defense, healthcare, retail & Ecommerce, media & entertainment, manufacturing, and others. In 2022, the BFSI segment registered the maximum revenue share in the market. The financial industry collects a tremendous amount of data from its customers. Banks and other financial institutions use services to store and analyze complicated data more often to use the information gathered from various data sources and improve customer satisfaction. Banking institutions must adopt an anticipatory approach to security by incorporating cloud-based security platforms due to increasing customer expectations, expanding technological capabilities, and regulatory requirements.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The growth of demand for these tools in this region is owed to the rising adoption of solutions that address the particular difficulties of the region's e-commerce ecosystem, including integrating secure messaging with payment gateways and fraud detection systems. These provide messaging security providers the opportunity to fulfil customer requirements.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Proofpoint, Inc. (Thoma Bravo), Cisco Systems, Inc., Trend Micro, Inc., Check Point Software Technologies Ltd., Microsoft Corporation, Forcepoint LLC (Francisco Partners), F-Secure Corporation, Barracuda Networks, Inc. (KKR & Co. Inc.), McAfee Corp., Broadcom, Inc.
Recent Strategies deployed in Messaging Security Market
Acquisition and Mergers:
Aug-2023: Check Point Software Technologies Ltd. took over Perimeter 81 Ltd., a pioneering Security Service Edge (SSE) company. With the acquisition, Check Point would be able to deliver industry-leading security solutions.
May-2023: Cisco Systems Inc., took over Armorblox Inc., a cloud office security platform that stops targeted attacks and data loss across email, messaging, etc., to protect email, cloud and office applications, and enterprise communication systems. The networking giant would leverage Armorblox's natural language processing, predictive, and generative artificial intelligence capabilities to assist its customers in gaining a deeper understanding of the security risks they would encounter.
Apr-2023: Trend Micro Inc., acquired Anlyz Cybersecure Private Limited, a specialist in Security Operations Centre (SOC) solutions, to incorporate its functionalities into Trend Micro's unified cybersecurity platform, Vision One. Through the utilization of Trend Micro in conjunction with Anlyz, customers would experience increased XDR value, and the combined offering can simplify the process and technology complexity of running the SOC function within their organizations.
Oct-2021: Forcepoint acquired Bitglass Inc., a company that delivers the industry's only truly integrated cloud-native SSE platform for securing access to and usage of information as organizations transform to the cloud. Through the acquisition of Bitglass, Forcepoint would accelerate its capability to address the widespread need to enable hybrid workforces to access and use information securely across the web, cloud, and data center in a more effortless manner than ever before.
Jul-2021: Microsoft Corporation completed the acquisition of CloudKnox Security Inc., a start-up whose software helps companies reduce the amount of access they provide to their cloud resources. The move represented another step Microsoft took to expand its security business, in addition to its efforts to keep Windows and its other products secure.
Jul-2021: Barracuda Networks, Inc. acquired SkOUT Secure Intelligence, LLC, a New York-based channel-only provider of extended detection and response (XDR) services. Through the adoption of Skout's XDR platform, along with the company's security team, Barracuda would be able to provide real-time continuous security monitoring to managed service providers (MSPs) in the future, enabling them to address threats more efficiently.
Partnerships, Collaborations, and Agreements:
Jun-2023: Check Point Software Technologies Ltd teamed up with Everphone, a leading provider of Device as a Service (DaaS), for advanced threat prevention on corporate smartphones. This partnership involves the integration of the offerings of the two companies that would provide the joint customers of the two companies with improvised security solutions.
Apr-2023: McAfee Corp., formed a partnership with Acer Inc., one of the world's top consumer electronics companies, to offer Acer customers a unified solution for safeguarding their personal information, privacy, and devices. Through this partnership, consumers can access a complimentary trial of antivirus, privacy, and identity monitoring services aimed at ensuring their protection against viruses, malware, spyware, and ransomware attacks. Furthermore, it assists in safeguarding customers from identity theft by actively monitoring their data on the dark web while providing privacy protection through an automated Secure VPN.
Feb-2023: Trend Micro Inc., came into partnership with LogRhythm, Inc. The LogRhythm SmartResponse integrated with Trend Micro offers advanced capabilities for detecting and responding to threats, enabling swift and effective responses to alarms.
Jan-2023: Check Point Software Technologies Ltd., joined hands with Intel Corporation, an American semiconductor manufacturer, to develop anti-ransomware capabilities for Check Point's Harmony platform. The partnership would provide the customers with solutions to counter processor-level threats. Additionally, the partnership would create anti-ransomware capabilities for the customers for early detection of threats.
Aug-2021: Proofpoint, Inc. partnered with ISA Cybersecurity Inc., a cybersecurity-focused technology firm. This partnership delivered cost-effective, top-notch email security solutions to businesses of all sizes nationwide. It contributed to safeguarding individuals across various channels, encompassing email, web, cloud, social media, and mobile messaging. The managed services platform would provide the ability to control, secure, and monitor inbound and outbound messages, and would deliver extended threat prevention capabilities - in real-time - giving customers increased visibility and comprehensive protection against today's advanced threats.
Apr-2021: Broadcom Inc., teamed up with Google Cloud, a suite of Cloud Computing services offered by Google, to expedite innovation and enhance the integration of cloud services into Broadcom's core software franchises. Broadcom would deliver its suite of security and enterprise operations software on Google Cloud, enabling businesses to deploy Broadcom solutions in security, DevOps, and more on Google Cloud's trusted, global infrastructure. This partnership is essential for delivering secure access to cloud applications and offering enterprises improved performance, ongoing compliance, and heightened security, thereby enabling organizations in their journey toward adopting the cloud.
Product Launches and Product Expansions:
Apr-2023: Cisco Systems, Inc. unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco XDR simplifies investigating incidents and enables security operations centers (SOCs) to immediately remediate threats. The cloud-first solution would employ analytics to prioritize detections, shifting the focus away from continuous investigations towards resolving the most critical incidents through automation supported by evidence. With Cisco XDR, security operations teams would be able to respond to and mitigate threats before they get an opportunity to inflict significant damage.
Mar-2023: Microsoft Corporation launched Microsoft Security Copilot, providing defenders with an essential tool for promptly identifying and responding to threats while gaining a deeper understanding of the overall threat landscape. Security Copilot combined Microsoft's extensive threat intelligence footprint with industry-leading expertise to enhance the work of security professionals through an easy-to-use AI assistant. Security Copilot aimed to simplify complexity and enhance the capabilities of security teams by summarizing and providing clarity on threat intelligence, enabling defenders to discern malicious activity amidst the web traffic noise.
Aug-2022: Microsoft Corporation revealed two new security threat intelligence products to help businesses proactively sniff out and prevent cyberattacks. Defender Threat Intelligence, which allowed customers to access a repository of unprocessed threat intelligence containing information about adversaries, including their identities, along with the correlation of their tools, tactics, and procedures. Another addition to Microsoft's lineup, Defender External Attack Surface Management, scans the internet to identify a company's online assets and potential vulnerabilities. The approach aimed to lift the veil on the attacker and threat family behavior and help security teams find, remove, and block hidden adversary tools within their organization.
Feb-2022: Forcepoint LLC launched Forcepoint ONE, a solution used for securing enterprises with hybrid workforces. The Forcepoint ONE comprehensive cloud platform streamlines security measures for both conventional and remote workforces, enabling users to securely access business data across the internet, cloud, and private applications with ease and control. Forcepoint ONE simplifies security by transforming the complex array of individual security functions, once assembled separately, into a genuinely cloud-native Zero Trust platform. This unified platform allows for the management of a single set of policies in one central location.
Market Segments covered in the Report:
By Component
By Communication Mode
By Deployment Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research