市场调查报告书
商品编码
1395608
全球空白服装市场规模、占有率、产业趋势分析报告:2023-2030 年配销通路、类型和地区分類的展望和预测Global Blank Apparel Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2B and B2C (Offline and Online)), By Type (T-shirts & Tanks, Hoodies/ Sweatshirts, Bottoms, Shirts), By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,空白服装市场规模预计将达到 193 亿美元,预测期内复合年增长率为 4.8%。 2022年市场规模将为15.783亿台,成长4.9%(2019-2022年)。
然而,随着更多品牌和製造商进入市场,价格竞争将会加剧。消费者期望有竞争力的价格,这可能迫使公司降低报酬率以保持竞争力。新参与企业可能难以在现有企业主导的市场中建立品牌影响力。保持一致的产品品质至关重要。因此,对同一客户群的竞争可能会加剧,使新参与企业难以获得吸引力。电子商务和线上市场正在降低进入壁垒,让更多企业参与竞争。然而,其结果是线上空间变得拥挤,并且争夺客户注意力的竞争加剧。日益激烈的市场竞争为扩大市场成长带来了多重挑战。
配销通路展望
依配销通路,市场分为B2B和B2C。在2022年的市场中,B2C细分市场获得了可观的收益占有率。电子商务平台和直接面向消费者 (DTC) 品牌的兴起使个人消费者更容易线上取得产品。 DTC 品牌通常提供广泛的选择,让消费者直接从製造商和品牌浏览和购买产品,从而省去仲介业者并降低成本。 B2C 平台适应性强,能够快速回应时尚潮流,塑造消费者对风格和客製化选项的偏好。
B2C展望
B2C类型下,市场进一步分为线上和线下。 2022年,线下细分市场销售占有率最高。线下 B2C 平台提供个人化的互动购物体验,让消费者能够与商品进行实体互动并当场做出客製化决策。这一趋势支持了当地企业和工匠,并为地区经济成长做出了贡献。消费者可以发现独特的本地製造的商品。消费者可以在购买前评估空白服装的品质、合身性和舒适度,从而减少退货和换货的需要。面对面购物让消费者可以立即将选择的商品带回家,从而提供即时的满足和便利。
按类型分類的展望
按类型划分,市场分为 T 恤/背心、连帽衫/运动衫、下装、衬衫等。预计到 2022 年,下装部门将在市场中占据显着的收益占有率。纯色底部为客製化提供了多功能画布。消费者可以透过添加设计、标誌或文字来个性化这些服装,从而表达自我并创造出独特的独特物品。空白下装可以正装也可以休閒,适合多种场合。无论是休閒日、正式活动或活跃的户外活动,消费者都可以选择适合自己需求的空白底裤。这些服装是整个衣柜的重要组成部分,受到寻求多功能、经济高效和可订製服装选择的消费者的欢迎。此外,它适应各种情况和趋势的能力也使其具有持久的吸引力。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,亚太地区的收益占有率最高。该地区是几个主要纺织和服装製造中心的所在地,透过为国内和国际买家提供具有成本效益的采购选择来推动市场成长。服装订製趋势在很大程度上是透过直接政府(DTG)印刷技术实现的,与空白服装固有的多功能性产生共鸣,进一步推动了对其的需求。亚太地区运动服饰业包括中国、日本、新加坡、韩国、印尼、泰国、菲律宾、马来西亚、澳洲和印度等国家。消费者选择转向更永续和可客製化的服饰选择,推动了该地区不断增长的需求。总的来说,这些因素表明该地区市场正在快速成长,这与更广泛的纺织品和服装市场的趋势一致。
The Global Blank Apparel Market size is expected to reach $19.3 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,578.3 million units, experiencing a growth of 4.9% (2019-2022).
Streetwear fashion, characterized by its casual and often oversized styles, has gained significant popularity in recent years. Therefore, hoodies/sweatshirts segment would acquire half revenue in 2030. Hoodies and sweatshirts are central pieces of streetwear collections due to their relaxed fit and urban aesthetic. These garments have become staples in the fashion industry, catering to consumer preferences for everyday wear and personal expression. Additionally, their adaptability to trends and sustainability considerations contribute to their enduring popularity. The influence of streetwear in mainstream fashion has led to increased demand for these garments. Some of the factors impacting the market are expansion of print-on-demand (POD) services, rising use of sustainable and eco-friendly materials, and growing competition in e-commerce and online marketplaces.
Growing awareness of environmental causes and social responsibility has fueled consumer demand for sustainable clothing. As consumers become more conscious of their purchasing decisions, they seek out it made from eco-friendly materials with a lower environmental impact. Brands prioritizing sustainability and eco-friendly materials often enjoy a positive brand image and reputation. Additionally, Influencers and social media platforms provide a vast and diverse audience for blank apparel brands. By partnering with influencers, brands can tap into their followers, increasing awareness and visibility of their its products. Social media platforms are introducing shoppable features that enable users to purchase products directly through posts. This streamlines the path to purchase and encourages impulse buying of its items. As influencers and social media continue to play a pivotal role in the fashion industry, they will likely remain influential in shaping consumer preferences and expanding the market for it.
However, as more brands and manufacturers enter the market, price competition intensifies. Consumers expect competitive pricing, and this can put pressure on businesses to reduce profit margins to remain competitive. New entrants may struggle to establish their brand presence in a market dominated by established players. Maintaining consistent product quality becomes crucial. This can result in increased competition for the same customer base, making it hard for new entrants to gain traction. E-commerce and online marketplaces have lowered entry barriers, allowing more businesses to compete. However, this has also led to an overcrowding of online spaces and increased competition for customer attention. The growing competition in the market presents multiple challenges to expanding market growth.
Distribution Channel Outlook
Based on distribution channel, the market is fragmented into B2B and B2C. The B2C segment garnered a significant revenue share in the market in 2022. The rise of e-commerce platforms and direct-to-consumer (DTC) brands has made it easier for individual consumers to access its products online. DTC brands often offer a wide range of its items, allowing consumers to browse and purchase directly from the manufacturer or brand, cutting out intermediaries and reducing costs. The adaptability of B2C platforms means they can quickly respond to and set fashion trends, shaping consumer preferences for its styles and customization options.
B2C Outlook
Under B2C type, the market is further divided into online and offline. In 2022, the offline segment registered the highest revenue share in the market. Offline B2C platforms offer a personalized and interactive shopping experience where consumers can physically engage with its items and make on-the-spot customization decisions. The trend supports local businesses and artisans, contributing to the growth of the local economy. Consumers can discover unique and locally made items. Consumers can assess the quality, fit, and comfort of blank apparel items before purchasing, reducing the need for returns and exchanges. In-person shopping lets consumers take their chosen items home immediately, providing instant gratification and convenience.
Type Outlook
On the basis of type, the market is segmented into t-shirts & tanks, hoodies/sweatshirts, bottoms, shirts, and others. The bottoms segment projected a prominent revenue share in the market in 2022. Blank bottoms provide a versatile canvas for customization. Consumers can personalize these garments by adding their designs, logos, or text, allowing for self-expression and creating unique, one-of-a-kind items. Blank bottoms can be dressed up or down, making them suitable for various occasions. Whether for a casual day out, a formal event, or an active outdoor activity, consumers can choose the right pair of blank bottoms to suit their needs. These garments are essential components of a well-rounded wardrobe and have become popular for consumers looking for versatile, cost-effective, customizable clothing options. Additionally, their adaptability to various occasions and trends contributes to their enduring appeal.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region generated the highest revenue share in the market. The region is home to several major textile and apparel production hubs, which facilitate the growth of the market by offering cost-effective sourcing options for domestic and international buyers. The growing trend of apparel customization, enabled significantly by direct-to-government (DTG) printing technology, resonates with the inherent versatility of blank apparel, further driving its demand. Countries such as China, Japan, Singapore, South Korea, Indonesia, Thailand, the Philippines, Malaysia, Australia, and India are identified in the Asia Pacific sports apparel industry. A shift in consumer choices toward more sustainable and customizable clothing options contributes to the rising its demand in the region. The synthesis of these factors paints a picture of a burgeoning market in the region, aligned with broader textile and apparel market trends.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bella+Canvas (Color Image Apparel, Inc), SpectraUSA, Gildan Activewear Inc., Delta Apparel Inc., Los Angeles Apparel Inc., Lane Seven Apparel, AS Colour, Independent Trading Company, Stanley/Stella., Next Level Apparel
Market Segments covered in the Report:
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
By Type (Volume, Million Units, USD Billion, 2019-2030)
By Geography (Volume, Million Units, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research