The Global Cereal Bar Market size is expected to reach $21.1 billion by 2030, rising at a market growth of 7.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 3019.2 million units, experiencing a growth of 7.3% (2019-2022).
E-commerce platforms offer consumers the convenience of shopping for it from the comfort of their homes. Therefore, online segment acquired 24.6% revenue share in 2022.This convenience feature is especially attractive to individuals with hectic schedules who may lack the opportunity to visit brick-and-mortar establishments. Online retailing allows established brands and smaller, niche producers to showcase their bars. Global B2C ecommerce revenue is anticipated to increase at a consistent 14.4% rate to reach $5.5 trillion by 2027.
Cereal bars often contain ingredients known for their nutritional benefits. Whole grains provide fiber, nuts and seeds offer healthy fats and protein; dried fruits contribute essential vitamins and minerals. Brands often emphasize these nutritional elements in marketing to position themselves as a health-conscious choice. Health-conscious consumers are increasingly scrutinizing the ingredient lists of products.
Additionally, Manufacturers often draw inspiration from various cultures and regional cuisines to create unique flavor profiles. This approach allows them to tap into the popularity of specific taste experiences and broaden their appeal across diverse consumer demographics. Hence, these aspects will lead to enhanced demand for this.
However, Energy bars often target similar consumer segments seeking convenient and nutritious on-the-go snacks. These bars typically emphasize providing a quick energy boost, and consumers may choose them over traditional bars depending on their specific needs and preferences. Granola bars share similarities with it regarding ingredients like grains, nuts, and fruits. However, granola bars often have a different texture and may be perceived as healthier due to their association with whole grains and natural sweeteners. This can impact on the market share of it.
Driving and Restraining Factors
Drivers*Growing recognition of the value of maintaining healthful lifestyle
- Rising diversification of flavors and ingredients
- Increasing growth trajectory of e-commerce platforms
Restraints*Rising competition from alternative products
- Concerns related to fluctuating raw material prices
Opportunities*Rising sustainability and ethical practices
- Increase in specialized and functional bars.
Challenges*Stringent regulations related to food labeling, health claims, and nutritional content.
- Rapidly changing consumer taste and preferences
By Distribution Analysis
On the basis of distribution channel, the market is divided into hypermarket & supermarket, food specialty stores, convenience stores, online, and others. In 2022, the food specialty stores segment captured 20.3% revenue share in the market. Food specialty stores are known for curating diverse products, emphasizing uniqueness and quality. Cereal bars, with their wide variety of flavors, textures, and nutritional profiles, align well with the concept of specialty stores that prioritize offering distinctive and innovative food items. Thus, the segment will grow rapidly in the upcoming years.
By Product Analysis
Based on product type, the market is segmented into snacks bars, energy & nutrition bars, and others. The snacks bar segment held 46.1% revenue share in the market in 2022. Consumers are increasingly seeking snacks that satisfy their hunger and provide nutritional benefits. Snack bars are formulated to be nutrient-dense, often containing a mix of whole grains, nuts, seeds, and dried fruits, catering to health-conscious individuals looking for convenient and wholesome options. These factors will boost the demand in the segment.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America segment acquired 27.9% revenue share in the market. The snacking culture in North America, characterized by a preference for convenient and portable snacks, has contributed to the growth of this. Busy lifestyles and a need for on-the-go options make it appealing.
Recent Strategies Deployed in the Market
2024-Jan: Mars, Inc. introduced the "SNICKERS" bar with dark chocolate cereal. The product not only provides consumers with a low-sugar and low-glycemic index (GI) choice but also showcases individual packaging constructed from a mono-PP material. This feature allows for easier recycling within specified channels.
2023-Jul: Mars, Inc. took over Kevin's Natural Foods, a US-based food and beverage company. Through this acquisition, Mars, Inc. would enhance its product portfolio and market presence.
2023-May: General Mills Inc. came into partnership with Reliance Consumer Products Ltd, an Indian consumer goods company. Through this partnership, General Mills Inc. would provide its services to Reliance Consumer Products Ltd to enhance its product portfolio.
2023-Mar: Nestle S.A. introduced "KitKat cereal". This new cereal provides a delightful KitKat flavor and has been created to meet the preferences of consumers seeking an occasional, indulgent breakfast choice that can be enjoyed as part of a balanced diet.
2022-Jun: Kellogg Company came into partnership with Hershey India Private Limited, a manufacturing company. Through this partnership, Kellogg Company would enhance its business portfolio in the Indian market.
2021-Dec: The Hain Celestial Group, Inc. took over ParmCrisps, a US-based food and beverage manufacturing company, and Thinsters(R), a consumer goods company. Through this acquisition, The Hain Celestial Group, Inc. would enhance its presence in the snacking sector and mark a significant move toward establishing Hain as a high growth, globally recognized healthy food company.
List of Key Companies Profiled
- General Mills Inc.
- Naturelle Consumer Products Ltd.
- Mars, Inc. (Kind LLC)
- Nestle S.A
- The Hain Celestial Group, Inc.
- Kellogg Company
- Clif Bar & Company
- PepsiCo, Inc.
- The Simply Good Foods Company (Atkins Nutritionals, Inc.)
- McKee Foods Corporation
Global Cereal Bar Market Report Segmentation
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
- Hypermarket & Supermarket
- Food Specialty Stores
- Online
- Convenience Stores & Others
By Product Type (Volume, Million Units, USD Billion, 2019-2030)
- Snacks Bar
- Energy & Nutrition Bars
- Others
By Geography (Volume, Million Units, USD Billion, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Cereal Bar Market, by Distribution Channel
- 1.4.2Global Cereal Bar Market, by Product Type
- 1.4.3Global Cereal Bar Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Strategies Deployed in Cereal Bar Market
Chapter 5.Global Cereal Bar Market, by Distribution Channel
- 5.1Global Hypermarket & Supermarket Market, by Region
- 5.2Global Food Specialty Stores Market, by Region
- 5.3Global Online Market, by Region
- 5.4Global Convenience Stores & Others Market, by Region
Chapter 6.Global Cereal Bar Market, by Product Type
- 6.1Global Snacks Bar Market, by Region
- 6.2Global Energy & Nutrition Bars Market, by Region
- 6.3Global Others Market, by Region
Chapter 7.Global Cereal Bar Market, by Region
- 7.1North America Cereal Bar Market
- 7.1.1North America Cereal Bar Market, by Distribution Channel
- 7.1.1.1North America Hypermarket & Supermarket Market, by Country
- 7.1.1.2North America Food Specialty Stores Market, by Country
- 7.1.1.3North America Online Market, by Country
- 7.1.1.4North America Convenience Stores & Others Market, by Country
- 7.1.2North America Cereal Bar Market, by Product Type
- 7.1.2.1North America Snacks Bar Market, by Country
- 7.1.2.2North America Energy & Nutrition Bars Market, by Country
- 7.1.2.3North America Others Market, by Country
- 7.1.3North America Cereal Bar Market, by Country
- 7.1.3.1US Cereal Bar Market
- 7.1.3.1.1US Cereal Bar Market, by Distribution Channel
- 7.1.3.1.2US Cereal Bar Market, by Product Type
- 7.1.3.2Canada Cereal Bar Market
- 7.1.3.2.1Canada Cereal Bar Market, by Distribution Channel
- 7.1.3.2.2Canada Cereal Bar Market, by Product Type
- 7.1.3.3Mexico Cereal Bar Market
- 7.1.3.3.1Mexico Cereal Bar Market, by Distribution Channel
- 7.1.3.3.2Mexico Cereal Bar Market, by Product Type
- 7.1.3.4Rest of North America Cereal Bar Market
- 7.1.3.4.1Rest of North America Cereal Bar Market, by Distribution Channel
- 7.1.3.4.2Rest of North America Cereal Bar Market, by Product Type
- 7.2Europe Cereal Bar Market
- 7.2.1Europe Cereal Bar Market, by Distribution Channel
- 7.2.1.1Europe Hypermarket & Supermarket Market, by Country
- 7.2.1.2Europe Food Specialty Stores Market, by Country
- 7.2.1.3Europe Online Market, by Country
- 7.2.1.4Europe Convenience Stores & Others Market, by Country
- 7.2.2Europe Cereal Bar Market, by Product Type
- 7.2.2.1Europe Snacks Bar Market, by Country
- 7.2.2.2Europe Energy & Nutrition Bars Market, by Country
- 7.2.2.3Europe Others Market, by Country
- 7.2.3Europe Cereal Bar Market, by Country
- 7.2.3.1Germany Cereal Bar Market
- 7.2.3.1.1Germany Cereal Bar Market, by Distribution Channel
- 7.2.3.1.2Germany Cereal Bar Market, by Product Type
- 7.2.3.2UK Cereal Bar Market
- 7.2.3.2.1UK Cereal Bar Market, by Distribution Channel
- 7.2.3.2.2UK Cereal Bar Market, by Product Type
- 7.2.3.3France Cereal Bar Market
- 7.2.3.3.1France Cereal Bar Market, by Distribution Channel
- 7.2.3.3.2France Cereal Bar Market, by Product Type
- 7.2.3.4Russia Cereal Bar Market
- 7.2.3.4.1Russia Cereal Bar Market, by Distribution Channel
- 7.2.3.4.2Russia Cereal Bar Market, by Product Type
- 7.2.3.5Spain Cereal Bar Market
- 7.2.3.5.1Spain Cereal Bar Market, by Distribution Channel
- 7.2.3.5.2Spain Cereal Bar Market, by Product Type
- 7.2.3.6Italy Cereal Bar Market
- 7.2.3.6.1Italy Cereal Bar Market, by Distribution Channel
- 7.2.3.6.2Italy Cereal Bar Market, by Product Type
- 7.2.3.7Rest of Europe Cereal Bar Market
- 7.2.3.7.1Rest of Europe Cereal Bar Market, by Distribution Channel
- 7.2.3.7.2Rest of Europe Cereal Bar Market, by Product Type
- 7.3Asia Pacific Cereal Bar Market
- 7.3.1Asia Pacific Cereal Bar Market, by Distribution Channel
- 7.3.1.1Asia Pacific Hypermarket & Supermarket Market, by Country
- 7.3.1.2Asia Pacific Food Specialty Stores Market, by Country
- 7.3.1.3Asia Pacific Online Market, by Country
- 7.3.1.4Asia Pacific Convenience Stores & Others Market, by Country
- 7.3.2Asia Pacific Cereal Bar Market, by Product Type
- 7.3.2.1Asia Pacific Snacks Bar Market, by Country
- 7.3.2.2Asia Pacific Energy & Nutrition Bars Market, by Country
- 7.3.2.3Asia Pacific Others Market, by Country
- 7.3.3Asia Pacific Cereal Bar Market, by Country
- 7.3.3.1China Cereal Bar Market
- 7.3.3.1.1China Cereal Bar Market, by Distribution Channel
- 7.3.3.1.2China Cereal Bar Market, by Product Type
- 7.3.3.2Japan Cereal Bar Market
- 7.3.3.2.1Japan Cereal Bar Market, by Distribution Channel
- 7.3.3.2.2Japan Cereal Bar Market, by Product Type
- 7.3.3.3India Cereal Bar Market
- 7.3.3.3.1India Cereal Bar Market, by Distribution Channel
- 7.3.3.3.2India Cereal Bar Market, by Product Type
- 7.3.3.4South Korea Cereal Bar Market
- 7.3.3.4.1South Korea Cereal Bar Market, by Distribution Channel
- 7.3.3.4.2South Korea Cereal Bar Market, by Product Type
- 7.3.3.5Singapore Cereal Bar Market
- 7.3.3.5.1Singapore Cereal Bar Market, by Distribution Channel
- 7.3.3.5.2Singapore Cereal Bar Market, by Product Type
- 7.3.3.6Malaysia Cereal Bar Market
- 7.3.3.6.1Malaysia Cereal Bar Market, by Distribution Channel
- 7.3.3.6.2Malaysia Cereal Bar Market, by Product Type
- 7.3.3.7Rest of Asia Pacific Cereal Bar Market
- 7.3.3.7.1Rest of Asia Pacific Cereal Bar Market, by Distribution Channel
- 7.3.3.7.2Rest of Asia Pacific Cereal Bar Market, by Product Type
- 7.4LAMEA Cereal Bar Market
- 7.4.1LAMEA Cereal Bar Market, by Distribution Channel
- 7.4.1.1LAMEA Hypermarket & Supermarket Market, by Country
- 7.4.1.2LAMEA Food Specialty Stores Market, by Country
- 7.4.1.3LAMEA Online Market, by Country
- 7.4.1.4LAMEA Convenience Stores & Others Market, by Country
- 7.4.2LAMEA Cereal Bar Market, by Product Type
- 7.4.2.1LAMEA Snacks Bar Market, by Country
- 7.4.2.2LAMEA Energy & Nutrition Bars Market, by Country
- 7.4.2.3LAMEA Others Market, by Country
- 7.4.3LAMEA Cereal Bar Market, by Country
- 7.4.3.1Brazil Cereal Bar Market
- 7.4.3.1.1Brazil Cereal Bar Market, by Distribution Channel
- 7.4.3.1.2Brazil Cereal Bar Market, by Product Type
- 7.4.3.2Argentina Cereal Bar Market
- 7.4.3.2.1Argentina Cereal Bar Market, by Distribution Channel
- 7.4.3.2.2Argentina Cereal Bar Market, by Product Type
- 7.4.3.3UAE Cereal Bar Market
- 7.4.3.3.1UAE Cereal Bar Market, by Distribution Channel
- 7.4.3.3.2UAE Cereal Bar Market, by Product Type
- 7.4.3.4Saudi Arabia Cereal Bar Market
- 7.4.3.4.1Saudi Arabia Cereal Bar Market, by Distribution Channel
- 7.4.3.4.2Saudi Arabia Cereal Bar Market, by Product Type
- 7.4.3.5South Africa Cereal Bar Market
- 7.4.3.5.1South Africa Cereal Bar Market, by Distribution Channel
- 7.4.3.5.2South Africa Cereal Bar Market, by Product Type
- 7.4.3.6Nigeria Cereal Bar Market
- 7.4.3.6.1Nigeria Cereal Bar Market, by Distribution Channel
- 7.4.3.6.2Nigeria Cereal Bar Market, by Product Type
- 7.4.3.7Rest of LAMEA Cereal Bar Market
- 7.4.3.7.1Rest of LAMEA Cereal Bar Market, by Distribution Channel
- 7.4.3.7.2Rest of LAMEA Cereal Bar Market, by Product Type
Chapter 8.Company Profiles
- 8.1General Mills, Inc.
- 8.1.1Company Overview
- 8.1.2Financial Analysis
- 8.1.3Segmental and Regional Analysis
- 8.1.4Research & Development Expense
- 8.1.5Recent strategies and developments:
- 8.1.5.1Partnerships, Collaborations, and Agreements:
- 8.1.6SWOT Analysis
- 8.2Naturelle Consumer Products Ltd
- 8.2.1Company Overview
- 8.2.2SWOT Analysis
- 8.3Mars, Inc. (Kind LLC)
- 8.3.1Company Overview
- 8.3.2Recent strategies and developments:
- 8.3.2.1Product Launches and Product Expansions:
- 8.3.2.2Acquisition and Mergers:
- 8.3.3SWOT Analysis
- 8.4Nestle S.A
- 8.4.1Company Overview
- 8.4.2Financial Analysis
- 8.4.3Segmental and Regional Analysis
- 8.4.4Research & Development Expenses
- 8.4.5Recent strategies and developments:
- 8.4.5.1Product Launches and Product Expansions:
- 8.4.6SWOT Analysis
- 8.5The Hain Celestial Group, Inc.
- 8.5.1Company overview
- 8.5.2Financial Analysis
- 8.5.3Regional Analysis
- 8.5.4Research & Development Expense
- 8.5.5Recent strategies and developments:
- 8.5.5.1Acquisition and Mergers:
- 8.5.6SWOT Analysis
- 8.6Kellogg Company
- 8.6.1Company Overview
- 8.6.2Financial Analysis
- 8.6.3Segmental and Regional Analysis
- 8.6.4Research & Development Expense
- 8.6.5Recent strategies and developments:
- 8.6.5.1Partnerships, Collaborations, and Agreements:
- 8.6.6SWOT Analysis
- 8.7Clif Bar & Company
- 8.7.1Company Overview
- 8.7.2SWOT Analysis
- 8.8PepsiCo, Inc.
- 8.8.1Company Overview
- 8.8.2Financial Analysis
- 8.8.3Segmental and Regional Analysis
- 8.8.4Research & Development Expense
- 8.8.5SWOT Analysis
- 8.9The Simply Good Foods Company (Atkins Nutritionals, Inc.)
- 8.9.1Company Overview
- 8.9.2Financial Analysis
- 8.9.3Segmental and Regional Analysis
- 8.9.4Research & Development Expenses
- 8.9.5SWOT Analysis
- 8.10.McKee Foods Corporation
- 8.10.1Company Overview
- 8.10.2SWOT Analysis
Chapter 9.Winning Imperatives of Cereal Bar Market