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全球程序化展示市场规模、份额和趋势分析报告：2023-2030 年按通路、类型和地区分類的展望和预测
市场调查报告书
商品编码
1457266

全球程序化展示市场规模、份额和趋势分析报告：2023-2030 年按通路、类型和地区分類的展望和预测

Global Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Regional Outlook and Forecast, 2023 - 2030
出版日期: | 出版商: KBV Research | 英文 192 Pages | 订单完成后即时交付

价格

2030年，全球程式化显示市场规模预计将达4,116亿美元，预测期内复合年增长率为32.9%。

此外，资料是程序化展示广告的基础。透过利用大量的消费者资料，广告主可以创建有针对性的相关宣传活动。广告主可以使用第一方、第三方和上下文资料来完善受众定位，提高广告相关性和参与度。因此，这些因素有助于市场的成长。

然而，严格的隐私权法规为收集、储存和处理使用者资料设定了严格的准则。广告商必须遵守这些限制，这会影响可用于程式化定位的资料的数量和粒度。广告商进行资料处理活动必须获得使用者明确的同意。因此，这些方面可能会阻碍市场的成长。

目录

第一章 市场范围与调查方法

  • 市场定义
  • 目的
  • 市场范围
  • 分割
  • 调查方法

第二章 市场概况

  • 主要亮点

第三章市场概况

  • 介绍
    • 概述
      • 市场构成和情景
  • 影响市场的关键因素
    • 市场驱动因素
    • 市场机会
    • 市场限制因素
    • 市场挑战
  • 波特五力分析

第四章世界市场：按通路

  • 全球私人市场 (PMP) 市场：按地区
  • 全球即时竞价(RTB) 市场：按地区
  • 全球自动化保障 (AG) 市场：按地区

第五章世界市场：依类型

  • 全球线上影片市场：按地区
  • 全球线上展示市场：按地区
  • 全球行动视讯市场：按地区
  • 全球行动显示器市场：按地区

第六章世界市场：按地区

  • 北美洲
    • 北美市场：按国家划分
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
  • 欧洲
    • 欧洲市场：依国家分类
      • 德国
      • 英国
      • 法国
      • 俄罗斯
      • 西班牙
      • 义大利
      • 其他欧洲国家地区
  • 亚太地区
    • 亚太市场：依国家分类
      • 中国
      • 日本
      • 印度
      • 韩国
      • 新加坡
      • 马来西亚
      • 其他亚太地区
  • 拉丁美洲/中东/非洲
    • 拉丁美洲/中东/非洲市场：依国家分类
      • 巴西
      • 阿根廷
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非
      • 奈及利亚
      • 其他拉丁美洲/中东/非洲地区

第七章 公司简介

  • AT&T, Inc
  • Verizon Communications, Inc
  • ROKU, INC
  • Google LLC（Alphabet Inc）
  • Adobe, Inc
  • Adform
  • Magnite, Inc
  • MediaMath Inc
  • Connexity, Inc（Taboola.com Ltd）
  • Yahoo, Inc

第八章 程序化展示市场成功的必要条件

The Global Programmatic Display Market size is expected to reach $411.6 billion by 2030, rising at a market growth of 32.9% CAGR during the forecast period.

Advertisers in North America leverage vast amounts of consumer data to implement highly targeted and personalized programmatic campaigns. Therefore, the North America segment captured $15,568.9 million revenue in the market in 2022. North America has a well-established and dominant digital advertising ecosystem. Advertisers and brands allocate substantial budgets to digital channels, with programmatic displays playing a central role in reaching and engaging target audiences.

Integrating real-time decision-making processes is a fundamental aspect of programmatic display advertising. Advanced algorithms and AI systems enable advertisers to make split-second decisions regarding which ad to display, to whom, and at what price. This real-time responsiveness ensures the right message is delivered to the right audience in contextually relevant moments. Thus, these aspects can help in the expansion of the market.

Additionally, data has become a cornerstone in programmatic display advertising. Leveraging vast consumer data enables advertisers to create highly targeted and relevant campaigns. Advertisers can use first-party, third-party, and contextual data to refine their audience targeting, leading to improved ad relevance and engagement. Therefore, these factors can help in the growth of the market.

However, Stringent privacy regulations dictate strict guidelines for collecting, storing, and processing user data. Advertisers need to adhere to these limitations, impacting the volume and granularity of data available for programmatic targeting. Advertisers are required to obtain explicit consent from users for data processing activities. Thus, these aspects can hamper the growth of the market.

By Channel Analysis

On the basis of channel, the market is divided into private marketplaces (PMP), automated guaranteed (AG), and real time bidding (RTB). In 2022, the real time bidding (RTB) segment witnessed 27.5% revenue share in the market. RTB operates on the principle of conducting auctions in real time, enabling advertisers to bid on ad impressions as they become available.

By Type Analysis

Based on type, the market is segmented into online display, online video, mobile video, and mobile display. The online video segment held 34.8% revenue share in the market in 2022. An evident preference for video content has emerged as consumers' methods of accessing and interacting with content have witnessed a substantial transformation. The rise of platforms like YouTube, TikTok, and streaming services reflects the growing importance of video in the digital landscape.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 29.9% revenue share in the market. Many European countries have demonstrated economic stability and recovery, contributing to increased digital advertising budgets. As businesses rebound from economic challenges, a renewed focus is on reaching target audiences through efficient and data-driven advertising methods like programmatic display.

List of Key Companies Profiled

  • AT&T, Inc.
  • Verizon Communications, Inc.
  • Roku Inc.
  • Google LLC (Alphabet Inc.)
  • Adobe, Inc.
  • Adform
  • Magnite, Inc.
  • MediaMath Inc.
  • Connexity, Inc. (Taboola.com Ltd)
  • Yahoo, Inc.

Global Programmatic Display Market Report Segmentation

By Channel

  • Private Marketplaces (PMP)
  • Real Time Bidding (RTB)
  • Automated Guaranteed (AG)

By Type

  • Online Video
  • Online Display
  • Mobile Video
  • Mobile Display

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1.Market Scope & Methodology

  • 1.1Market Definition
  • 1.2Objectives
  • 1.3Market Scope
  • 1.4Segmentation
    • 1.4.1Global Programmatic Display Market, by Channel
    • 1.4.2Global Programmatic Display Market, by Type
    • 1.4.3Global Programmatic Display Market, by Geography
  • 1.5Methodology for the research

Chapter 2.Market at a Glance

  • 2.1Key Highlights

Chapter 3.Market Overview

  • 3.1Introduction
    • 3.1.1Overview
      • 3.1.1.1Market Composition and Scenario
  • 3.2Key Factors Impacting the Market
    • 3.2.1Market Drivers
    • 3.2.2Market Opportunities
    • 3.2.3Market Restraints
    • 3.2.4Market Challenges
  • 3.3Porter's Five Forces Analysis

Chapter 4.Global Programmatic Display Market by Channel

  • 4.1Global Private Marketplaces (PMP) Market by Region
  • 4.2Global Real Time Bidding (RTB) Market by Region
  • 4.3Global Automated Guaranteed (AG) Market by Region

Chapter 5.Global Programmatic Display Market by Type

  • 5.1Global Online Video Market by Region
  • 5.2Global Online Display Market by Region
  • 5.3Global Mobile Video Market by Region
  • 5.4Global Mobile Display Market by Region

Chapter 6.Global Programmatic Display Market by Region

  • 6.1North America Programmatic Display Market
    • 6.1.1North America Programmatic Display Market by Channel
      • 6.1.1.1North America Private Marketplaces (PMP) Market by Country
      • 6.1.1.2North America Real Time Bidding (RTB) Market by Country
      • 6.1.1.3North America Automated Guaranteed (AG) Market by Country
    • 6.1.2North America Programmatic Display Market by Type
      • 6.1.2.1North America Online Video Market by Country
      • 6.1.2.2North America Online Display Market by Country
      • 6.1.2.3North America Mobile Video Market by Country
      • 6.1.2.4North America Mobile Display Market by Country
    • 6.1.3North America Programmatic Display Market by Country
      • 6.1.3.1US Programmatic Display Market
        • 6.1.3.1.1US Programmatic Display Market by Channel
        • 6.1.3.1.2US Programmatic Display Market by Type
      • 6.1.3.2Canada Programmatic Display Market
        • 6.1.3.2.1Canada Programmatic Display Market by Channel
        • 6.1.3.2.2Canada Programmatic Display Market by Type
      • 6.1.3.3Mexico Programmatic Display Market
        • 6.1.3.3.1Mexico Programmatic Display Market by Channel
        • 6.1.3.3.2Mexico Programmatic Display Market by Type
      • 6.1.3.4Rest of North America Programmatic Display Market
        • 6.1.3.4.1Rest of North America Programmatic Display Market by Channel
        • 6.1.3.4.2Rest of North America Programmatic Display Market by Type
  • 6.2Europe Programmatic Display Market
    • 6.2.1Europe Programmatic Display Market by Channel
      • 6.2.1.1Europe Private Marketplaces (PMP) Market by Country
      • 6.2.1.2Europe Real Time Bidding (RTB) Market by Country
      • 6.2.1.3Europe Automated Guaranteed (AG) Market by Country
    • 6.2.2Europe Programmatic Display Market by Type
      • 6.2.2.1Europe Online Video Market by Country
      • 6.2.2.2Europe Online Display Market by Country
      • 6.2.2.3Europe Mobile Video Market by Country
      • 6.2.2.4Europe Mobile Display Market by Country
    • 6.2.3Europe Programmatic Display Market by Country
      • 6.2.3.1Germany Programmatic Display Market
        • 6.2.3.1.1Germany Programmatic Display Market by Channel
        • 6.2.3.1.2Germany Programmatic Display Market by Type
      • 6.2.3.2UK Programmatic Display Market
        • 6.2.3.2.1UK Programmatic Display Market by Channel
        • 6.2.3.2.2UK Programmatic Display Market by Type
      • 6.2.3.3France Programmatic Display Market
        • 6.2.3.3.1France Programmatic Display Market by Channel
        • 6.2.3.3.2France Programmatic Display Market by Type
      • 6.2.3.4Russia Programmatic Display Market
        • 6.2.3.4.1Russia Programmatic Display Market by Channel
        • 6.2.3.4.2Russia Programmatic Display Market by Type
      • 6.2.3.5Spain Programmatic Display Market
        • 6.2.3.5.1Spain Programmatic Display Market by Channel
        • 6.2.3.5.2Spain Programmatic Display Market by Type
      • 6.2.3.6Italy Programmatic Display Market
        • 6.2.3.6.1Italy Programmatic Display Market by Channel
        • 6.2.3.6.2Italy Programmatic Display Market by Type
      • 6.2.3.7Rest of Europe Programmatic Display Market
        • 6.2.3.7.1Rest of Europe Programmatic Display Market by Channel
        • 6.2.3.7.2Rest of Europe Programmatic Display Market by Type
  • 6.3Asia Pacific Programmatic Display Market
    • 6.3.1Asia Pacific Programmatic Display Market by Channel
      • 6.3.1.1Asia Pacific Private Marketplaces (PMP) Market by Country
      • 6.3.1.2Asia Pacific Real Time Bidding (RTB) Market by Country
      • 6.3.1.3Asia Pacific Automated Guaranteed (AG) Market by Country
    • 6.3.2Asia Pacific Programmatic Display Market by Type
      • 6.3.2.1Asia Pacific Online Video Market by Country
      • 6.3.2.2Asia Pacific Online Display Market by Country
      • 6.3.2.3Asia Pacific Mobile Video Market by Country
      • 6.3.2.4Asia Pacific Mobile Display Market by Country
    • 6.3.3Asia Pacific Programmatic Display Market by Country
      • 6.3.3.1China Programmatic Display Market
        • 6.3.3.1.1China Programmatic Display Market by Channel
        • 6.3.3.1.2China Programmatic Display Market by Type
      • 6.3.3.2Japan Programmatic Display Market
        • 6.3.3.2.1Japan Programmatic Display Market by Channel
        • 6.3.3.2.2Japan Programmatic Display Market by Type
      • 6.3.3.3India Programmatic Display Market
        • 6.3.3.3.1India Programmatic Display Market by Channel
        • 6.3.3.3.2India Programmatic Display Market by Type
      • 6.3.3.4South Korea Programmatic Display Market
        • 6.3.3.4.1South Korea Programmatic Display Market by Channel
        • 6.3.3.4.2South Korea Programmatic Display Market by Type
      • 6.3.3.5Singapore Programmatic Display Market
        • 6.3.3.5.1Singapore Programmatic Display Market by Channel
        • 6.3.3.5.2Singapore Programmatic Display Market by Type
      • 6.3.3.6Malaysia Programmatic Display Market
        • 6.3.3.6.1Malaysia Programmatic Display Market by Channel
        • 6.3.3.6.2Malaysia Programmatic Display Market by Type
      • 6.3.3.7Rest of Asia Pacific Programmatic Display Market
        • 6.3.3.7.1Rest of Asia Pacific Programmatic Display Market by Channel
        • 6.3.3.7.2Rest of Asia Pacific Programmatic Display Market by Type
  • 6.4LAMEA Programmatic Display Market
    • 6.4.1LAMEA Programmatic Display Market by Channel
      • 6.4.1.1LAMEA Private Marketplaces (PMP) Market by Country
      • 6.4.1.2LAMEA Real Time Bidding (RTB) Market by Country
      • 6.4.1.3LAMEA Automated Guaranteed (AG) Market by Country
    • 6.4.2LAMEA Programmatic Display Market by Type
      • 6.4.2.1LAMEA Online Video Market by Country
      • 6.4.2.2LAMEA Online Display Market by Country
      • 6.4.2.3LAMEA Mobile Video Market by Country
      • 6.4.2.4LAMEA Mobile Display Market by Country
    • 6.4.3LAMEA Programmatic Display Market by Country
      • 6.4.3.1Brazil Programmatic Display Market
        • 6.4.3.1.1Brazil Programmatic Display Market by Channel
        • 6.4.3.1.2Brazil Programmatic Display Market by Type
      • 6.4.3.2Argentina Programmatic Display Market
        • 6.4.3.2.1Argentina Programmatic Display Market by Channel
        • 6.4.3.2.2Argentina Programmatic Display Market by Type
      • 6.4.3.3UAE Programmatic Display Market
        • 6.4.3.3.1UAE Programmatic Display Market by Channel
        • 6.4.3.3.2UAE Programmatic Display Market by Type
      • 6.4.3.4Saudi Arabia Programmatic Display Market
        • 6.4.3.4.1Saudi Arabia Programmatic Display Market by Channel
        • 6.4.3.4.2Saudi Arabia Programmatic Display Market by Type
      • 6.4.3.5South Africa Programmatic Display Market
        • 6.4.3.5.1South Africa Programmatic Display Market by Channel
        • 6.4.3.5.2South Africa Programmatic Display Market by Type
      • 6.4.3.6Nigeria Programmatic Display Market
        • 6.4.3.6.1Nigeria Programmatic Display Market by Channel
        • 6.4.3.6.2Nigeria Programmatic Display Market by Type
      • 6.4.3.7Rest of LAMEA Programmatic Display Market
        • 6.4.3.7.1Rest of LAMEA Programmatic Display Market by Channel
        • 6.4.3.7.2Rest of LAMEA Programmatic Display Market by Type

Chapter 7.Company Profiles

  • 7.1AT&T, Inc.
    • 7.1.1Company Overview
    • 7.1.2Financial Analysis
    • 7.1.3Segmental and Regional Analysis
    • 7.1.4Research & Development Expense
    • 7.1.5SWOT Analysis
  • 7.2Verizon Communications, Inc.
    • 7.2.1Company Overview
    • 7.2.2Financial Analysis
    • 7.2.3Segmental Analysis
    • 7.2.4Recent strategies and developments:
      • 7.2.4.1Partnerships, Collaborations, and Agreements:
      • 7.2.4.2Product Launches and Product Expansions:
    • 7.2.5SWOT Analysis
  • 7.3ROKU, INC.
    • 7.3.1Company Overview
    • 7.3.2Financial Analysis
    • 7.3.3Segmental and Regional Analysis
    • 7.3.4Research & Development Expenses
    • 7.3.5Recent strategies and developments:
      • 7.3.5.1Partnerships, Collaborations, and Agreements:
      • 7.3.5.2Business Expansions:
    • 7.3.6SWOT Analysis
  • 7.4Google LLC (Alphabet Inc.)
    • 7.4.1Company Overview
    • 7.4.2Financial Analysis
    • 7.4.3Segmental and Regional Analysis
    • 7.4.4Research & Development Expense
    • 7.4.5SWOT Analysis
  • 7.5Adobe, Inc.
    • 7.5.1Company Overview
    • 7.5.2Financial Analysis
    • 7.5.3Segmental and Regional Analysis
    • 7.5.4Research & Development Expense
    • 7.5.5SWOT Analysis
  • 7.6Adform
    • 7.6.1Company Overview
    • 7.6.2Financial Analysis
    • 7.6.3Segmental and Regional Analysis
    • 7.6.4Research & Development Expenses
    • 7.6.5SWOT Analysis
  • 7.7Magnite, Inc.
    • 7.7.1Company Overview
    • 7.7.2Financial Analysis
    • 7.7.3Regional Analysis
    • 7.7.4Recent strategies and developments:
      • 7.7.4.1Product Launches and Product Expansions:
    • 7.7.5SWOT Analysis
  • 7.8MediaMath Inc.
    • 7.8.1Company Overview
    • 7.8.2SWOT Analysis
  • 7.9Connexity, Inc. (Taboola.com Ltd)
    • 7.9.1Company Overview
    • 7.9.2Financial Analysis
    • 7.9.3Regional Analysis
    • 7.9.4Research & Development Expenses
    • 7.9.5SWOT Analysis
  • 7.10.Yahoo, Inc.
    • 7.10.1Company Overview
    • 7.10.2SWOT Analysis

Chapter 8.Winning Imperatives of Programmatic Display Market

LIST OF TABLES

  • TABLE 1Global Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 2Global Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 3Global Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 4Global Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 5Global Private Marketplaces (PMP) Market by Region, 2019 - 2022, USD Million
  • TABLE 6Global Private Marketplaces (PMP) Market by Region, 2023 - 2030, USD Million
  • TABLE 7Global Real Time Bidding (RTB) Market by Region, 2019 - 2022, USD Million
  • TABLE 8Global Real Time Bidding (RTB) Market by Region, 2023 - 2030, USD Million
  • TABLE 9Global Automated Guaranteed (AG) Market by Region, 2019 - 2022, USD Million
  • TABLE 10Global Automated Guaranteed (AG) Market by Region, 2023 - 2030, USD Million
  • TABLE 11Global Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 12Global Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 13Global Online Video Market by Region, 2019 - 2022, USD Million
  • TABLE 14Global Online Video Market by Region, 2023 - 2030, USD Million
  • TABLE 15Global Online Display Market by Region, 2019 - 2022, USD Million
  • TABLE 16Global Online Display Market by Region, 2023 - 2030, USD Million
  • TABLE 17Global Mobile Video Market by Region, 2019 - 2022, USD Million
  • TABLE 18Global Mobile Video Market by Region, 2023 - 2030, USD Million
  • TABLE 19Global Mobile Display Market by Region, 2019 - 2022, USD Million
  • TABLE 20Global Mobile Display Market by Region, 2023 - 2030, USD Million
  • TABLE 21Global Programmatic Display Market by Region, 2019 - 2022, USD Million
  • TABLE 22Global Programmatic Display Market by Region, 2023 - 2030, USD Million
  • TABLE 23North America Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 24North America Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 25North America Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 26North America Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 27North America Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
  • TABLE 28North America Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
  • TABLE 29North America Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
  • TABLE 30North America Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
  • TABLE 31North America Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
  • TABLE 32North America Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
  • TABLE 33North America Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 34North America Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 35North America Online Video Market by Country, 2019 - 2022, USD Million
  • TABLE 36North America Online Video Market by Country, 2023 - 2030, USD Million
  • TABLE 37North America Online Display Market by Country, 2019 - 2022, USD Million
  • TABLE 38North America Online Display Market by Country, 2023 - 2030, USD Million
  • TABLE 39North America Mobile Video Market by Country, 2019 - 2022, USD Million
  • TABLE 40North America Mobile Video Market by Country, 2023 - 2030, USD Million
  • TABLE 41North America Mobile Display Market by Country, 2019 - 2022, USD Million
  • TABLE 42North America Mobile Display Market by Country, 2023 - 2030, USD Million
  • TABLE 43North America Programmatic Display Market by Country, 2019 - 2022, USD Million
  • TABLE 44North America Programmatic Display Market by Country, 2023 - 2030, USD Million
  • TABLE 45US Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 46US Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 47US Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 48US Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 49US Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 50US Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 51Canada Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 52Canada Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 53Canada Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 54Canada Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 55Canada Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 56Canada Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 57Mexico Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 58Mexico Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 59Mexico Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 60Mexico Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 61Mexico Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 62Mexico Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 63Rest of North America Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 64Rest of North America Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 65Rest of North America Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 66Rest of North America Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 67Rest of North America Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 68Rest of North America Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 69Europe Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 70Europe Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 71Europe Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 72Europe Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 73Europe Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
  • TABLE 74Europe Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
  • TABLE 75Europe Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
  • TABLE 76Europe Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
  • TABLE 77Europe Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
  • TABLE 78Europe Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
  • TABLE 79Europe Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 80Europe Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 81Europe Online Video Market by Country, 2019 - 2022, USD Million
  • TABLE 82Europe Online Video Market by Country, 2023 - 2030, USD Million
  • TABLE 83Europe Online Display Market by Country, 2019 - 2022, USD Million
  • TABLE 84Europe Online Display Market by Country, 2023 - 2030, USD Million
  • TABLE 85Europe Mobile Video Market by Country, 2019 - 2022, USD Million
  • TABLE 86Europe Mobile Video Market by Country, 2023 - 2030, USD Million
  • TABLE 87Europe Mobile Display Market by Country, 2019 - 2022, USD Million
  • TABLE 88Europe Mobile Display Market by Country, 2023 - 2030, USD Million
  • TABLE 89Europe Programmatic Display Market by Country, 2019 - 2022, USD Million
  • TABLE 90Europe Programmatic Display Market by Country, 2023 - 2030, USD Million
  • TABLE 91Germany Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 92Germany Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 93Germany Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 94Germany Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 95Germany Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 96Germany Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 97UK Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 98UK Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 99UK Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 100UK Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 101UK Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 102UK Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 103France Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 104France Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 105France Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 106France Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 107France Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 108France Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 109Russia Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 110Russia Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 111Russia Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 112Russia Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 113Russia Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 114Russia Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 115Spain Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 116Spain Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 117Spain Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 118Spain Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 119Spain Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 120Spain Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 121Italy Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 122Italy Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 123Italy Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 124Italy Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 125Italy Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 126Italy Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 127Rest of Europe Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 128Rest of Europe Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 129Rest of Europe Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 130Rest of Europe Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 131Rest of Europe Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 132Rest of Europe Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 133Asia Pacific Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 134Asia Pacific Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 135Asia Pacific Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 136Asia Pacific Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 137Asia Pacific Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
  • TABLE 138Asia Pacific Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
  • TABLE 139Asia Pacific Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
  • TABLE 140Asia Pacific Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
  • TABLE 141Asia Pacific Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
  • TABLE 142Asia Pacific Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
  • TABLE 143Asia Pacific Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 144Asia Pacific Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 145Asia Pacific Online Video Market by Country, 2019 - 2022, USD Million
  • TABLE 146Asia Pacific Online Video Market by Country, 2023 - 2030, USD Million
  • TABLE 147Asia Pacific Online Display Market by Country, 2019 - 2022, USD Million
  • TABLE 148Asia Pacific Online Display Market by Country, 2023 - 2030, USD Million
  • TABLE 149Asia Pacific Mobile Video Market by Country, 2019 - 2022, USD Million
  • TABLE 150Asia Pacific Mobile Video Market by Country, 2023 - 2030, USD Million
  • TABLE 151Asia Pacific Mobile Display Market by Country, 2019 - 2022, USD Million
  • TABLE 152Asia Pacific Mobile Display Market by Country, 2023 - 2030, USD Million
  • TABLE 153Asia Pacific Programmatic Display Market by Country, 2019 - 2022, USD Million
  • TABLE 154Asia Pacific Programmatic Display Market by Country, 2023 - 2030, USD Million
  • TABLE 155China Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 156China Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 157China Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 158China Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 159China Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 160China Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 161Japan Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 162Japan Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 163Japan Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 164Japan Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 165Japan Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 166Japan Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 167India Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 168India Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 169India Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 170India Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 171India Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 172India Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 173South Korea Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 174South Korea Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 175South Korea Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 176South Korea Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 177South Korea Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 178South Korea Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 179Singapore Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 180Singapore Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 181Singapore Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 182Singapore Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 183Singapore Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 184Singapore Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 185Malaysia Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 186Malaysia Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 187Malaysia Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 188Malaysia Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 189Malaysia Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 190Malaysia Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 191Rest of Asia Pacific Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 192Rest of Asia Pacific Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 193Rest of Asia Pacific Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 194Rest of Asia Pacific Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 195Rest of Asia Pacific Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 196Rest of Asia Pacific Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 197LAMEA Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 198LAMEA Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 199LAMEA Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 200LAMEA Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 201LAMEA Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
  • TABLE 202LAMEA Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
  • TABLE 203LAMEA Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
  • TABLE 204LAMEA Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
  • TABLE 205LAMEA Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
  • TABLE 206LAMEA Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
  • TABLE 207LAMEA Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 208LAMEA Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 209LAMEA Online Video Market by Country, 2019 - 2022, USD Million
  • TABLE 210LAMEA Online Video Market by Country, 2023 - 2030, USD Million
  • TABLE 211LAMEA Online Display Market by Country, 2019 - 2022, USD Million
  • TABLE 212LAMEA Online Display Market by Country, 2023 - 2030, USD Million
  • TABLE 213LAMEA Mobile Video Market by Country, 2019 - 2022, USD Million
  • TABLE 214LAMEA Mobile Video Market by Country, 2023 - 2030, USD Million
  • TABLE 215LAMEA Mobile Display Market by Country, 2019 - 2022, USD Million
  • TABLE 216LAMEA Mobile Display Market by Country, 2023 - 2030, USD Million
  • TABLE 217LAMEA Programmatic Display Market by Country, 2019 - 2022, USD Million
  • TABLE 218LAMEA Programmatic Display Market by Country, 2023 - 2030, USD Million
  • TABLE 219Brazil Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 220Brazil Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 221Brazil Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 222Brazil Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 223Brazil Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 224Brazil Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 225Argentina Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 226Argentina Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 227Argentina Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 228Argentina Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 229Argentina Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 230Argentina Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 231UAE Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 232UAE Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 233UAE Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 234UAE Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 235UAE Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 236UAE Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 237Saudi Arabia Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 238Saudi Arabia Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 239Saudi Arabia Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 240Saudi Arabia Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 241Saudi Arabia Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 242Saudi Arabia Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 243South Africa Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 244South Africa Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 245South Africa Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 246South Africa Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 247South Africa Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 248South Africa Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 249Nigeria Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 250Nigeria Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 251Nigeria Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 252Nigeria Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 253Nigeria Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 254Nigeria Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 255Rest of LAMEA Programmatic Display Market, 2019 - 2022, USD Million
  • TABLE 256Rest of LAMEA Programmatic Display Market, 2023 - 2030, USD Million
  • TABLE 257Rest of LAMEA Programmatic Display Market by Channel, 2019 - 2022, USD Million
  • TABLE 258Rest of LAMEA Programmatic Display Market by Channel, 2023 - 2030, USD Million
  • TABLE 259Rest of LAMEA Programmatic Display Market by Type, 2019 - 2022, USD Million
  • TABLE 260Rest of LAMEA Programmatic Display Market by Type, 2023 - 2030, USD Million
  • TABLE 261Key Information - AT&T, Inc.
  • TABLE 262key information - Verizon Communications, Inc.
  • TABLE 263Key Information - ROKU, INC.
  • TABLE 264Key Information - Google LLC
  • TABLE 265Key Information - Adobe, Inc.
  • TABLE 266Key Information - Adform
  • TABLE 267Key Information - Magnite, Inc.
  • TABLE 268Key Information - MediaMath Inc.
  • TABLE 269Key Information - Connexity, Inc.
  • TABLE 270Key Information - Yahoo, Inc.