The Global Cloud Video Storage Market size is expected to reach $35.6 billion by 2031, rising at a market growth of 17.5% CAGR during the forecast period.
The demand for cloud video storage in the IT & telecom sector is propelled by the sector's increasing reliance on remote work, data security compliance requirements, scalability and flexibility needs, innovation, and the pursuit of competitive advantage. Thus, the IT & telecom segment captured 23.8% revenue share in the market 2023. Cloud video storage provides the scalability and flexibility needed to accommodate the sector's evolving storage needs without significant upfront investment in hardware.
The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, Google LLC came into partnership with Salesforce Inc., an American cloud-based software company. Through this partnership, Google LLC aims to provide customers with enhanced bidirectional integrations, enabling them to combine context from both Salesforce and Google Workspace seamlessly. Additionally, this integration will encompass various Google Workspace tools such as Google Calendar, Docs, Meet, Gmail, and more. In February 2024, Dell Technologies, Inc. came into partnership with Nokia Corporation, a Finnish multinational telecommunication, information technology, and consumer electronics corporation. Through this partnership, Dell would develop open network architectures within the telecommunications ecosystem and explore private 5G applications for businesses.
Based on the Analysis presented in the KBV Cardinal matrix; Google LLC and Microsoft Corporation are the forerunners in the Cloud Video Storage. In September, 2023, Amazon Web Services, Inc. came into partnership with Anthropic, an American artificial intelligence startup company. Through this partnership, Amazon Web Services, Inc. would combine their industry-leading technology and expertise in secure generative artificial intelligence (AI) to expedite the advancement of Anthropic's forthcoming foundational models, ensuring broad accessibility to AWS customers. Companies such as Amazon Web Services, Inc. VMware, Inc., and Huawei Technologies Co., Ltd. are some of the key innovators in Cloud Video Storage Market.
Market Growth Factors
Businesses and organizations increasingly use video surveillance systems to enhance security and monitor their premises, assets, and operations. With increasing security threats, businesses and organizations seek ways to enhance security measures.
Additionally, the marketing industry has experienced a significant shift towards video content, with half the marketing professionals worldwide using videos on Facebook for marketing purposes. Additionally, TikTok and YouTube are well-known platforms for marketing videos. Thus, the rise in video content creation across various platforms has significantly increased the demand for cloud video storage solutions.
Market Restraining Factors
Organizations, especially those dealing with sensitive video content, often hesitate to adopt it due to fears of data breaches and unauthorized access. This reluctance stems from the fact that once data is stored in the cloud, it is no longer physically under the organization's control, raising concerns about the security and privacy of their data.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
By Deployment Analysis
Based on deployment, the market is characterized into public, private, and hybrid. The hybrid segment procured 28.2% growth rate in the market in 2023. Organizations can store their video content across public cloud services and private, on-premises infrastructure in a hybrid cloud video storage setup.
By Application Analysis
On the basis of application, the market is classified into BFSI, IT & telecom, government, manufacturing, energy & utilities, healthcare & life sciences, retail & consumer goods, media & entertainment, and others. The BFSI segment recorded 16.4% revenue share in the cloud video storage market in 2023. BFSI institutions increasingly use video content to engage customers, provide personalized services, and deliver financial education.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 27.9% revenue share in the market in 2023. Rapid digital transformation is occurring in a number of Asia-Pacific nations, resulting in a surge in the implementation of cloud technologies.
Market Competition and Attributes
The market for cloud video storage is fiercely competitive, with key players such as Amazon Web Services (AWS), Google LLC, Microsoft Corporation, IBM Corporation, for market share. These providers offer a range of solutions tailored to the needs of consumers and businesses, competing on attributes such as scalability, reliability, cost-effectiveness, security, performance, and integration.
Recent Strategies Deployed in the Market
- Apr-2024: Alibaba Cloud unveiled its "Alibaba Cloud Spring", updated pricing strategy for international customers. This new approach includes significant price reductions of up to 59% on core public cloud products, specifically for services hosted in Alibaba Cloud's international data centers located outside of mainland China.
- Feb-2024: Dell Technologies, Inc. came into partnership with Nokia Corporation, a Finnish multinational telecommunication, information technology, and consumer electronics corporation. Through this partnership, Dell would develop open network architectures within the telecommunications ecosystem and explore private 5G applications for businesses.
- Nov-2023: VMware, Inc. unveiled a next-generation architecture for VMware Cloud on AWS, leveraging an Amazon EC2 M7i bare-metal instance equipped with customized 4th Gen Intel(R) Xeon(R) Scalable processors (known as Sapphire Rapids). Additionally, combining this diskless instance with scalable and flexible storage choices will empower customers to align with application and infrastructure needs more effectively.
- Nov-2023: Huawei introduces two new all-flash storage products to advocate for the widespread adoption of all-flash storage across diverse scenarios. These products are tailored to assist customers in constructing data centres that are both efficient and dependable.
- Nov-2023: Amazon Web Services, Inc. came into partnership with Salesforce Inc, an American cloud-based software company. Through this partnership, Amazon Web Services, Inc. would simplify the development of trusted AI applications, provide intelligent, data-driven CRM experiences, and introduce Salesforce products to the AWS Marketplace.
- Oct-2023: Microsoft Corporation came into partnership with Submittable, software company in Missoula, Montana. Through this partnership, Microsoft Corporation would provide leading grant making and corporate social responsibility solutions across Microsoft's array of cloud services.
List of Key Companies Profiled
- Google LLC (Alphabet Inc.)
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Oracle Corporation
- Microsoft Corporation
- Dell Technologies, Inc.
- VMware, Inc. (Broadcom Inc.)
- IBM Corporation
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Fujitsu Limited
- Alibaba Cloud (Alibaba Group Holding Limited)
Global Cloud Video Storage Market Report Segmentation
By Deployment
By Application
- IT & Telecom
- Media & Entertainment
- Government
- Retail & Consumer Goods
- Energy & Utilities
- Manufacturing
- Healthcare & Lifesciences
- BFSI
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Cloud Video Storage Market, by Deployment
- 1.4.2Global Cloud Video Storage Market, by Application
- 1.4.3Global Cloud Video Storage Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
Chapter 4.Competition Analysis - Global
- 4.1KBV Cardinal Matrix
- 4.2Recent Industry Wide Strategic Developments
- 4.2.1Partnerships, Collaborations and Agreements
- 4.2.2Product Launches and Product Expansions
- 4.2.3Acquisition and Mergers
- 4.3Market Share Analysis, 2023
- 4.4Top Winning Strategies
- 4.4.1Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2Key Strategic Move: (Partnerships, Collaborations, and Agreements: 2022, Sep - 2024, Feb) Leading Players
- 4.5Porter Five Forces Analysis
Chapter 5.Global Cloud Video Storage Market by Deployment
- 5.1Global Public Market by Region
- 5.2Global Private Market by Region
- 5.3Global Hybrid Market by Region
Chapter 6.Global Cloud Video Storage Market by Application
- 6.1Global IT & Telecom Market by Region
- 6.2Global Media & Entertainment Market by Region
- 6.3Global Government Market by Region
- 6.4Global Retail & Consumer Goods Market by Region
- 6.5Global Energy & Utilities Market by Region
- 6.6Global Manufacturing Market by Region
- 6.7Global Healthcare & Lifesciences Market by Region
- 6.8Global BFSI Market by Region
- 6.9Global Others Market by Region
Chapter 7.Global Cloud Video Storage Market by Region
- 7.1North America Cloud Video Storage Market
- 7.1.1North America Cloud Video Storage Market by Deployment
- 7.1.1.1North America Public Market by Country
- 7.1.1.2North America Private Market by Country
- 7.1.1.3North America Hybrid Market by Country
- 7.1.2North America Cloud Video Storage Market by Application
- 7.1.2.1North America IT & Telecom Market by Country
- 7.1.2.2North America Media & Entertainment Market by Country
- 7.1.2.3North America Government Market by Country
- 7.1.2.4North America Retail & Consumer Goods Market by Country
- 7.1.2.5North America Energy & Utilities Market by Country
- 7.1.2.6North America Manufacturing Market by Country
- 7.1.2.7North America Healthcare & Lifesciences Market by Country
- 7.1.2.8North America BFSI Market by Country
- 7.1.2.9North America Others Market by Country
- 7.1.3North America Cloud Video Storage Market by Country
- 7.1.3.1US Cloud Video Storage Market
- 7.1.3.1.1US Cloud Video Storage Market by Deployment
- 7.1.3.1.2US Cloud Video Storage Market by Application
- 7.1.3.2Canada Cloud Video Storage Market
- 7.1.3.2.1Canada Cloud Video Storage Market by Deployment
- 7.1.3.2.2Canada Cloud Video Storage Market by Application
- 7.1.3.3Mexico Cloud Video Storage Market
- 7.1.3.3.1Mexico Cloud Video Storage Market by Deployment
- 7.1.3.3.2Mexico Cloud Video Storage Market by Application
- 7.1.3.4Rest of North America Cloud Video Storage Market
- 7.1.3.4.1Rest of North America Cloud Video Storage Market by Deployment
- 7.1.3.4.2Rest of North America Cloud Video Storage Market by Application
- 7.2Europe Cloud Video Storage Market
- 7.2.1Europe Cloud Video Storage Market by Deployment
- 7.2.1.1Europe Public Market by Country
- 7.2.1.2Europe Private Market by Country
- 7.2.1.3Europe Hybrid Market by Country
- 7.2.2Europe Cloud Video Storage Market by Application
- 7.2.2.1Europe IT & Telecom Market by Country
- 7.2.2.2Europe Media & Entertainment Market by Country
- 7.2.2.3Europe Government Market by Country
- 7.2.2.4Europe Retail & Consumer Goods Market by Country
- 7.2.2.5Europe Energy & Utilities Market by Country
- 7.2.2.6Europe Manufacturing Market by Country
- 7.2.2.7Europe Healthcare & Lifesciences Market by Country
- 7.2.2.8Europe BFSI Market by Country
- 7.2.2.9Europe Others Market by Country
- 7.2.3Europe Cloud Video Storage Market by Country
- 7.2.3.1Germany Cloud Video Storage Market
- 7.2.3.1.1Germany Cloud Video Storage Market by Deployment
- 7.2.3.1.2Germany Cloud Video Storage Market by Application
- 7.2.3.2UK Cloud Video Storage Market
- 7.2.3.2.1UK Cloud Video Storage Market by Deployment
- 7.2.3.2.2UK Cloud Video Storage Market by Application
- 7.2.3.3France Cloud Video Storage Market
- 7.2.3.3.1France Cloud Video Storage Market by Deployment
- 7.2.3.3.2France Cloud Video Storage Market by Application
- 7.2.3.4Russia Cloud Video Storage Market
- 7.2.3.4.1Russia Cloud Video Storage Market by Deployment
- 7.2.3.4.2Russia Cloud Video Storage Market by Application
- 7.2.3.5Spain Cloud Video Storage Market
- 7.2.3.5.1Spain Cloud Video Storage Market by Deployment
- 7.2.3.5.2Spain Cloud Video Storage Market by Application
- 7.2.3.6Italy Cloud Video Storage Market
- 7.2.3.6.1Italy Cloud Video Storage Market by Deployment
- 7.2.3.6.2Italy Cloud Video Storage Market by Application
- 7.2.3.7Rest of Europe Cloud Video Storage Market
- 7.2.3.7.1Rest of Europe Cloud Video Storage Market by Deployment
- 7.2.3.7.2Rest of Europe Cloud Video Storage Market by Application
- 7.3Asia Pacific Cloud Video Storage Market
- 7.3.1Asia Pacific Cloud Video Storage Market by Deployment
- 7.3.1.1Asia Pacific Public Market by Country
- 7.3.1.2Asia Pacific Private Market by Country
- 7.3.1.3Asia Pacific Hybrid Market by Country
- 7.3.2Asia Pacific Cloud Video Storage Market by Application
- 7.3.2.1Asia Pacific IT & Telecom Market by Country
- 7.3.2.2Asia Pacific Media & Entertainment Market by Country
- 7.3.2.3Asia Pacific Government Market by Country
- 7.3.2.4Asia Pacific Retail & Consumer Goods Market by Country
- 7.3.2.5Asia Pacific Energy & Utilities Market by Country
- 7.3.2.6Asia Pacific Manufacturing Market by Country
- 7.3.2.7Asia Pacific Healthcare & Lifesciences Market by Country
- 7.3.2.8Asia Pacific BFSI Market by Country
- 7.3.2.9Asia Pacific Others Market by Country
- 7.3.3Asia Pacific Cloud Video Storage Market by Country
- 7.3.3.1China Cloud Video Storage Market
- 7.3.3.1.1China Cloud Video Storage Market by Deployment
- 7.3.3.1.2China Cloud Video Storage Market by Application
- 7.3.3.2Japan Cloud Video Storage Market
- 7.3.3.2.1Japan Cloud Video Storage Market by Deployment
- 7.3.3.2.2Japan Cloud Video Storage Market by Application
- 7.3.3.3India Cloud Video Storage Market
- 7.3.3.3.1India Cloud Video Storage Market by Deployment
- 7.3.3.3.2India Cloud Video Storage Market by Application
- 7.3.3.4South Korea Cloud Video Storage Market
- 7.3.3.4.1South Korea Cloud Video Storage Market by Deployment
- 7.3.3.4.2South Korea Cloud Video Storage Market by Application
- 7.3.3.5Singapore Cloud Video Storage Market
- 7.3.3.5.1Singapore Cloud Video Storage Market by Deployment
- 7.3.3.5.2Singapore Cloud Video Storage Market by Application
- 7.3.3.6Malaysia Cloud Video Storage Market
- 7.3.3.6.1Malaysia Cloud Video Storage Market by Deployment
- 7.3.3.6.2Malaysia Cloud Video Storage Market by Application
- 7.3.3.7Rest of Asia Pacific Cloud Video Storage Market
- 7.3.3.7.1Rest of Asia Pacific Cloud Video Storage Market by Deployment
- 7.3.3.7.2Rest of Asia Pacific Cloud Video Storage Market by Application
- 7.4LAMEA Cloud Video Storage Market
- 7.4.1LAMEA Cloud Video Storage Market by Deployment
- 7.4.1.1LAMEA Public Market by Country
- 7.4.1.2LAMEA Private Market by Country
- 7.4.1.3LAMEA Hybrid Market by Country
- 7.4.2LAMEA Cloud Video Storage Market by Application
- 7.4.2.1LAMEA IT & Telecom Market by Country
- 7.4.2.2LAMEA Media & Entertainment Market by Country
- 7.4.2.3LAMEA Government Market by Country
- 7.4.2.4LAMEA Retail & Consumer Goods Market by Country
- 7.4.2.5LAMEA Energy & Utilities Market by Country
- 7.4.2.6LAMEA Manufacturing Market by Country
- 7.4.2.7LAMEA Healthcare & Lifesciences Market by Country
- 7.4.2.8LAMEA BFSI Market by Country
- 7.4.2.9LAMEA Others Market by Country
- 7.4.3LAMEA Cloud Video Storage Market by Country
- 7.4.3.1Brazil Cloud Video Storage Market
- 7.4.3.1.1Brazil Cloud Video Storage Market by Deployment
- 7.4.3.1.2Brazil Cloud Video Storage Market by Application
- 7.4.3.2Argentina Cloud Video Storage Market
- 7.4.3.2.1Argentina Cloud Video Storage Market by Deployment
- 7.4.3.2.2Argentina Cloud Video Storage Market by Application
- 7.4.3.3UAE Cloud Video Storage Market
- 7.4.3.3.1UAE Cloud Video Storage Market by Deployment
- 7.4.3.3.2UAE Cloud Video Storage Market by Application
- 7.4.3.4Saudi Arabia Cloud Video Storage Market
- 7.4.3.4.1Saudi Arabia Cloud Video Storage Market by Deployment
- 7.4.3.4.2Saudi Arabia Cloud Video Storage Market by Application
- 7.4.3.5South Africa Cloud Video Storage Market
- 7.4.3.5.1South Africa Cloud Video Storage Market by Deployment
- 7.4.3.5.2South Africa Cloud Video Storage Market by Application
- 7.4.3.6Nigeria Cloud Video Storage Market
- 7.4.3.6.1Nigeria Cloud Video Storage Market by Deployment
- 7.4.3.6.2Nigeria Cloud Video Storage Market by Application
- 7.4.3.7Rest of LAMEA Cloud Video Storage Market
- 7.4.3.7.1Rest of LAMEA Cloud Video Storage Market by Deployment
- 7.4.3.7.2Rest of LAMEA Cloud Video Storage Market by Application
Chapter 8.Company Profiles
- 8.1Google LLC (Alphabet Inc.)
- 8.1.1Company Overview
- 8.1.2Financial Analysis
- 8.1.3Segmental and Regional Analysis
- 8.1.4Research & Development Expense
- 8.1.5Recent strategies and developments:
- 8.1.5.1Partnerships, Collaborations, and Agreements:
- 8.1.5.2Product Launches and Product Expansions:
- 8.1.6SWOT Analysis
- 8.2Amazon Web Services, Inc. (Amazon.com, Inc.)
- 8.2.1Company Overview
- 8.2.2Financial Analysis
- 8.2.3Segmental Analysis
- 8.2.4Recent strategies and developments:
- 8.2.4.1Partnerships, Collaborations, and Agreements:
- 8.2.5SWOT Analysis
- 8.3Oracle Corporation
- 8.3.1Company Overview
- 8.3.2Financial Analysis
- 8.3.3Segmental and Regional Analysis
- 8.3.4Research & Development Expense
- 8.3.5SWOT Analysis
- 8.4Microsoft Corporation
- 8.4.1Company Overview
- 8.4.2Financial Analysis
- 8.4.3Segmental and Regional Analysis
- 8.4.4Research & Development Expenses
- 8.4.5Recent strategies and developments:
- 8.4.5.1Partnerships, Collaborations, and Agreements:
- 8.4.5.2Acquisition and Mergers:
- 8.4.6SWOT Analysis
- 8.5Dell Technologies, Inc.
- 8.5.1Company Overview
- 8.5.2Financial Analysis
- 8.5.3Segmental and Regional Analysis
- 8.5.4Research & Development Expense
- 8.5.5Recent strategies and developments:
- 8.5.5.1Partnerships, Collaborations, and Agreements:
- 8.5.5.2Product Launches and Product Expansions:
- 8.5.6SWOT Analysis
- 8.6VMware, Inc. (Broadcom Inc.)
- 8.6.1Company Overview
- 8.6.2Financial Analysis
- 8.6.3Segmental and Regional Analysis
- 8.6.4Research & Development Expense
- 8.6.5Recent strategies and developments:
- 8.6.5.1Product Launches and Product Expansions:
- 8.6.6SWOT Analysis
- 8.7IBM Corporation
- 8.7.1Company Overview
- 8.7.2Financial Analysis
- 8.7.3Regional & Segmental Analysis
- 8.7.4Research & Development Expenses
- 8.7.5Recent strategies and developments:
- 8.7.5.1Product Launches and Product Expansions:
- 8.7.6SWOT Analysis
- 8.8Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- 8.8.1Company Overview
- 8.8.2Financial Analysis
- 8.8.3Segmental and Regional Analysis
- 8.8.4Research & Development Expenses
- 8.8.5Recent strategies and developments:
- 8.8.5.1Partnerships, Collaborations, and Agreements:
- 8.8.5.2Product Launches and Product Expansions:
- 8.8.6SWOT Analysis
- 8.9Fujitsu Limited
- 8.9.1Company Overview
- 8.9.2Financial Analysis
- 8.9.3Segmental and Regional Analysis
- 8.9.4Research & Development Expenses
- 8.9.5Recent strategies and developments:
- 8.9.5.1Product Launches and Product Expansions:
- 8.9.6SWOT Analysis
- 8.10.Alibaba Cloud (Alibaba Group Holding Limited)
- 8.10.1Company Overview
- 8.10.2Financial Analysis
- 8.10.3Segmental and Regional Analysis
- 8.10.4Recent strategies and developments:
- 8.10.4.1Product Launches and Product Expansions:
- 8.10.5SWOT Analysis
Chapter 9.Winning Imperatives of Cloud Video Storage Market