The Global Beetroot Powder Market size is expected to reach $786.9 million by 2031, rising at a market growth of 9.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 5,577.7 tonnes experiencing a growth of 11.6% (2020-2023).
The growth in Asia Pacific region is fueled by several factors, including the rising awareness of natural health supplements, expanding middle-class populations, and increasing consumer interest in superfoods. Countries such as China, Japan, and India have witnessed a surge in demand for plant-based supplements and functional foods, driven by the shift toward healthier lifestyles and dietary habits. Also, the Indian market would utilize 115.05 tonnes of this powder in Cosmetics & Personal Care applications by 2031. Consequently, the Asia Pacific region would acquire nearly 30% of the total market share by 2031.
Beetroot powder, renowned for its high content of essential vitamins, minerals, and antioxidants, has captivated the attention of health-conscious individuals. Moreover, a prominent study conducted by Queen Mary University of London in 2010 demonstrated that regular consumption of beetroot juice or powder could significantly reduce blood pressure, offering a natural solution for those at risk of hypertension. Hence, these developments are driving the growth of the market.
Additionally, Functional foods and beverages have experienced a significant increase in demand as consumers seek out foods that offer health benefits that surpass fundamental nutrition. Beyond beverages, this powder is increasingly added to energy bars, snacks, and dietary supplements. Thus, these factors will aid in the expansion of the market.
However, the production of this powder is highly dependent on the availability and pricing of fresh beetroots, which are susceptible to various external factors that can impact their supply. Price volatility is also significantly influenced by supply chain disruptions. Transportation delays, fuel price hikes, and logistical issues can complicate getting fresh beets from farms to production facilities. Hence, the inability to maintain consistent and affordable pricing can stifle consumer demand, limit market penetration, and slow the growth of the market.
Product Outlook
Based on product, the market is bifurcated into conventional and organic. The organic segment procured 46% revenue share in the market in 2023. In terms of volume, the segment registered2,313.1 tonnes in 2023. The growing consumer preference for clean-label and pesticide-free products has driven the demand for organic powder.
Application Outlook
On the basis of application, the market is classified into food & beverage, nutraceuticals & dietary supplements, cosmetics & personal care, and others. The nutraceuticals & dietary supplements segment recorded 29% revenue share in the market in 2023. Nutraceuticals, which integrate the nutritional advantages of food with the potential therapeutic effects of pharmaceuticals, have experienced significant growth in prominence in recent years
Distribution Channel Outlook
By distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online, and others. The convenience stores segment garnered 27% revenue share in the market in 2023. In terms of volume, the segment recorded 1,505.7 tonnes in 2023. Convenience stores cater to consumers seeking quick and easy access to health products in local, often urban settings.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 38% revenue share in the market in 2023. The region's widespread adoption of functional foods and dietary supplements, the strong consumer emphasis on health and wellness, and the region's increased demand for natural constituents in the food and beverage industry are all contributing factors to this dominance.
List of Key Companies Profiled
- Biofinest LLC
- Supergarden
- Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- PharmaCare (New Zealand) Ltd.
- GO Superfoods Ltd.
- Natures Aid
- Botanical Ingredients Ltd.
- Terrasoul Superfoods
- Yesraj Agro Exports Pvt. Ltd.
- Cultivator Natural Products Pvt. Ltd.
Global Beetroot Powder Market Report Segmentation
By Product (Volume, Tonnes, USD Million, 2020-2031)
By Application (Volume, Tonnes, USD Million, 2020-2031)
- Food & Beverage
- Nutraceuticals & Dietary Supplements
- Cosmetics & Personal Care
- Other Applications
By Distribution Channel (Volume, Tonnes, USD Million, 2020-2031)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Other Distribution Channels
By Geography (Volume, Tonnes, USD Million, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Beetroot Powder Market, by Product
- 1.4.2 Global Beetroot Powder Market, by Application
- 1.4.3 Global Beetroot Powder Market, by Distribution Channel
- 1.4.4 Global Beetroot Powder Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Beetroot Powder Market by Product
- 4.1 Global Conventional Market by Region
- 4.2 Global Organic Market by Region
Chapter 5. Global Beetroot Powder Market by Application
- 5.1 Global Food & Beverage Market by Region
- 5.2 Global Nutraceuticals & Dietary Supplements Market by Region
- 5.3 Global Cosmetics & Personal Care Market by Region
- 5.4 Global Other Applications Market by Region
Chapter 6. Global Beetroot Powder Market by Distribution Channel
- 6.1 Global Supermarkets/Hypermarkets Market by Region
- 6.2 Global Convenience Stores Market by Region
- 6.3 Global Online Market by Region
- 6.4 Global Other Distribution Channels Market by Region
Chapter 7. Global Beetroot Powder Market by Region
- 7.1 North America Beetroot Powder Market
- 7.1.1 North America Beetroot Powder Market by Product
- 7.1.1.1 North America Conventional Market by Country
- 7.1.1.2 North America Organic Market by Country
- 7.1.2 North America Beetroot Powder Market by Application
- 7.1.2.1 North America Food & Beverage Market by Country
- 7.1.2.2 North America Nutraceuticals & Dietary Supplements Market by Country
- 7.1.2.3 North America Cosmetics & Personal Care Market by Country
- 7.1.2.4 North America Other Applications Market by Country
- 7.1.3 North America Beetroot Powder Market by Distribution Channel
- 7.1.3.1 North America Supermarkets/Hypermarkets Market by Country
- 7.1.3.2 North America Convenience Stores Market by Country
- 7.1.3.3 North America Online Market by Country
- 7.1.3.4 North America Other Distribution Channels Market by Country
- 7.1.4 North America Beetroot Powder Market by Country
- 7.1.4.1 US Beetroot Powder Market
- 7.1.4.1.1 US Beetroot Powder Market by Product
- 7.1.4.1.2 US Beetroot Powder Market by Application
- 7.1.4.1.3 US Beetroot Powder Market by Distribution Channel
- 7.1.4.2 Canada Beetroot Powder Market
- 7.1.4.2.1 Canada Beetroot Powder Market by Product
- 7.1.4.2.2 Canada Beetroot Powder Market by Application
- 7.1.4.2.3 Canada Beetroot Powder Market by Distribution Channel
- 7.1.4.3 Mexico Beetroot Powder Market
- 7.1.4.3.1 Mexico Beetroot Powder Market by Product
- 7.1.4.3.2 Mexico Beetroot Powder Market by Application
- 7.1.4.3.3 Mexico Beetroot Powder Market by Distribution Channel
- 7.1.4.4 Rest of North America Beetroot Powder Market
- 7.1.4.4.1 Rest of North America Beetroot Powder Market by Product
- 7.1.4.4.2 Rest of North America Beetroot Powder Market by Application
- 7.1.4.4.3 Rest of North America Beetroot Powder Market by Distribution Channel
- 7.2 Europe Beetroot Powder Market
- 7.2.1 Europe Beetroot Powder Market by Product
- 7.2.1.1 Europe Conventional Market by Country
- 7.2.1.2 Europe Organic Market by Country
- 7.2.2 Europe Beetroot Powder Market by Application
- 7.2.2.1 Europe Food & Beverage Market by Country
- 7.2.2.2 Europe Nutraceuticals & Dietary Supplements Market by Country
- 7.2.2.3 Europe Cosmetics & Personal Care Market by Country
- 7.2.2.4 Europe Other Applications Market by Country
- 7.2.3 Europe Beetroot Powder Market by Distribution Channel
- 7.2.3.1 Europe Supermarkets/Hypermarkets Market by Country
- 7.2.3.2 Europe Convenience Stores Market by Country
- 7.2.3.3 Europe Online Market by Country
- 7.2.3.4 Europe Other Distribution Channels Market by Country
- 7.2.4 Europe Beetroot Powder Market by Country
- 7.2.4.1 Germany Beetroot Powder Market
- 7.2.4.1.1 Germany Beetroot Powder Market by Product
- 7.2.4.1.2 Germany Beetroot Powder Market by Application
- 7.2.4.1.3 Germany Beetroot Powder Market by Distribution Channel
- 7.2.4.2 UK Beetroot Powder Market
- 7.2.4.2.1 UK Beetroot Powder Market by Product
- 7.2.4.2.2 UK Beetroot Powder Market by Application
- 7.2.4.2.3 UK Beetroot Powder Market by Distribution Channel
- 7.2.4.3 France Beetroot Powder Market
- 7.2.4.3.1 France Beetroot Powder Market by Product
- 7.2.4.3.2 France Beetroot Powder Market by Application
- 7.2.4.3.3 France Beetroot Powder Market by Distribution Channel
- 7.2.4.4 Russia Beetroot Powder Market
- 7.2.4.4.1 Russia Beetroot Powder Market by Product
- 7.2.4.4.2 Russia Beetroot Powder Market by Application
- 7.2.4.4.3 Russia Beetroot Powder Market by Distribution Channel
- 7.2.4.5 Spain Beetroot Powder Market
- 7.2.4.5.1 Spain Beetroot Powder Market by Product
- 7.2.4.5.2 Spain Beetroot Powder Market by Application
- 7.2.4.5.3 Spain Beetroot Powder Market by Distribution Channel
- 7.2.4.6 Italy Beetroot Powder Market
- 7.2.4.6.1 Italy Beetroot Powder Market by Product
- 7.2.4.6.2 Italy Beetroot Powder Market by Application
- 7.2.4.6.3 Italy Beetroot Powder Market by Distribution Channel
- 7.2.4.7 Rest of Europe Beetroot Powder Market
- 7.2.4.7.1 Rest of Europe Beetroot Powder Market by Product
- 7.2.4.7.2 Rest of Europe Beetroot Powder Market by Application
- 7.2.4.7.3 Rest of Europe Beetroot Powder Market by Distribution Channel
- 7.3 Asia Pacific Beetroot Powder Market
- 7.3.1 Asia Pacific Beetroot Powder Market by Product
- 7.3.1.1 Asia Pacific Conventional Market by Country
- 7.3.1.2 Asia Pacific Organic Market by Country
- 7.3.2 Asia Pacific Beetroot Powder Market by Application
- 7.3.2.1 Asia Pacific Food & Beverage Market by Country
- 7.3.2.2 Asia Pacific Nutraceuticals & Dietary Supplements Market by Country
- 7.3.2.3 Asia Pacific Cosmetics & Personal Care Market by Country
- 7.3.2.4 Asia Pacific Other Applications Market by Country
- 7.3.3 Asia Pacific Beetroot Powder Market by Distribution Channel
- 7.3.3.1 Asia Pacific Supermarkets/Hypermarkets Market by Country
- 7.3.3.2 Asia Pacific Convenience Stores Market by Country
- 7.3.3.3 Asia Pacific Online Market by Country
- 7.3.3.4 Asia Pacific Other Distribution Channels Market by Country
- 7.3.4 Asia Pacific Beetroot Powder Market by Country
- 7.3.4.1 China Beetroot Powder Market
- 7.3.4.1.1 China Beetroot Powder Market by Product
- 7.3.4.1.2 China Beetroot Powder Market by Application
- 7.3.4.1.3 China Beetroot Powder Market by Distribution Channel
- 7.3.4.2 Japan Beetroot Powder Market
- 7.3.4.2.1 Japan Beetroot Powder Market by Product
- 7.3.4.2.2 Japan Beetroot Powder Market by Application
- 7.3.4.2.3 Japan Beetroot Powder Market by Distribution Channel
- 7.3.4.3 India Beetroot Powder Market
- 7.3.4.3.1 India Beetroot Powder Market by Product
- 7.3.4.3.2 India Beetroot Powder Market by Application
- 7.3.4.3.3 India Beetroot Powder Market by Distribution Channel
- 7.3.4.4 South Korea Beetroot Powder Market
- 7.3.4.4.1 South Korea Beetroot Powder Market by Product
- 7.3.4.4.2 South Korea Beetroot Powder Market by Application
- 7.3.4.4.3 South Korea Beetroot Powder Market by Distribution Channel
- 7.3.4.5 Australia Beetroot Powder Market
- 7.3.4.5.1 Australia Beetroot Powder Market by Product
- 7.3.4.5.2 Australia Beetroot Powder Market by Application
- 7.3.4.5.3 Australia Beetroot Powder Market by Distribution Channel
- 7.3.4.6 Malaysia Beetroot Powder Market
- 7.3.4.6.1 Malaysia Beetroot Powder Market by Product
- 7.3.4.6.2 Malaysia Beetroot Powder Market by Application
- 7.3.4.6.3 Malaysia Beetroot Powder Market by Distribution Channel
- 7.3.4.7 Rest of Asia Pacific Beetroot Powder Market
- 7.3.4.7.1 Rest of Asia Pacific Beetroot Powder Market by Product
- 7.3.4.7.2 Rest of Asia Pacific Beetroot Powder Market by Application
- 7.3.4.7.3 Rest of Asia Pacific Beetroot Powder Market by Distribution Channel
- 7.4 LAMEA Beetroot Powder Market
- 7.4.1 LAMEA Beetroot Powder Market by Product
- 7.4.1.1 LAMEA Conventional Market by Country
- 7.4.1.2 LAMEA Organic Market by Country
- 7.4.2 LAMEA Beetroot Powder Market by Application
- 7.4.2.1 LAMEA Food & Beverage Market by Country
- 7.4.2.2 LAMEA Nutraceuticals & Dietary Supplements Market by Country
- 7.4.2.3 LAMEA Cosmetics & Personal Care Market by Country
- 7.4.2.4 LAMEA Other Applications Market by Country
- 7.4.3 LAMEA Beetroot Powder Market by Distribution Channel
- 7.4.3.1 LAMEA Supermarkets/Hypermarkets Market by Country
- 7.4.3.2 LAMEA Convenience Stores Market by Country
- 7.4.3.3 LAMEA Online Market by Country
- 7.4.3.4 LAMEA Other Distribution Channels Market by Country
- 7.4.4 LAMEA Beetroot Powder Market by Country
- 7.4.4.1 Brazil Beetroot Powder Market
- 7.4.4.1.1 Brazil Beetroot Powder Market by Product
- 7.4.4.1.2 Brazil Beetroot Powder Market by Application
- 7.4.4.1.3 Brazil Beetroot Powder Market by Distribution Channel
- 7.4.4.2 Argentina Beetroot Powder Market
- 7.4.4.2.1 Argentina Beetroot Powder Market by Product
- 7.4.4.2.2 Argentina Beetroot Powder Market by Application
- 7.4.4.2.3 Argentina Beetroot Powder Market by Distribution Channel
- 7.4.4.3 UAE Beetroot Powder Market
- 7.4.4.3.1 UAE Beetroot Powder Market by Product
- 7.4.4.3.2 UAE Beetroot Powder Market by Application
- 7.4.4.3.3 UAE Beetroot Powder Market by Distribution Channel
- 7.4.4.4 Saudi Arabia Beetroot Powder Market
- 7.4.4.4.1 Saudi Arabia Beetroot Powder Market by Product
- 7.4.4.4.2 Saudi Arabia Beetroot Powder Market by Application
- 7.4.4.4.3 Saudi Arabia Beetroot Powder Market by Distribution Channel
- 7.4.4.5 South Africa Beetroot Powder Market
- 7.4.4.5.1 South Africa Beetroot Powder Market by Product
- 7.4.4.5.2 South Africa Beetroot Powder Market by Application
- 7.4.4.5.3 South Africa Beetroot Powder Market by Distribution Channel
- 7.4.4.6 Nigeria Beetroot Powder Market
- 7.4.4.6.1 Nigeria Beetroot Powder Market by Product
- 7.4.4.6.2 Nigeria Beetroot Powder Market by Application
- 7.4.4.6.3 Nigeria Beetroot Powder Market by Distribution Channel
- 7.4.4.7 Rest of LAMEA Beetroot Powder Market
- 7.4.4.7.1 Rest of LAMEA Beetroot Powder Market by Product
- 7.4.4.7.2 Rest of LAMEA Beetroot Powder Market by Application
- 7.4.4.7.3 Rest of LAMEA Beetroot Powder Market by Distribution Channel
Chapter 8. Company Profiles
- 8.1 Biofinest LLC
- 8.1.1 Company Overview
- 8.1.2 SWOT Analysis
- 8.2 Supergarden
- 8.2.1 Company Overview
- 8.2.2 SWOT Analysis
- 8.3 Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- 8.3.1 Company Overview
- 8.3.2 SWOT Analysis
- 8.4 PharmaCare (New Zealand) Ltd.
- 8.4.1 Company Overview
- 8.4.2 SWOT Analysis
- 8.5 GO Superfoods Ltd.
- 8.5.1 Company Overview
- 8.5.2 SWOT Analysis
- 8.6 Natures Aid
- 8.6.1 Company Overview
- 8.6.2 SWOT Analysis
- 8.7 Botanical Ingredients Ltd.
- 8.7.1 Company Overview
- 8.7.2 SWOT Analysis
- 8.8 Terrasoul Superfoods
- 8.9 Yesraj Agro Exports Pvt. Ltd.
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
- 8.10. Cultivator Natural Products Pvt. Ltd.
Chapter 9. Winning Imperatives for Beetroot Powder Market