The Global Generative AI In Financial Services Market size is expected to reach $21.1 billion by 2031, rising at a market growth of 38.8% CAGR during the forecast period.
Many countries in the Asia Pacific are experiencing significant digital transformation in their financial sectors, with increased investment in AI technologies. This trend is evident in countries like China, India, and Singapore, where financial institutions leverage Generative AI to enhance services and improve operational efficiencies. Thus, the Asia Pacific region would acquire 26% of the total market share by 2031.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2024, Oracle Corporation announced a partnership with Accenture, a global consultancy firm, to develop generative AI solutions. Leveraging Oracle Cloud Infrastructure, the two companies aimed to improve efficiency, resilience, and customer experiences, focusing initially on digital finance transformation and expanding to other industries. Moreover, In August, 2024, Accenture PLC signed a partnership with S&P Global, a capital market company. The partnership aimed to drive generative AI innovation in financial services.
Market Growth Factors
The volume of data generated in the financial sector has surged dramatically due to digital transactions, customer interactions, and regulatory requirements. In addition, Generative AI technologies offer sophisticated analytical capabilities that can identify patterns, trends, and correlations within financial data that may not be apparent through traditional analytical methods. In conclusion, the rising demand for advanced analytics and insights drives the market's growth.
Modern consumers expect personalized financial services catering to their needs and preferences. They seek solutions that address their current financial situations and anticipate future requirements. With the insights generated by AI, financial institutions can rapidly innovate and customize their product offerings. Thus, increased focus on customer-centric financial solutions propels the market's growth.
Market Restraining Factors
The initial setup of Generative AI systems requires considerable financial investment. This includes the cost of acquiring advanced hardware, such as high-performance servers and GPUs, as well as specialized software and licenses. Integrating Generative AI solutions with existing financial systems and IT infrastructure can be complex and costly. Therefore, high implementation and operational costs are hampering the market's growth.
Deployment Outlook
On the basis of deployment, the market is segmented into on-premises and cloud-based. In 2023, the on-premises segment attained 28% revenue share in the market. Many financial institutions still prefer on-premises solutions for various reasons, particularly regarding data security and compliance.
End User Outlook
By end user, the market is divided into retail banking, corporate banking, insurance companies, investment firms, hedge funds, and FinTech Companies. The corporate banking segment procured 22% revenue share in the market in 2023. Corporate banks leverage Generative AI to manage complex transactions, assess credit risk, and enhance decision-making processes.
Application Outlook
Based on application, the market is divided into risk management, fraud detection, credit scoring, forecasting & reporting, and customer service & chatbots. The fraud detection segment attained 23% revenue share in the market in 2023. Financial institutions increasingly leverage Generative AI to analyze transaction patterns and identify anomalies, enhancing their real-time capabilities to detect fraudulent activities.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region witnessed 42% revenue share in the market. North America, particularly the United States, boasts a robust technological ecosystem with significant AI research and development investments.
Recent Strategies Deployed in the Market
- May-2024: SAP SE announced a partnership with IBM, an American technology company, to integrate generative AI into SAP's cloud solutions, enhancing business processes and industry innovation. This partnership aimed to optimize business outcomes, accelerate cloud adoption, and develop over 100 AI solutions across various industries, leveraging SAP Business Technology Platform.
- May-2024: Accenture announced the acquisition of Parsionate, a data consultancy. This acquisition would strengthen Accenture's ability to deliver innovative, data-driven solutions across various industries, leveraging Parsionate's expertise in data strategy and technology implementation.
- Apr-2024: Intel Corporation partnered with Infosys, an Indian IT company, to accelerate AI adoption in enterprises. The partnership would enhance performance, cost-effectiveness, and responsible AI use.
- Apr-2024: Salesforce, Inc. released new capablities on Einstien AI platform. The new capabilities help banks manage transaction disputes efficiently. Features include Transaction Dispute Management and Einstein Copilot Banking Actions, which automate tasks, reduce errors, and improve customer communications, addressing the rise in digital payment disputes and enhancing service agent productivity.
- Apr-2024: Oracle Corporation signed a partnership with Palantir, an American software company, to provide secure cloud and AI solutions for businesses and governments. This partnership would maximize data value, improve efficiency, and meet sovereignty and security standards.
List of Key Companies Profiled
- Amazon Web Services, Inc.
- Google LLC
- IBM Corporation
- Intel Corporation
- Microsoft Corporation
- Salesforce, Inc.
- OpenAI, LLC
- SAP SE
- Oracle Corporation
- Accenture PLC
Global Generative AI In Financial Services Market Report Segmentation
By Deployment
By End User
- Retail Banking
- Corporate Banking
- Insurance Companies
- Investment Firms
- Hedge Funds
- FinTech Companies
By Application
- Risk Management
- Fraud Detection
- Credit Scoring
- Forecasting & Reporting
- Customer Service & Chatbots
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Generative AI In Financial Services Market, by Deployment
- 1.4.2 Global Generative AI In Financial Services Market, by End User
- 1.4.3 Global Generative AI In Financial Services Market, by Application
- 1.4.4 Global Generative AI In Financial Services Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Jun - 2024, Aug) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. Global Generative AI In Financial Services Market by Deployment
- 5.1 Global Cloud-based Market by Region
- 5.2 Global On-premises Market by Region
Chapter 6. Global Generative AI In Financial Services Market by End User
- 6.1 Global Retail Banking Market by Region
- 6.2 Global Corporate Banking Market by Region
- 6.3 Global Insurance Companies Market by Region
- 6.4 Global Investment Firms Market by Region
- 6.5 Global Hedge Funds Market by Region
- 6.6 Global FinTech Companies Market by Region
Chapter 7. Global Generative AI In Financial Services Market by Application
- 7.1 Global Risk Management Market by Region
- 7.2 Global Fraud Detection Market by Region
- 7.3 Global Credit Scoring Market by Region
- 7.4 Global Forecasting & Reporting Market by Region
- 7.5 Global Customer Service & Chatbots Market by Region
Chapter 8. Global Generative AI In Financial Services Market by Region
- 8.1 North America Generative AI In Financial Services Market
- 8.1.1 North America Generative AI In Financial Services Market by Deployment
- 8.1.1.1 North America Cloud-based Market by Region
- 8.1.1.2 North America On-premises Market by Region
- 8.1.2 North America Generative AI In Financial Services Market by End User
- 8.1.2.1 North America Retail Banking Market by Country
- 8.1.2.2 North America Corporate Banking Market by Country
- 8.1.2.3 North America Insurance Companies Market by Country
- 8.1.2.4 North America Investment Firms Market by Country
- 8.1.2.5 North America Hedge Funds Market by Country
- 8.1.2.6 North America FinTech Companies Market by Country
- 8.1.3 North America Generative AI In Financial Services Market by Application
- 8.1.3.1 North America Risk Management Market by Country
- 8.1.3.2 North America Fraud Detection Market by Country
- 8.1.3.3 North America Credit Scoring Market by Country
- 8.1.3.4 North America Forecasting & Reporting Market by Country
- 8.1.3.5 North America Customer Service & Chatbots Market by Country
- 8.1.4 North America Generative AI In Financial Services Market by Country
- 8.1.4.1 US Generative AI In Financial Services Market
- 8.1.4.1.1 US Generative AI In Financial Services Market by Deployment
- 8.1.4.1.2 US Generative AI In Financial Services Market by End User
- 8.1.4.1.3 US Generative AI In Financial Services Market by Application
- 8.1.4.2 Canada Generative AI In Financial Services Market
- 8.1.4.2.1 Canada Generative AI In Financial Services Market by Deployment
- 8.1.4.2.2 Canada Generative AI In Financial Services Market by End User
- 8.1.4.2.3 Canada Generative AI In Financial Services Market by Application
- 8.1.4.3 Mexico Generative AI In Financial Services Market
- 8.1.4.3.1 Mexico Generative AI In Financial Services Market by Deployment
- 8.1.4.3.2 Mexico Generative AI In Financial Services Market by End User
- 8.1.4.3.3 Mexico Generative AI In Financial Services Market by Application
- 8.1.4.4 Rest of North America Generative AI In Financial Services Market
- 8.1.4.4.1 Rest of North America Generative AI In Financial Services Market by Deployment
- 8.1.4.4.2 Rest of North America Generative AI In Financial Services Market by End User
- 8.1.4.4.3 Rest of North America Generative AI In Financial Services Market by Application
- 8.2 Europe Generative AI In Financial Services Market
- 8.2.1 Europe Generative AI In Financial Services Market by Deployment
- 8.2.1.1 Europe Cloud-based Market by Country
- 8.2.1.2 Europe On-premises Market by Country
- 8.2.2 Europe Generative AI In Financial Services Market by End User
- 8.2.2.1 Europe Retail Banking Market by Country
- 8.2.2.2 Europe Corporate Banking Market by Country
- 8.2.2.3 Europe Insurance Companies Market by Country
- 8.2.2.4 Europe Investment Firms Market by Country
- 8.2.2.5 Europe Hedge Funds Market by Country
- 8.2.2.6 Europe FinTech Companies Market by Country
- 8.2.3 Europe Generative AI In Financial Services Market by Application
- 8.2.3.1 Europe Risk Management Market by Country
- 8.2.3.2 Europe Fraud Detection Market by Country
- 8.2.3.3 Europe Credit Scoring Market by Country
- 8.2.3.4 Europe Forecasting & Reporting Market by Country
- 8.2.3.5 Europe Customer Service & Chatbots Market by Country
- 8.2.4 Europe Generative AI In Financial Services Market by Country
- 8.2.4.1 Germany Generative AI In Financial Services Market
- 8.2.4.1.1 Germany Generative AI In Financial Services Market by Deployment
- 8.2.4.1.2 Germany Generative AI In Financial Services Market by End User
- 8.2.4.1.3 Germany Generative AI In Financial Services Market by Application
- 8.2.4.2 UK Generative AI In Financial Services Market
- 8.2.4.2.1 UK Generative AI In Financial Services Market by Deployment
- 8.2.4.2.2 UK Generative AI In Financial Services Market by End User
- 8.2.4.2.3 UK Generative AI In Financial Services Market by Application
- 8.2.4.3 France Generative AI In Financial Services Market
- 8.2.4.3.1 France Generative AI In Financial Services Market by Deployment
- 8.2.4.3.2 France Generative AI In Financial Services Market by End User
- 8.2.4.3.3 France Generative AI In Financial Services Market by Application
- 8.2.4.4 Russia Generative AI In Financial Services Market
- 8.2.4.4.1 Russia Generative AI In Financial Services Market by Deployment
- 8.2.4.4.2 Russia Generative AI In Financial Services Market by End User
- 8.2.4.4.3 Russia Generative AI In Financial Services Market by Application
- 8.2.4.5 Spain Generative AI In Financial Services Market
- 8.2.4.5.1 Spain Generative AI In Financial Services Market by Deployment
- 8.2.4.5.2 Spain Generative AI In Financial Services Market by End User
- 8.2.4.5.3 Spain Generative AI In Financial Services Market by Application
- 8.2.4.6 Italy Generative AI In Financial Services Market
- 8.2.4.6.1 Italy Generative AI In Financial Services Market by Deployment
- 8.2.4.6.2 Italy Generative AI In Financial Services Market by End User
- 8.2.4.6.3 Italy Generative AI In Financial Services Market by Application
- 8.2.4.7 Rest of Europe Generative AI In Financial Services Market
- 8.2.4.7.1 Rest of Europe Generative AI In Financial Services Market by Deployment
- 8.2.4.7.2 Rest of Europe Generative AI In Financial Services Market by End User
- 8.2.4.7.3 Rest of Europe Generative AI In Financial Services Market by Application
- 8.3 Asia Pacific Generative AI In Financial Services Market
- 8.3.1 Asia Pacific Generative AI In Financial Services Market by Deployment
- 8.3.1.1 Asia Pacific Cloud-based Market by Country
- 8.3.1.2 Asia Pacific On-premises Market by Country
- 8.3.2 Asia Pacific Generative AI In Financial Services Market by End User
- 8.3.2.1 Asia Pacific Retail Banking Market by Country
- 8.3.2.2 Asia Pacific Corporate Banking Market by Country
- 8.3.2.3 Asia Pacific Insurance Companies Market by Country
- 8.3.2.4 Asia Pacific Investment Firms Market by Country
- 8.3.2.5 Asia Pacific Hedge Funds Market by Country
- 8.3.2.6 Asia Pacific FinTech Companies Market by Country
- 8.3.3 Asia Pacific Generative AI In Financial Services Market by Application
- 8.3.3.1 Asia Pacific Risk Management Market by Country
- 8.3.3.2 Asia Pacific Fraud Detection Market by Country
- 8.3.3.3 Asia Pacific Credit Scoring Market by Country
- 8.3.3.4 Asia Pacific Forecasting & Reporting Market by Country
- 8.3.3.5 Asia Pacific Customer Service & Chatbots Market by Country
- 8.3.4 Asia Pacific Generative AI In Financial Services Market by Country
- 8.3.4.1 China Generative AI In Financial Services Market
- 8.3.4.1.1 China Generative AI In Financial Services Market by Deployment
- 8.3.4.1.2 China Generative AI In Financial Services Market by End User
- 8.3.4.1.3 China Generative AI In Financial Services Market by Application
- 8.3.4.2 Japan Generative AI In Financial Services Market
- 8.3.4.2.1 Japan Generative AI In Financial Services Market by Deployment
- 8.3.4.2.2 Japan Generative AI In Financial Services Market by End User
- 8.3.4.2.3 Japan Generative AI In Financial Services Market by Application
- 8.3.4.3 India Generative AI In Financial Services Market
- 8.3.4.3.1 India Generative AI In Financial Services Market by Deployment
- 8.3.4.3.2 India Generative AI In Financial Services Market by End User
- 8.3.4.3.3 India Generative AI In Financial Services Market by Application
- 8.3.4.4 South Korea Generative AI In Financial Services Market
- 8.3.4.4.1 South Korea Generative AI In Financial Services Market by Deployment
- 8.3.4.4.2 South Korea Generative AI In Financial Services Market by End User
- 8.3.4.4.3 South Korea Generative AI In Financial Services Market by Application
- 8.3.4.5 Australia Generative AI In Financial Services Market
- 8.3.4.5.1 Australia Generative AI In Financial Services Market by Deployment
- 8.3.4.5.2 Australia Generative AI In Financial Services Market by End User
- 8.3.4.5.3 Australia Generative AI In Financial Services Market by Application
- 8.3.4.6 Malaysia Generative AI In Financial Services Market
- 8.3.4.6.1 Malaysia Generative AI In Financial Services Market by Deployment
- 8.3.4.6.2 Malaysia Generative AI In Financial Services Market by End User
- 8.3.4.6.3 Malaysia Generative AI In Financial Services Market by Application
- 8.3.4.7 Rest of Asia Pacific Generative AI In Financial Services Market
- 8.3.4.7.1 Rest of Asia Pacific Generative AI In Financial Services Market by Deployment
- 8.3.4.7.2 Rest of Asia Pacific Generative AI In Financial Services Market by End User
- 8.3.4.7.3 Rest of Asia Pacific Generative AI In Financial Services Market by Application
- 8.4 LAMEA Generative AI In Financial Services Market
- 8.4.1 LAMEA Generative AI In Financial Services Market by Deployment
- 8.4.1.1 LAMEA Cloud-based Market by Country
- 8.4.1.2 LAMEA On-premises Market by Country
- 8.4.2 LAMEA Generative AI In Financial Services Market by End User
- 8.4.2.1 LAMEA Retail Banking Market by Country
- 8.4.2.2 LAMEA Corporate Banking Market by Country
- 8.4.2.3 LAMEA Insurance Companies Market by Country
- 8.4.2.4 LAMEA Investment Firms Market by Country
- 8.4.2.5 LAMEA Hedge Funds Market by Country
- 8.4.2.6 LAMEA FinTech Companies Market by Country
- 8.4.3 LAMEA Generative AI In Financial Services Market by Application
- 8.4.3.1 LAMEA Risk Management Market by Country
- 8.4.3.2 LAMEA Fraud Detection Market by Country
- 8.4.3.3 LAMEA Credit Scoring Market by Country
- 8.4.3.4 LAMEA Forecasting & Reporting Market by Country
- 8.4.3.5 LAMEA Customer Service & Chatbots Market by Country
- 8.4.4 LAMEA Generative AI In Financial Services Market by Country
- 8.4.4.1 Brazil Generative AI In Financial Services Market
- 8.4.4.1.1 Brazil Generative AI In Financial Services Market by Deployment
- 8.4.4.1.2 Brazil Generative AI In Financial Services Market by End User
- 8.4.4.1.3 Brazil Generative AI In Financial Services Market by Application
- 8.4.4.2 Argentina Generative AI In Financial Services Market
- 8.4.4.2.1 Argentina Generative AI In Financial Services Market by Deployment
- 8.4.4.2.2 Argentina Generative AI In Financial Services Market by End User
- 8.4.4.2.3 Argentina Generative AI In Financial Services Market by Application
- 8.4.4.3 UAE Generative AI In Financial Services Market
- 8.4.4.3.1 UAE Generative AI In Financial Services Market by Deployment
- 8.4.4.3.2 UAE Generative AI In Financial Services Market by End User
- 8.4.4.3.3 UAE Generative AI In Financial Services Market by Application
- 8.4.4.4 Saudi Arabia Generative AI In Financial Services Market
- 8.4.4.4.1 Saudi Arabia Generative AI In Financial Services Market by Deployment
- 8.4.4.4.2 Saudi Arabia Generative AI In Financial Services Market by End User
- 8.4.4.4.3 Saudi Arabia Generative AI In Financial Services Market by Application
- 8.4.4.5 South Africa Generative AI In Financial Services Market
- 8.4.4.5.1 South Africa Generative AI In Financial Services Market by Deployment
- 8.4.4.5.2 South Africa Generative AI In Financial Services Market by End User
- 8.4.4.5.3 South Africa Generative AI In Financial Services Market by Application
- 8.4.4.6 Nigeria Generative AI In Financial Services Market
- 8.4.4.6.1 Nigeria Generative AI In Financial Services Market by Deployment
- 8.4.4.6.2 Nigeria Generative AI In Financial Services Market by End User
- 8.4.4.6.3 Nigeria Generative AI In Financial Services Market by Application
- 8.4.4.7 Rest of LAMEA Generative AI In Financial Services Market
- 8.4.4.7.1 Rest of LAMEA Generative AI In Financial Services Market by Deployment
- 8.4.4.7.2 Rest of LAMEA Generative AI In Financial Services Market by End User
- 8.4.4.7.3 Rest of LAMEA Generative AI In Financial Services Market by Application
Chapter 9. Company Profiles
- 9.1 Amazon Web Services, Inc. (Amazon.com, Inc.)
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.4 Recent strategies and developments:
- 9.1.4.1 Partnerships, Collaborations, and Agreements:
- 9.1.5 SWOT Analysis
- 9.2 IBM Corporation
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional & Segmental Analysis
- 9.2.4 Research & Development Expenses
- 9.2.5 Recent strategies and developments:
- 9.2.5.1 Partnerships, Collaborations, and Agreements:
- 9.2.5.2 Product Launches and Product Expansions:
- 9.2.6 SWOT Analysis
- 9.3 Intel Corporation
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Research & Development Expenses
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Partnerships, Collaborations, and Agreements:
- 9.3.6 SWOT Analysis
- 9.4 Microsoft Corporation
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Partnerships, Collaborations, and Agreements:
- 9.4.5.2 Product Launches and Product Expansions:
- 9.4.6 SWOT Analysis
- 9.5 Google LLC (Alphabet Inc.)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expense
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Partnerships, Collaborations, and Agreements:
- 9.5.5.2 Product Launches and Product Expansions:
- 9.5.6 SWOT Analysis
- 9.6 Oracle Corporation
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental and Regional Analysis
- 9.6.4 Research & Development Expense
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Partnerships, Collaborations, and Agreements:
- 9.6.5.2 Product Launches and Product Expansions:
- 9.6.6 SWOT Analysis
- 9.7 OpenAI, L.L.C.
- 9.7.1 Company Overview
- 9.7.2 SWOT Analysis
- 9.8 SAP SE
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Regional Analysis
- 9.8.4 Research & Development Expense
- 9.8.5 Recent strategies and developments:
- 9.8.5.1 Partnerships, Collaborations, and Agreements:
- 9.8.5.2 Product Launches and Product Expansions:
- 9.8.6 SWOT Analysis
- 9.9 Accenture PLC
- 9.9.1 Company Overview
- 9.9.2 Financial Analysis
- 9.9.3 Segmental Analysis
- 9.9.4 Research & Development Expenses
- 9.9.5 Recent strategies and developments:
- 9.9.5.1 Partnerships, Collaborations, and Agreements:
- 9.9.5.2 Acquisition and Mergers:
- 9.9.6 SWOT Analysis
- 9.10. Salesforce, Inc.
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Regional Analysis
- 9.10.4 Research & Development Expenses
- 9.10.5 Recent strategies and developments:
- 9.10.5.1 Partnerships, Collaborations, and Agreements:
- 9.10.5.2 Product Launches and Product Expansions:
- 9.10.6 SWOT Analysis
Chapter 10. Winning Imperatives for Generative AI In Financial Services Market