The Global Chia Seeds Market size is expected to reach $3.2 billion by 2031, rising at a market growth of 14.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 68,358.40 tonnes, experiencing a growth of 8.0% (2020-2023).
In countries such as China, India, and Australia, the demand for chia seeds has been driven by the increasing awareness and importance of health and wellness and the expanding adoption of plant-based diets. Therefore, the Asia Pacific segment garnered more than 1/4th revenue share in the market in 2023. In terms of volume, 71,287.83 tonnes of chia seeds are expected to be utilized in this region by the year 2031. The rising disposable income in several Asia Pacific countries has allowed more consumers to explore and purchase premium health products like chia seeds. Moreover, the influence of social media and the popularity of new dietary trends, including smoothies and healthy breakfast bowls featuring chia seeds, have played a crucial role in increasing the interest of consumers in the region.
In recent years, consumers have become more proactive about their health, focusing on reducing health risks and enhancing their overall well-being. Chia seeds, often labeled as a "superfood," have gained significant attention due to their rich nutritional profile. One of the key reasons for the rising demand for chia seeds is their recognized ability to support cardiovascular health. Omega-3 fatty acids are beneficial in lowering blood pressure, reducing cholesterol levels, and reducing the risk of cardiac disease. Hence, the increasing awareness of health and wellness among consumers has been a fundamental driver of the chia seeds market's growth.
Additionally, the global rise of the vegan movement has been instrumental in shaping consumer preferences and boosting the demand for chia seeds. This change is partially motivated by issues regarding the health hazards associated with the excessive consumption of animal products, including certain types of cancer and cardiovascular diseases. As chia seeds are rich in essential nutrients, they have become a favored source of protein, omega-3 fatty acids, and dietary fiber for those seeking a plant-based alternative. Thus, the expanding range of chia-based products has contributed significantly to the market's growth.
However, unlike staples like rice, wheat, or corn, chia seeds are marketed as a premium health food product, which makes them less accessible to consumers who have limited disposable income. This challenge is especially pronounced in developing countries, where a considerable segment of the population may struggle to afford basic food items, let alone more expensive health supplements like chia seeds. Consequently, this price barrier limits the potential consumer base and prevents wider adoption, keeping chia seeds as a niche product rather than a mainstream dietary staple. Hence, the combination of high production, exportation, and positioning costs creates a significant challenge for the growth of the chia seeds market.
Form Outlook
Based on form, the market is classified into whole chia, milled/ground chia, pre-hydrated chia, and chia oil. The milled/ground chia segment procured 20% revenue share in the chia seeds market in 2023. In terms of volume, 30,793.35 tonnes of Milled or ground chia seeds is expected to be utilized by the year 2031. Milled or ground chia seeds are favored by consumers who prefer a smoother texture or those who find whole chia seeds difficult to digest. The milling process makes the nutrients in chia seeds more bioavailable, enhancing their absorption in the body. Milled chia seeds, a valuable ingredient in numerous plant-based recipes, have been in high demand as a result of the growing popularity of vegan and plant-based diets.
Type Outlook
On the basis of type, the market is divided into black, brown, and white. The white segment recorded 31% revenue share in the market in 2023. In terms of volume, 38,312.22 tonnes of White chia seeds are expected to be utilized by the year 2031. White chia seeds are valued for their slightly milder flavor and their visual appeal, as they blend seamlessly into light-colored dishes without altering their appearance. They are often chosen for specific culinary applications, particularly in baking, where their neutral color can be advantageous. The health benefits of white chia seeds are similar to those of black chia seeds, and their growing popularity among consumers focused on aesthetics in their food has helped boost their market share.
Distribution Channel Outlook
By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online, and others. The supermarkets/hypermarkets segment garnered 41% revenue share in the market in 2023. In terms of volume, 61,284.63 tonnes of chia is expected to be sold through supermarkets/hypermarkets by the year 2031. The growth of the segment is due to several driving factors, including the convenience of one-stop shopping, which attracts customers looking to buy multiple grocery items under one roof. These large retail formats also offer a broad assortment of chia seed brands and product types, often at competitive prices due to their bulk purchasing power.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed 37% revenue share in the market in 2023. In terms of volume, 42,954.63 tonnes of chia seeds are expected to be utilized by this region by the year 2031. The popularity of chia seeds in the region can be attributed to the strong focus on health and wellness, rising consumer interest in plant-based and natural foods, and the widespread adoption of superfoods into daily diets.
List of Key Companies Profiled
- Spectrum Organic Products LLC (Hain Celestial Group)
- Nutiva, Inc.
- Garden of Life, LLC (Nestle S.A)
- Glanbia PLC
- Navitas Organics
- Salba Smart Natural Products
- Mamma Chia LLC
- BENEXIA
- Royal Nut Company
- NOW Foods, Inc.
Global Chia Seeds Market Report Segmentation
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Other Distribution Channel
By Form (Volume, Tonnes, USD Billion, 2020-2031)
- Whole Chia
- Milled/Ground Chia
- Pre-hydrated Chia
- Chia Oil
By Type (Volume, Tonnes, USD Billion, 2020-2031)
By Geography (Volume, Tonnes, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Chia Seeds Market, by Distribution Channel
- 1.4.2 Global Chia Seeds Market, by Form
- 1.4.3 Global Chia Seeds Market, by Type
- 1.4.4 Global Chia Seeds Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Chia Seeds Market by Distribution Channel
- 4.1 Global Supermarkets/Hypermarkets Market by Region
- 4.2 Global Convenience Stores Market by Region
- 4.3 Global Online Market by Region
- 4.4 Global Other Distribution Channel Market by Region
Chapter 5. Global Chia Seeds Market by Form
- 5.1 Global Whole Chia Market by Region
- 5.2 Global Milled/Ground Chia Market by Region
- 5.3 Global Pre-hydrated Chia Market by Region
- 5.4 Global Chia Oil Market by Region
Chapter 6. Global Chia Seeds Market by Type
- 6.1 Global Black Market by Region
- 6.2 Global Brown Market by Region
- 6.3 Global White Market by Region
Chapter 7. Global Chia Seeds Market by Region
- 7.1 North America Chia Seeds Market
- 7.1.1 North America Chia Seeds Market by Distribution Channel
- 7.1.1.1 North America Supermarkets/Hypermarkets Market by Country
- 7.1.1.2 North America Convenience Stores Market by Country
- 7.1.1.3 North America Online Market by Country
- 7.1.1.4 North America Other Distribution Channel Market by Country
- 7.1.2 North America Chia Seeds Market by Form
- 7.1.2.1 North America Whole Chia Market by Country
- 7.1.2.2 North America Milled/Ground Chia Market by Country
- 7.1.2.3 North America Pre-hydrated Chia Market by Country
- 7.1.2.4 North America Chia Oil Market by Country
- 7.1.3 North America Chia Seeds Market by Type
- 7.1.3.1 North America Black Market by Country
- 7.1.3.2 North America Brown Market by Country
- 7.1.3.3 North America White Market by Country
- 7.1.4 North America Chia Seeds Market by Country
- 7.1.4.1 US Chia Seeds Market
- 7.1.4.1.1 US Chia Seeds Market by Distribution Channel
- 7.1.4.1.2 US Chia Seeds Market by Form
- 7.1.4.1.3 US Chia Seeds Market by Type
- 7.1.4.2 Canada Chia Seeds Market
- 7.1.4.2.1 Canada Chia Seeds Market by Distribution Channel
- 7.1.4.2.2 Canada Chia Seeds Market by Form
- 7.1.4.2.3 Canada Chia Seeds Market by Type
- 7.1.4.3 Mexico Chia Seeds Market
- 7.1.4.3.1 Mexico Chia Seeds Market by Distribution Channel
- 7.1.4.3.2 Mexico Chia Seeds Market by Form
- 7.1.4.3.3 Mexico Chia Seeds Market by Type
- 7.1.4.4 Rest of North America Chia Seeds Market
- 7.1.4.4.1 Rest of North America Chia Seeds Market by Distribution Channel
- 7.1.4.4.2 Rest of North America Chia Seeds Market by Form
- 7.1.4.4.3 Rest of North America Chia Seeds Market by Type
- 7.2 Europe Chia Seeds Market
- 7.2.1 Europe Chia Seeds Market by Distribution Channel
- 7.2.1.1 Europe Supermarkets/Hypermarkets Market by Country
- 7.2.1.2 Europe Convenience Stores Market by Country
- 7.2.1.3 Europe Online Market by Country
- 7.2.1.4 Europe Other Distribution Channel Market by Country
- 7.2.2 Europe Chia Seeds Market by Form
- 7.2.2.1 Europe Whole Chia Market by Country
- 7.2.2.2 Europe Milled/Ground Chia Market by Country
- 7.2.2.3 Europe Pre-hydrated Chia Market by Country
- 7.2.2.4 Europe Chia Oil Market by Country
- 7.2.3 Europe Chia Seeds Market by Type
- 7.2.3.1 Europe Black Market by Country
- 7.2.3.2 Europe Brown Market by Country
- 7.2.3.3 Europe White Market by Country
- 7.2.4 Europe Chia Seeds Market by Country
- 7.2.4.1 Germany Chia Seeds Market
- 7.2.4.1.1 Germany Chia Seeds Market by Distribution Channel
- 7.2.4.1.2 Germany Chia Seeds Market by Form
- 7.2.4.1.3 Germany Chia Seeds Market by Type
- 7.2.4.2 UK Chia Seeds Market
- 7.2.4.2.1 UK Chia Seeds Market by Distribution Channel
- 7.2.4.2.2 UK Chia Seeds Market by Form
- 7.2.4.2.3 UK Chia Seeds Market by Type
- 7.2.4.3 France Chia Seeds Market
- 7.2.4.3.1 France Chia Seeds Market by Distribution Channel
- 7.2.4.3.2 France Chia Seeds Market by Form
- 7.2.4.3.3 France Chia Seeds Market by Type
- 7.2.4.4 Russia Chia Seeds Market
- 7.2.4.4.1 Russia Chia Seeds Market by Distribution Channel
- 7.2.4.4.2 Russia Chia Seeds Market by Form
- 7.2.4.4.3 Russia Chia Seeds Market by Type
- 7.2.4.5 Spain Chia Seeds Market
- 7.2.4.5.1 Spain Chia Seeds Market by Distribution Channel
- 7.2.4.5.2 Spain Chia Seeds Market by Form
- 7.2.4.5.3 Spain Chia Seeds Market by Type
- 7.2.4.6 Italy Chia Seeds Market
- 7.2.4.6.1 Italy Chia Seeds Market by Distribution Channel
- 7.2.4.6.2 Italy Chia Seeds Market by Form
- 7.2.4.6.3 Italy Chia Seeds Market by Type
- 7.2.4.7 Rest of Europe Chia Seeds Market
- 7.2.4.7.1 Rest of Europe Chia Seeds Market by Distribution Channel
- 7.2.4.7.2 Rest of Europe Chia Seeds Market by Form
- 7.2.4.7.3 Rest of Europe Chia Seeds Market by Type
- 7.3 Asia Pacific Chia Seeds Market
- 7.3.1 Asia Pacific Chia Seeds Market by Distribution Channel
- 7.3.1.1 Asia Pacific Supermarkets/Hypermarkets Market by Country
- 7.3.1.2 Asia Pacific Convenience Stores Market by Country
- 7.3.1.3 Asia Pacific Online Market by Country
- 7.3.1.4 Asia Pacific Other Distribution Channel Market by Country
- 7.3.2 Asia Pacific Chia Seeds Market by Form
- 7.3.2.1 Asia Pacific Whole Chia Market by Country
- 7.3.2.2 Asia Pacific Milled/Ground Chia Market by Country
- 7.3.2.3 Asia Pacific Pre-hydrated Chia Market by Country
- 7.3.2.4 Asia Pacific Chia Oil Market by Country
- 7.3.3 Asia Pacific Chia Seeds Market by Type
- 7.3.3.1 Asia Pacific Black Market by Country
- 7.3.3.2 Asia Pacific Brown Market by Country
- 7.3.3.3 Asia Pacific White Market by Country
- 7.3.4 Asia Pacific Chia Seeds Market by Country
- 7.3.4.1 China Chia Seeds Market
- 7.3.4.1.1 China Chia Seeds Market by Distribution Channel
- 7.3.4.1.2 China Chia Seeds Market by Form
- 7.3.4.1.3 China Chia Seeds Market by Type
- 7.3.4.2 Japan Chia Seeds Market
- 7.3.4.2.1 Japan Chia Seeds Market by Distribution Channel
- 7.3.4.2.2 Japan Chia Seeds Market by Form
- 7.3.4.2.3 Japan Chia Seeds Market by Type
- 7.3.4.3 India Chia Seeds Market
- 7.3.4.3.1 India Chia Seeds Market by Distribution Channel
- 7.3.4.3.2 India Chia Seeds Market by Form
- 7.3.4.3.3 India Chia Seeds Market by Type
- 7.3.4.4 South Korea Chia Seeds Market
- 7.3.4.4.1 South Korea Chia Seeds Market by Distribution Channel
- 7.3.4.4.2 South Korea Chia Seeds Market by Form
- 7.3.4.4.3 South Korea Chia Seeds Market by Type
- 7.3.4.5 Australia Chia Seeds Market
- 7.3.4.5.1 Australia Chia Seeds Market by Distribution Channel
- 7.3.4.5.2 Australia Chia Seeds Market by Form
- 7.3.4.5.3 Australia Chia Seeds Market by Type
- 7.3.4.6 Malaysia Chia Seeds Market
- 7.3.4.6.1 Malaysia Chia Seeds Market by Distribution Channel
- 7.3.4.6.2 Malaysia Chia Seeds Market by Form
- 7.3.4.6.3 Malaysia Chia Seeds Market by Type
- 7.3.4.7 Rest of Asia Pacific Chia Seeds Market
- 7.3.4.7.1 Rest of Asia Pacific Chia Seeds Market by Distribution Channel
- 7.3.4.7.2 Rest of Asia Pacific Chia Seeds Market by Form
- 7.3.4.7.3 Rest of Asia Pacific Chia Seeds Market by Type
- 7.4 LAMEA Chia Seeds Market
- 7.4.1 LAMEA Chia Seeds Market by Distribution Channel
- 7.4.1.1 LAMEA Supermarkets/Hypermarkets Market by Country
- 7.4.1.2 LAMEA Convenience Stores Market by Country
- 7.4.1.3 LAMEA Online Market by Country
- 7.4.1.4 LAMEA Other Distribution Channel Market by Country
- 7.4.2 LAMEA Chia Seeds Market by Form
- 7.4.2.1 LAMEA Whole Chia Market by Country
- 7.4.2.2 LAMEA Milled/Ground Chia Market by Country
- 7.4.2.3 LAMEA Pre-hydrated Chia Market by Country
- 7.4.2.4 LAMEA Chia Oil Market by Country
- 7.4.3 LAMEA Chia Seeds Market by Type
- 7.4.3.1 LAMEA Black Market by Country
- 7.4.3.2 LAMEA Brown Market by Country
- 7.4.3.3 LAMEA White Market by Country
- 7.4.4 LAMEA Chia Seeds Market by Country
- 7.4.4.1 Brazil Chia Seeds Market
- 7.4.4.1.1 Brazil Chia Seeds Market by Distribution Channel
- 7.4.4.1.2 Brazil Chia Seeds Market by Form
- 7.4.4.1.3 Brazil Chia Seeds Market by Type
- 7.4.4.2 Argentina Chia Seeds Market
- 7.4.4.2.1 Argentina Chia Seeds Market by Distribution Channel
- 7.4.4.2.2 Argentina Chia Seeds Market by Form
- 7.4.4.2.3 Argentina Chia Seeds Market by Type
- 7.4.4.3 UAE Chia Seeds Market
- 7.4.4.3.1 UAE Chia Seeds Market by Distribution Channel
- 7.4.4.3.2 UAE Chia Seeds Market by Form
- 7.4.4.3.3 UAE Chia Seeds Market by Type
- 7.4.4.4 Saudi Arabia Chia Seeds Market
- 7.4.4.4.1 Saudi Arabia Chia Seeds Market by Distribution Channel
- 7.4.4.4.2 Saudi Arabia Chia Seeds Market by Form
- 7.4.4.4.3 Saudi Arabia Chia Seeds Market by Type
- 7.4.4.5 South Africa Chia Seeds Market
- 7.4.4.5.1 South Africa Chia Seeds Market by Distribution Channel
- 7.4.4.5.2 South Africa Chia Seeds Market by Form
- 7.4.4.5.3 South Africa Chia Seeds Market by Type
- 7.4.4.6 Nigeria Chia Seeds Market
- 7.4.4.6.1 Nigeria Chia Seeds Market by Distribution Channel
- 7.4.4.6.2 Nigeria Chia Seeds Market by Form
- 7.4.4.6.3 Nigeria Chia Seeds Market by Type
- 7.4.4.7 Rest of LAMEA Chia Seeds Market
- 7.4.4.7.1 Rest of LAMEA Chia Seeds Market by Distribution Channel
- 7.4.4.7.2 Rest of LAMEA Chia Seeds Market by Form
- 7.4.4.7.3 Rest of LAMEA Chia Seeds Market by Type
Chapter 8. Company Profiles
- 8.1 Nutiva, Inc.
- 8.1.1 Company Overview
- 8.1.2 SWOT Analysis
- 8.2 Spectrum Organic Products LLC (Hain Celestial Group)
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 SWOT Analysis
- 8.3 Garden of Life, LLC (Nestle S.A)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expenses
- 8.3.5 SWOT Analysis
- 8.4 Glanbia PLC
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expenses
- 8.4.5 SWOT Analysis
- 8.5 Navitas Organics
- 8.6 Salba Smart Natural Products
- 8.7 Mamma Chia LLC
- 8.8 Benexia
- 8.9 Royal Nut Company
- 8.10. NOW Foods, Inc.
- 8.10.1 Company Overview
- 8.10.2 SWOT Analysis
Chapter 9. Winning Imperatives of Chia Seeds Market