The Global Brown Sugar Market size is expected to reach $53.6 billion by 2031, rising at a market growth of 12.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 5472.24 Kilo Tonnes experiencing a growth of 10.7% (2020-2023).
The Asia Pacific region witnessed 36% revenue share in this market in 2023. This dominance can be attributed to several factors, including the region's large population, diverse culinary traditions, and the widespread use of this sugar in various traditional and modern recipes. Countries such as China, India, and Indonesia have high consumption levels of this sugar due to its importance in daily cooking and its use in popular local dishes and desserts. Thus, the region acquired the volume of 2800.04 Kilo Tonnes in 2023.
The growing awareness of the negative health impacts of refined sugar has led consumers to seek natural alternatives, driving the demand for this sugar. This sugar is often perceived as a healthier option due to its minimal processing, retaining some molasses, which contains small amounts of vitamins and minerals. This perception and its more natural image align with the increasing consumer preference for organic, unrefined products in the food and beverage sector. In conclusion, increasing consumer demand for natural and healthier alternatives to refined sugar is driving the market's growth.
Additionally, The growing trend of home baking, especially during the COVID-19 pandemic, has significantly impacted on the demand for this sugar. As consumers experiment more with homemade pastries, cakes, cookies, and other sweet products, this sugar has gained popularity due to its flavor profile and moist texture. It adds depth and richness to baked goods, making it a preferred choice over refined sugar. Hence, the rising popularity of home baking and cooking is driving the market's growth.
However, The high cost of production is one of the major obstacles impeding the market expansion for this sugar. Unlike refined sugar, which is produced through a highly automated and efficient process, the production of this sugar requires additional steps and more manual labor to retain molasses, making it more costly. This higher production cost is often passed on to the consumer, making this sugar less attractive in price-sensitive markets. Hence, high production costs and limited availability of raw materials are impeding the market's growth.
Product Type Outlook
Based on product type, the brown sugar market is divided into light brown and dark brown. The dark brown segment held 37% revenue share in this market in 2023. Dark brown sugar is characterized by its deeper color and richer molasses content, which imparts a more robust flavor. This type of sugar is particularly popular in recipes that require a stronger molasses flavor, such as gingerbread, barbecue sauces, and certain types of cookies and cakes. In terms of volume, the segment would register 5,472.24 Kilo Tonnes in 2023.
Application Outlook
On the basis of application, the brown sugar market is segmented into bakery & confectionery, beverages, dairy, and others. In 2023, the beverages segment attained 25% revenue share in this market. This sugar is increasingly used in various beverages to impart a unique, rich sweetness and depth of flavor. It is commonly used in hot drinks such as coffee and tea, sweetening and enhancing the overall taste profile.
Form Outlook
By form, the brown sugar market is divided into granules, powder, and others. The powder segment procured 18% revenue share in this market in 2023. Powdered brown sugar, also known as brown sugar powder, is favored for its fine texture, which allows it to dissolve quickly and blend seamlessly into recipes. This form is particularly useful in applications where a smooth consistency is desired, such as in baking, confectionery, and certain beverages. In terms of volume, the segment would register 5,472.24 Kilo Tonnes in 2023.
Distribution Channel Outlook
Based on distribution channel, the brown sugar market is categorized into hypermarkets & supermarkets, specialty retailers, online, and others. The online segment witnessed 25% revenue share in this market in 2023. The growing popularity of e-commerce platforms has transformed how consumers purchase groceries, including this sugar. Online shopping offers unmatched convenience, allowing customers to order products from the comfort of their homes and have them delivered directly to their doorsteps.
Regional Outlook
Region-wise, the brown sugar market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region generated 30% revenue share in this market. The strong performance in this region is driven by the high demand for this sugar in the food and beverage industry, particularly in baking and confectionery. North American consumers have a strong preference for natural and organic ingredients, which has increased the popularity of this sugar as a healthier alternative to white sugar.
List of Key Companies Profiled
- Cargill, Incorporated
- Tate & Lyle PLC
- Wilmar International Limited
- Associated British Foods PLC (Wittington Investments Limited)
- American International Foods, Inc.
- Sudzucker AG
- Ragus Sugars Manufacturing limited
- Louis Dreyfus Company B.V.
- Organic Tattva
Global Brown Sugar Market Report Segmentation
By Product Type (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Application (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Bakery & Confectionery
- Beverages
- Dairy
- Other Applications
By Form (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Granules
- Powder
- Other Forms
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Hypermarkets & Supermarkets
- Specialty Retailers
- Online
- Other Distribution Channel
By Geography (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Brown Sugar Market, by Product Type
- 1.4.2 Global Brown Sugar Market, by Application
- 1.4.3 Global Brown Sugar Market, by Form
- 1.4.4 Global Brown Sugar Market, by Distribution Channel
- 1.4.5 Global Brown Sugar Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Brown Sugar Market by Product Type
- 4.1 Global Light Brown Market by Region
- 4.2 Global Dark Brown Market by Region
Chapter 5. Global Brown Sugar Market by Application
- 5.1 Global Bakery & Confectionery Market by Region
- 5.2 Global Beverages Market by Region
- 5.3 Global Dairy Market by Region
- 5.4 Global Other Applications Market by Region
Chapter 6. Global Brown Sugar Market by Form
- 6.1 Global Granules Market by Region
- 6.2 Global Powder Market by Region
- 6.3 Global Other Forms Market by Region
Chapter 7. Global Brown Sugar Market by Distribution Channel
- 7.1 Global Hypermarkets & Supermarkets Market by Region
- 7.2 Global Specialty Retailers Market by Region
- 7.3 Global Online Market by Region
- 7.4 Global Other Distribution Channel Market by Region
Chapter 8. Global Brown Sugar Market by Region
- 8.1 North America Brown Sugar Market
- 8.1.1 North America Brown Sugar Market by Product Type
- 8.1.1.1 North America Light Brown Market by Country
- 8.1.1.2 North America Dark Brown Market by Country
- 8.1.2 North America Brown Sugar Market by Application
- 8.1.2.1 North America Bakery & Confectionery Market by Country
- 8.1.2.2 North America Beverages Market by Country
- 8.1.2.3 North America Dairy Market by Country
- 8.1.2.4 North America Other Applications Market by Country
- 8.1.3 North America Brown Sugar Market by Form
- 8.1.3.1 North America Granules Market by Country
- 8.1.3.2 North America Powder Market by Country
- 8.1.3.3 North America Other Forms Market by Country
- 8.1.4 North America Brown Sugar Market by Distribution Channel
- 8.1.4.1 North America Hypermarkets & Supermarkets Market by Country
- 8.1.4.2 North America Specialty Retailers Market by Country
- 8.1.4.3 North America Online Market by Country
- 8.1.4.4 North America Other Distribution Channel Market by Country
- 8.1.5 North America Brown Sugar Market by Country
- 8.1.5.1 US Brown Sugar Market
- 8.1.5.1.1 US Brown Sugar Market by Product Type
- 8.1.5.1.2 US Brown Sugar Market by Application
- 8.1.5.1.3 US Brown Sugar Market by Form
- 8.1.5.1.4 US Brown Sugar Market by Distribution Channel
- 8.1.5.2 Canada Brown Sugar Market
- 8.1.5.2.1 Canada Brown Sugar Market by Product Type
- 8.1.5.2.2 Canada Brown Sugar Market by Application
- 8.1.5.2.3 Canada Brown Sugar Market by Form
- 8.1.5.2.4 Canada Brown Sugar Market by Distribution Channel
- 8.1.5.3 Mexico Brown Sugar Market
- 8.1.5.3.1 Mexico Brown Sugar Market by Product Type
- 8.1.5.3.2 Mexico Brown Sugar Market by Application
- 8.1.5.3.3 Mexico Brown Sugar Market by Form
- 8.1.5.3.4 Mexico Brown Sugar Market by Distribution Channel
- 8.1.5.4 Rest of North America Brown Sugar Market
- 8.1.5.4.1 Rest of North America Brown Sugar Market by Product Type
- 8.1.5.4.2 Rest of North America Brown Sugar Market by Application
- 8.1.5.4.3 Rest of North America Brown Sugar Market by Form
- 8.1.5.4.4 Rest of North America Brown Sugar Market by Distribution Channel
- 8.2 Europe Brown Sugar Market
- 8.2.1 Europe Brown Sugar Market by Product Type
- 8.2.1.1 Europe Light Brown Market by Country
- 8.2.1.2 Europe Dark Brown Market by Country
- 8.2.2 Europe Brown Sugar Market by Application
- 8.2.2.1 Europe Bakery & Confectionery Market by Country
- 8.2.2.2 Europe Beverages Market by Country
- 8.2.2.3 Europe Dairy Market by Country
- 8.2.2.4 Europe Other Applications Market by Country
- 8.2.3 Europe Brown Sugar Market by Form
- 8.2.3.1 Europe Granules Market by Country
- 8.2.3.2 Europe Powder Market by Country
- 8.2.3.3 Europe Other Forms Market by Country
- 8.2.4 Europe Brown Sugar Market by Distribution Channel
- 8.2.4.1 Europe Hypermarkets & Supermarkets Market by Country
- 8.2.4.2 Europe Specialty Retailers Market by Country
- 8.2.4.3 Europe Online Market by Country
- 8.2.4.4 Europe Other Distribution Channel Market by Country
- 8.2.5 Europe Brown Sugar Market by Country
- 8.2.5.1 Germany Brown Sugar Market
- 8.2.5.1.1 Germany Brown Sugar Market by Product Type
- 8.2.5.1.2 Germany Brown Sugar Market by Application
- 8.2.5.1.3 Germany Brown Sugar Market by Form
- 8.2.5.1.4 Germany Brown Sugar Market by Distribution Channel
- 8.2.5.2 UK Brown Sugar Market
- 8.2.5.2.1 UK Brown Sugar Market by Product Type
- 8.2.5.2.2 UK Brown Sugar Market by Application
- 8.2.5.2.3 UK Brown Sugar Market by Form
- 8.2.5.2.4 UK Brown Sugar Market by Distribution Channel
- 8.2.5.3 France Brown Sugar Market
- 8.2.5.3.1 France Brown Sugar Market by Product Type
- 8.2.5.3.2 France Brown Sugar Market by Application
- 8.2.5.3.3 France Brown Sugar Market by Form
- 8.2.5.3.4 France Brown Sugar Market by Distribution Channel
- 8.2.5.4 Russia Brown Sugar Market
- 8.2.5.4.1 Russia Brown Sugar Market by Product Type
- 8.2.5.4.2 Russia Brown Sugar Market by Application
- 8.2.5.4.3 Russia Brown Sugar Market by Form
- 8.2.5.4.4 Russia Brown Sugar Market by Distribution Channel
- 8.2.5.5 Spain Brown Sugar Market
- 8.2.5.5.1 Spain Brown Sugar Market by Product Type
- 8.2.5.5.2 Spain Brown Sugar Market by Application
- 8.2.5.5.3 Spain Brown Sugar Market by Form
- 8.2.5.5.4 Spain Brown Sugar Market by Distribution Channel
- 8.2.5.6 Italy Brown Sugar Market
- 8.2.5.6.1 Italy Brown Sugar Market by Product Type
- 8.2.5.6.2 Italy Brown Sugar Market by Application
- 8.2.5.6.3 Italy Brown Sugar Market by Form
- 8.2.5.6.4 Italy Brown Sugar Market by Distribution Channel
- 8.2.5.7 Rest of Europe Brown Sugar Market
- 8.2.5.7.1 Rest of Europe Brown Sugar Market by Product Type
- 8.2.5.7.2 Rest of Europe Brown Sugar Market by Application
- 8.2.5.7.3 Rest of Europe Brown Sugar Market by Form
- 8.2.5.7.4 Rest of Europe Brown Sugar Market by Distribution Channel
- 8.3 Asia Pacific Brown Sugar Market
- 8.3.1 Asia Pacific Brown Sugar Market by Product Type
- 8.3.1.1 Asia Pacific Light Brown Market by Country
- 8.3.1.2 Asia Pacific Dark Brown Market by Country
- 8.3.2 Asia Pacific Brown Sugar Market by Application
- 8.3.2.1 Asia Pacific Bakery & Confectionery Market by Country
- 8.3.2.2 Asia Pacific Beverages Market by Country
- 8.3.2.3 Asia Pacific Dairy Market by Country
- 8.3.2.4 Asia Pacific Other Applications Market by Country
- 8.3.3 Asia Pacific Brown Sugar Market by Form
- 8.3.3.1 Asia Pacific Granules Market by Country
- 8.3.3.2 Asia Pacific Powder Market by Country
- 8.3.3.3 Asia Pacific Other Forms Market by Country
- 8.3.4 Asia Pacific Brown Sugar Market by Distribution Channel
- 8.3.4.1 Asia Pacific Hypermarkets & Supermarkets Market by Country
- 8.3.4.2 Asia Pacific Specialty Retailers Market by Country
- 8.3.4.3 Asia Pacific Online Market by Country
- 8.3.4.4 Asia Pacific Other Distribution Channel Market by Country
- 8.3.5 Asia Pacific Brown Sugar Market by Country
- 8.3.5.1 China Brown Sugar Market
- 8.3.5.1.1 China Brown Sugar Market by Product Type
- 8.3.5.1.2 China Brown Sugar Market by Application
- 8.3.5.1.3 China Brown Sugar Market by Form
- 8.3.5.1.4 China Brown Sugar Market by Distribution Channel
- 8.3.5.2 Japan Brown Sugar Market
- 8.3.5.2.1 Japan Brown Sugar Market by Product Type
- 8.3.5.2.2 Japan Brown Sugar Market by Application
- 8.3.5.2.3 Japan Brown Sugar Market by Form
- 8.3.5.2.4 Japan Brown Sugar Market by Distribution Channel
- 8.3.5.3 India Brown Sugar Market
- 8.3.5.3.1 India Brown Sugar Market by Product Type
- 8.3.5.3.2 India Brown Sugar Market by Application
- 8.3.5.3.3 India Brown Sugar Market by Form
- 8.3.5.3.4 India Brown Sugar Market by Distribution Channel
- 8.3.5.4 South Korea Brown Sugar Market
- 8.3.5.4.1 South Korea Brown Sugar Market by Product Type
- 8.3.5.4.2 South Korea Brown Sugar Market by Application
- 8.3.5.4.3 South Korea Brown Sugar Market by Form
- 8.3.5.4.4 South Korea Brown Sugar Market by Distribution Channel
- 8.3.5.5 Australia Brown Sugar Market
- 8.3.5.5.1 Australia Brown Sugar Market by Product Type
- 8.3.5.5.2 Australia Brown Sugar Market by Application
- 8.3.5.5.3 Australia Brown Sugar Market by Form
- 8.3.5.5.4 Australia Brown Sugar Market by Distribution Channel
- 8.3.5.6 Malaysia Brown Sugar Market
- 8.3.5.6.1 Malaysia Brown Sugar Market by Product Type
- 8.3.5.6.2 Malaysia Brown Sugar Market by Application
- 8.3.5.6.3 Malaysia Brown Sugar Market by Form
- 8.3.5.6.4 Malaysia Brown Sugar Market by Distribution Channel
- 8.3.5.7 Rest of Asia Pacific Brown Sugar Market
- 8.3.5.7.1 Rest of Asia Pacific Brown Sugar Market by Product Type
- 8.3.5.7.2 Rest of Asia Pacific Brown Sugar Market by Application
- 8.3.5.7.3 Rest of Asia Pacific Brown Sugar Market by Form
- 8.3.5.7.4 Rest of Asia Pacific Brown Sugar Market by Distribution Channel
- 8.4 LAMEA Brown Sugar Market
- 8.4.1 LAMEA Brown Sugar Market by Product Type
- 8.4.1.1 LAMEA Light Brown Market by Country
- 8.4.1.2 LAMEA Dark Brown Market by Country
- 8.4.2 LAMEA Brown Sugar Market by Application
- 8.4.2.1 LAMEA Bakery & Confectionery Market by Country
- 8.4.2.2 LAMEA Beverages Market by Country
- 8.4.2.3 LAMEA Dairy Market by Country
- 8.4.2.4 LAMEA Other Applications Market by Country
- 8.4.3 LAMEA Brown Sugar Market by Form
- 8.4.3.1 LAMEA Granules Market by Country
- 8.4.3.2 LAMEA Powder Market by Country
- 8.4.3.3 LAMEA Other Forms Market by Country
- 8.4.4 LAMEA Brown Sugar Market by Distribution Channel
- 8.4.4.1 LAMEA Hypermarkets & Supermarkets Market by Country
- 8.4.4.2 LAMEA Specialty Retailers Market by Country
- 8.4.4.3 LAMEA Online Market by Country
- 8.4.4.4 LAMEA Other Distribution Channel Market by Country
- 8.4.5 LAMEA Brown Sugar Market by Country
- 8.4.5.1 Brazil Brown Sugar Market
- 8.4.5.1.1 Brazil Brown Sugar Market by Product Type
- 8.4.5.1.2 Brazil Brown Sugar Market by Application
- 8.4.5.1.3 Brazil Brown Sugar Market by Form
- 8.4.5.1.4 Brazil Brown Sugar Market by Distribution Channel
- 8.4.5.2 Argentina Brown Sugar Market
- 8.4.5.2.1 Argentina Brown Sugar Market by Product Type
- 8.4.5.2.2 Argentina Brown Sugar Market by Application
- 8.4.5.2.3 Argentina Brown Sugar Market by Form
- 8.4.5.2.4 Argentina Brown Sugar Market by Distribution Channel
- 8.4.5.3 UAE Brown Sugar Market
- 8.4.5.3.1 UAE Brown Sugar Market by Product Type
- 8.4.5.3.2 UAE Brown Sugar Market by Application
- 8.4.5.3.3 UAE Brown Sugar Market by Form
- 8.4.5.3.4 UAE Brown Sugar Market by Distribution Channel
- 8.4.5.4 Saudi Arabia Brown Sugar Market
- 8.4.5.4.1 Saudi Arabia Brown Sugar Market by Product Type
- 8.4.5.4.2 Saudi Arabia Brown Sugar Market by Application
- 8.4.5.4.3 Saudi Arabia Brown Sugar Market by Form
- 8.4.5.4.4 Saudi Arabia Brown Sugar Market by Distribution Channel
- 8.4.5.5 South Africa Brown Sugar Market
- 8.4.5.5.1 South Africa Brown Sugar Market by Product Type
- 8.4.5.5.2 South Africa Brown Sugar Market by Application
- 8.4.5.5.3 South Africa Brown Sugar Market by Form
- 8.4.5.5.4 South Africa Brown Sugar Market by Distribution Channel
- 8.4.5.6 Nigeria Brown Sugar Market
- 8.4.5.6.1 Nigeria Brown Sugar Market by Product Type
- 8.4.5.6.2 Nigeria Brown Sugar Market by Application
- 8.4.5.6.3 Nigeria Brown Sugar Market by Form
- 8.4.5.6.4 Nigeria Brown Sugar Market by Distribution Channel
- 8.4.5.7 Rest of LAMEA Brown Sugar Market
- 8.4.5.7.1 Rest of LAMEA Brown Sugar Market by Product Type
- 8.4.5.7.2 Rest of LAMEA Brown Sugar Market by Application
- 8.4.5.7.3 Rest of LAMEA Brown Sugar Market by Form
- 8.4.5.7.4 Rest of LAMEA Brown Sugar Market by Distribution Channel
Chapter 9. Company Profiles
- 9.1 Cargill, Incorporated
- 9.1.1 Company Overview
- 9.1.2 SWOT Analysis
- 9.2 Tate & Lyle PLC
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental & Regional Analysis
- 9.2.4 Research & Development Expense
- 9.2.5 SWOT Analysis
- 9.3 Wilmar International Limited
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.4 Associated British Foods PLC (Wittington Investments Limited)
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expense
- 9.4.5 SWOT Analysis
- 9.5 American International Foods, Inc.
- 9.6 GlobalRidge LLC (NutriBiotic)
- 9.7 Ragus Sugars Manufacturing Limited
- 9.7.1 Company Overview
- 9.7.2 SWOT Analysis
- 9.8 Louis Dreyfus Company B.V.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental and Regional Analysis
- 9.8.4 SWOT Analysis
- 9.9 Organic Tattva
Chapter 10. Winning Imperatives of Brown Sugar Market