The Global User Experience (UX) Research Software Market size is expected to reach $896.19 billion by 2031, rising at a market growth of 11.4% CAGR during the forecast period.
As healthcare services and pharmaceutical companies continue to digitize and enhance their patient and customer interactions, UX research software has become essential for improving the usability of health-related websites, apps, and digital tools. The need to provide seamless experience for patients, healthcare professionals, and caregivers has made UX research an integral part of the digital healthcare transformation, driving its adoption in this sector. Thus, in 2023, the healthcare & pharmaceuticals segment held 19% revenue share in the market.
As companies aim to create products that cater to users' needs and enhance satisfaction, the demand for data-driven insights in product development is skyrocketing. UX research software is critical in this process as it provides actionable data that informs design decisions and helps businesses craft better user experiences. Additionally, the increasing adoption of Agile and Lean methodologies in product development has propelled the demand for UX research software. These methodologies emphasize iterative processes, continuous feedback, and rapid prototyping, which rely heavily on user experience testing and research. Therefore, increasing adoption of agile and lean methodologies in development drives the market's growth.
However, one of the major challenges limiting the widespread adoption of UX research software is the high cost of advanced tools, especially for small and medium-sized enterprises (SMEs). These businesses often operate on tight budgets and may find investing in sophisticated research tools with high licensing fees, setup costs, and ongoing maintenance expenses difficult. Thus, the high cost of advanced UX research tools for small and medium-sized enterprises (SMEs) is hampering the market's growth.
Deployment Outlook
Based on deployment, the market is divided into on-premises and cloud. The on-premises segment held 53% revenue share in the market in 2023. On-premises solutions are favored by organizations that require greater control over their data and IT infrastructure. These deployments offer enhanced security, as businesses can manage sensitive data internally and ensure compliance with strict regulations.
Enterprise Type Outlook
On the basis of enterprise type, the market is segmented into large enterprises and small and medium enterprises (SMEs). The small and medium enterprises (SMEs segment recorded 39% revenue share in the market in 2023. SMEs increasingly adopt UX research tools as part of their digital transformation efforts to improve product development and customer experience.
Industry Outlook
By industry, the market is divided into financial services, retail & consumer goods, healthcare & pharmaceuticals, automotive, travel & hospitality, and others. In 2023, the financial services segment registered 26% revenue share in the market. Financial institutions have increasingly recognized the importance of UX research to improve their digital platforms, optimize customer experiences, and ensure seamless interactions across their services.
Region Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 27% revenue share in the market in 2023. This growth is driven by the rapid digitalization across key retail, automotive, and healthcare industries in countries like China, India, and Japan.
List of Key Companies Profiled
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Global User Experience (UX) Research Software Market Report Segmentation
By Deployment
By Enterprise Type
By Industry
- Financial Services
- Retail & Consumer Goods
- Healthcare & Pharmaceuticals
- Automotive
- Travel & Hospitality
- Other Industry
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Taiwan
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global User Experience (UX) Research Software Market, by Deployment
- 1.4.2 Global User Experience (UX) Research Software Market, by Enterprise Type
- 1.4.3 Global User Experience (UX) Research Software Market, by Industry
- 1.4.4 Global User Experience (UX) Research Software Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global User Experience (UX) Research Software Market by Deployment
- 4.1 Global On-premises Market by Region
- 4.2 Global Cloud Market by Region
Chapter 5. Global User Experience (UX) Research Software Market by Enterprise Type
- 5.1 Global Large Enterprise Market by Region
- 5.2 Global SMEs Market by Region
Chapter 6. Global User Experience (UX) Research Software Market by Industry
- 6.1 Global Financial Services Market by Region
- 6.2 Global Retail & Consumer Goods Market by Region
- 6.3 Global Healthcare & Pharmaceuticals Market by Region
- 6.4 Global Automotive Market by Region
- 6.5 Global Travel & Hospitality Market by Region
- 6.6 Global Other Industry Market by Region
Chapter 7. Global User Experience (UX) Research Software Market by Region
- 7.1 North America User Experience (UX) Research Software Market
- 7.1.1 North America User Experience (UX) Research Software Market by Deployment
- 7.1.1.1 North America On-premises Market by Country
- 7.1.1.2 North America Cloud Market by Country
- 7.1.2 North America User Experience (UX) Research Software Market by Enterprise Type
- 7.1.2.1 North America Large Enterprise Market by Country
- 7.1.2.2 North America SMEs Market by Country
- 7.1.3 North America User Experience (UX) Research Software Market by Industry
- 7.1.3.1 North America Financial Services Market by Country
- 7.1.3.2 North America Retail & Consumer Goods Market by Country
- 7.1.3.3 North America Healthcare & Pharmaceuticals Market by Country
- 7.1.3.4 North America Automotive Market by Country
- 7.1.3.5 North America Travel & Hospitality Market by Country
- 7.1.3.6 North America Other Industry Market by Country
- 7.1.4 North America User Experience (UX) Research Software Market by Country
- 7.1.4.1 US User Experience (UX) Research Software Market
- 7.1.4.1.1 US User Experience (UX) Research Software Market by Deployment
- 7.1.4.1.2 US User Experience (UX) Research Software Market by Enterprise Type
- 7.1.4.1.3 US User Experience (UX) Research Software Market by Industry
- 7.1.4.2 Canada User Experience (UX) Research Software Market
- 7.1.4.2.1 Canada User Experience (UX) Research Software Market by Deployment
- 7.1.4.2.2 Canada User Experience (UX) Research Software Market by Enterprise Type
- 7.1.4.2.3 Canada User Experience (UX) Research Software Market by Industry
- 7.1.4.3 Mexico User Experience (UX) Research Software Market
- 7.1.4.3.1 Mexico User Experience (UX) Research Software Market by Deployment
- 7.1.4.3.2 Mexico User Experience (UX) Research Software Market by Enterprise Type
- 7.1.4.3.3 Mexico User Experience (UX) Research Software Market by Industry
- 7.1.4.4 Rest of North America User Experience (UX) Research Software Market
- 7.1.4.4.1 Rest of North America User Experience (UX) Research Software Market by Deployment
- 7.1.4.4.2 Rest of North America User Experience (UX) Research Software Market by Enterprise Type
- 7.1.4.4.3 Rest of North America User Experience (UX) Research Software Market by Industry
- 7.2 Europe User Experience (UX) Research Software Market
- 7.2.1 Europe User Experience (UX) Research Software Market by Deployment
- 7.2.1.1 Europe On-premises Market by Country
- 7.2.1.2 Europe Cloud Market by Country
- 7.2.2 Europe User Experience (UX) Research Software Market by Enterprise Type
- 7.2.2.1 Europe Large Enterprise Market by Country
- 7.2.2.2 Europe SMEs Market by Country
- 7.2.3 Europe User Experience (UX) Research Software Market by Industry
- 7.2.3.1 Europe Financial Services Market by Country
- 7.2.3.2 Europe Retail & Consumer Goods Market by Country
- 7.2.3.3 Europe Healthcare & Pharmaceuticals Market by Country
- 7.2.3.4 Europe Automotive Market by Country
- 7.2.3.5 Europe Travel & Hospitality Market by Country
- 7.2.3.6 Europe Other Industry Market by Country
- 7.2.4 Europe User Experience (UX) Research Software Market by Country
- 7.2.4.1 Germany User Experience (UX) Research Software Market
- 7.2.4.1.1 Germany User Experience (UX) Research Software Market by Deployment
- 7.2.4.1.2 Germany User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.1.3 Germany User Experience (UX) Research Software Market by Industry
- 7.2.4.2 UK User Experience (UX) Research Software Market
- 7.2.4.2.1 UK User Experience (UX) Research Software Market by Deployment
- 7.2.4.2.2 UK User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.2.3 UK User Experience (UX) Research Software Market by Industry
- 7.2.4.3 France User Experience (UX) Research Software Market
- 7.2.4.3.1 France User Experience (UX) Research Software Market by Deployment
- 7.2.4.3.2 France User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.3.3 France User Experience (UX) Research Software Market by Industry
- 7.2.4.4 Russia User Experience (UX) Research Software Market
- 7.2.4.4.1 Russia User Experience (UX) Research Software Market by Deployment
- 7.2.4.4.2 Russia User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.4.3 Russia User Experience (UX) Research Software Market by Industry
- 7.2.4.5 Spain User Experience (UX) Research Software Market
- 7.2.4.5.1 Spain User Experience (UX) Research Software Market by Deployment
- 7.2.4.5.2 Spain User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.5.3 Spain User Experience (UX) Research Software Market by Industry
- 7.2.4.6 Italy User Experience (UX) Research Software Market
- 7.2.4.6.1 Italy User Experience (UX) Research Software Market by Deployment
- 7.2.4.6.2 Italy User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.6.3 Italy User Experience (UX) Research Software Market by Industry
- 7.2.4.7 Rest of Europe User Experience (UX) Research Software Market
- 7.2.4.7.1 Rest of Europe User Experience (UX) Research Software Market by Deployment
- 7.2.4.7.2 Rest of Europe User Experience (UX) Research Software Market by Enterprise Type
- 7.2.4.7.3 Rest of Europe User Experience (UX) Research Software Market by Industry
- 7.3 Asia Pacific User Experience (UX) Research Software Market
- 7.3.1 Asia Pacific User Experience (UX) Research Software Market by Deployment
- 7.3.1.1 Asia Pacific On-premises Market by Country
- 7.3.1.2 Asia Pacific Cloud Market by Country
- 7.3.2 Asia Pacific User Experience (UX) Research Software Market by Enterprise Type
- 7.3.2.1 Asia Pacific Large Enterprise Market by Country
- 7.3.2.2 Asia Pacific SMEs Market by Country
- 7.3.3 Asia Pacific User Experience (UX) Research Software Market by Industry
- 7.3.3.1 Asia Pacific Financial Services Market by Country
- 7.3.3.2 Asia Pacific Retail & Consumer Goods Market by Country
- 7.3.3.3 Asia Pacific Healthcare & Pharmaceuticals Market by Country
- 7.3.3.4 Asia Pacific Automotive Market by Country
- 7.3.3.5 Asia Pacific Travel & Hospitality Market by Country
- 7.3.3.6 Asia Pacific Other Industry Market by Country
- 7.3.4 Asia Pacific User Experience (UX) Research Software Market by Country
- 7.3.4.1 China User Experience (UX) Research Software Market
- 7.3.4.1.1 China User Experience (UX) Research Software Market by Deployment
- 7.3.4.1.2 China User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.1.3 China User Experience (UX) Research Software Market by Industry
- 7.3.4.2 Japan User Experience (UX) Research Software Market
- 7.3.4.2.1 Japan User Experience (UX) Research Software Market by Deployment
- 7.3.4.2.2 Japan User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.2.3 Japan User Experience (UX) Research Software Market by Industry
- 7.3.4.3 India User Experience (UX) Research Software Market
- 7.3.4.3.1 India User Experience (UX) Research Software Market by Deployment
- 7.3.4.3.2 India User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.3.3 India User Experience (UX) Research Software Market by Industry
- 7.3.4.4 South Korea User Experience (UX) Research Software Market
- 7.3.4.4.1 South Korea User Experience (UX) Research Software Market by Deployment
- 7.3.4.4.2 South Korea User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.4.3 South Korea User Experience (UX) Research Software Market by Industry
- 7.3.4.5 Singapore User Experience (UX) Research Software Market
- 7.3.4.5.1 Singapore User Experience (UX) Research Software Market by Deployment
- 7.3.4.5.2 Singapore User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.5.3 Singapore User Experience (UX) Research Software Market by Industry
- 7.3.4.6 Taiwan User Experience (UX) Research Software Market
- 7.3.4.6.1 Taiwan User Experience (UX) Research Software Market by Deployment
- 7.3.4.6.2 Taiwan User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.6.3 Taiwan User Experience (UX) Research Software Market by Industry
- 7.3.4.7 Rest of Asia Pacific User Experience (UX) Research Software Market
- 7.3.4.7.1 Rest of Asia Pacific User Experience (UX) Research Software Market by Deployment
- 7.3.4.7.2 Rest of Asia Pacific User Experience (UX) Research Software Market by Enterprise Type
- 7.3.4.7.3 Rest of Asia Pacific User Experience (UX) Research Software Market by Industry
- 7.4 LAMEA User Experience (UX) Research Software Market
- 7.4.1 LAMEA User Experience (UX) Research Software Market by Deployment
- 7.4.1.1 LAMEA On-premises Market by Country
- 7.4.1.2 LAMEA Cloud Market by Country
- 7.4.2 LAMEA User Experience (UX) Research Software Market by Enterprise Type
- 7.4.2.1 LAMEA Large Enterprise Market by Country
- 7.4.2.2 LAMEA SMEs Market by Country
- 7.4.3 LAMEA User Experience (UX) Research Software Market by Industry
- 7.4.3.1 LAMEA Financial Services Market by Country
- 7.4.3.2 LAMEA Retail & Consumer Goods Market by Country
- 7.4.3.3 LAMEA Healthcare & Pharmaceuticals Market by Country
- 7.4.3.4 LAMEA Automotive Market by Country
- 7.4.3.5 LAMEA Travel & Hospitality Market by Country
- 7.4.3.6 LAMEA Other Industry Market by Country
- 7.4.4 LAMEA User Experience (UX) Research Software Market by Country
- 7.4.4.1 Brazil User Experience (UX) Research Software Market
- 7.4.4.1.1 Brazil User Experience (UX) Research Software Market by Deployment
- 7.4.4.1.2 Brazil User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.1.3 Brazil User Experience (UX) Research Software Market by Industry
- 7.4.4.2 Argentina User Experience (UX) Research Software Market
- 7.4.4.2.1 Argentina User Experience (UX) Research Software Market by Deployment
- 7.4.4.2.2 Argentina User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.2.3 Argentina User Experience (UX) Research Software Market by Industry
- 7.4.4.3 UAE User Experience (UX) Research Software Market
- 7.4.4.3.1 UAE User Experience (UX) Research Software Market by Deployment
- 7.4.4.3.2 UAE User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.3.3 UAE User Experience (UX) Research Software Market by Industry
- 7.4.4.4 Saudi Arabia User Experience (UX) Research Software Market
- 7.4.4.4.1 Saudi Arabia User Experience (UX) Research Software Market by Deployment
- 7.4.4.4.2 Saudi Arabia User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.4.3 Saudi Arabia User Experience (UX) Research Software Market by Industry
- 7.4.4.5 South Africa User Experience (UX) Research Software Market
- 7.4.4.5.1 South Africa User Experience (UX) Research Software Market by Deployment
- 7.4.4.5.2 South Africa User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.5.3 South Africa User Experience (UX) Research Software Market by Industry
- 7.4.4.6 Nigeria User Experience (UX) Research Software Market
- 7.4.4.6.1 Nigeria User Experience (UX) Research Software Market by Deployment
- 7.4.4.6.2 Nigeria User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.6.3 Nigeria User Experience (UX) Research Software Market by Industry
- 7.4.4.7 Rest of LAMEA User Experience (UX) Research Software Market
- 7.4.4.7.1 Rest of LAMEA User Experience (UX) Research Software Market by Deployment
- 7.4.4.7.2 Rest of LAMEA User Experience (UX) Research Software Market by Enterprise Type
- 7.4.4.7.3 Rest of LAMEA User Experience (UX) Research Software Market by Industry
Chapter 8. Company Profiles
- 8.1 Typeform
- 8.2 Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- 8.3 UserZoom (UserTesting Group)
- 8.4 Optimal Workshop Ltd.
- 8.5 Lookback Group, Inc.
- 8.6 PlaybookUX LLC
- 8.7 Maze
- 8.8 Dovetail Research Pty. Ltd.
- 8.9 UsabilityHub Pty Ltd (Lyssna)
- 8.10. Hotjar Ltd. (ContentSquare)
Chapter 9. Winning Imperatives of User Experience (UX) Research Software Market