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市场调查报告书
商品编码
1785309
全球素食甜点市场规模、份额和趋势分析(按产品、分销管道和地区)、展望和预测(2025 年至 2032 年)Global Vegan Dessert Market Size, Share & Industry Analysis Report By Product, By Distribution Channel, By Regional Outlook and Forecast, 2025 - 2032 |
预计到 2032 年,纯素甜点市场规模将达到 99.5 亿美元,预测期内的复合年增长率为 11.3%。
道德消费主义的传播是纯素甜点市场发展的关键驱动力。现今的消费者不仅在选择食物时更加明智,而且在考虑这些食物如何影响动物、环境以及更广泛的伦理原则时也更加重视做出明智的决定。纯素主义的核心在于拒绝将动物用于食物、服装或其他用途。对许多人来说,选择纯素甜点是一种虽小却意义非凡的方式,可以让他们的日常选择与自身的道德价值相符。全球范围内关于工厂化养殖实践、食品生产中的动物试验以及畜牧业对环境的负面影响的曝光正在产生连锁反应。简而言之,全球对动物福利和道德消费主义日益增长的关注,正在推动更多消费者选择放纵的植物来源食品,这使得纯素甜点成为那些追求兼顾乐趣与原则的消费者的理想产品类型。
此外,乳糖不耐症、乳製品过敏和其他食物敏感性问题也大大促进了纯素甜点市场的扩张。在全球范围内,尤其是在亚洲、非洲和拉丁美洲等地区,相当一部分人口患有不同程度的乳糖吸收不良。即使在乳製品消费普遍的西方国家,人们对食物不耐症的认识也不断提高,许多消费者主动避免食用含乳糖的食物,以防止消化不良。全球对无乳糖和抗过敏替代品的需求日益增长,这为纯素甜点创造了一个庞大且永续的市场,使其成为一种能够满足多样化饮食需求的综合性甜点。
市场限制
纯素甜点市场面临的一个主要限制因素是采购能够复製传统动物性食材味道、质地和功能的高品质植物来源的复杂性和成本。传统甜点配方严重依赖牛奶、奶油、奶油、明胶、鸡蛋和蜂蜜等原料,这些原料都具有特定的化学和结构特性,而植物来源替代品难以复製这些特性。虽然市面上有杏仁奶、燕麦奶、椰奶、亚麻籽蛋和琼脂等纯素替代品,但每种替代品都各有其限制。因此,原料采购的难度及其由此产生的成本压力,严重限制纯素甜点市场的成长与扩充性。
价值链分析
纯素甜点市场价值链始于产品开发和研发,并在此过程中开发出新的植物来源甜点配方。接下来是原料采购,确保原料的高品质、永续和纯素认证。下一个阶段是製造和生产,在此过程中,这些原料被加工成最终产品,然后进行包装和贴标籤,以确保包装美观、合规且环保。然后,产品透过分销和物流管道运往各个市场。销售和零售活动得到行销和消费者参与活动的支持,以增加商店和跨平台的供应量。最后,反馈、创新和永续发展流程确保产品根据消费者反馈和不断变化的市场趋势不断改进。
市场占有率分析
COVID-19影响分析
新冠疫情期间,全球供应链严重中断。纯素甜点市场通常依赖杏仁奶、椰奶、大豆蛋白和天然甜味剂等特殊植物来源原料,因此遭受重创。由于边境关闭、港口拥堵和货物供不应求,许多生产商在采购这些原料时面临延误。结果,製造商减少了产品供应,甚至暂时停止了生产。疫情期间的经济不确定性导致可自由支配支出大幅下降。消费者变得更加谨慎,优先考虑必需品,而不是奢侈品和纯素甜点等特殊商品。因此,新冠疫情对市场产生了负面影响。
产品展望
根据产品类型,纯素甜点市场可细分为蛋糕和糕点、冷冻甜点、蛋奶布丁、义式霜淇淋/曲奇饼等。冷冻甜点市场预计在2024年占纯素甜点市场收益占有率的27%。冷冻甜点在纯素甜点领域占据重要地位,这得益于无乳冰淇淋、义式冰淇淋、雪酪和冷冻新品的流行。这些产品使用椰奶、杏仁奶、燕麦奶和大豆替代品,无需使用动物成分即可获得顺滑的口感和浓郁的风味。
分销通路展望
根据分销管道,纯素甜点市场可细分为餐饮、线下零售和线上。 2024年,线下零售占了纯素甜点市场37%的收益占有率。超级市场、健康食品连锁店和特色杂货店等线下零售店是包装纯素甜点的主要分销中心。这些商店随时为消费者提供各种已烹调和冷冻食品,从纯素蛋糕和饼干到植物来源和冰淇淋。纯素专区的设立、洁净标示的品牌推广以及植物来源产品货架空间的不断增加,极大地支持了这个细分市场的成长。
区域展望
从区域来看,纯素甜点市场分析涵盖北美、欧洲、亚太地区和拉丁美洲和LAMEA)。北美市场预计在 2024 年占据纯素甜点市场 36% 的收益占有率。受植物来源和健康食品替代品需求强劲的推动,北美引领纯素甜点市场。美国和加拿大消费者对道德饮食、环境永续性和健康生活方式表现出强烈的倾向,所有这些都推动了对纯素产品的需求。该地区拥有许多创新纯素品牌和Start-Ups企业,产品线广泛,从无乳起司蛋糕到无麸质饼干。
The Global Vegan Dessert Market size is expected to reach $9.95 billion by 2032, rising at a market growth of 11.3% CAGR during the forecast period.
Manufacturers are innovating with plant-based alternatives like almond milk, flax eggs, and coconut cream to recreate the texture and richness of conventional desserts. With growing interest in indulgent yet ethical options, vegan cakes and pastries are increasingly found in both artisanal bakeries and mainstream retail outlets, appealing to both vegan and flexitarian consumers.
Market Growth Factors
The increasing prevalence of ethical consumerism is a pivotal driver of the vegan dessert market. Consumers today are making more informed decisions, not only about what they eat but also how that food impacts animals, the environment, and broader ethical principles. At the core of veganism lies the rejection of animal exploitation for food, clothing, or any other purpose. For many individuals, choosing vegan desserts represents a small yet meaningful way to align everyday choices with moral values. The global exposure of factory farming practices, animal testing in food production, and the environmental toll of animal agriculture has created a ripple effect. In conclusion, growing global concern for animal welfare and ethical consumerism is steering more consumers toward plant-based indulgence, making vegan desserts an ideal product category for those who seek to reconcile pleasure with principle.
Additionally, Lactose intolerance, dairy allergies, and other dietary sensitivities are major factors contributing to the expansion of the vegan dessert market. Globally, a significant portion of the population-especially in regions like Asia, Africa, and Latin America-experiences varying degrees of lactose malabsorption. Even in Western countries where dairy is widely consumed, awareness of food intolerances is increasing, leading many consumers to proactively avoid lactose-containing foods to prevent digestive discomfort. Hence, the growing global demand for lactose-free and allergy-safe alternatives is creating a substantial and sustainable market for vegan desserts, positioning them as inclusive treats for diverse dietary needs.
Market Restraining Factors
A major restraint in the vegan dessert market is the complexity and cost of sourcing high-quality plant-based ingredients that can replicate the taste, texture, and functionality of traditional animal-based components. Classic dessert recipes rely heavily on ingredients like milk, cream, butter, gelatin, eggs, and honey-all of which perform specific chemical and structural roles that are challenging to mimic using plant-based substitutes. While there are vegan alternatives such as almond milk, oat milk, coconut cream, flax eggs, and agar-agar, each comes with its own limitations. Hence, ingredient sourcing difficulties and associated cost pressures pose a substantial restraint on the growth and scalability of the vegan dessert market.
Value Chain Analysis
The value chain of the Vegan Dessert Market starts with Product Development & R&D, where new plant-based dessert formulations are created. This is followed by Ingredient Sourcing, ensuring the procurement of high-quality, sustainable, and vegan-certified raw materials. The next stage is Manufacturing & Production, where these ingredients are processed into finished products, followed by Packaging & Labeling to ensure appealing, compliant, and eco-friendly packaging. The products are then delivered through Distribution & Logistics channels to various markets. Sales & Retail activities drive availability across stores and platforms, supported by Marketing & Consumer Engagement initiatives. Finally, Feedback, Innovation & Sustainability ensures continuous product improvement based on consumer input and evolving market trends.
Market Share Analysis
COVID-19 Impact Analysis
During the COVID-19 pandemic, global supply chains experienced significant disruptions. The vegan dessert market, which often relied on specialty plant-based ingredients such as almond milk, coconut cream, soy proteins, and natural sweeteners, was severely affected. Many producers faced delays in procuring these inputs due to international border closures, port congestions, and limited cargo availability. As a result, manufacturers either reduced their product offerings or temporarily halted production altogether. Economic uncertainty during the pandemic caused a notable decline in discretionary spending. Consumers became more cautious, prioritizing essential goods over premium or specialty products like vegan desserts. Thus, the COVID-19 pandemic had negative impact on the market.
Product Outlook
Based on product, the vegan dessert market is characterized into cakes & pastries, frozen desserts, custards & puddings, biscuits/ cookies, and others. The frozen desserts segment procured 27% revenue share in the vegan dessert market in 2024. Frozen desserts form a significant part of the vegan dessert landscape, driven by the popularity of dairy-free ice creams, gelatos, sorbets, and frozen novelties. These products use alternatives such as coconut milk, almond milk, oat milk, or soy-based formulations to deliver creamy textures and rich flavors without animal ingredients.
Distribution Channel Outlook
On the basis of distribution channel, the vegan dessert market is classified into HoReCa, offline retail stores, and online. The offline retail stores segment recorded 37% revenue share in the vegan dessert market in 2024. Offline retail stores-such as supermarkets, health food chains, and specialty grocery outlets-are a key distribution point for packaged vegan desserts. These stores provide consumers with easy access to a variety of ready-to-eat and frozen options, ranging from vegan cakes and cookies to plant-based puddings and ice creams. The presence of dedicated vegan sections, clean-label branding, and rising shelf space for plant-based products has significantly supported this segment's growth.
Regional Outlook
Region-wise, the vegan dessert market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 36% revenue share in the vegan dessert market in 2024. North America leads the vegan dessert market, driven by a robust demand for plant-based and health-conscious food alternatives. Consumers in the United States and Canada have shown a strong inclination toward ethical eating, environmental sustainability, and wellness-focused lifestyles-all of which fuel the demand for vegan offerings. The region is home to a wide array of vegan brands and startups innovating across product lines, from dairy-free cheesecakes to gluten-free cookies.
List of Key Companies Profiled
Global Vegan Dessert Market Report Segmentation
By Product
By Distribution Channel
By Geography