美国作物保护公司渠道激励的有效性：概述与分析

本报告分析了美国国内植保供应商当前的销售渠道激励策略，并从分销商、零售商和种植者的角度对主要供应商计划进行了评估和评估。除了研究排名之外，我们还考虑了以下方面的有效性和潜在机会每个公司的激励计划。

内容

简介

供应商排名：计划有效性性别

销售和计划细分：按公司分类

• 销售和计划细分：按公司分类
• 总销售额：按供应商和农用化学品类型
• 按农药类型划分的供应商激励计划金额
• 供应商计划：销售额百分比，按农药类型
• 分销商-零售商-生产商计划类型：针对美国领先的作物保护供应商

各种程序的概述和示例

• 经销商
  • 每个级别的程序是什么样的？
  • 分销商总部如何与现场互动/沟通？
• 经销商
• 转销商（单步细分）
• 生产者（种植者）

项目价值

• 现金成本，占销售额的百分比：按製造商提供的各种计划
• 现有程序的明显效果
• 对该计划的看法（喜欢、不喜欢、建议）：按目标客户

管理计划：按渠道成员

• 采用跟踪系统
• 从事项目管理的人员
• 通讯

计划影响（2022 年）

当前农业经济对激励计划的影响

供应商激励详情：按供应商

An appraisal and ranking of Crop Protection Supplier incentive programs. Understand their effectiveness and the potential payout for each of the three sales channels: distributors, retailers, and growers.

Regional Coverage: United States.

Scope

• A detailed, independent overview and appraisal of the 2021 channel incentives offered by basic and generic pesticide suppliers

• Ranking of the top 10-12 Ag Chem suppliers, based on client input

• Research on programs that account for approximately 80% of sales volume

• Highlights of select products in 2022 with significant changes in price, supply, or programs

• Highlights of how suppliers are adjusting 2022 programs given the dynamic supply chain

• Value of current programs will be shown through:
  • Cash cost
  • Percentage of sales represented by programs

• Impact of industry consolidation on incentive programs

• Programs detailed by target audience:
  • Distributor
  • Retailer
  • Grower

INCLUDES EXCEL-BASED DATA RESULTS

Report Benefits

This report serves as an excellent resource for crop protection manufacturers for developing and executing distributor, retailer, and grower incentive plans, providing:

• A highly reliable and independent assessment of competitive incentive programs of the major crop protection suppliers

• An assessment of likes, dislikes, and suggestions relating to current crop protection incentive plans to help marketers increase the effectiveness of their programs

• Assistance for manufacturers in planning future incentive programs in the highly competitive marketplace

Table of Contents

Introduction

Supplier Ranking by Program Effectiveness

Sale and Program Splits by Company

• Sales and Program Splits by Company

• Total Sales by Supplier and Pesticide Type

• Supplier Incentive Program Dollar by Pesticide Type

• Supplier Program as a Percentage of Sales and Pesticide Type

• Types of Distributor, Retailer, and Grower Programs by Select U.S. Crop Protection Suppliers

Descriptions and Examples of the Various Types of Programs

• Distributors
  • What do the programs look like at the various levels?
  • How does the distributor's headquarters interact/communicate with the field?

• Dealer

• Reseller (single step segments)

• Grower

Value of Programs

• Cash cost, percentage of sales represented by various programs shown by the manufacturer

• Apparent effectiveness of existing programs

• Attitudes toward programs by the target audience (likes, dislikes, and suggestions)

Management of Programs by Channel Members

• Tracking system employed
• Personnel employed for managing programs
• Communications

Effects on 2022 Programs

Impact of the Current Ag Economy on Incentive Programs

Supplier Incentive Details by Supplier