全球美容院护髮产品市场持续分析：中期报告（2023）

作为我们对全球专业护髮产品市场全面分析的一部分，本报告提供了美容院护髮产品市场的中期数据和见解。本报告重点关注专业护髮产品，分析市场规模和成长率，以及按类别、销售管道和公司/品牌划分的详细趋势。

调查范围

该报告涵盖了出售给美容院用于治疗用途（专业用途）和带回家使用（零售用途）的护髮消耗品。

本报告解决了以下问题：

• 美容院护髮产品的市场规模与成长率如何？
• 按类别划分的市场驱动因素和趋势是什么？
• 分布结构是怎样的？
• 美容院以外的专业护髮产品销售规模有多大？
• 美容院护髮产品的主要经销商有哪些？他们的市占率是多少？
• 美容院护髮产品行销商有哪些商机？

这次的特色：

• 各大品牌销售状况
• 主要品牌销售状况：依通路划分

报告的好处

该计划为订阅者提供有关全球主要市场专业护髮产品的市场规模、细分和性能的准确资讯。订阅者可以随时了解 Kline 在其年度市场分析和资料库中提供的最新资讯。

具体来说，我们向订阅者提供以下资讯：

• 行业/品类/品牌评价
• 新商业趋势
• 企业收购筛选
• 市场竞争讯息
• 通路策略
• 策略规划

目录

• 产业整体市场规模及成长速度
• 销售额（半年）：2020年上半年、2020年下半年、2021年上半年、2021年下半年、2022年上半年、2022年下半年、2023年上半年
• 详细分类资料（见表2）：以上6个时期
• 前10名经销商销售：依主品牌划分（2021年上半年至2023年上半年）
• 前10名经销商销售：依主品牌/门市（2021年上半年至2023年上半年）：
  • 电子商务
  • 实体店
  • 美容院用（外带）
  • 美容院用（治疗用）

需要特许会员输入。

Regional Coverage: Europe, Latin America, North America.

A top-line mid-year update of data and insights included in our annual Salon Hair Care study. A comprehensive analysis of the key global professional hair care markets. This report focuses on market of professional hair care products, its size and growth, category, channel and company/brand performance.

Scope

This report covers consumable hair care products sold to salons for back-bar (professional) and take-home (retail) use.

The report addresses questions such as:

• What is the size and growth of the salon hair care maket?

• What are the category drivers and trends?

• How is distribution structured?

• How big are professional hair care sales outside of salons?

• Which are the leading marketers of salon hair care products, and what are their market share?

• What are the opportunities for salon hair care marketers?

NOW FEATURING:

• Sales of top brands
• Sales of top brands by channel

Report Benefits

This program provides subscribers with an accurate picture of the size, segmentation, and performance of the professional hair care market in the key markets globally. It enables subscribers to obtain a top-line update to more detailed overview that Kline provides in its annual Salon Hair Care reports and databases.

Specifically, this study will provide subscribers with:

• Industry/category/brand assessments
• New business developments
• Acquisition screening
• Competitive intelligence
• Channel strategy
• Strategic planning

Table of Contents^*

• Total industry size and growth
• Sales by half-year for the following periods: H1 2020, H2 2020, H1 2021, H2 2021, H1 2022, H2 2022, H1 2023
• Data for each of the categories listed in Table 2 for the six time periods
• Top 10 marketers sales by master brand for the period H1 2021-H12023
• Top 10 marketers sales by master brand by outlet (H1 2021-H12023):
  • E-commerce
  • Brick-and-mortar stores
  • Salons' take-home
  • Salons' back-bar

^*Subject to charter subscriber input.