独立美容品牌：特色品牌分析

独立美容品牌存在于每个类别中，具有不同的定位、定价策略和分销形式。这些创新、有目标的独立品牌是全球美容公司强而有力的收购目标。这些独立品牌取得了令人难以置信的成长，提供了独特的产品和成分故事，再加上引起当今美容消费者共鸣的引人注目的数位行销，正在推动整个美容市场的发展。它显示出超越增长的业绩。

本报告对独立美容品牌进行调查，总结了25个主要品牌的发展历史、关键成功因素、销售预测、提供的产品和诉求点、主要行销管道、永续发展举措、收购趋势和时间表等资讯。

25个品牌简介

报告指出：

• 自主品牌跑赢美容产业成长
• 了解与当今消费者产生共鸣的产品和概念
• 确定潜在的收购候选人和当地合作伙伴

目录

介绍

重点

25个品牌分析：

• 主要趋势/发展
• 过去的收购时间表/最近的收购
• 最有可能的收购目标
• 外表

品牌简介

25个美国品牌概况（表1）：

• 品牌DNA与概述
• 销售和成长的演变
• 关键成功因素
• 2028 年之前的销售预测
• 未来将如何做
• 提供及推广产品
• 畅销书和主要新品
• 分配
• 主要行销管道和活动
• 永续发展举措

Regional Coverage: United States.

Indie beauty brands exist in every category and vary in positioning, pricing strategy, and distribution. These independent, innovative, and purposeful brands are strong acquisition targets for global beauty companies. Recording staggering growth, these privately owned brands are outpacing the total beauty market growth by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today's beauty consumers.

Scope:

• Industry disruptors that are not owned by a large cosmetics company or corporate giant, have a unique selling proposition, and are experiencing dramatic growth

• All key beauty and personal care product classes-fragrances, hair care, makeup, skin care, and toiletries

• All consumer channels where beauty products are sold-e-commerce, department stores, mass outlets, professional outlets, and specialty stores

25 Brand Profiles

Subscriber Benefits:

This report provides pertinent information on captivating indie brands that are shaping today's beauty industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow's billion-dollar buyouts. The report will:

• Assess independent brands that are outpacing beauty industry growth

• Provide an understanding of products and concepts that resonate with today's consumers

• Identify potential acquisition candidates and/or local partners

Table of Contents

Introduction

Key Takeaways

An analysis of 25 brands, including information such as:

• Key trends and developments
• Historical industry acquisition timelines and recent buyouts
• Most likely acquisition targets
• Outlook

Brand Profiles

Profiles of 25 brands in the United States as shown in Table 1, each of which include:

• Brand DNA and overview
• Sales and growth evolution
• Key success factors
• Forecast sales through 2028
• Future initiatives
• Product offerings and claims
• Bestsellers and key new launches
• Distribution
• Key marketing channels and activities
• Sustainability initiatives