美国医生处方保养品：认知度与满意度

本报告调查了美国开立护肤品处方的医生，旨在揭示影响品牌选择的因素、他们对各个品牌的看法以及他们主要推荐的产品和品牌。

调查范围

• 您如何看待您目前所使用的品牌的声誉和信誉？
• 您最近是否观察到您的患者出现了任何新的护肤问题或趋势？
• 您对您目前使用的护肤品牌提供的支持和资源是否满意？
• 您是否考虑在不久的将来更换其他护肤品牌或产品？
• 护肤品牌可以做些什么来更好地满足医生和患者的需求？

目标地区：美国

目录

引言/主要发现

主要结论概述，包括按医生类型划分的调查结果。

保养品业务

本部分全面概述了护肤品处方业务的商业层面，深入分析了影响医疗实践这一方面的营运、财务和策略考虑。

属性：重要性与性能

• 医师处方调查的 "重要性和性能属性" 部分深入分析了医生如何评估和看待护肤品和品牌的各种属性。
• 透过比较重要性和表现评分，本部分可以帮助您发现医生认为重要的因素与产品在这些方面的实际表现之间的差距。

表 1. 医生类型

• 皮肤科医生
• 整形外科医生
• 医疗美容中心
• 其他医生

表 2. 特点列表

• 培训与教育
• 行销
• 产品组合与创新
• 订购、配送与客户服务
• 价格与加值服务

表 3. 主要品牌列表

• Alastin
• EltaMD
• Obagi
• PCA Skin
• Revision Skincare
• SkinMedica
• SkinBetter Science
• SkinCeuticals
• ZO Skin Health

This service aims to assist subscribers in comprehending the unmet needs of physicians who dispense skin care products in the United States. It will explore the primary factors influencing brand selection, the perception of various brands, and the key products and brands recommended by these physicians.

Scope

This service enables marketers to identify the key factors that doctors and physicians consider to be the most important when choosing skin care brands for their practice and patients. The report answers critical questions, such as:

• How do you perceive the reputation and reliability of the brands that you currently use?
• Are there any new skin care concerns or trends that you have observed among your patients recently?
• How satisfied are you with the support and resources provided by the skin care brands you use?
• Are you considering switching to different skin care brands or products in the near future?
• What can skin care brands do to better meet your needs and those of your patients?

Regional Coverage: United States.

Table of Contents

Introduction/Key Findings

An overview of the key takeaways, including findings by physician type.

The Business of Skin Care

This section provides a comprehensive overview of the commercial aspects of dispensing skin care products, offering valuable insights into the operational, financial, and strategic considerations that influence this aspect of a medical practice.

Attributes: Importance and Performance

• The "Importance and Performance Attributes" section of a physician dispensed survey offers critical insights into how various attributes of skin care products and brands are valued and perceived by physicians.
• By comparing the importance ratings with the performance ratings, this section can identify gaps between what physicians consider important and how well the products are performing in those areas.

TABLE 1. PHYSICIAN TYPE

• Dermatologists
• Plastic surgeons
• Medical spas
• Other physicians

TABLE 2. LIST OF ATTRIBUTES

• Training and education
• Marketing
• Product portfolio and innovation
• Order-to-delivery and customer service
• Price and value-added services

TABLE 3. LIST OF KEY BRANDS

• Alastin
• EltaMD
• Obagi
• PCA Skin
• Revision Skincare
• SkinMedica
• SkinBetter Science
• SkinCeuticals
• ZO Skin Health