消费者研究分析：UX（用户体验）创新

UX/UI 是一种流行软件，用于移动应用程序中流畅导航的界面。 金融科技领域的应用程序尤其受到追捧，因为它们可以提供更好的客户体验，并且随着 AR、VR、语音 UI 和 AI 技术等技术的进步，金融科技领域的应用程序变得更加容易使用。 运营小额贷款应用程序的领先公司拥有必要的 UX/UI 优化功能，例如以用户为中心的设计。

UX/UI 市场的主要增长因素是小型、中型和大型企业等不同类型用户的高需求。 2021年至2022年，印度互联网用户数量增加了3400万。 该国拥有全球第二大即时通讯服务用户和全球第一大社交媒体用户。 True Balance 等应用程序适合小额、轻鬆的个人贷款。 印度已成为全球第三大金融科技市场。

目前，印度有超过 2,200 家公司在金融科技领域开展业务。 每家公司都为客户提供在其应用程序中轻鬆访问个人贷款的服务，并且对改进其应用程序的 UX/UI 软件有着浓厚的兴趣。

本报告调查了移动应用的 UX/UI 软件，并总结了主要应用的概述、主要应用用户的调查结果、比较分析和各种建议。

目录

第 1 章执行摘要

第 2 章应用概述：KreditBee、True Balance、CASHe、Stashfin

• Kreditbee 和 True Balance 概述
• Stashfin 和 CASHe 概述
  • 评级
  • 下载次数
  • 评论
  • 排名
  • 突出显示功能

第 3 章调查结果：对 KreditBee、True Balance、Stashfin 和 CASHe 应用程序的见解

• 对 KreditBee 和 True Balance 的见解
• 对 Stashfin 和 CASHe 的见解
  • 应用程序使用频率
  • 应用视觉吸引力
  • 内容加载速度
  • 拥有处理错误和故障的经验
  • 用户易用性等。

第 4 章 UI/UX 审核和竞争分析

• UI/UX 审核：8 个参数
• 竞争分析：9 个参数
• 4 个应用的视觉吸引力比较
• UI/UX 最佳实践：KreditBee、Stashfin 和 CASHe
• 半优化 UI/UX 实践：KreditBee、Stashfin 和 CASHe

第 5 章有关 True Balance 应用程序 UI/UX 的主要建议

• 优化 True Balance UI/UX 以获得更好用户体验的关键推荐参数
• 以用户为中心的设计和视觉层次结构
• 导航和信息架构、简单和极简主义
• 倡导、用户指南、无障碍和包容性

第 6 章访谈的主观发现、应用程序缺陷/错误、要考虑的基本原则、UI/UX 理论

• True Balance 应用程序问题/错误
• 希克斯定律
• 菲茨定律
• 目标渐变效果

第七章研究方法

Market Overview:

UX/UI is a trending software, which is used for providing better interface for smooth navigation in mobile apps. Apps in Fintech are especially in need for better customer experience. The major Trending technological advancements like Augmented Reality (AR) Virtual Reality (VR) Voice UI and AI technology etc. made it accessible. Major companies operating in micro lending loan apps has a great optimization features for UX/UI, which are much, needed like user-centered design etc.

Adherence to UI/UX laws and principles is strongly recommended. Here are three essential laws: Hick's Law: Simplify the user interface and reduce decision-making time by limiting the number of choices available. Fitts's Law: Design interactive elements in a way that gives ease of use, considering factors such as size and distance, to enhance user interaction. Goal Gradient Effect: Leverage the psychological tendency for users to be motivated by nearing completion to encourage engagement and progress within the app.

UX/UI Survey Analysis

The major growth factors of UX/UI market are the heavy demand of users on types of enterprises like small, medium and big. Between 2021 and 2022, there were ~34 million more internet users in India.

The second-largest IM service users and the most significant social media users worldwide are found in India.

Apps like True balance has been in demand for simple personal loans for small amount. India has emerged as the world's third-largest fintech market.

Competitive Landscape:

At present, over 2,200 companies are operating in the fintech segment in India. Companies offer customers the easy acess for personal loans by applying on their respective apps. Companies usually took keen interest in betterment of UX/UI softwares in their apps. Apps like Kreditbee, CashE, StashFin and True balance. Majority of the Micro lending Loan App companies are majorily working on their UX/UI lookout. The True Balance app received better average rating for visual appeal, indicating that respondents found its design and interface to be pleasing. Other apps like Kreditbee and StashFin are also working for better customer base.

Recent Developments:

Trending technical upgrades is making UX/UI easily accessible and in making smooth interface. Like in AR is a great start. Using body and face tracking, as well as advanced scene depth sensing, companies are already working on camera filters that accomplish this.

Also, Artificial intelligence powers facial and spatial recognition software needed for AR to function. AR and AI solutions can work together to provide innovative solutions.

Major micro loan providing players are doing surveys of various customers, which are users of various loan apps for better quality of feedback on which they could work on in the future.

Table Of Contents

1. Executive Summary

• 1.1 Executive Summary: True Balance Ui/Ux Project

2. App Overview: KreditBee, True Balance, CASHe, and Stashfin

• 2.1 Overview of Kreditbee and True balance (Ratings, downloads, reviews, rankings, and Highlighted features of the apps)
• 2.2 Overview of Stashfin and CASHe (Ratings, downloads, reviews, rankings, and Highlighted features of the apps)

3. Survey Findings: Insights on the KreditBee, True Balance, Stashfin, and CASHe App

• 3.1 Insights on KreditBee and True Balance (Frequency of app usage, Visual appeal of the app, Content loading speed, Experience of bugs or glitches, User-friendliness, etc.)
• 3.2 Insights on Stashfin and CASHe (Frequency of app usage, Visual appeal of the app, Content loading speed, Experience of bugs or glitches, User-friendliness, etc.)

4. Ui/Ux Audit and Competitive Analysis

• 4.1 Ui/Ux Audit on 8 Different Parameters
• 4.2 Competitive Analysis on 9 Different Parameters
• 4.3 Comparison of Visual Appeal Across Four Apps
• 4.4 Best UI/UX Practices by KreditBee, Stashfin, and CASHe
• 4.5 Suboptimal UI/UX Practices by KreditBee, Stashfin, and CASHe

5. Key UI/UX Recommendations for True Balance App

• 5.1 Key Recommendations Parameters to Optimize True Balance UI/UX for a better User Experience
• 5.2 User-Centered Design and Visual Hierarchy
• 5.3 Navigation and Information Architecture and Simplicity and Minimalism
• 5.4 Recommendations, User Guidance and Accessibility and Inclusivity

6. Subjective Interview Findings and App Glitches/Errors and Essential Principles and UI/UX Theories to Consider

• 6.1 True Balance App Glitches/Errors
• 6.2 Hick's Law
• 6.3 Fitt's Law
• 6.4 The Goal-Gradient Effect

7. Research Methodology

• 7.1 Market Definitions and Assumptions
• 7.2 Survey - Steps Involved in Conducting Survey
• 7.3 Survey - Research Approach
• 7.4 Sample Questions - Survey
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