机械键盘:全球市场预测(2022年～2027年)

全球机械键盘的市场规模，2020年为10亿8,848万美金，在预测期间内以13.53％的年复合成长率扩大，预计2027年成为26亿4,564万6,000美元。牵引该市场的要素，是容易打和高耐用性等优点，游戏产业全球的急速成长，网际网路的普及率上升和数位化等。

本报告提供机械键盘的世界市场调查，市场规模和预测，市场促进因素及课题，市场趋势，各市场区隔的市场分析，竞争情形，主要企业的简介等系统性资讯。

目录

第1章 简介

• 市场概要
• COVID-19情境
• 市场定义
• 市场区隔

第2章 调查手法

• 调查资料
• 假设

第3章 摘要整理

• 调查的重点

第4章 市场动态

• 推动市场要素
• 阻碍市场要素
• 波特的五力分析
• 产业的价值链分析

第5章 全球机械键盘市场:各用途

• 简介
• 办公室
• 游戏

第6章 全球机械键盘市场:各产品类型

• 简介
• 线性开关
• 点击开关
• 触觉/非点击开关

第7章 全球机械键盘市场:各终端用户

• 简介
• 家庭
• 商业

第8章 全球机械键盘市场:各地区

• 简介
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 德国
  • 法国
  • 英国
  • 其他
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 其他
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 台湾
  • 泰国
  • 印尼
  • 其他

第9章 竞争情形与分析

• 主要企业策略分析
• 新兴企业与市场的有利性
• 合併，收购，协定，及合作
• 供应商竞争力矩阵

第10章 企业简介

• Roccat GmbH
• A4Tech Co. Ltd.
• Logitech International S.A.
• Corsair
• SteelSeries ApS
• Rapoo Corporation
• Razer Inc.

The global mechanical keyboard market is projected to witness a compound annual growth rate of 13.53% to grow to US$2,645.646 million by 2027, from US$1,088.489 million in 2020.

Mechanical keyboards come with advantages such as ease of typing and high durability, due to the way they cater to a certain kind of audience and have been growing at a significant pace. As the gaming industry has been increasing at a rapid pace globally, the demand for mechanical keyboards has also been increasing, as gamers use mechanical keyboards for compatibility reasons. Furthermore, the rise in internet penetration and digitalization have been playing a significant role in the increased use of mechanical keyboards. According to data from the World Bank, the share of the global population that has internet access reached 60% in 2021, from 40.91% in 2015. Moreover, the market players are coming up with novel keyboard launches with additional features, which is further anticipated to impact the market positively. For instance, in January 2022, Logitech rolled out two economical mechanical keyboards, the Logitech G413 SE and the Logitech G413 TKL SE. The new keyboards have increased durability and possess tactile mechanical switches that are constructed from PBT plastic.

A surge in the gaming industry is projected to nudge growth in the market

As mechanical keyboards are widely used in the gaming industry, the growth in gaming is anticipated to boost the growth of the global mechanical keyboard market as well. According to the Interactive Software Federation of Europe, the video game market in Europe reached 23.3 billion euros in 2020. The market witnessed a revenue increase of 22% in 2020. In the past years, it has grown by 3% in 2019, 15% in 2018 and 18% in 2017. Furthermore, the global esports audience grew from 398 million in 2019 to 474 million in 2021, while the global esports revenues reached US$1 billion from US$958 million in 2019, as per ISFE. The growth trend is projected to continue in the coming years as well and is expected to positively impact the sales of mechanical keyboards. Apart from the developed nations, the gaming industry has also been growing rapidly in several developing nations like India and China. According to data from IBEF, the gaming industry is witnessing one of the fastest growth among other industries in India and has grown by around 40% in 2019-20. It also states that the Indian gaming industry is projected to cross US$5 billion by 2025, from the 2019-20 revenue of US$1.5 billion. This is expected to boost the mechanical keyboard market as well, during the forecast period.

Regional Analysis

Geographically, the global mechanical keyboard market has been classified into North America, Europe, the Middle East, Africa, South America, and Asia Pacific. Due to increased demand for high-end computer-based accessories in countries such as China and Japan, Asia Pacific is predicted to rise significantly in the market. Further, government investments in digitization have prompted various companies to develop their operations in the Asia Pacific.

COVID-19 PANDEMIC

The mechanical keyboard market has been growing at a lucrative, owing to a surge in disposable income, a rise in internet penetration, and robust growth in the esports industry. The market witnessed a sudden boost during the spread of the COVID-19 virus. The lockdown was implemented to contain the spread of the virus, and the adoption of remote as well as virtual modes of operations and entertainment resulted in a surge in the virtual gaming industry. These factors contributed to significant growth in demand for mechanical keyboards. Furthermore, with the rise of digital channels, internet penetration increased to sustain the newly adopted working infrastructure. Data from the World Bank shows that the proportion of the population having access to the internet increased from 49.907% in 2019 to 56.727% in 2020. A growth rate of 13.66% was overserved in internet penetration from 2019 to 2020, in comparison to 7.75% in 2018-19. Furthermore, gaining interest and participation in esports and virtual training sports, also nudges significant growth in the market.

Key Developments

• Razer, the gaming technology company, signed a Memorandum of Understanding (MOU) with Gamescom in October 2019.
• In April 2020, Razer Inc launched the Razer Huntsman Elite keyboard in the United States market
• In October 2020, Cherry GmbH was acquired by Argand Partners, a private equity firm, to have long-term competitive advantages and great growth prospects.

Market Segmentation:

• BY APPLICATIONS

Office

Gaming

• BY PRODUCT TYPE

Linear Switches

Clicky Switches

Tactile/Non-Clicky Switches

• BY END-USER

Household

Commercial

• BY GEOGRAPHY

North America

• United States
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• UK
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Others

Asia Pacific

• China
• India
• Japan
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. COVID-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Assumptions

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
• 4.4. Industry Value Chain Analysis

5. GLOBAL MECHANICAL KEYBOARD MARKET BY APPLICATIONS

• 5.1. Introduction
• 5.2. Office 
• 5.3. Gaming

6. GLOBAL MECHANICAL KEYBOARD MARKET BY PRODUCT TYPE

• 6.1. Introduction
• 6.2. Linear Switches 
• 6.3. Clicky Switches 
• 6.4. Tactile/Non-Clicky Switches

7. GLOBAL MECHANICAL KEYBOARD MARKET BY END-USER

• 7.1. Introduction
• 7.2. Household
• 7.3. Commercial

8. GLOBAL MECHANICAL KEYBOARD MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. United States
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. UK
  • 8.4.4. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Taiwan
  • 8.6.6. Thailand
  • 8.6.7. Indonesia
  • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Emerging Players and Market Lucrativeness
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

• 10.1. Roccat GmbH
• 10.2. A4Tech Co. Ltd.
• 10.3. Logitech International S.A.
• 10.4. Corsair
• 10.5. SteelSeries ApS
• 10.6. Rapoo Corporation
• 10.7. Razer Inc.