市场调查报告书
商品编码
1256583
全球数位钱包市场 - 2023-2028 年预测Global Digital Wallet Market - Forecasts from 2023 to 2028 |
全球数位钱包市场预计将从 2021 年的 2411.93 亿美元增长到 2028 年的 9599.15 亿美元,复合年增长率为 21.81%。
随着数位化进程的推进,数位交易变得相当流行。 据世界银行称,互联网的使用在世界各国都在蓬勃发展。 例如,到 2020 年,互联网消费将达到世界人口的 60%,高于 2014 年的 38%。 沙特阿拉伯、阿联酋、冰岛、科威特、卡塔尔、巴林和列支敦士登等国家在 2021 年实现了 100% 的互联网消费。 因此,互联网普及率的提高以及各种电子商务公司通过钱包接受大量数位支付正在推动市场的增长。 数位钱包是一种银行账户,可让您使用智能手机、电脑或笔记本电脑进行支付、存储资金、跟踪支付、支付账单等。 世界各地的各种经济体都在向数位经济发展,这导致了数位钱包的大量使用。
此外,COVID-19 大流行在互联网的传播中发挥了重要作用。 在封锁期间,随着工作和教育转移到网上,人们将时间花在家里。 由于社交距离,移动支付被认为是更好的选择,因为钱包支付安全且无忧。
数位钱包的全球市场受到越来越多的政府举措和投资的推动。
推动全球市场对数位钱包需求的主要因素是支付方式的日益数位化,因为它们被认为更安全、更容易。 因此,数位钱包市场的扩张也将取决于政府支持数位化趋势的举措。 例如,印度政府发起了“数位印度”计划,旨在使所有公民都能以电子方式获得政府服务。 互联网接入基础设施的加强以及新数位钱包平台的开发为预测期内及以后的市场增长提供了潜力。 此外,预计世界各国政府制定的几项政策将在不久的将来推动市场增长。
然而,根据世界银行的数据,即使到 2021 年,中东和非洲国家也只有 52.8% 的人口拥有金融机构。 因此,许多 MEA 国家正在做出有效努力,以消除此类障碍并促进数位支付。 例如,在 2020 年,阿联酋开发了一个全国性的数位现金替代平台,可以为有银行账户和没有银行账户的消费者支付现金。 这个替代平台是 Emirates Digital Wallet (EDW) 的数位钱包。 这项努力是该国终止使用实物现金的全国性计划的一部分。
智能手机的普及让数位钱包提供商更容易通过移动应用接触消费者。 这种易用性使数位钱包成为传统支付方式的有吸引力的替代品,尤其是在印度等许多仍然依赖现金交易的国家。 到 2026 年,印度预计将拥有 10 亿智能手机用户。 例如,2020 年 6 月,印度领先的食品配送平台之一 Swiggy 与 ICICI 银行合作,为其客户推出数位钱包。 这个名为 Swiggy Money 的数位钱包允许客户在 Swiggy 的平台上存钱和支付食品订单。 您可以使用借记卡或信用卡为您的钱包充值,并在取消或退货的情况下在您的 Swiggy Money 钱包中获得即时退款。 该钱包还为其客户提供各种折扣和现金返还优惠。
亚太地区在全球数位钱包市场占有很大份额。
按地区划分,数位钱包市场分为北美、南美、欧洲、中东和非洲以及亚太地区。 亚太地区是数位钱包的一个重要市场,因为移动支付的普及率越来越高,而且由于公司努力教育消费者使用数位钱包的好处,人们对数位钱包的认识也越来越高。 越来越多地使用智能手机是印度对数位钱包系统需求不断增长的一个主要因素。 这是因为智能手机提供了一个无需现金或银行卡即可轻鬆访问数位服务和进行交易的平台。 在印度,随着越来越多的人使用智能手机,数位钱包变得越来越流行,尤其是在精通技术的年轻一代中。
Digital transactions have become fairly prevalent as a result of growing digitization. According to the World Bank, internet consumption has surged in countries all around the world. For example, internet consumption reached 60% of the world's entire population in 2020, rising from 38% in 2014. Countries such as Saudi Arabia, UAE, Iceland, Kuwait, Qatar, Bahrain, and Liechtenstein recorded 100% internet consumption in 2021. As a result, increased internet penetration, in addition to the rising acceptance of numerous digital payments via wallets by various e-commerce enterprises, has fueled market growth. Digital wallets are bank accounts that allow users to make payments, save funds, track payments, pay bills, and perform a variety of other things using smartphones or computers/laptops. Various economies throughout the world are evolving towards a digital economy, which is leading to the mass use of digital wallets.
Consequently, the COVID-19 pandemic has also played a major role in boosting internet usage. People spent their time at home during the lockdown as work and education were shifted online. Due to social distancing, payment through mobile was considered a better option as payment through wallets was secure and hassle-free.
A major factor driving the market demand for the global digital wallet is increased digitalized payment methods, as they are considered more safe and easy. As a result, the expansion of the digital wallet market is also dependent on government initiatives to support the digitization trend. For example, the Government of India started the Digital India initiative to make government services more accessible to all citizens of the nation electronically. The enhanced infrastructure for internet access, coupled with the development of new digital wallet platforms, shows the potential for market growth during the projection period and beyond. Furthermore, several policies enacted by governments throughout the world are expected to boost the market growth in the near future.
However, even in 2021, in countries of the Middle East and Africa, only 52.8% of the population has ownership of a financial institution, according to the World Bank. Therefore, to remove such hindrances and uplift digital payments, many countries across the MEA are taking up effective initiatives. For instance, in 2020, UAE developed a national digital cash replacement platform that allows banked as well as unbanked consumers to make cash payments. The replacement platform is a digital wallet that has been by Emirates Digital Wallet (EDW). The initiative is part of a nationwide program in eliminating the use of physical cash in the country.
Smartphones have also made it easier for digital wallet providers to reach consumers through mobile apps, which can be downloaded and used with minimal effort. This ease of use has made digital wallets an attractive alternative to traditional payment methods, particularly in a country like India where many people still rely on cash-based transactions. It is estimated that India will have 1 billion smartphone users by 2026. For instance, in June 2020, Swiggy, one of India's leading food delivery platforms, partnered with ICICI Bank to introduce a digital wallet for its customers. The digital wallet, called Swiggy Money, allows customers to store money and pay for their food orders on the Swiggy platform. Customers can add money to the wallet using their debit or credit cards, and can also get instant refunds on their Swiggy Money wallet in case of cancellations or returns. The wallet also offers a range of discounts and cashback offers to customers.
By geography, the Digital Wallet market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The APAC region is a significant market for digital wallets due to the increasing awareness of digital wallets is increasing in this region, thanks to the growing adoption of mobile payments and the efforts of companies to educate consumers about the benefits of using digital wallets. Increasing access to smartphones has been a significant driver of the growing demand for digital wallet systems in India. This is because smartphones provide a platform for people to easily access digital services and conduct transactions without the need for cash or cards. As more people in India have access to smartphones, the adoption of digital wallets has become more widespread, particularly among younger generations who are more tech-savvy.